Role Overview for Chief Marketing Officer with a Consumer Goods Company – Los Angeles, CA
JRG Partners, a premier executive search firm, is proud to partner with a category-defining, high-growth consumer goods company based in the vibrant heart of Los Angeles, CA. Our client is a household name, celebrated for its innovative products and deep commitment to quality and customer satisfaction. They are seeking a visionary, results-oriented, and transformative Chief Marketing Officer (CMO) to join their executive leadership team and steer their brand into its next chapter of unprecedented growth and market dominance.
As the Chief Marketing Officer, you will be the principal architect of the company’s marketing strategy and the central voice of the customer within the organization. Reporting directly to the Chief Executive Officer (CEO), you will have full ownership of the marketing function, from brand strategy and digital engagement to product marketing and data analytics. This is a pivotal role that requires a unique blend of creative intuition, analytical rigor, and inspirational leadership. You will be responsible for building brand equity, accelerating revenue growth, and cultivating a deep, lasting relationship with consumers across all touchpoints.
The ideal candidate is a seasoned marketing executive with a proven track record of success within the fast-moving consumer goods (FMCG/CPG) sector. You are a strategic thinker who can translate business objectives into actionable marketing plans, and a hands-on leader who can inspire a high-performing team to execute with excellence. You will be instrumental in shaping the company’s narrative, driving innovation in marketing practices, and ensuring that our client’s brand continues to resonate powerfully in a competitive and ever-evolving marketplace. This is a unique opportunity to make a significant impact on a beloved brand and lead a talented team in one of the world’s most dynamic cities.
Key Responsibilities of Chief Marketing Officer with a Consumer Goods Company – Los Angeles, CA
The Chief Marketing Officer will oversee all aspects of the marketing organization and will be responsible for the following key duties:
Strategic Brand & Marketing Leadership
Develop, articulate, and execute a comprehensive, long-term marketing and brand strategy that aligns with the company’s overall business goals. Drive brand positioning, messaging, and identity to increase market share and brand loyalty.
Full-Funnel Digital Marketing Excellence
Spearhead the company’s digital marketing transformation. Oversee all digital channels, including performance marketing (SEO, SEM, PPC), social media strategy, content marketing, email marketing/CRM, affiliate marketing, and influencer collaborations to drive customer acquisition, engagement, and retention.
Data-Driven Decision Making & Analytics
Champion a data-first culture within the marketing team. Utilize advanced analytics, market research, and customer insights to inform strategy, measure campaign effectiveness (ROI), and optimize marketing spend. Establish and monitor key performance indicators (KPIs) across all marketing functions. A core function will be deeply understanding consumer behavior trends and market dynamics to identify opportunities for growth.
Integrated Go-to-Market Strategy
Lead the planning and execution of integrated marketing campaigns for new product launches and existing product lines. Collaborate closely with Sales, Product Development, and Operations to ensure seamless execution and a cohesive customer experience from awareness to purchase.
eCommerce & Revenue Growth
Partner with the eCommerce team to develop and implement strategies that drive significant growth in direct-to-consumer (DTC) channels. Optimize the online customer journey, improve conversion rates, and increase customer lifetime value.
Creative & Content Development
Oversee the internal and external creative teams to develop compelling, on-brand creative assets and content that resonate with the target audience and drive engagement across all platforms.
Team Leadership & Mentorship
Build, lead, and mentor a world-class marketing organization. Foster a collaborative, innovative, and results-driven culture. Provide clear direction, set ambitious goals, and support the professional development of your team members.
Budgetary & Financial Oversight
Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize return on investment. Provide regular performance reports and forecasts to the executive team and board of directors.
Public Relations & Corporate Communications
Direct the company’s public relations and communication strategies to enhance brand reputation, manage public perception, and secure positive media coverage. Act as a key spokesperson for the company when necessary.
Requirements for the Chief Marketing Officer with a Consumer Goods Company – Los Angeles, CA
We are seeking a candidate who meets the following qualifications and possesses the following attributes:
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 7 years in a senior leadership role (e.g., VP of Marketing, SVP of Marketing, or CMO) managing a significant team and budget.
Industry Expertise
Deep and demonstrable experience within the consumer packaged goods (CPG), fast-moving consumer goods (FMCG), or a related consumer products industry is mandatory. Experience with both retail and DTC channels is highly desirable.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. An MBA or other advanced degree is strongly preferred.
Proven Track Record
A documented history of developing and executing successful, data-driven marketing strategies that have resulted in significant revenue growth, increased market share, and enhanced brand equity.
Digital Fluency
Expert-level understanding of the entire digital marketing ecosystem, including performance marketing, analytics, social media, content, and eCommerce.
Leadership Prowess
Exceptional leadership and team-building skills with the ability to inspire, motivate, and develop talent at all levels. Experience managing and scaling a multi-disciplinary marketing department is crucial.
Analytical & Strategic Mindset
Strong analytical skills and a data-driven approach to problem-solving. Must be able to translate complex data into actionable insights and strategic initiatives.
Communication Skills
Outstanding written, verbal, and presentation skills. Must be a compelling storyteller who can articulate a clear and inspiring vision to internal teams, external partners, and the board of directors.
Innovative & Adaptable
A creative thinker who stays ahead of marketing trends and can thrive in a fast-paced, entrepreneurial environment. Possesses the agility to pivot strategies based on market feedback and performance data.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation package designed to attract and retain top-tier executive talent. This includes:
Executive Compensation
A competitive base salary, annual performance-based bonus, and a meaningful equity/long-term incentive package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your eligible dependents.
Retirement Savings
A robust 401(k) plan with a generous company match to help you plan for your future.
Generous Paid Time Off
A flexible and generous paid time off (PTO) policy, including company-paid holidays.
Professional Development
A budget for continuing education, executive coaching, and attendance at industry conferences.
Relocation Assistance
A comprehensive relocation package is available for the right candidate.
Additional Perks
Employee discounts on company products, a wellness stipend, and a vibrant, collaborative work environment located in Los Angeles.
How to Apply
JRG Partners is leading the exclusive search for this Chief Marketing Officer position. If you are a visionary marketing leader with a passion for building iconic consumer brands and meet the qualifications outlined above, we encourage you to apply.
To be considered for this exceptional opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. For more information about our expertise in this sector, please visit the JRG Partners’ Consumer Goods Practice page. We look forward to reviewing your application.
Our client and JRG Partners are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
