Role Overview for VP of Marketing (Travel-Leisure) – Orlando, FL
JRG Partners is proud to represent a premier, forward-thinking leader in the travel and leisure industry, currently seeking a visionary Vice President of Marketing to join their executive team in the vibrant hub of Orlando, Florida. This is a rare opportunity for a seasoned marketing executive to shape the future of a beloved brand, drive transformative growth, and create unforgettable experiences for a global audience. Our client is a powerhouse in the hospitality and entertainment sector, renowned for its commitment to excellence, innovation, and creating lasting memories for millions of guests each year.
As the VP of Marketing, you will be the chief architect of the company’s marketing vision and strategy. You will be responsible for building and protecting the brand’s equity, accelerating customer acquisition, deepening loyalty, and ultimately driving significant revenue growth across all business units. This role demands a strategic thinker with a creative soul—someone who can balance data-driven decision-making with compelling storytelling. You will lead a large, multi-disciplinary team of marketing professionals, fostering a culture of collaboration, innovation, and high performance.
The ideal candidate is a passionate leader with extensive experience in the travel, hospitality, or entertainment industries, possessing a deep understanding of consumer behavior and the evolving digital landscape. You will report directly to the Chief Executive Officer and play a pivotal role in the company’s long-term strategic planning and success. This position requires a leader who is not only adept at navigating the complexities of a large organization but also thrives on the challenge of setting new industry standards in a competitive market.
Key Responsibilities of VP of Marketing (Travel-Leisure) – Orlando, FL
The Vice President of Marketing will have a broad and impactful scope of responsibilities, overseeing all facets of the marketing and communications functions. Success in this role will be measured by brand strength, market share growth, customer engagement, and return on marketing investment.
Strategic Leadership & Planning
- Develop and execute a comprehensive, integrated marketing strategy that aligns with the company’s overall business objectives and financial goals.
- Conduct in-depth market research, competitive analysis, and consumer insights to identify key market trends, customer needs, and growth opportunities.
- Define and manage the brand’s positioning, voice, and messaging architecture to ensure consistency and resonance across all channels and customer touchpoints.
- Lead the annual marketing planning and budgeting process, ensuring optimal allocation of resources to achieve strategic priorities and deliver maximum ROI.
- Collaborate with the executive team to influence product development, pricing strategies, and guest experience enhancements based on market feedback and data.
Digital Marketing & Innovation
- Oversee the entire digital ecosystem, including paid media (SEM, display, social), SEO, content marketing, email/CRM, and affiliate marketing.
- Champion a data-first approach, leveraging analytics, A/B testing, and marketing attribution models to continuously optimize campaigns and digital performance.
- Drive the company’s content strategy, ensuring the creation of engaging, high-quality content that builds brand authority and drives conversions.
- Stay at the forefront of emerging technologies and leveraging cutting-edge digital marketing trends to create innovative and disruptive marketing campaigns.
- Enhance the customer journey through sophisticated CRM and marketing automation strategies, focusing on personalization, segmentation, and lifecycle marketing.
Brand Management & Communications
- Serve as the ultimate brand steward, ensuring all marketing materials, campaigns, and communications reflect the brand’s values and standards.
- Lead public relations and corporate communications strategies to enhance brand reputation, manage crises, and secure positive media coverage.
- Direct creative and content teams (both in-house and agency partners) to produce award-winning creative work that captivates audiences and drives action.
- Oversee social media strategy and community management to foster a vibrant and engaged online community of brand advocates.
Team Leadership & Development
- Lead, mentor, and inspire a large, high-performing marketing organization, fostering a culture of accountability, creativity, and continuous learning.
- Structure the marketing department for optimal efficiency and effectiveness, defining clear roles, responsibilities, and career paths.
- Attract and retain top-tier marketing talent, building a best-in-class team capable of executing a world-class marketing strategy.
- Establish and monitor key performance indicators (KPIs) for the marketing team, providing regular performance feedback and development opportunities.
Requirements for the VP of Marketing (Travel-Leisure) – Orlando, FL
We are seeking a world-class marketing leader with a proven history of success in building iconic brands and driving business results. The qualifications for this role are rigorous, reflecting the seniority and impact of the position.
Professional Experience
- A minimum of 15 years of progressive marketing experience, with at least 7-10 years in a senior leadership role (Director, VP, or CMO).
- Direct and extensive experience within the travel, leisure, hospitality, theme park, or cruise line industries is strongly required.
- Demonstrated success in developing and executing large-scale, multi-channel marketing strategies for a major consumer-facing brand.
- Proven track record of driving significant revenue growth, increasing market share, and improving marketing ROI.
- Experience managing multi-million dollar marketing budgets and leading teams of 20+ professionals.
Skills & Competencies
- Exceptional strategic thinking and analytical skills; able to translate complex data and insights into actionable marketing plans.
- Deep expertise across the full marketing stack, including brand strategy, digital marketing (SEO/SEM, CRM, social media), public relations, and creative development.
- Inspirational leadership style with a proven ability to build, mentor, and motivate high-performing teams.
- Outstanding communication, presentation, and interpersonal skills, with the ability to influence and build consensus at all levels of the organization, including the C-suite and Board of Directors.
- Strong financial acumen and a rigorous, data-driven approach to budget management and decision-making.
- A passion for creativity, innovation, and staying ahead of industry trends.
Education
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
- An MBA or other advanced degree is highly preferred.
Benefits & Perks Offered
Our client believes in investing in their people and offers a comprehensive and competitive benefits package designed to support the well-being and professional growth of their team members. As a key member of the executive team, you will be eligible for:
- An extremely competitive executive salary and a significant performance-based annual bonus.
- Long-term incentive plan (equity/stock options).
- Comprehensive health, dental, vision, and life insurance for you and your family.
- A robust 401(k) retirement plan with a generous company match.
- Generous paid time off (PTO), including vacation, sick days, and company holidays.
- Paid parental leave and family support resources.
- Exclusive employee discounts on travel, accommodations, entertainment, and merchandise.
- A dedicated budget for professional development, including conferences, certifications, and executive coaching.
- Relocation assistance package for qualified candidates moving to the Orlando area.
- A dynamic, inspiring, and collaborative work environment at the heart of the global travel industry.
How to Apply
This is a retained search managed exclusively by JRG Partners. If you are a visionary marketing leader with a passion for the travel and leisure industry and a track record of transformative success, we invite you to apply.
To be considered for this confidential opportunity, please submit your resume and a cover letter detailing your relevant experience and accomplishments. JRG Partners is committed to diversity and inclusion and encourages all qualified individuals to apply.
To learn more about our expertise in placing top-tier marketing executives, please visit our website and explore our marketing executive search practice. We look forward to connecting with you.
