Role Overview for Vice President of Brand Marketing – Food & Beverage – Minneapolis, MN
Are you a visionary brand architect with a deep-seated passion for the food and beverage industry? Are you ready to take the helm of a beloved brand portfolio and steer it towards unprecedented growth and market leadership? JRG Partners is proud to partner with a dynamic and innovative leader in the consumer-packaged goods (CPG) space, strategically located in the vibrant heart of Minneapolis, MN. We are conducting an exclusive search for an exceptional Vice President of Brand Marketing to join their executive leadership team.
This is not just a marketing role; it is a pivotal leadership position with a profound impact on the company’s future trajectory. The successful candidate will be the chief storyteller and strategist for a portfolio of market-leading brands. Reporting directly to the Chief Marketing Officer (CMO), you will be entrusted with defining the brand’s vision, voice, and long-term strategic roadmap. You will be responsible for inspiring consumers, driving brand equity, and ultimately delivering sustainable, profitable growth. Our client fosters a culture of collaboration, innovation, and agility, where entrepreneurial spirit is celebrated. This role offers a unique opportunity to shape the narrative of iconic brands, build and mentor a world-class marketing team, and leave a lasting legacy in a highly competitive and exciting industry. You will operate at the intersection of creative inspiration and data-driven strategy, translating consumer insights into powerful brand experiences that resonate across all touchpoints.
Key Responsibilities of Vice President of Brand Marketing – Food & Beverage – Minneapolis, MN
As the Vice President of Brand Marketing, you will have a broad and impactful scope of responsibilities, including but not limited to:
Strategic Brand Leadership & Vision
Develop, articulate, and execute a comprehensive multi-year brand strategy that aligns with overall corporate objectives. Define brand architecture, positioning, messaging, and identity to ensure consistency and build long-term brand equity.
Integrated Marketing Campaign Excellence
Champion the development and execution of innovative, 360-degree marketing campaigns across all channels, including digital, social media, public relations, influencer marketing, experiential events, and traditional media. Ensure all campaigns are cohesive, on-brand, and optimized for maximum ROI.
Data-Driven Consumer Insights
Establish a culture of data-driven decision-making within the marketing organization. Oversee all market research, consumer analytics, and competitive intelligence to uncover actionable insights. You will be responsible for translating deep consumer analytics and insights on the latest consumer trends in the food and beverage sector into actionable strategies that anticipate market shifts and consumer needs.
Innovation & Product Portfolio Management
Partner closely with the R&D, Innovation, and Sales teams to guide the product development pipeline. Lead go-to-market strategies for new product launches and manage the lifecycle of the existing product portfolio to ensure relevance and profitability.
Financial Acumen & P&L Ownership
Assume full P&L responsibility for the brand portfolio. Develop and manage the annual marketing budget, ensuring efficient allocation of resources to drive key business metrics. Provide regular forecasting, performance analysis, and reporting to the executive team.
Transformational Team Leadership
Lead, mentor, and inspire a high-performing team of brand managers, digital marketers, and creative professionals. Foster a collaborative and innovative environment that encourages professional growth, accountability, and excellence.
Cross-Functional Partnership
Cultivate strong, collaborative relationships with key internal stakeholders, including Sales, Operations, Finance, and R&D, to ensure seamless execution of brand strategies and alignment across the organization.
Digital & E-commerce Acceleration
Spearhead the brand’s digital transformation by enhancing its e-commerce presence, social media engagement, content marketing strategy, and overall digital consumer experience.
Agency & Partner Management
Oversee the selection, onboarding, and performance of all external marketing agencies and vendors (e.g., creative, media, PR). Ensure partners are delivering exceptional work that is on-strategy, on-time, and on-budget.
Corporate Communications & PR
In partnership with the communications team, serve as a key spokesperson and brand evangelist to the media, industry analysts, and other external stakeholders.
Requirements for the Vice President of Brand Marketing – Food & Beverage – Minneapolis, MN
The ideal candidate will be a seasoned and strategic marketing leader with a proven track record of building iconic brands in the CPG space. We are seeking an individual with the following qualifications:
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.
Professional Experience
A minimum of 15+ years of progressive brand marketing experience, with at least 8 years in a significant leadership capacity managing teams and multi-million dollar budgets. Deep, hands-on experience within the CPG, food, or beverage industries is non-negotiable.
Proven Track Record
Demonstrable success in developing and executing brand strategies that have resulted in significant market share growth, increased brand equity, and revenue generation. Experience managing a portfolio of brands is a strong plus.
Leadership Qualities
A proven ‘player-coach’ with the ability to both set high-level strategy and roll up their sleeves to guide execution. An inspirational leader known for building, developing, and retaining top talent.
Strategic & Analytical Skills
Exceptional strategic thinking capabilities with a talent for identifying future trends and opportunities. Expertise in analyzing complex data sets, including market research, sales data, and consumer insights, to inform strategy.
Financial Acumen
Strong P&L management experience and a deep understanding of the financial drivers of a CPG business. Must be adept at budgeting, forecasting, and demonstrating marketing ROI.
Communication Skills
World-class written, verbal, and presentation skills. The ability to articulate a clear and compelling vision to diverse audiences, from the C-suite to the front lines.
Adaptability
Thrives in a fast-paced, dynamic environment and is comfortable navigating ambiguity and driving change.
Benefits & Perks Offered
Our client is committed to attracting and retaining top talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:
Executive Compensation
A highly competitive base salary, a significant annual performance-based bonus, and a long-term incentive plan (LTI) that aligns your success with the company’s growth.
Comprehensive Health & Wellness
Premium medical, dental, and vision insurance plans for you and your eligible dependents, as well as company-sponsored wellness programs and resources.
Retirement Planning
A robust 401(k) plan with a generous company match to help you plan for your future.
Work-Life Balance
A generous paid time off (PTO) policy, paid company holidays, and a commitment to supporting a healthy work-life integration.
Career Growth
Significant opportunities for professional development and career advancement within a growing and dynamic organization.
Relocation Support
A comprehensive relocation package is available for the ideal candidate.
Additional Perks
Enjoy generous employee discounts on products, a modern and collaborative office environment in Minneapolis, and company-sponsored social and community engagement events.
How to Apply
If you are a results-driven, passionate, and visionary marketing executive ready to make a lasting impact on a leading food and beverage company, we encourage you to apply for this exciting opportunity. JRG Partners is managing this exclusive search on behalf of our client.
To be considered, please submit your resume and a compelling cover letter detailing your relevant experience and explaining why you are the ideal candidate for this Vice President of Brand Marketing role. To learn more about our expertise in this space and explore other executive opportunities, please visit our food and beverage Practice Area page. We look forward to connecting with you and discussing how your skills and ambitions align with this incredible role.
