JRG Partners is proud to partner with a trailblazing, high-growth Direct-to-Consumer (DTC) e-commerce brand based in the vibrant city of Austin, TX. Our client has revolutionized its niche with innovative products, a cult-like following, and a commitment to quality that resonates deeply with its customers. As they enter a pivotal phase of accelerated expansion and market leadership, we are seeking a visionary, data-driven, and results-oriented Chief Marketing Officer (CMO) to join their executive team. This is a unique opportunity to architect the future of a beloved brand, scale its global presence, and build a world-class marketing organization from a position of strength. The ideal candidate is a strategic leader who can seamlessly blend the art of brand storytelling with the science of performance marketing to drive sustainable, profitable growth.
Role Overview for Chief Marketing Officer with a DTC E-commerce Brand – Austin, TX
The Chief Marketing Officer will be the key executive responsible for the company’s overall marketing strategy, vision, and execution. Reporting directly to the Chief Executive Officer (CEO), the CMO will serve as a critical member of the senior leadership team, acting as the primary driver of revenue growth, customer acquisition, and brand equity. This role demands a ‘full-stack’ marketing leader who is both a creative brand builder and a quantitative, analytical powerhouse.
You will own the entire marketing funnel, from generating top-of-funnel awareness to fostering bottom-of-funnel conversion and long-term customer loyalty. You will be responsible for developing and implementing a cohesive marketing plan to increase brand awareness and market share, while ensuring our marketing efforts are efficient, effective, and deliver a strong return on investment.
The successful candidate will be a hands-on leader, capable of inspiring a talented team while also rolling up their sleeves to navigate the complexities of a fast-paced, high-growth environment. Your leadership will be instrumental in transforming our client from a successful e-commerce player into an iconic global brand.
Key Responsibilities of Chief Marketing Officer with a DTC E-commerce Brand – Austin, TX
The CMO will have a broad and impactful scope of responsibilities, including but not limited to:
Strategic Leadership & Vision
Develop, articulate, and execute a comprehensive, multi-year marketing strategy that aligns with the company’s ambitious growth objectives. Translate business goals into actionable marketing initiatives that drive measurable results.
Brand Stewardship & Storytelling
Evolve and champion the brand’s identity, voice, and narrative across all customer touchpoints. Oversee all creative development, content strategy, public relations, and social media efforts to build a powerful and consistent brand experience.
Performance Marketing & Growth Engine
Own the P&L for all marketing channels. Lead the strategy and execution of all performance marketing initiatives, including Paid Social, SEM/SEO, Display, Affiliate, Influencer, and Email/SMS marketing. Obsessively optimize for key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and return on ad spend (ROAS).
Data-Driven Decision Making
Foster a culture of testing, learning, and optimization. Implement robust analytics frameworks and attribution models to measure the effectiveness of all marketing campaigns. Leverage data insights to inform strategy, allocate budget, and identify new growth opportunities.
Customer Lifecycle & Retention
Develop and implement a sophisticated CRM and customer retention strategy to maximize customer lifetime value (LTV). Oversee loyalty programs, email marketing automation, and other initiatives designed to engage and retain existing customers.
Team Leadership & Development
Recruit, mentor, and lead a world-class marketing organization. Build a high-performing, collaborative, and innovative team culture. Provide clear direction, set ambitious goals, and empower team members to do their best work.
Financial & Budgetary Management
Own and manage the entire marketing budget, ensuring efficient allocation of resources to maximize growth and profitability. Develop detailed forecasts and report on performance to the executive team and board of directors.
Cross-Functional Collaboration
Work closely with other executive leaders—including the heads of Product, Operations, and Finance—to ensure marketing strategies are fully integrated with the broader business objectives. Champion a customer-centric mindset throughout the entire organization.
Market Intelligence & Innovation
Stay at the forefront of the latest DTC trends, marketing technologies, and competitive landscape. Identify and champion new channels, tools, and strategies to keep the brand ahead of the curve.
Requirements for the Chief Marketing Officer with a DTC E-commerce Brand – Austin, TX
The ideal candidate will be a seasoned marketing executive with a proven track record of scaling consumer brands in the e-commerce space. We are looking for a unique blend of strategic thinking, creative passion, and analytical rigor.
Experience
A minimum of 15+ years of progressive marketing experience, with at least 7+ years in a senior leadership role (e.g., CMO, VP of Marketing, Head of Growth) for a high-growth consumer brand.
DTC & E-commerce Mastery
Deep, hands-on experience and a verifiable track record of success within a Direct-to-Consumer (DTC) e-commerce business is absolutely essential. Experience scaling a brand from $50M to $250M+ in revenue is highly preferred.
Full-Funnel Expertise
Demonstrated expertise across the entire marketing stack, including brand strategy, performance marketing (paid social, search, etc.), SEO, content, CRM, and analytics.
Analytical Acumen
A highly analytical and data-driven mindset. You must be fluent in marketing analytics, attribution modeling, and A/B testing methodologies. Proficiency with tools like Google Analytics, Shopify Analytics, and various business intelligence (BI) platforms is required.
Leadership & Management
Proven ability to build, lead, and inspire a multi-disciplinary marketing team. A history of attracting top talent and fostering a positive, high-performance culture.
Financial Acumen
Strong experience in managing large marketing budgets, forecasting, and demonstrating clear ROI on marketing investments.
Educational Background
A Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA is highly preferred.
Personal Attributes
An entrepreneurial spirit with a bias for action. A customer-obsessed leader who thinks and acts with the consumer in mind. Excellent communication and interpersonal skills, with the ability to influence and align stakeholders at all levels. Resilient, adaptable, and comfortable with the ambiguity inherent in a fast-paced, high-growth environment.
Benefits & Perks Offered
Our client believes in investing in their people and offers a highly competitive and comprehensive compensation package designed to attract and retain top-tier talent. Benefits include:
- A highly competitive base salary and performance-based executive bonus plan.
- A significant equity stake in a rapidly growing company.
- Comprehensive health, dental, and vision insurance for you and your dependents.
- 401(k) retirement plan with a generous company match.
- Unlimited Paid Time Off (PTO) policy.
- Paid parental leave.
- A generous wellness stipend and employee discount on all company products.
- A professional development budget to support your continued growth.
- The opportunity to work in a dynamic, collaborative, and mission-driven culture in the heart of Austin, TX.
- Relocation assistance is available for the right candidate.
How to Apply
If you are a visionary marketing leader with a passion for building iconic DTC brands and meet the qualifications outlined above, we encourage you to apply for this exciting opportunity. JRG Partners is managing this exclusive search. To be considered, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. For more information about our expertise in this area, you can learn about our Consumer and Retail Executive Search practice. We look forward to reviewing your application and discussing how you can make a significant impact on our client’s continued success.
