Role Overview for Vice President of Digital Marketing & Ecommerce – Retail – Seattle, WA
JRG Partners is proud to partner with a premier, high-growth retail brand in their search for a visionary and results-driven Vice President of Digital Marketing & Ecommerce. Based in the vibrant city of Seattle, WA, this executive leadership role is a pivotal opportunity to architect the future of our client’s digital footprint. The ideal candidate is a strategic leader with a profound understanding of the entire digital ecosystem, from customer acquisition to conversion and retention. You will be responsible for leading a dynamic team, owning the full P&L of the ecommerce channel, and driving exponential growth through innovative marketing strategies and a best-in-class online customer experience.
This is more than a job; it is a chance to make a significant impact on a beloved brand’s trajectory. You will be the central force behind their digital transformation, tasked with building a cohesive and powerful online presence that not only drives sales but also enhances brand equity. You will report directly to the Chief Marketing Officer and work closely with the executive team to align digital initiatives with overarching business objectives. We are seeking a leader who is both a creative brand builder and a data-obsessed analyst, capable of translating complex market trends and performance metrics into actionable strategies that deliver measurable results. If you are passionate about retail, ecommerce, and building high-performing teams, and you thrive in a fast-paced, innovative environment, we invite you to apply for this career-defining role.
Key Responsibilities of Vice President of Digital Marketing & Ecommerce – Retail – Seattle, WA
As the Vice President of Digital Marketing & Ecommerce, you will have a broad and impactful scope of responsibilities, including:
Strategic Leadership & Vision
Develop and execute a comprehensive, forward-thinking digital marketing and ecommerce strategy that aligns with the company’s long-term goals. Define the digital roadmap, establish key performance indicators (KPIs), and manage the multi-million dollar departmental budget to maximize ROI.
Ecommerce P&L Ownership
Assume full ownership and accountability for the ecommerce channel’s P&L, including revenue forecasting, sales targets, profitability, and expense management. Drive top-line growth while maintaining a strong focus on margin and operational efficiency.
Website & User Experience (UX) Management
Oversee the entire ecommerce website, including site architecture, merchandising, functionality, and performance. Champion a continuous cycle of A/B testing and conversion rate optimization (CRO) to enhance the user journey and maximize sales. Collaborate with IT and development teams to manage the technology stack and implement new features.
Omnichannel Strategy Integration
Partner with retail operations, brand marketing, and merchandising teams to create a seamless omnichannel customer experience. Ensure consistency in branding, messaging, and promotions across all digital and physical touchpoints.
Customer Acquisition & Traffic Generation
Lead all demand generation activities across a variety of channels. This includes developing and scaling strategies for:
- Search Engine Optimization (SEO): Drive organic traffic growth through technical SEO, content strategy, and link building.
Search Engine Marketing (SEM/PPC)
Manage large-scale paid search campaigns on platforms like Google Ads and Bing Ads, optimizing for conversions and cost-per-acquisition (CPA).
Paid Social & Display Advertising
Oversee paid campaigns on social media platforms (Meta, TikTok, Pinterest, etc.) and programmatic display networks to build brand awareness and drive direct response.
Affiliate & Influencer Marketing
Expand and manage the affiliate marketing program and build strategic partnerships with key industry influencers to broaden reach.
Customer Retention & Loyalty (CRM)
Spearhead the customer relationship management (CRM) strategy, including email marketing, SMS, and loyalty programs. Focus on increasing customer lifetime value (CLV) through personalized communication, segmentation, and automated marketing journeys.
Data Analytics & Business Intelligence
Foster a data-driven culture within the team. Utilize web analytics tools (e.g., Google Analytics 4) and business intelligence platforms to monitor performance, derive actionable insights, and deliver comprehensive reports to the executive team.
Team Leadership & Development
Recruit, mentor, and lead a high-performing team of digital marketing and ecommerce professionals. Cultivate a collaborative, innovative, and results-oriented culture. Provide clear direction, set ambitious goals, and support the professional growth of your team members.
Market & Technology Innovation
Stay at the forefront of digital marketing trends, emerging technologies, and the competitive landscape. Evaluate and recommend new tools and platforms for the MarTech stack to improve efficiency and effectiveness.
Requirements for the Vice President of Digital Marketing & Ecommerce – Retail – Seattle, WA
The successful candidate will possess a unique blend of strategic acumen, technical expertise, and inspirational leadership. Key qualifications include:
Experience
A minimum of 15+ years of progressive experience in digital marketing and ecommerce, with at least 8 years in a senior leadership capacity (Director level or above).
Industry Background
Deep experience within the retail, CPG, or direct-to-consumer (DTC) sectors is essential. Proven track record of successfully scaling an ecommerce business for a multi-channel retail brand.
P&L Management
Demonstrable experience managing a full P&L for an ecommerce division with a significant revenue base.
Technical Proficiency
Expert-level understanding of the digital marketing ecosystem, including SEO, SEM, programmatic advertising, social media marketing, email/CRM, and affiliate marketing. Hands-on experience with major platforms such as Salesforce Commerce Cloud or Shopify Plus, Google Analytics, Google Ads, and leading ESP/CDP platforms.
Strategic Thinker
Proven ability to develop and articulate a clear strategic vision and translate it into a tangible, executable plan.
Analytical Mindset
Exceptional analytical skills with a talent for interpreting complex data sets and making data-driven decisions to optimize performance and drive growth.
Leadership Skills
A natural leader with a history of building, managing, and inspiring high-performing teams. Excellent interpersonal and communication skills, with the ability to influence and collaborate effectively across all levels of an organization.
Education
Bachelor’s degree in Marketing, Business, or a related field is required. An MBA is highly preferred.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a comprehensive and competitive benefits package designed to support your well-being and professional growth. This includes:
- Competitive Executive Compensation Package, including a generous base salary and performance-based bonus structure.
- Long-Term Incentive Plan (Equity/Stock Options).
- Comprehensive Health, Dental, and Vision Insurance.
- 401(k) Retirement Plan with a generous company match.
- Generous Paid Time Off (PTO), including vacation, sick leave, and company holidays.
- Substantial Employee Discount on all company products.
- Professional Development and Continuing Education allowance.
- Relocation assistance for qualified candidates.
- A dynamic, collaborative, and innovative work culture in the heart of Seattle.
How to Apply
This is an exclusive search conducted by JRG Partners. To be considered for this exceptional opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. We encourage you to highlight your track record of driving ecommerce growth and leading digital transformation initiatives.
For more information about our expertise in this area or to submit your application, please visit our Retail Executive Search practice area page. We look forward to reviewing your application and discussing how you can lead our client into their next chapter of digital success.
