Role Overview for Chief Marketing Officer, Construction
JRG Partners is proud to have been retained by a leading Construction company in its search for a creative and data-driven Chief Marketing Officer. Based in Calgary, AB, this C-suite role owns the brand and growth-marketing agenda.
Reporting directly to the Chief Executive Officer, the Chief Marketing Officer will define and execute the marketing strategy across brand, digital, demand generation, and communications, turning insight into growth.
Construction is an execution-driven, relationship-based, and risk-laden industry. The ideal candidate is a modern marketer who pairs creative vision with analytical rigor and disciplined execution.
This is a career-defining opportunity to lead at the highest level, shaping strategy, culture, and performance and creating durable value for the organization and its stakeholders.
Key Responsibilities of Chief Marketing Officer, Construction
The role will own the marketing agenda, with responsibilities including but not limited to:
Marketing Strategy
Develop and execute an integrated marketing strategy that builds brand, demand, and revenue.
Brand Leadership
Own brand vision, positioning, and identity across all audiences and touchpoints.
Demand Generation
Lead demand generation and campaigns that deliver a qualified pipeline and measurable ROI.
Digital & Content
Direct digital, social, e-commerce, and content strategies that engage and convert.
Consumer & Market Insight
Turn consumer, market, and competitive insight into strategy and innovation.
Product & Launch Marketing
Partner on go-to-market and product launches with compelling plans.
Communications & PR
Oversee communications, public relations, and reputation management.
Marketing Analytics
Own marketing analytics and attribution to measure impact and guide investment.
Marketing Technology
Modernize the martech stack and data capabilities to power personalization and efficiency.
Sales Alignment
Align tightly with sales, providing enablement and content that improve win rates.
Agency & Budget Management
Manage agencies and the marketing budget for disciplined, measurable return.
Team Leadership
Build, mentor, and lead a high-performing marketing team.
Requirements for the Chief Marketing Officer, Construction
Education
A Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is preferred.
Experience
Progressive marketing experience, including marketing leadership within a comparable industry.
Marketing Expertise
Deep expertise across brand, digital, demand generation, and communications.
Growth Record
A proven track record building brands and delivering measurable growth in awareness, share, and revenue.
Data & Digital Fluency
Strong command of digital, analytics, and data-driven marketing.
Creative & Analytical Balance
The ability to pair creative storytelling with analytical rigor and execution.
Leadership
Demonstrated ability to build and lead high-performing marketing teams.
Communication
Excellent communication and storytelling skills.
Adaptability
The agility to thrive in a fast-moving, competitive environment.
Benefits & Perks Offered
Our client offers a highly competitive executive compensation and benefits package designed to attract and retain exceptional leadership talent, including:
Competitive Executive Compensation
A comprehensive executive compensation package, including a highly competitive base salary, a significant annual incentive, and substantial long-term equity or incentive participation.
Comprehensive Health & Wellness
A full suite of medical, dental, and vision plans with multiple options, plus Health Savings Account (HSA) and Flexible Spending Account (FSA) choices to fit your family’s needs.
Retirement Savings
A competitive Group RRSP retirement savings plan with a generous company match to support your long-term financial security.
Paid Time Off
A generous paid time off program, including vacation, sick leave, and company holidays, supporting a healthy work-life balance.
Professional Development
Strong support for your continued growth, including funding for certifications, executive education, and attendance at leading industry conferences.
Executive Leadership Platform
A senior leadership seat with the mandate to shape strategy, culture, and performance.
Relocation Assistance
A comprehensive relocation package is available for the successful candidate and their family, where applicable.
Collaborative Culture
A positive, inclusive, and high-integrity culture where your leadership is valued and your impact is recognized.
How to Apply
This is a retained search conducted exclusively by JRG Partners. Qualified candidates are invited to apply in the strictest confidence.
To express your interest, please submit your resume and a cover letter outlining your leadership philosophy and most significant achievements.
This is a retained search conducted exclusively by JRG Partners. For more on our expertise in this area, please visit our Marketing & Brand executive search practice page. All applications will be treated with the strictest confidence. JRG Partners is an equal opportunity employer and values diversity at every level of the organizations we serve.
