JRG Partners is proud to partner with a premier, high-growth consumer brand in their search for a visionary and results-driven Vice President of Omni-Channel Sales. Our client is a category leader, renowned for its innovative products and unwavering commitment to customer satisfaction. As they embark on their next phase of expansion, they are seeking an exceptional executive to architect and execute a cohesive, world-class sales strategy that seamlessly integrates all customer touchpoints.
This is a rare opportunity to join a dynamic leadership team and make a significant impact on the trajectory of a beloved brand. The ideal candidate will be a strategic thinker with a proven track record of driving exponential revenue growth by creating a truly unified commerce experience.
Role Overview for VP of Omni-Channel Sales – New York, NY
The Vice President of Omni-Channel Sales will be a pivotal member of the executive leadership team, reporting directly to the Chief Executive Officer. Based in our client’s New York City headquarters, this role is responsible for the holistic vision, strategy, and execution of all sales activities across every channel, including e-commerce, direct-to-consumer (DTC), wholesale, retail partnerships, and emerging platforms.
You will be the chief architect of a frictionless customer journey, ensuring a consistent and exceptional brand experience whether a customer is shopping online, on their mobile device, or in a physical store. This leader will be accountable for achieving ambitious revenue targets, expanding market share, and building a high-performance sales organization. You will leverage data analytics, customer insights, and technological innovation to optimize sales processes, drive customer loyalty, and position the company for sustained, long-term success in a competitive marketplace.
Key Responsibilities of VP of Omni-Channel Sales – New York, NY
Strategic Omni-Channel Leadership
Develop, articulate, and implement a comprehensive and forward-thinking omni-channel sales strategy that aligns with the company’s overall business objectives. This includes setting ambitious revenue goals, defining key performance indicators (KPIs), and creating a roadmap for channel expansion and optimization. You will be responsible for analyzing market trends, competitive landscapes, and consumer behavior to identify new opportunities for growth and innovation.
P&L and Financial Management
Assume full P&L responsibility for the entire sales division. This involves meticulous annual budgeting, accurate sales forecasting, and rigorous management of expenses. You will provide regular, detailed performance reports to the executive team and board of directors, offering insights and strategic recommendations to drive profitability across all channels.
Team Development and Mentorship
Lead, inspire, and mentor a multi-layered sales organization. Foster a culture of excellence, accountability, and continuous improvement. You will be responsible for recruiting top-tier talent, structuring the team for optimal performance, and implementing robust training and professional development programs to ensure the team is equipped with the skills needed to succeed.
Channel Integration and Optimization
Champion the integration of all sales channels to create a unified customer experience. This includes harmonizing pricing, promotions, and inventory management across e-commerce, wholesale, and retail. You will work to break down internal silos and ensure that all teams are working collaboratively to serve the customer seamlessly.
Data-Driven Decision Making
Utilize advanced analytics, customer data, and business intelligence tools to gain deep insights into sales performance and customer behavior. Translate complex data into actionable strategies to improve conversion rates, increase average order value, enhance customer lifetime value, and personalize the shopping experience.
Technology Stack Oversight
Partner with the technology and IT departments to evaluate, select, and implement the necessary technology stack to support a best-in-class omni-channel operation. This includes CRM systems, e-commerce platforms, order management systems (OMS), and analytics tools. Ensure technology investments deliver a strong ROI and enhance the customer journey.
Cross-Functional Collaboration
Serve as a key collaborative partner to other executive leaders. Work closely with the VP of Marketing to align sales and marketing strategies, ensuring cohesive campaigns and consistent brand messaging. Partner with the Head of Operations to optimize supply chain, logistics, and inventory management. Collaborate with the Product team to provide market feedback that informs product development.
Key Account and Partnership Management
Personally oversee and cultivate relationships with key wholesale accounts, strategic retail partners, and other significant business partners. Lead negotiations for major contracts and ensure that these partnerships are mutually beneficial and drive significant revenue for the business.
Requirements for the VP of Omni-Channel Sales – New York, NY
Executive Sales Experience
A minimum of 15+ years of progressive sales leadership experience, with at least 5-7 years in a senior executive role (VP, SVP) overseeing multiple sales channels in a consumer-focused industry (e.g., CPG, retail, apparel, beauty, consumer electronics).
Proven Omni-Channel Expertise
A demonstrated track record of successfully developing and executing an omni-channel sales strategy that integrates e-commerce/DTC, wholesale, and physical retail. Must be able to provide specific examples of driving significant, measurable revenue growth in this environment.
Financial Acumen
Deep experience with P&L management, budgeting, forecasting, and complex financial modeling. Must be highly analytical and capable of using data to drive strategic decisions and optimize profitability.
Leadership and Team Building
Exceptional leadership skills with a proven ability to build, mentor, and motivate high-performing, diverse sales teams. A history of attracting and retaining top talent and fostering a positive, collaborative, and results-oriented culture.
Strategic and Analytical Mindset
The ability to think strategically at a high level while also being able to dive into the details and execute flawlessly. Strong analytical skills and an expert-level understanding of sales metrics, customer data, and market trends.
Technological Proficiency
In-depth knowledge of modern sales and e-commerce technologies, including CRM (e.g., Salesforce), ERP systems, analytics platforms (e.g., Google Analytics, Tableau), and digital marketing tools.
Communication and Interpersonal Skills
Superior verbal and written communication skills, with the ability to articulate a clear and compelling vision. Excellent presentation skills and the ability to influence stakeholders at all levels, from the board of directors to frontline sales associates.
Education
Bachelor’s degree in Business Administration, Marketing, or a related field is required. An MBA or other advanced degree is highly preferred.
Benefits & Perks Offered
Our client offers a highly competitive and comprehensive compensation and benefits package, designed to attract and retain top executive talent. This includes:
- A competitive base salary and a significant performance-based annual bonus.
- A meaningful equity stake in the company.
- Comprehensive medical, dental, and vision insurance for you and your dependents.
- A robust 401(k) retirement plan with a generous company match.
- Generous paid time off (PTO), including vacation, sick days, and company holidays.
- Substantial budget for professional development, including conferences and executive coaching.
- Generous employee discounts on all company products.
- A modern, collaborative, and dynamic work environment in the heart of New York City.
- Relocation assistance for exceptional candidates, if required.
How to Apply
JRG Partners is leading the exclusive search for this critical leadership position. If you are a visionary sales leader with a passion for building world-class omni-channel experiences and a track record of transformative growth, we encourage you to apply.
To be considered for this opportunity, please submit your resume and a cover letter detailing your relevant experience. For more information on our expertise in this area, please visit our Sales & Marketing Executive Search practice page. We look forward to reviewing your application.
