Role Overview for Chief Marketing Officer – Los Angeles, CA
JRG Partners is proud to announce an exclusive executive search for a transformative Chief Marketing Officer (CMO) on behalf of our client, a pioneering medical device company based in the vibrant tech and healthcare hub of Los Angeles, CA. This is a career-defining opportunity for a visionary marketing leader to architect the future of a brand that is revolutionizing patient outcomes. We are seeking a strategic, data-driven, and innovative executive to join the C-suite and take ownership of the entire global marketing function.
As the CMO, you will be the chief architect of the company’s brand narrative, market positioning, and growth engine. You will report directly to the Chief Executive Officer and work in close collaboration with the executive team to align marketing strategies with overarching business objectives. Your leadership will be pivotal in navigating the complexities of the medical device market, from engaging healthcare professionals (HCPs) and hospital systems to building a powerful direct-to-patient voice where appropriate. You will be responsible for creating and executing a sophisticated, multi-channel marketing strategy that accelerates market penetration, builds unshakeable brand equity, and drives significant revenue growth.
This role demands a unique blend of creative vision, analytical rigor, and inspirational leadership. You will be tasked with building and mentoring a world-class marketing organization, fostering a culture of innovation, accountability, and continuous improvement. The ideal candidate is not just a marketer; they are a business strategist who understands the intricate interplay between product innovation, sales enablement, regulatory environments, and customer engagement. This is more than a job; it is a chance to leave an indelible mark on a company poised for exponential growth and to fundamentally impact the health and well-being of patients worldwide.
Key Responsibilities of Chief Marketing Officer – Los Angeles, CA
The Chief Marketing Officer will assume a broad range of responsibilities, encompassing strategic planning, execution, and team leadership. Success in this role will be measured by market share growth, brand recognition, lead generation quality, and overall contribution to revenue targets.
Global Marketing Strategy & Vision
Develop, articulate, and execute a comprehensive global marketing strategy that aligns with the company’s long-term growth objectives. Define the brand’s unique value proposition and ensure consistent messaging across all markets and channels. Conduct in-depth market analysis to identify new opportunities, competitive threats, and evolving customer needs.
Brand & Product Marketing Leadership
Serve as the ultimate brand steward, overseeing all aspects of brand identity, messaging, and positioning. Lead the development and execution of innovative go-to-market strategies for new product launches and manage the marketing lifecycle of existing products. Collaborate closely with R&D and Product Management to ensure market needs are translated into the product roadmap.
Digital Transformation & Demand Generation
Champion a digital-first marketing approach. Oversee the development of a robust digital ecosystem, including website optimization (SEO/SEM), content marketing, email automation, social media engagement, and paid advertising campaigns. Implement sophisticated lead generation and nurturing programs to build a predictable sales pipeline for both HCP and institutional customers.
Data Analytics & Market Intelligence
Foster a data-driven culture within the marketing organization. Establish key performance indicators (KPIs) and build dashboards to track, analyze, and report on campaign performance and marketing ROI. Utilize market intelligence, customer insights, and predictive analytics to inform strategy and optimize marketing spend.
Team Leadership & Development
Recruit, mentor, and lead a high-performing global marketing team. Foster a collaborative, innovative, and results-oriented culture. Structure the department for optimal efficiency and scalability, ensuring clear roles, responsibilities, and career development paths for all team members.
Sales Enablement & Channel Marketing
Forge a strong partnership with the sales organization to ensure seamless alignment between marketing and sales efforts. Develop compelling sales collateral, training materials, and tools that empower the sales team to effectively communicate the value of our products. Create and manage channel marketing programs to support distributors and partners.
Corporate Communications & Public Relations
Oversee the corporate communications strategy, including public relations, media outreach, and crisis management. Cultivate relationships with key opinion leaders (KOLs), industry analysts, and media to enhance the company’s reputation and thought leadership position.
Budget Management & Regulatory Adherence
Develop and manage the annual marketing budget with a focus on maximizing ROI. Ensure all marketing activities and materials are fully compliant with industry regulations, including navigating the complex regulatory landscape for medical devices, AdvaMed guidelines, and international standards.
Requirements for the Chief Marketing Officer – Los Angeles, CA
We are seeking an exceptional candidate with a proven track record of marketing leadership and success within the medical device or a closely related healthcare sector. The following qualifications are essential for consideration:
Educational Background
A Bachelor’s degree in Marketing, Business, or a related field is required. An MBA or other advanced degree is strongly preferred.
Executive Experience
A minimum of 15+ years of progressive marketing experience, with at least 7-10 years in a senior leadership role (e.g., VP of Marketing, Senior Director) overseeing a significant marketing function and team.
Industry Expertise
Demonstrable and deep experience within the medical device, life sciences, diagnostics, or pharmaceutical industry is mandatory. A thorough understanding of the unique challenges and opportunities of marketing to healthcare professionals, payers, and hospital administrators is critical.
Strategic & Commercial Acumen
Proven ability to develop and execute successful marketing strategies that have resulted in measurable market share and revenue growth. Strong financial literacy with experience managing large budgets and P&L responsibilities.
Digital Marketing Proficiency
Expertise in modern, data-driven marketing techniques, including marketing automation (e.g., Marketo, HubSpot), CRM (e.g., Salesforce), analytics platforms, SEO/SEM, and account-based marketing (ABM).
Leadership & Interpersonal Skills
An inspirational leader with a track record of building, mentoring, and retaining high-performing teams. Exceptional communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization, including the Board of Directors.
Analytical Mindset
A highly analytical and data-driven decision-maker who is adept at translating complex data into actionable insights and strategic recommendations.
Location
Ability to work from the corporate headquarters in Los Angeles, CA. Relocation assistance is available for the ideal candidate.
Benefits & Perks Offered
Our client is committed to attracting and retaining top-tier executive talent. They offer a highly competitive and comprehensive compensation and benefits package, which includes:
- Highly competitive base salary commensurate with experience.
- Substantial annual performance-based executive bonus plan.
- Meaningful equity package with significant upside potential.
- Comprehensive health, dental, vision, and life insurance plans.
- 401(k) retirement plan with a generous company match.
- Generous Paid Time Off (PTO) and company holiday schedule.
- Executive-level professional development and coaching opportunities.
- Relocation assistance package for qualifying candidates.
- The opportunity to work with a world-class team and make a tangible impact on global health.
How to Apply
JRG Partners has been retained exclusively for this critical executive search. We invite qualified and interested candidates to submit their resume and a cover letter detailing their relevant experience and leadership philosophy. Your application will be handled with the utmost confidentiality.
To be considered for this exceptional opportunity, please apply directly through our portal. To learn more about our expertise in this sector, please visit our page on our medical device executive recruiting practice. We look forward to reviewing your credentials and discussing how you can lead our client into its next chapter of success.
