Role Overview for VP of Category Management, Consumer Packaged Goods
JRG Partners is proud to partner with a leading consumer packaged goods company in its search for a creative and data-driven VP of Category Management. Based in Toronto, ON, this executive leadership role owns the brand and growth-marketing agenda.
Reporting directly to the Chief Marketing Officer, the VP of Category Management will define and execute the marketing strategy across brand, digital, demand generation, and communications, turning insight into growth.
Consumer packaged goods is a fast-moving, brand-driven, and intensely competitive industry. The ideal candidate is a modern marketer who pairs creative vision with analytical rigor and disciplined execution.
This is an excellent opportunity to take on significant responsibility, partner closely with leadership, and make a lasting, measurable impact on the business.
Key Responsibilities of VP of Category Management, Consumer Packaged Goods
The role will own the marketing agenda, with responsibilities including but not limited to:
Marketing Strategy
Develop and execute an integrated marketing strategy that builds brand, demand, and revenue.
Brand Leadership
Own brand vision, positioning, and identity across all audiences and touchpoints.
Demand Generation
Lead demand generation and campaigns that deliver a qualified pipeline and measurable ROI.
Digital & Content
Direct digital, social, e-commerce, and content strategies that engage and convert.
Consumer & Market Insight
Turn consumer, market, and competitive insight into strategy and innovation.
Product & Launch Marketing
Partner on go-to-market and product launches with compelling plans.
Communications & PR
Oversee communications, public relations, and reputation management.
Marketing Analytics
Own marketing analytics and attribution to measure impact and guide investment.
Marketing Technology
Modernize the martech stack and data capabilities to power personalization and efficiency.
Sales Alignment
Align tightly with sales, providing enablement and content that improve win rates.
Agency & Budget Management
Manage agencies and the marketing budget for disciplined, measurable return.
Team Leadership
Build, mentor, and lead a high-performing marketing team.
Requirements for the VP of Category Management, Consumer Packaged Goods
Education
A Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is preferred.
Experience
Progressive marketing experience, including marketing leadership within a comparable industry.
Marketing Expertise
Deep expertise across brand, digital, demand generation, and communications.
Growth Record
A proven track record building brands and delivering measurable growth in awareness, share, and revenue.
Data & Digital Fluency
Strong command of digital, analytics, and data-driven marketing.
Creative & Analytical Balance
The ability to pair creative storytelling with analytical rigor and execution.
Leadership
Demonstrated ability to build and lead high-performing marketing teams.
Communication
Excellent communication and storytelling skills.
Adaptability
The agility to thrive in a fast-moving, competitive environment.
Benefits & Perks Offered
Our client offers a highly competitive executive compensation and benefits package designed to attract and retain exceptional leadership talent, including:
Competitive Executive Compensation
A highly competitive base salary complemented by a significant annual performance bonus and long-term incentive participation.
Comprehensive Health & Wellness
A full suite of medical, dental, and vision plans with multiple options, plus Health Savings Account (HSA) and Flexible Spending Account (FSA) choices to fit your family’s needs.
Retirement Savings
A competitive Group RRSP retirement savings plan with a generous company match to support your long-term financial security.
Paid Time Off
A generous paid time off program, including vacation, sick leave, and company holidays, supporting a healthy work-life balance.
Professional Development
Strong support for your continued growth, including funding for certifications, executive education, and attendance at leading industry conferences.
Leadership Platform
A high-visibility leadership role with the autonomy to shape strategy and drive results.
Relocation Assistance
A comprehensive relocation package is available for the successful candidate and their family, where applicable.
Collaborative Culture
A positive, inclusive, and high-integrity culture where your leadership is valued and your impact is recognized.
How to Apply
If you are an accomplished leader ready to make a meaningful impact in this role, we encourage you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter outlining your relevant experience and achievements.
This is a retained search conducted exclusively by JRG Partners. For more on our expertise in this area, please visit our Marketing & Brand executive search practice page. All applications will be treated with the strictest confidence. JRG Partners is an equal opportunity employer and values diversity at every level of the organizations we serve.
