Role Overview for VP of Finance (CPG Start-up) – Los Angeles, CA
JRG Partners, a premier HR recruiting firm, is excited to partner with an innovative and rapidly expanding Consumer Packaged Goods (CPG) start-up based in the vibrant heart of Los Angeles, CA. This is an exceptional opportunity for a visionary and results-driven financial leader to join a company poised for significant growth and market disruption. We are searching for a highly experienced and dynamic Vice President of Finance who will serve as a critical strategic partner to the CEO and senior leadership team, steering the financial trajectory of the organization through its next phase of evolution.
As the VP of Finance, you will be instrumental in shaping the financial strategy, optimizing operational efficiency, and building a robust financial infrastructure that supports sustainable, high-velocity growth. This role demands a proactive leader with a deep understanding of the CPG landscape, an entrepreneurial spirit, and a proven track record of navigating the complexities of a fast-paced start-up environment. You will be at the forefront of financial planning, analysis, reporting, and capital management, playing a pivotal role in investor relations and fundraising initiatives. Your expertise will directly impact the company’s ability to scale, innovate, and solidify its market position, making this a truly impactful and rewarding career step for the right individual.
The ideal candidate will possess a unique blend of strategic foresight, operational acumen, and strong interpersonal skills, capable of translating complex financial data into actionable insights for both internal stakeholders and external investors. You will be responsible for establishing best-in-class financial practices, ensuring compliance, and fostering a culture of financial accountability across the organization. This is more than just a finance role; it’s an opportunity to be a true business partner, contributing significantly to the overall strategy and success of a groundbreaking CPG venture disrupting the Consumer Packaged Goods industry.
Key Responsibilities of VP of Finance (CPG Start-up) – Los Angeles, CA
Strategic Financial Leadership & Planning
Develop and execute comprehensive financial strategies that align with the company’s long-term vision and growth objectives. Provide critical financial insights and recommendations to the CEO and Board of Directors regarding business expansion, market entry, product development, and overall strategic initiatives. Lead the annual budgeting process, quarterly forecasting, and long-range financial planning, ensuring accuracy and strategic alignment.
Financial Planning & Analysis (FP&A)
Oversee all FP&A activities, including detailed financial modeling, scenario planning, variance analysis, and performance reporting. Develop and monitor key financial and operational KPIs to track business performance, identify trends, and provide actionable insights to drive informed decision-making across all departments (marketing, sales, operations, R&D).
Fundraising & Investor Relations
Play a leading role in all capital-raising efforts, including preparing investor decks, financial projections, and due diligence materials. Cultivate and maintain strong relationships with existing and potential investors, venture capitalists, and private equity firms. Effectively communicate the company’s financial narrative, growth potential, and strategic value.
Accounting & Financial Operations Oversight
Manage and oversee all aspects of the accounting function, ensuring accurate and timely financial reporting in accordance with Generally Accepted Accounting Principles (GAAP). This includes general ledger, accounts payable, accounts receivable, payroll, and fixed assets. Implement and maintain robust internal controls, policies, and procedures to safeguard company assets and ensure financial integrity.
Cash & Treasury Management
Develop and implement effective cash management strategies to optimize working capital, liquidity, and capital allocation. Manage banking relationships, credit lines, and cash flow forecasting to ensure sufficient funds for operational needs and strategic investments. Evaluate and mitigate financial risks, including foreign exchange and interest rate exposures.
Business Partnering & Cross-Functional Collaboration
Act as a trusted financial advisor to cross-functional teams, providing financial expertise and support for operational decisions, pricing strategies, supply chain optimization, and new product launches. Foster a strong partnership with sales, marketing, and operations to drive profitable growth and improve efficiency.
Compliance, Tax & Risk Management
Ensure compliance with all relevant financial regulations, tax laws, and reporting requirements. Oversee tax planning and preparation, working with external advisors as needed. Identify and assess potential financial risks, developing mitigation strategies to protect the company’s financial health and reputation.
Systems & Process Improvement
Evaluate, implement, and optimize financial systems (e.g., ERP systems like NetSuite or SAP, planning software, reporting tools) to enhance efficiency, scalability, and data accuracy. Drive continuous improvement in financial processes and reporting capabilities to support the company’s rapid growth trajectory.
Team Leadership & Development
Build, mentor, and lead a high-performing finance and accounting team. Foster a collaborative and results-oriented environment, providing guidance, professional development opportunities, and performance feedback to ensure the team’s growth and effectiveness.
Requirements for the VP of Finance (CPG Start-up) – Los Angeles, CA
Education
Bachelor’s degree in Finance, Accounting, Economics, or a related field from an accredited institution. An MBA and/or CPA certification is highly preferred and will be a significant advantage.
Experience
A minimum of 12-15 years of progressive experience in finance and accounting roles, with at least 5-7 years in a senior leadership position (e.g., Head of Finance, Director of Finance, Controller, or VP of Finance).
Industry Expertise
Demonstrated extensive experience within the Consumer Packaged Goods (CPG) industry is absolutely critical. Prior experience in a high-growth start-up or venture-backed environment is highly desirable, showcasing an ability to operate with agility and resourcefulness.
Strategic & Operational Acumen
Proven track record of developing and executing financial strategies, leading successful fundraising rounds, and contributing to significant business growth. Strong understanding of financial modeling, valuation, and capital allocation principles.
Technical Proficiency
Expert-level knowledge of GAAP and financial reporting standards. Proficient in advanced financial modeling, data analysis, and presentation tools. Hands-on experience with modern ERP systems (e.g., NetSuite, SAP, Oracle) and financial planning software.
Leadership & Communication Skills
Exceptional leadership qualities with the ability to inspire, motivate, and develop a high-performing team. Superior written and verbal communication skills, capable of articulating complex financial concepts clearly to both financial and non-financial stakeholders, as well as to investors and board members.
Analytical & Problem-Solving
Highly analytical with a keen attention to detail, coupled with the ability to see the big picture. A proactive problem-solver who can identify challenges, develop creative solutions, and implement them effectively in a dynamic environment.
Cultural Fit
An entrepreneurial mindset, adaptable to change, resilient under pressure, and passionate about contributing to the success of a mission-driven CPG brand. A strong work ethic and a commitment to excellence are paramount.
Benefits & Perks Offered
Our client values their team members and offers a comprehensive and competitive benefits package designed to support your professional growth, personal well-being, and work-life balance. We believe in rewarding our employees for their hard work and dedication.
Competitive Compensation
Attractive base salary commensurate with experience, plus a significant equity stake in a rapidly growing company.
Health & Wellness
Comprehensive medical, dental, and vision insurance plans for you and your family, with a significant portion of premiums covered by the company.
Retirement Planning
401(k) plan with generous company matching to help you secure your financial future.
Paid Time Off
Generous vacation, sick leave, and company holidays to ensure you have time to recharge and pursue personal interests.
Professional Development
Opportunities for continuous learning, professional development courses, and conference attendance to enhance your skills and career trajectory.
Flexible Work Environment
While based in Los Angeles, we offer a supportive and flexible work culture that values results and collaboration.
Product Perks
Enjoy complimentary access to our innovative CPG products and exclusive employee discounts.
Dynamic Culture
Be part of a passionate, collaborative, and entrepreneurial team that is truly making an impact in the CPG space.
Growth Potential
Significant opportunities for career advancement as the company continues its rapid expansion.
How to Apply
If you are an accomplished financial leader with a passion for the Consumer Packaged Goods industry and the drive to make a substantial impact at a high-growth start-up, we encourage you to apply. This is a unique opportunity to shape the financial future of a promising company.
Please submit your resume and a compelling cover letter outlining your relevant experience, particularly your expertise in CPG and start-up environments, and your strategic vision for this role. Highlight your achievements in fundraising, financial strategy, and team leadership.
To learn more about JRG Partners and our expertise in connecting top talent with leading organizations, please visit our JRG Partners Finance & Accounting Practice Area page. We look forward to hearing from you and exploring how your skills can contribute to our client’s success.
