How to Hire a COO for a Hospitality & Restaurants Company: A Practical Employer Guide

As Global Head of Research & Leadership Advisory at JRG Partners, I prepared this practical guide on how to hire a COO for a Hospitality & Restaurants company. In a sector that is an industry where labor economics, the COO carries the operational weight of the transformation, and the profile that succeeds is a multi-unit operator who can manage the labor model and deliver brand consistency at scale while integrating the digital and delivery capabilities modern hospitality demands.

Key Takeaways: Hiring a Hospitality & Restaurants COO in 2026

  • The winning COO profile is a multi-unit operator who can manage the labor model and deliver brand consistency at scale while integrating the digital and delivery capab.
  • Define the COO’s scope precisely; the role varies more than any other C-suite title.
  • Operational credibility plus transformation capability is the combination the sector now demands.
  • The best candidates are employed operators who must be recruited discreetly.
  • Clarify the CEO-COO division of labor before the search, not after.

Defining the Hospitality & Restaurants COO Role

Before searching, define the scope precisely: which functions, sites, and P&L elements report to the COO, and how authority divides with the CEO. In Hospitality & Restaurants, the role typically owns the operational core of the transformation, and ambiguity here is the most common cause of failed COO hires.

What to Look For in a Hospitality & Restaurants COO

The profile that succeeds is a multi-unit operator who can manage the labor model and deliver brand consistency at scale while integrating the digital and delivery capabilities modern hospitality demands. Boards and CEOs should probe for multi-unit operations and labor-model command; digital, delivery, and loyalty strategy; brand experience and consistency at scale; franchise and development leadership where relevant.

Where Hospitality & Restaurants COOs Come From

Strong candidates emerge from restaurant and hospitality companies (operations and brand depth); consumer and retail (brand and customer leadership); technology and delivery platforms (digital expertise), and increasingly from adjacent sectors where the transformation capabilities were developed earlier.

Assessing and Closing the Hospitality & Restaurants COO

Assess against operational results verifiable by reference, transformation delivery with measured outcomes, and the specific sector markers above. Price against the role as scoped rather than the incumbent’s legacy, secure the range before finalists arrive. The CEO-COO relationship is the hire’s foundation, so structured time between the CEO and finalists is essential, not optional.
For the broader sourcing and process discipline, see our guide to executive search in Hospitality & Restaurants.

Frequently Asked Questions

Q: What does a Hospitality & Restaurants COO do?
A: The role owns the operational core of the business, a multi-unit operator who can manage the labor model and deliver brand consistency at scale while integrating the digita, though exact scope varies by company and should be defined precisely before hiring.
Q: What background should a Hospitality & Restaurants COO have?
A: Operational leadership at comparable scale plus transformation-delivery experience; the strongest candidates pair deep sector operations with capabilities the transition demands.
Q: How does the COO role differ from the CEO in Hospitality & Restaurants?
A: The COO owns operational execution while the CEO owns strategy, capital, and external stakeholders; the division should be explicit before the search begins.
Q: How long does a Hospitality & Restaurants COO search take?
A: Typically three to five months for a retained search, depending on scope specificity and the candidate pool’s depth.

See also Hospitality & Restaurants executive search guide, Hospitality & Restaurants top 10 in-demand roles, Hospitality & Restaurants executive compensation report.

Tanya Gallardo

Managing Director, Executive Search & AI Talent Strategy

Tanya Gallardo is the Managing Director of Executive Search & AI Talent Strategy at JRG Partners, leading C-suite and Board engagements across key growth sectors including Technology, Financial Services, and Manufacturing.

With over 18 years of experience specializing in disruptive technology leadership, Tanya is recognized as a leading authority on talent architecture for future-focused executive roles, such as the Chief AI Officer (CAIO) and Chief Digital Officer (CDO). Her expertise lies in accurately assessing the cultural fit and technical depth required to ensure a high return on investment (ROI) for critical leadership appointments.

Prior to her role at JRG Partners, Tanya held senior roles directing global talent acquisition strategies at a major publicly-traded technology firm, advising on organizational design and succession planning for emerging executive functions. She is a recognized speaker and contributor to industry events, sharing data-driven insights on executive compensation, leadership development, and the measurable business impact of C-suite talent.

Connect with Tanya to discuss your executive search needs.

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