Role Overview for Senior Vice President of Marketing – Construction – Denver, CO
JRG Partners is proud to partner with a premier, nationally recognized construction firm in their search for a visionary Senior Vice President (SVP) of Marketing. Based in their corporate headquarters in the vibrant city of Denver, CO, this executive leadership role is a pivotal opportunity for a seasoned marketing professional to shape the brand narrative and drive the growth trajectory of an industry leader. Our client is renowned for delivering complex, landmark projects across the commercial, industrial, and infrastructure sectors, built on a foundation of innovation, safety, and unwavering commitment to quality.
As the SVP of Marketing, you will be the chief architect of the company’s marketing and brand strategy. Reporting directly to the Chief Executive Officer (CEO), you will serve as a key member of the executive leadership team, providing strategic counsel on all marketing, communications, and brand-related initiatives. This is not merely a management role; it is a strategic imperative. You will be responsible for building and mentoring a high-performing marketing department, fostering a culture of creativity, data-driven decision-making, and continuous improvement. Your leadership will directly influence market perception, client acquisition, and long-term enterprise value.
The ideal candidate is a strategic powerhouse with a deep, intrinsic understanding of the Architecture, Engineering, and Construction (AEC) industry. You possess a demonstrated track record of developing and executing sophisticated B2B marketing strategies that yield measurable results in a long-sales-cycle environment. You will be tasked with enhancing brand equity, expanding market share, and solidifying our client’s position as the contractor of choice. This role demands a unique blend of creative vision, analytical rigor, and inspirational leadership to navigate the competitive landscape and capitalize on emerging market opportunities. If you are a transformative marketing leader ready to make a lasting impact in the construction industry, we invite you to explore this exceptional opportunity.
Key Responsibilities of Senior Vice President of Marketing – Construction – Denver, CO
The SVP of Marketing will have a broad and impactful scope of responsibilities, encompassing all facets of the marketing and communications functions. Success in this role will be defined by the ability to strategically integrate these functions to drive business objectives.
Executive Leadership & Strategic Planning
Develop, articulate, and execute a comprehensive, forward-thinking marketing and communications strategy that aligns with the company’s overall strategic goals. Collaborate with the C-suite and other department heads to ensure marketing initiatives support sales, operations, and corporate growth targets.
Brand Stewardship & Management
Serve as the primary guardian of the corporate brand. Oversee all aspects of brand identity, messaging, and positioning to ensure consistency and strength across all internal and external touchpoints. Lead public relations, media outreach, and crisis communication efforts to manage the company’s reputation.
Digital Marketing & Online Presence
Command the company’s digital ecosystem. Develop and implement a sophisticated digital marketing strategy encompassing SEO, SEM, account-based marketing (ABM), content marketing, social media, and email marketing. Oversee the corporate website to ensure it is a powerful lead generation and brand-building tool.
Lead Generation & Sales Enablement
Design and manage integrated marketing campaigns that generate a robust pipeline of qualified leads for the business development team. Partner closely with sales leadership to create high-impact sales enablement tools, including proposals, presentations, case studies, and other critical collateral.
Content Strategy & Thought Leadership
Direct the content strategy to position the company as a definitive thought leader in the construction industry. Oversee the creation and distribution of compelling content, such as white papers, research reports, project spotlights, and articles, that engages key stakeholders and decision-makers.
Market Intelligence & Analytics
Lead the market research function to identify key industry trends, client needs, and competitive landscape dynamics. Champion a data-first approach, implementing analytics and reporting frameworks to measure the ROI of all marketing activities and inform future strategy.
Team Development & Mentorship
Recruit, lead, and mentor a world-class marketing team. Foster a collaborative, innovative, and results-oriented environment. Establish clear goals, performance metrics, and professional development pathways for all team members.
Budget & Resource Management
Develop and manage the annual marketing budget, ensuring resources are allocated effectively to achieve strategic priorities. Negotiate with and manage external agencies, vendors, and consultants to ensure a high return on investment.
Event & Sponsorship Management
Oversee the company’s strategy for industry conferences, trade shows, and client events to maximize brand visibility and networking opportunities. Evaluate and manage strategic sponsorships and partnerships.
Requirements for the Senior Vice President of Marketing – Construction – Denver, CO
We are seeking a distinguished leader with a proven history of excellence in B2B marketing, specifically within the construction or a closely related industry. The qualifications below are essential for success in this demanding and rewarding role.
Professional Experience
A minimum of 15 years of progressive marketing experience, with at least 7-10 years in a senior leadership capacity (Director, VP, or higher).
Industry Expertise
Verifiable, in-depth experience within the Architecture, Engineering, and Construction (AEC) industry is mandatory. Candidates must understand the nuances of marketing for large-scale construction projects, the competitive bid process, and relationship-based business development.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is highly preferred.
Strategic Acumen
Demonstrated ability to think strategically and translate business goals into actionable, multi-channel marketing plans. Proven success in developing and executing strategies that have driven significant revenue growth and market share expansion.
Leadership Skills
Exceptional leadership and team-building skills with a track record of attracting, developing, and retaining top talent. Must be an inspiring and motivational leader who can galvanize a team around a shared vision.
Digital Proficiency
Expertise in modern digital marketing techniques and technologies. Proficiency with CRM platforms (e.g., Salesforce, Deltek), marketing automation software (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics). A strong understanding of best practices is supported by organizations like the Construction Marketing Association.
Communication Skills
World-class written, verbal, and presentation skills. The ability to articulate complex ideas clearly and persuasively to diverse audiences, from the C-suite to field staff and external clients.
Analytical Mindset
Strong analytical and problem-solving skills. Must be comfortable with data, able to interpret metrics, and pivot strategies based on performance insights to optimize marketing ROI.
Financial Management
Proven experience in developing and managing multi-million dollar marketing budgets effectively.
Location
Must be based in or willing to relocate to the Denver, CO metropolitan area.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Executive Compensation
A competitive base salary complemented by a significant annual performance-based bonus and potential for long-term incentives/equity.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A substantial PTO allowance, including vacation, sick leave, and paid company holidays, to support a healthy work-life balance.
Professional Development
An annual allowance for continuing education, industry certifications, and participation in executive leadership programs.
Wellness Programs
Access to company-sponsored health and wellness initiatives and resources.
Relocation Assistance
A comprehensive relocation package is available for the exceptional candidate selected for this role.
How to Apply
JRG Partners is leading the exclusive search for this Senior Vice President of Marketing position. If your experience and aspirations align with the challenges and opportunities described, we encourage you to apply.
To be considered, please submit your resume and a compelling cover letter detailing your specific qualifications and accomplishments within the construction industry. Applications should be submitted through the appropriate channels. For more information on our expertise in this sector, please visit JRG Partners’ Construction Executive Search practice.
Our client is an Equal Opportunity Employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees.
