Role Overview for Chief Marketing Officer with a Logistics Software Firm – Indianapolis, IN
JRG Partners is proud to represent a premier, venture-backed logistics software firm based in the vibrant tech hub of Indianapolis, IN. Our client is at the forefront of revolutionizing the supply chain industry with its innovative SaaS platform, empowering businesses to optimize operations, enhance visibility, and drive unprecedented efficiency. As they enter a pivotal phase of accelerated growth and market expansion, they are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team.
This is not just a marketing leadership role; it is a strategic business partnership opportunity. The CMO will be the architect of the company’s brand narrative, the engine of its demand generation, and the voice of the customer within the organization. You will be responsible for developing and executing a comprehensive, multi-channel marketing strategy that elevates the brand, captures significant market share, and directly contributes to ambitious revenue targets. The ideal candidate is a modern marketing maven with a deep understanding of the B2B SaaS landscape, a passion for technology, and a proven track record of scaling marketing functions in high-growth environments. You will inherit a talented team and be empowered with the resources necessary to build a world-class marketing organization that becomes a key competitive differentiator. If you are a strategic thinker, a data-driven decision-maker, and an inspirational leader ready to make a transformative impact on a rapidly growing industry leader, we invite you to apply.
Key Responsibilities of Chief Marketing Officer with a Logistics Software Firm – Indianapolis, IN
Strategic Marketing Leadership
Develop and own the overarching marketing strategy in alignment with the company’s business objectives, target markets, and long-term vision. Conduct in-depth market research and competitive analysis to identify opportunities, threats, and key industry trends. Define and manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
Brand Development & Positioning
Craft and amplify a compelling brand story and value proposition that resonates with target personas across the logistics and supply chain ecosystem. Oversee all brand identity elements, messaging, and communications to ensure consistency and impact across all channels. Position the company as an undisputed thought leader in logistics technology.
Demand Generation & Growth Marketing
Design and execute a sophisticated, multi-channel demand generation engine to fuel the sales pipeline with high-quality leads. This includes managing and optimizing strategies across digital marketing (SEO, SEM, PPC), account-based marketing (ABM), content marketing, email marketing, social media, webinars, and events.
Product Marketing Excellence
Partner closely with the Product and Sales teams to develop and execute go-to-market strategies for new products and features. Create powerful product positioning, messaging, and sales enablement materials (e.g., case studies, white papers, presentations, battle cards) that clearly articulate value and differentiation.
Content & Communications Strategy
Oversee the creation and distribution of high-value content that attracts, engages, and converts our target audience. Develop a robust PR and communications plan to secure positive media coverage, build relationships with key industry analysts and influencers, and manage corporate communications.
Data-Driven Performance & Analytics
Establish a culture of data-driven marketing by defining key performance indicators (KPIs) and building robust analytics and reporting capabilities. Track and analyze campaign performance, marketing attribution, and pipeline contribution, providing regular insights and recommendations to the executive team. Utilize marketing automation (e.g., HubSpot, Marketo) and CRM (e.g., Salesforce) platforms to their full potential.
Team Leadership & Development
Recruit, mentor, and lead a high-performing team of marketing professionals. Foster a collaborative, innovative, and results-oriented culture. Set clear goals, provide regular feedback, and support the professional growth and development of each team member.
Sales & Revenue Alignment
Cultivate a strong, collaborative relationship with the Chief Revenue Officer and the sales organization. Ensure seamless lead handoff processes, consistent messaging, and a shared understanding of pipeline metrics and revenue goals. Actively participate in strategic planning to ensure marketing efforts are tightly aligned with sales objectives.
Requirements for the Chief Marketing Officer with a Logistics Software Firm – Indianapolis, IN
Executive Experience
A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership role (VP of Marketing or CMO) within a B2B technology or SaaS company.
Industry Expertise
Demonstrable experience marketing to the logistics, supply chain, transportation, or manufacturing industries is highly preferred. A deep understanding of the challenges and personas within these sectors is a significant advantage.
SaaS Marketing Mastery
Proven success in scaling a B2B SaaS company from a significant growth stage. Expertise in SaaS metrics (CAC, LTV, Churn), subscription-based revenue models, and the full marketing funnel is essential.
Technical & Analytical Acumen
Proficiency with modern marketing technology stacks, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM (Salesforce), analytics tools (Google Analytics, Tableau), and ABM platforms. Must possess a strong analytical mindset with the ability to translate data into actionable insights.
Strategic Vision
A strategic and innovative thinker who can see the big picture and translate it into an actionable, multi-year marketing plan. Experience presenting to and collaborating with C-level executives and boards of directors.
Leadership Prowess
An inspirational and empathetic leader with a proven ability to build, mentor, and motivate high-performing, cross-functional teams. Excellent communication, interpersonal, and presentation skills are required.
Educational Background
Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is strongly preferred.
Location
Ability to work from the Indianapolis, IN headquarters in a hybrid model is required.
Benefits & Perks Offered
Our client is committed to investing in their people and offers a comprehensive and competitive benefits package designed to support your health, well-being, and financial future. This includes:
Competitive Compensation
An attractive executive salary, performance-based bonus structure, and a significant equity package.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Planning
A robust 401(k) plan with a generous company match to help you save for the future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, including company-paid holidays, to encourage work-life balance.
Professional Development
A dedicated annual budget for professional development, including conferences, certifications, and continuing education courses.
Modern Work Environment
A state-of-the-art office in Indianapolis with a collaborative and inclusive culture.
Additional Perks
Company-sponsored events, wellness programs, and other perks designed to create an exceptional employee experience.
How to Apply
This is a retained search exclusively managed by JRG Partners. To be considered for this career-defining opportunity, please submit your resume and a cover letter outlining your qualifications and your vision for this role. We are looking for a leader who understands the nuances of current trends in logistics technology and can translate them into a powerful marketing strategy. We invite you to connect with our team of experts. For more information or to apply, please visit the JRG Partners career portal or reach out directly to our specialized Supply Chain & Logistics recruiting practice. We look forward to reviewing your application and discussing how you can drive the future of logistics.
