Role Overview for Chief Marketing Officer with a Global CPG Co. – Atlanta, GA
JRG Partners is proud to conduct an exclusive executive search for a transformative Chief Marketing Officer (CMO) on behalf of our client, a prestigious and rapidly expanding global Consumer Packaged Goods (CPG) company headquartered in the vibrant business hub of Atlanta, GA. This is a career-defining opportunity for a seasoned marketing executive to join a dynamic leadership team and steer the global marketing function of a company renowned for its portfolio of iconic, household-name brands.
The Chief Marketing Officer will serve as the principal architect of the company’s brand vision, marketing strategy, and commercial execution on a global scale. Reporting directly to the Chief Executive Officer, this executive will be a pivotal member of the C-suite, responsible for driving sustainable, profitable growth by building brand equity, accelerating digital transformation, and fostering deep consumer engagement across all markets. You will inherit a talented team and a significant budget, with the full support of the board to innovate and disrupt the industry.
The ideal candidate is a strategic visionary with a data-driven mindset, a creative spirit, and a proven track record of building and scaling world-class brands within the competitive CPG landscape. This role is not just about managing marketing; it’s about shaping the future narrative of a beloved company and its products for the next generation of consumers.
As the CMO, you will be entrusted with the entirety of the marketing and communications ecosystem, from high-level brand strategy and product innovation pipelines to the granular execution of digital campaigns and performance analytics. You will be the ultimate guardian of the brand, ensuring that every consumer touchpoint is consistent, compelling, and effective. Your leadership will directly influence market share, revenue growth, and shareholder value. We are seeking a leader who can seamlessly blend the art of storytelling with the science of data analytics, inspiring a global team to achieve unprecedented results and solidify our client’s position as a market leader for years to come.
Key Responsibilities of Chief Marketing Officer with a Global CPG Co. – Atlanta, GA
The CMO will have a broad and impactful scope of responsibilities, including but not limited to:
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Global Brand and Marketing Strategy
Develop, articulate, and execute a cohesive global marketing strategy that aligns with the company’s long-term business objectives. This includes defining brand architecture, positioning, and messaging for a diverse portfolio of products across multiple international markets. You will conduct in-depth market analysis, consumer segmentation, and competitive intelligence to identify new growth opportunities and ensure brand relevance.
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Digital Transformation and Innovation
Lead the charge in modernizing the company’s marketing efforts by championing a digital-first mindset. Oversee all digital channels, including SEO, SEM, programmatic advertising, social media, influencer marketing, and e-commerce (DTC and retail partnerships). You will be responsible for leveraging technology and data to create personalized, high-impact consumer experiences that drive conversion and loyalty.
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Data-Driven Decision Making and Analytics
Establish a culture of performance and accountability by building a robust marketing analytics function. Utilize consumer data, market research, and performance metrics to derive actionable insights that inform strategy, optimize campaign performance, and demonstrate marketing ROI. You will be the expert in understanding consumer behavior and translating that understanding into effective marketing initiatives.
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Brand Management and Creative Excellence
Serve as the ultimate brand steward, ensuring consistency and excellence in all creative outputs and brand communications. You will oversee internal and external creative teams to develop compelling campaigns and powerful brand storytelling that resonates with target audiences and differentiates the company from its competitors. Your vision will define the look, feel, and voice of the brands globally.
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P&L Management and Budgetary Oversight
Assume full responsibility for the global marketing budget, ensuring efficient allocation of resources to maximize impact and achieve financial targets. You will work closely with the CFO to forecast, track, and report on marketing spend and its contribution to top-line and bottom-line growth.
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Product Innovation and Go-to-Market Strategy
Collaborate with the R&D, Product Development, and Sales teams to guide the product innovation pipeline. You will be responsible for identifying consumer needs and market gaps, validating new product concepts, and developing and executing comprehensive go-to-market strategies for new product launches.
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Team Leadership and Talent Development
Lead, mentor, and inspire a large, multi-disciplinary global marketing organization. You will be responsible for attracting, retaining, and developing top-tier talent. Foster a collaborative, innovative, and high-performance culture that empowers team members and encourages professional growth.
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Corporate Communications and Public Relations
Oversee the corporate communications strategy, managing public relations, media relations, and corporate reputation. Act as a key spokesperson for the company, effectively communicating its vision, values, and successes to internal and external stakeholders.
Requirements for the Chief Marketing Officer with a Global CPG Co. – Atlanta, GA
The ideal candidate will possess a unique blend of strategic leadership, creative insight, and operational expertise. We are seeking an individual with the following qualifications:
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Executive Leadership Experience
A minimum of 15-20 years of progressive experience in marketing, with at least 7 years in a senior executive leadership role (e.g., CMO, SVP/VP of Marketing) overseeing a significant marketing function and team for a large, complex organization.
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CPG/FMCG Industry Mastery
Deep and demonstrable experience within the Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) sector is non-negotiable. The candidate must have an intrinsic understanding of retail channels, trade marketing, consumer purchasing behavior, and the unique challenges and opportunities of the CPG landscape.
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Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred and will be a significant differentiator.
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Proven Track Record of Growth
Demonstrated success in developing and implementing marketing strategies that have resulted in measurable market share gains, revenue growth, and enhanced brand equity. You must be able to provide specific examples of your impact.
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Digital and Analytical Acumen
Extensive experience in leading digital marketing initiatives and leveraging data analytics to drive business decisions. Proficiency with modern marketing technology stacks, CRM platforms, and business intelligence tools is essential.
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Global Experience
Experience managing marketing functions across multiple international regions is strongly preferred. The ideal candidate will have a nuanced understanding of cultural differences and the ability to adapt strategies for local market success.
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Exceptional Communication Skills
World-class written, verbal, and presentation skills. The ability to articulate a clear and compelling vision to diverse audiences, from the Board of Directors to the entire marketing team and external partners, is critical.
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Strategic and Visionary Thinker
A forward-thinking leader who can anticipate market trends, identify disruptive opportunities, and position the company for long-term success in a constantly evolving consumer landscape.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent and offers a highly competitive and comprehensive compensation and benefits package, including:
- Executive-level base salary commensurate with experience.
- Aggressive annual performance-based bonus structure.
- Meaningful long-term incentive plan (equity/stock options).
- Comprehensive health, dental, vision, and life insurance plans for you and your family.
- A robust 401(k) retirement plan with a generous company match.
- Substantial paid time off, including vacation, sick leave, and company holidays.
- Full relocation assistance package for qualified candidates moving to the Atlanta area.
- An annual budget for professional development, executive coaching, and continuing education.
- Access to corporate wellness programs, an on-site fitness center, and other employee perks.
- The opportunity to make a significant impact on a global scale within a collaborative and supportive executive team.
How to Apply
JRG Partners is the exclusive retained search firm for this confidential Chief Marketing Officer position. All inquiries and applications will be handled with the utmost discretion. If you are a visionary marketing leader with a passion for building iconic CPG brands and meet the qualifications outlined above, we encourage you to apply.
To be considered, please submit your resume and a compelling cover letter detailing your relevant experience and your vision for this role. For more information about our expertise in this sector, please feel free to explore our Consumer Packaged Goods practice area. We look forward to reviewing your application.
