Role Overview for Chief Revenue Officer (CRO) with a Digital Media Group – Los Angeles, CA
JRG Partners is proud to represent a premier, fast-growing digital media group in their search for a visionary and results-driven Chief Revenue Officer (CRO). Based in the vibrant media hub of Los Angeles, CA, this is a pivotal executive leadership role reporting directly to the Chief Executive Officer (CEO). The successful candidate will be the architect of the company’s revenue generation engine, responsible for the strategy, execution, and optimization of all revenue-generating activities across the organization. This is a unique opportunity to join a dynamic senior leadership team and make a significant impact on the trajectory of a company at the forefront of digital content and audience engagement.
As the CRO, you will be entrusted with the critical responsibility of driving sustainable, profitable growth. You will unify and lead the sales, marketing, business development, and customer success departments, fostering a culture of collaboration, accountability, and high performance. The ideal candidate is a strategic thinker with a deep, nuanced understanding of the digital media landscape, including programmatic advertising, branded content, subscription models, e-commerce, and emerging monetization channels. You are not just a sales leader; you are a business builder, a market visionary, and a data-driven strategist who can navigate the complexities of a rapidly evolving industry. You will be instrumental in setting the company’s strategic direction, expanding its market presence, and building a world-class revenue organization that consistently exceeds ambitious targets.
Key Responsibilities of Chief Revenue Officer (CRO) with a Digital Media Group – Los Angeles, CA
The Chief Revenue Officer will have a broad and impactful scope of responsibilities, including but not limited to:
Revenue Strategy & Execution
Develop, articulate, and execute a comprehensive, multi-channel revenue strategy that aligns with the company’s overall vision and goals. This includes identifying new revenue streams, optimizing existing ones, and setting aggressive yet achievable revenue targets.
Leadership & Team Development
Build, mentor, and lead a high-performing, integrated revenue organization across sales, marketing, ad operations, and customer success. Foster a culture of excellence, continuous learning, and data-driven decision-making. Set clear objectives, provide regular feedback, and empower your teams to succeed.
Sales & Business Development
Oversee all direct and indirect sales channels, including national and regional sales teams. Drive the sales process from planning to close, ensuring a robust pipeline of new business. Cultivate and manage executive-level relationships with key clients, advertising agencies, and strategic partners.
Marketing & Brand Positioning
Collaborate with the marketing team to develop and implement strategies that enhance brand visibility, generate qualified leads, and support sales efforts. Ensure consistent messaging and positioning across all customer-facing communications.
Data Analysis & Forecasting
Implement and manage robust analytics and reporting systems to track performance against key metrics. Utilize data insights to accurately forecast revenue, identify trends, and make informed strategic decisions to optimize sales funnels and marketing campaigns.
Market Expansion
Continuously analyze market trends, competitive landscapes, and customer needs to identify and capitalize on new growth opportunities. This includes exploring new markets, verticals, and product offerings.
Cross-Functional Collaboration
Serve as a key member of the executive team, working closely with Content, Product, Technology, and Finance leaders to ensure that revenue strategies are fully integrated with product development, content creation, and financial planning. Provide critical market feedback to inform product roadmaps.
Financial Acumen & P&L Management
Own the P&L for all revenue-generating departments. Develop and manage budgets, control costs, and ensure the financial health and profitability of your organization.
Technology & Innovation
Champion the adoption of new technologies and tools (CRM, marketing automation, analytics platforms) to improve efficiency, effectiveness, and scalability of the revenue organization. Possess a comprehensive understanding of the modern digital advertising ecosystem, including ad tech, data management platforms, and measurement solutions.
Requirements for the Chief Revenue Officer (CRO) with a Digital Media Group – Los Angeles, CA
We are seeking a seasoned executive with a proven track record of success in scaling revenue for digital-first organizations. The ideal candidate will possess the following qualifications:
Experience
A minimum of 15 years of progressive experience in a senior revenue leadership role (e.g., CRO, SVP of Sales/Revenue), with at least 5 years in the digital media, publishing, ad tech, or a closely related industry. Demonstrable success in scaling a company’s revenue from eight to nine figures is highly desirable.
Proven Leadership
A history of building, leading, and inspiring large, multi-disciplinary revenue teams. Experience in restructuring or integrating sales and marketing functions to drive alignment and efficiency.
Strategic Mindset
The ability to think strategically and long-term, translating high-level corporate vision into actionable revenue plans and operational tactics.
Digital Media Expertise
Deep and current knowledge of the digital media landscape, including various monetization models such as programmatic advertising (display, video, native), branded content, affiliate marketing, subscriptions, and lead generation.
Data-Driven Approach
Exceptional analytical skills with a proven ability to use data and metrics to drive decisions, manage performance, and forecast revenue accurately. Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms, and business intelligence tools is essential.
Exceptional Communication Skills
Superior verbal, written, and presentation skills. The ability to articulate a clear and compelling vision to internal teams, clients, partners, and the board of directors.
Financial Literacy
Strong financial acumen and experience with P&L management, budgeting, and strategic financial planning.
Educational Background
A Bachelor’s degree in Business, Marketing, or a related field is required. An MBA or other advanced degree is strongly preferred.
Personal Attributes
An entrepreneurial spirit, high-energy, resilient, and adaptable. A natural relationship-builder who is both a player and a coach, capable of rolling up their sleeves to get the job done.
Benefits & Perks Offered
Our client is committed to investing in their employees and offers a highly competitive and comprehensive benefits package for this executive role, including:
Competitive Compensation
An attractive compensation package consisting of a competitive base salary, a significant performance-based bonus structure, and meaningful equity participation.
Comprehensive Health Coverage
Premium medical, dental, and vision insurance plans for you and your dependents.
Retirement Planning
A 401(k) plan with a generous company match to help you plan for your future.
Generous Time Off
A flexible and generous paid time off (PTO) policy, in addition to company-paid holidays, to support a healthy work-life balance.
Professional Development
A budget for continued learning, including conferences, workshops, and executive coaching to support your professional growth.
Executive Perks
Additional perquisites commensurate with a senior executive position.
Work Environment
The opportunity to work with a passionate, talented, and innovative team in a dynamic and collaborative culture that is shaping the future of digital media.
How to Apply
This is a retained search conducted by JRG Partners. If you are a visionary revenue leader with the experience and drive to lead a premier digital media group to its next stage of growth, we encourage you to apply. To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments.
JRG Partners is a leader in executive recruitment, connecting exceptional talent with transformative opportunities. To learn more about our expertise in this sector, please visit JRG Partners’ Digital Media & Entertainment executive search practice. We look forward to reviewing your application.
