How to Hire a COO for a Home Services & Franchising Company: A Practical Employer Guide

As Global Head of Research & Leadership Advisory at JRG Partners, I prepared this practical guide on how to hire a COO for a Home Services & Franchising company. In a sector that is an industry where private-equity-driven consolidation, the COO carries the operational weight of the transformation, and the profile that succeeds is a multi-site or franchise operator who can integrate acquired brands, drive technician productivity, and build the digital and operational capabilities that differentiate modern home-services platforms.

Key Takeaways: Hiring a Home Services & Franchising COO in 2026

  • The winning COO profile is a multi-site or franchise operator who can integrate acquired brands, drive technician productivity, and build the digital and operational c.
  • Define the COO’s scope precisely; the role varies more than any other C-suite title.
  • Operational credibility plus transformation capability is the combination the sector now demands.
  • The best candidates are employed operators who must be recruited discreetly.
  • Clarify the CEO-COO division of labor before the search, not after.

Defining the Home Services & Franchising COO Role

Before searching, define the scope precisely: which functions, sites, and P&L elements report to the COO, and how authority divides with the CEO. In Home Services & Franchising, the role typically owns the operational core of the transformation, and ambiguity here is the most common cause of failed COO hires.

What to Look For in a Home Services & Franchising COO

The profile that succeeds is a multi-site or franchise operator who can integrate acquired brands, drive technician productivity, and build the digital and operational capabilities that differentiate modern home-services platforms. Boards and CEOs should probe for multi-site or franchise service-delivery command; franchise-development and franchisee-relationship leadership; digital customer-acquisition and lead-generation fluency; technician workforce recruitment and retention.

Where Home Services & Franchising COOs Come From

Strong candidates emerge from home-services and franchise companies (operations and franchise depth); multi-site and field-services businesses (scaling leadership); consumer and digital-marketing companies (customer-acquisition expertise), and increasingly from adjacent sectors where the transformation capabilities were developed earlier.

Assessing and Closing the Home Services & Franchising COO

Assess against operational results verifiable by reference, transformation delivery with measured outcomes, and the specific sector markers above. Anchor to scope and market rather than history, pre-approve the range so decisions never wait on a committee. The CEO-COO relationship is the hire’s foundation, so structured time between the CEO and finalists is essential, not optional.
For the broader sourcing and process discipline, see our guide to executive search in Home Services & Franchising.

Frequently Asked Questions

Q: What does a Home Services & Franchising COO do?
A: The role owns the operational core of the business, a multi-site or franchise operator who can integrate acquired brands, drive technician productivity, and build the digit, though exact scope varies by company and should be defined precisely before hiring.
Q: What background should a Home Services & Franchising COO have?
A: Operational leadership at comparable scale plus transformation-delivery experience; the strongest candidates pair deep sector operations with capabilities the transition demands.
Q: How does the COO role differ from the CEO in Home Services & Franchising?
A: The COO owns operational execution while the CEO owns strategy, capital, and external stakeholders; the division should be explicit before the search begins.
Q: How long does a Home Services & Franchising COO search take?
A: Typically three to five months for a retained search, depending on scope specificity and the candidate pool’s depth.

See also Home Services & Franchising executive search guide, Home Services & Franchising top 10 in-demand roles, Home Services & Franchising executive compensation report.

Tanya Gallardo

Managing Director, Executive Search & AI Talent Strategy

Tanya Gallardo is the Managing Director of Executive Search & AI Talent Strategy at JRG Partners, leading C-suite and Board engagements across key growth sectors including Technology, Financial Services, and Manufacturing.

With over 18 years of experience specializing in disruptive technology leadership, Tanya is recognized as a leading authority on talent architecture for future-focused executive roles, such as the Chief AI Officer (CAIO) and Chief Digital Officer (CDO). Her expertise lies in accurately assessing the cultural fit and technical depth required to ensure a high return on investment (ROI) for critical leadership appointments.

Prior to her role at JRG Partners, Tanya held senior roles directing global talent acquisition strategies at a major publicly-traded technology firm, advising on organizational design and succession planning for emerging executive functions. She is a recognized speaker and contributor to industry events, sharing data-driven insights on executive compensation, leadership development, and the measurable business impact of C-suite talent.

Connect with Tanya to discuss your executive search needs.

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