Role Overview for VP, Product Marketing, Data Solutions with an Enterprise Software Co. – Salt Lake City, UT
JRG Partners is proud to partner with a trailblazing enterprise software company, a recognized leader in the data solutions and analytics space, in their search for a visionary Vice President of Product Marketing. Located in the vibrant tech hub of Salt Lake City, UT, this is a pivotal executive role reporting directly to the Chief Marketing Officer. The successful candidate will be the driving force behind the global go-to-market strategy for the company’s entire suite of data solutions. This is a unique opportunity to shape the narrative, define the market position, and ultimately fuel the growth of a product portfolio that is transforming how businesses leverage data for competitive advantage.
As the VP of Product Marketing, you will be the chief storyteller and market strategist, acting as the critical bridge between our product, marketing, and sales organizations. You will lead a talented team of product marketers to translate complex technical capabilities into compelling value propositions that resonate with C-level executives and technical buyers alike. Your leadership will be instrumental in defining market categories, understanding customer needs, and outmaneuvering the competition. You will be responsible for creating and executing innovative marketing strategies that build brand awareness, generate qualified leads, and empower our sales teams to win. This role demands a leader who is not only a master of modern marketing techniques but also possesses a deep understanding of the enterprise software landscape, particularly in areas of data management, business intelligence, and advanced analytics. Your strategic vision will directly impact revenue growth, customer acquisition, and the company’s long-term market leadership.
Key Responsibilities of VP, Product Marketing, Data Solutions with an Enterprise Software Co. – Salt Lake City, UT
Go-to-Market (GTM) Strategy & Execution
You will own the master GTM plan for the entire data solutions portfolio. This includes defining target audiences and buyer personas, developing launch strategies for new products and features, and creating integrated marketing campaigns to drive adoption and revenue. You will work cross-functionally with product management, sales, and demand generation teams to ensure flawless execution and alignment across all channels.
Market Intelligence & Competitive Analysis
Be the foremost expert on our customers, competitors, and the market landscape. You will lead your team in conducting continuous market research, customer interviews, and competitive analysis to identify trends, opportunities, and threats. This intelligence will inform product roadmap decisions, marketing strategies, and sales tactics, ensuring we maintain a sharp competitive edge. Your analysis will help define our unique position in the market, similar to how industry leaders are evaluated within frameworks like the Gartner Magic Quadrant.
Positioning, Messaging & Storytelling
Craft and refine a compelling, differentiated narrative for our data solutions. You will develop clear, concise, and powerful messaging that articulates our unique value proposition and resonates with our target market segments. This messaging will serve as the foundation for all marketing and sales collateral, including website copy, datasheets, presentations, and thought leadership content. You will be the chief evangelist, both internally and externally.
Sales Enablement & Training
Empower our global sales force to be successful. You will be responsible for creating and delivering a comprehensive suite of sales enablement tools, including battle cards, pitch decks, product demos, case studies, and competitive tear-downs. You will also develop and lead ongoing training programs to ensure the sales team is equipped with the knowledge and resources they need to effectively communicate our value proposition and close deals.
Content Strategy & Thought Leadership
Oversee the development of a world-class content strategy that positions our company as a thought leader in the data solutions space. This includes guiding the creation of high-impact assets such as white papers, eBooks, webinars, blog posts, and research reports that address the key pain points of our target audience and drive engagement throughout the buyer’s journey.
Team Leadership & Development
Build, mentor, and lead a high-performing team of product marketing professionals. You will foster a culture of excellence, collaboration, and continuous improvement. Your responsibilities include setting clear goals, providing regular feedback and coaching, and supporting the professional development of each team member to create a world-class product marketing function.
Analyst & Influencer Relations
In partnership with our communications team, you will cultivate strong relationships with key industry analysts, press, and influencers. Your role will be to proactively communicate our strategy, product innovations, and customer successes to ensure favorable coverage and position our company as a leader in the market.
Requirements for the VP, Product Marketing, Data Solutions with an Enterprise Software Co. – Salt Lake City, UT
Extensive Experience
A minimum of 12-15 years of progressive product marketing experience, with at least 5-7 years in a senior leadership role managing a team.
Industry Expertise
Deep and demonstrable experience in the B2B enterprise software industry is required. Specific expertise in data solutions, analytics, business intelligence (BI), data warehousing, or related SaaS platforms is highly preferred.
Strategic Mindset
Proven ability to develop and execute comprehensive go-to-market strategies that drive measurable business results. You are a strategic thinker who can see the big picture and translate it into an actionable plan.
Leadership & Influence
Exceptional leadership skills with a proven track record of building, mentoring, and inspiring high-performing teams. You must be able to influence and collaborate effectively with stakeholders across all levels and departments of the organization, from the C-suite to individual contributors.
Communication Mastery
World-class written and verbal communication skills. You are a compelling storyteller who can distill complex technical concepts into clear, persuasive messaging for a variety of audiences. You must be a confident and engaging presenter.
Data-Driven Approach
A strong analytical mindset with the ability to use data and metrics to inform strategic decisions, measure campaign performance, and drive continuous improvement.
Customer-Centric Focus
A genuine passion for understanding customer needs and a commitment to championing the voice of the customer throughout the organization.
Education
Bachelor’s degree in Marketing, Business, Computer Science, or a related field is required. An MBA is strongly preferred.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive compensation and benefits package, designed to support your health, well-being, and financial security. This includes:
Competitive Salary & Executive Bonus Plan
A highly competitive base salary complemented by a significant performance-based executive bonus structure.
Equity Participation
Meaningful equity/stock options package, allowing you to share in the success you help create.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance for you and your eligible dependents with a significant portion of the premiums covered.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A flexible and generous PTO policy, including company-wide holidays, to encourage a healthy work-life balance.
Professional Development
A dedicated annual budget for professional development, including conferences, certifications, and continuing education courses.
Wellness Programs
A comprehensive wellness program including gym membership reimbursements and mental health resources.
Relocation Assistance
A comprehensive relocation package is available for the right candidate moving to the Salt Lake City area.
How to Apply
This is a retained search being conducted exclusively by JRG Partners. If you are a visionary product marketing leader with a passion for data and a track record of driving growth in the enterprise software space, we want to hear from you. To be considered for this confidential opportunity, please submit your resume and a cover letter outlining your qualifications.
JRG Partners specializes in placing top-tier executives in transformative roles. To learn more about our expertise in this area, please visit JRG Partners’ Marketing Executive Search practice. We look forward to connecting with you.
