Role Overview for Chief Marketing Officer with a DTC E-commerce Brand – Los Angeles, CA
JRG Partners is proud to partner with a trailblazing, high-growth direct-to-consumer (DTC) e-commerce brand based in the vibrant heart of Los Angeles, CA. Our client has successfully disrupted their category with innovative products, a passionate customer base, and a commitment to quality. As they enter a pivotal phase of accelerated growth and market expansion, we are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team.
This is not just a marketing role; it is a strategic business leadership position. The CMO will be the architect of the brand’s future narrative, the engine of its customer acquisition, and the steward of its market identity. You will be responsible for developing and executing a comprehensive, multi-channel marketing strategy that fuels revenue growth, deepens brand equity, and builds a loyal community of advocates. The ideal candidate is a seasoned marketing leader with a proven track record of scaling DTC brands in a competitive landscape. You are both a creative brand builder and a data-obsessed performance marketer, capable of inspiring a team and making data-driven decisions that impact the bottom line.
You will inherit a talented team and a brand with incredible momentum, and you will be empowered to build the marketing function for the next stage of its journey. This role requires a leader who can think strategically at 30,000 feet while also being comfortable diving into the details of a campaign or analytics dashboard. You will be a key voice in all major business decisions, working cross-functionally with Product, Operations, Finance, and Technology to ensure a cohesive and world-class customer experience. The challenge and opportunity are immense: to take a beloved brand and transform it into an iconic, household name within the ever-evolving and booming direct-to-consumer (DTC) e-commerce market. If you are a strategic innovator with a passion for building brands and a relentless drive for growth, we invite you to apply.
Key Responsibilities of Chief Marketing Officer with a DTC E-commerce Brand – Los Angeles, CA
The Chief Marketing Officer will have a broad and impactful scope of responsibilities, encompassing brand strategy, performance marketing, team leadership, and data analytics. Success in this role will be measured by revenue growth, customer acquisition cost (CAC), lifetime value (LTV), market share, and brand health metrics.
Strategic Marketing Leadership
Develop, articulate, and execute an integrated marketing strategy that aligns with the company’s ambitious business objectives. Own the marketing P&L, including budget allocation, forecasting, and performance analysis to ensure maximum ROI.
Brand Stewardship & Development
Define and refine the brand’s positioning, voice, and narrative across all customer touchpoints. Lead all brand marketing initiatives, including PR, influencer marketing, strategic partnerships, and large-scale brand campaigns to drive awareness and cultural relevance.
Performance & Growth Marketing
Oversee all performance marketing channels, including paid social (Meta, TikTok, etc.), search engine marketing (SEM), SEO, affiliate marketing, display, and video advertising. Implement a rigorous testing and optimization framework to continuously improve key metrics like CAC, ROAS, and conversion rates.
Customer Lifecycle & Retention
Master the entire customer journey, from awareness to advocacy. Develop and manage sophisticated CRM, email, and SMS marketing programs to increase customer engagement, repeat purchase rate, and lifetime value.
Content & Social Media Strategy
Lead the creation of a compelling content ecosystem that educates, entertains, and converts. Guide the social media strategy to build an engaged community, foster user-generated content, and leverage new platforms for brand growth.
Data Analytics & Insights
Foster a data-first culture within the marketing team. Implement and manage a robust marketing analytics stack to track performance, derive actionable insights, and inform strategic decisions. Deliver regular, clear reports on marketing performance to the CEO and Board of Directors.
Team Building & Mentorship
Recruit, lead, and mentor a world-class marketing team across all functions. Foster a collaborative, innovative, and high-performance culture that attracts and retains top talent. Provide clear goals, constructive feedback, and professional development opportunities.
Cross-Functional Collaboration
Work in close partnership with the heads of Product, Sales, and Operations to ensure a seamless go-to-market process for new products and a cohesive end-to-end customer experience. Provide market and customer insights to inform product development and business strategy.
Market Intelligence
Serve as the expert on our customer, competitors, and market trends. Conduct ongoing market research and competitive analysis to identify new opportunities and potential threats, ensuring the brand remains agile and ahead of the curve.
Requirements for the Chief Marketing Officer with a DTC E-commerce Brand – Los Angeles, CA
We are looking for a candidate who has a demonstrated history of excellence in scaling consumer brands. The ideal candidate will possess a unique blend of analytical rigor, creative intuition, and inspirational leadership.
Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership role (VP, SVP, or CMO). Must have significant, hands-on experience within a high-growth, venture-backed, or private equity-owned DTC e-commerce environment.
Proven Scaling Success
Demonstrable track record of scaling a consumer brand from a significant revenue milestone to the next level (e.g., from $20M to $100M+ ARR). You must be able to speak in detail about the strategies and tactics you employed to achieve this growth.
Full-Funnel Expertise
Deep, hands-on expertise across the entire marketing funnel, with mastery of both brand-building and direct-response disciplines. You are equally comfortable discussing brand positioning as you are dissecting a paid search campaign’s performance.
Digital Acumen
Expert-level knowledge of the modern digital marketing ecosystem, including paid media platforms, SEO/SEM best practices, CRM and marketing automation tools (e.g., Klaviyo, Attentive), and analytics platforms (e.g., Google Analytics, Looker, Tableau).
Financial & Analytical Skills
Strong financial acumen with experience managing a multi-million dollar marketing budget and owning a P&L. Highly analytical and data-driven; you default to data in decision-making and can translate complex data sets into clear, actionable insights for stakeholders.
Leadership Qualities
An exceptional leader and team builder who can inspire, motivate, and develop talent. You lead by example, foster a culture of accountability and innovation, and possess outstanding communication and interpersonal skills.
Strategic Mindset
A visionary thinker who can see the big picture and anticipate future market trends, yet is pragmatic and able to translate strategy into a tangible execution plan.
Education
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is highly preferred.
Location
Ability to work in a hybrid model from our client’s headquarters in Los Angeles, CA.
Benefits & Perks Offered
Our client believes in investing in their people and provides a comprehensive and competitive benefits package to support their team’s well-being and growth.
Competitive Compensation
A highly competitive base salary, performance-based annual bonus, and a significant equity package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Planning
401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible paid time off (PTO) policy, plus company-paid holidays, to encourage work-life balance.
Hybrid Work Environment
A modern and collaborative office space in Los Angeles, combined with the flexibility of remote work.
Product Perks
A generous employee discount on all company products.
Professional Development
A dedicated budget for conferences, courses, and other learning opportunities to support your career growth.
Inspiring Culture
A dynamic, inclusive, and mission-driven work environment where your contributions are valued and have a direct impact on the company’s success.
How to Apply
JRG Partners is leading the exclusive search for this Chief Marketing Officer position. If you are a visionary marketing leader with a passion for building iconic DTC brands and meet the qualifications outlined above, we encourage you to apply.
To be considered for this pivotal role, please submit your resume and a cover letter detailing your experience in scaling DTC e-commerce brands. We are particularly interested in learning about your specific contributions to growth and your leadership philosophy.
This position represents a significant opportunity to shape the future of a rapidly growing company in a dynamic industry. For more information about our expertise in this space, please visit the page for JRG Partners’ Consumer & Retail executive search practice. We look forward to reviewing your application.
