VP of Sales Strategy – Jacksonville, FL | Global CPG Brands

Are you a results-driven leader with a proven track record in shaping and executing sales strategies for global Consumer Packaged Goods (CPG) brands? We are looking for a dynamic Vice President of Sales Strategy to lead and drive growth for a renowned CPG organization based in Jacksonville, FL. This pivotal role will empower you to shape the sales vision, optimize processes, and lead a high-performing team in a competitive global market. If you’re a strategic thinker with an ability to drive significant business outcomes, this is the opportunity you’ve been waiting for.

Shape the Future of Sales for a Leading CPG Brand in Jacksonville

Our client, a leading global Consumer Packaged Goods brand, is seeking a Vice President of Sales Strategy to accelerate growth and market leadership. The ideal candidate will bring a wealth of experience in crafting sales strategies, optimizing customer engagement, and driving long-term growth for CPG brands. This is an exciting opportunity for a seasoned professional who can combine innovative thinking with operational excellence to elevate the sales function and take the company to new heights in the global marketplace.

Key Responsibilities of the Vice President of Sales Strategy – Jacksonville, FL | Global CPG Brands

Strategic Sales Leadership: Develop and execute a comprehensive sales strategy that aligns with the company’s overall business goals. Lead the charge in setting ambitious sales targets, optimizing market penetration, and ensuring alignment with the global brand strategy. Use market insights to drive growth and expand the customer base.

Revenue Growth & Market Penetration: Identify and capitalize on new business opportunities to grow revenue streams. Lead the expansion into new markets and channels, ensuring strong execution of sales initiatives to maximize market share. Develop and refine pricing strategies to enhance profitability while maintaining the company’s competitive edge.

Sales Process Optimization: Evaluate and improve the sales process to drive efficiency and effectiveness across all regions. Implement tools and technologies to streamline sales operations, improve forecasting accuracy, and optimize sales performance. Ensure the team is equipped with the resources and support necessary to succeed in a competitive market.

Customer & Partner Relationships: Build and nurture strong relationships with key customers, distributors, and retail partners. Work closely with the marketing and customer success teams to understand customer needs, enhance customer satisfaction, and foster long-term partnerships.

Team Development & Leadership: Lead and mentor a high-performing sales team, ensuring continuous growth and development. Foster a culture of collaboration, accountability, and excellence within the sales organization. Ensure the team is equipped with the training, tools, and support necessary to drive success and achieve sales targets.

Collaboration with Cross-Functional Teams: Work closely with the product, marketing, finance, and supply chain teams to ensure alignment on sales goals, product launches, and go-to-market strategies. Leverage cross-functional collaboration to identify synergies, drive innovation, and enhance customer value.

Sales Analytics & Reporting: Utilize sales data and analytics to monitor performance, forecast trends, and identify areas of opportunity. Provide regular reports to senior leadership on sales performance, market conditions, and customer feedback. Use insights to drive continuous improvement and adjust strategies as needed.

Brand Growth & Market Positioning: Ensure alignment between sales strategy and brand objectives to drive global brand awareness and market presence. Support the development and execution of brand campaigns, ensuring the sales team’s efforts are in line with marketing strategies to enhance brand positioning.

Financial Oversight & Budget Management: Oversee the sales department’s budget, ensuring efficient allocation of resources to achieve sales targets. Work with the finance team to set revenue forecasts, monitor financial performance, and drive cost-effective sales operations.

Risk Management & Compliance: Ensure compliance with industry regulations, corporate policies, and ethical standards in all sales activities. Proactively manage risks associated with sales operations, including market risks, pricing pressures, and competitor strategies.

What the Client is Looking for in You

As the Vice President (VP) of Sales Strategy – Global CPG Brands, the client is seeking a visionary leader with a proven track record in developing and executing high-impact sales strategies in the Consumer Packaged Goods (CPG) industry. You should be a strategic thinker with a results-driven approach, capable of driving growth, fostering innovation, and leading a high-performance sales team in a competitive global market.

Proven Leadership in Sales Strategy

The ideal candidate will have extensive experience in leading sales teams within the CPG sector, with a demonstrated ability to implement innovative sales strategies that drive revenue growth and market share expansion. You should be adept at managing complex sales operations and building strong relationships with key stakeholders, both internally and externally. Experience in leading global sales teams and navigating cross-cultural differences is highly valued.

Strategic Thinker with a Focus on Growth

As VP of Sales Strategy, you must have a strong ability to craft and execute long-term sales strategies that align with the company’s overall business goals. The client is looking for a leader who can identify new opportunities in the market, drive competitive differentiation, and optimize sales operations for sustainable growth. The ideal candidate will have the foresight to anticipate industry shifts and adapt strategies to meet evolving consumer demands.

Exceptional Analytical and Financial Acumen

The client seeks a leader with strong financial and analytical capabilities. You should be able to analyze sales performance data, forecast revenue trends, and make data-driven decisions to drive profitability. Experience in budget management, pricing strategy, and optimizing sales channels is essential to this role. You should also be comfortable with financial reporting and aligning sales goals with overall financial objectives.

Proven Track Record in Team Development

Leadership is key to success in this role. The client is looking for a VP of Sales Strategy who excels at building, mentoring, and leading high-performing sales teams. You should be skilled in talent acquisition, team development, and fostering a culture of collaboration, accountability, and innovation. Experience in developing cross-functional relationships with marketing, finance, and supply chain teams to support sales initiatives is also essential.

Customer-Centric Mindset

Understanding consumer behavior and market trends is crucial. The ideal candidate will be able to translate customer insights into actionable sales strategies that enhance brand positioning and drive consumer loyalty. A deep knowledge of customer needs and the ability to craft sales strategies that address those needs will be essential to success in this role.

Strong Communication and Stakeholder Management

The client seeks a leader who can effectively communicate and engage with internal and external stakeholders, including investors, senior leadership, and key customers. You should be able to present data-driven insights, communicate sales results, and build strong relationships that support the company’s long-term growth strategy.

Commitment to Operational Excellence

Finally, the client values a VP of Sales Strategy who is committed to driving operational excellence across the sales function. You should have experience optimizing sales processes, implementing technology and tools that improve efficiency, and ensuring compliance with industry regulations. A strong focus on risk management and continuous process improvement is highly desired.

FAQs About the Role – Vice President of Sales Strategy – Jacksonville, FL | Global CPG Brands

What are the key responsibilities of the VP of Sales Strategy in this role?

As the Vice President of Sales Strategy, you will be responsible for leading the development and execution of sales strategies to drive revenue growth and market expansion for a global CPG brand. You will oversee the sales team, optimize sales processes, and manage customer relationships. Additionally, you will work closely with cross-functional teams, including marketing, product, and finance, to align strategies and drive business performance. You will also use data and analytics to monitor sales performance, forecast trends, and identify areas of opportunity.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in sales strategy, with a proven track record in the Consumer Packaged Goods (CPG) sector. You should have a strong background in leadership, strategic planning, and sales performance optimization. Experience in managing global sales teams and driving growth in competitive markets is essential. A bachelor’s degree in business, marketing, or a related field is required, and an MBA or similar advanced degree is preferred. Strong financial acumen and expertise in sales analytics will also be key for success in this role.

What leadership qualities are essential for this role?

The client is looking for a visionary leader with excellent strategic thinking and decision-making skills. You should be capable of inspiring and motivating a diverse sales team to achieve ambitious targets. Strong communication and interpersonal skills are critical, as well as the ability to build relationships with key stakeholders and lead cross-functional collaboration. You should be adaptable, with the ability to navigate complex market dynamics and drive results in a fast-paced, competitive environment.

What challenges can I expect in this role?

As VP of Sales Strategy, you will face challenges such as managing the complexities of global sales operations, adapting to rapidly changing market conditions, and optimizing sales strategies across diverse regions and customer segments. Balancing short-term sales targets with long-term strategic goals, along with ensuring alignment between sales and other business functions, will also be key challenges. Additionally, staying ahead of market trends and responding to competitive pressures will be a crucial part of the role.

What is the expected impact of the VP of Sales Strategy on the company’s growth?

The VP of Sales Strategy is expected to significantly impact the company’s growth by developing and implementing innovative sales strategies that drive revenue, increase market share, and expand the company’s customer base. Your leadership will directly influence the brand’s market positioning, customer satisfaction, and profitability. By optimizing sales operations and leading the team to success, you will contribute to the company’s long-term success and global presence.

What is the company’s culture and work environment like?

The company fosters a collaborative, results-oriented, and innovation-driven work environment. They value leadership that is proactive, adaptable, and focused on driving both individual and team performance. The culture emphasizes continuous improvement, customer-centricity, and high standards of excellence. As a VP of Sales Strategy, you will have the opportunity to shape the company’s sales strategy and contribute to a culture of growth, accountability, and teamwork.

What Remuneration Can You Expect from This Job?

As the Vice President (VP) of Sales Strategy for a Global CPG Brand in Jacksonville, FL, you can expect a highly competitive compensation package that rewards your expertise and leadership in driving sales strategy and growth. The remuneration for this role typically includes the following components:

Base Salary

The base salary for the VP of Sales Strategy in the CPG industry is competitive and reflects the level of responsibility and experience required for the role. For mid-to-large-sized companies, the annual base salary typically ranges from $200,000 to $400,000. Larger corporations or those with a global presence may offer even higher salaries, depending on the scale of operations and the candidate’s experience.

Performance-Based Bonuses

In addition to the base salary, a significant portion of the compensation is tied to performance-based bonuses. These bonuses are often tied to key business outcomes such as sales growth, market share expansion, profitability, and operational efficiency. Performance bonuses for this role can range from 20% to 60% of the base salary, based on individual and company-wide performance metrics.

Equity & Stock Options

As part of the compensation package, many companies offer equity-based incentives, such as stock options or restricted stock units (RSUs). These incentives align your compensation with the company’s long-term performance, giving you the potential for substantial financial rewards if the company performs well in the market. Depending on the company’s stage and valuation, equity grants can form a meaningful portion of the total compensation.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some organizations offer profit-sharing plans or long-term incentive plans (LTIPs) to incentivize sustained performance over several years. These plans are designed to keep leadership focused on the company’s long-term success and can offer additional financial rewards based on continued growth, profitability, and strategic achievements.

Executive Benefits & Perks

As an executive, you will be entitled to a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowances
Executive wellness programs
Business development and networking expense accounts

These benefits are designed to ensure your well-being and support your professional and personal growth.

Signing Bonuses & Relocation Assistance

For top-tier candidates, companies may offer signing bonuses and relocation assistance to ensure a smooth transition into the role. Signing bonuses can range from $25,000 to $100,000 or more, depending on the company and the candidate’s experience. Relocation packages may include assistance with moving expenses, housing, and other relocation-related costs.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, equity incentives, and additional perks, the total compensation for a VP of Sales Strategy in a global CPG brand can range from $350,000 to well over $700,000 annually. In high-growth or publicly traded companies, the total compensation package may be even more lucrative, with the potential to significantly exceed this range.

How to Apply

If you are a visionary sales leader with extensive experience in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Vice President (VP) of Sales Strategy – Global CPG Brands role in Jacksonville, FL. This is a unique opportunity to lead and innovate within a global brand, develop high-impact sales strategies, and drive revenue growth in a competitive and dynamic market.

To apply, please submit your resume along with a cover letter outlining your experience in sales strategy, leadership, and revenue growth. In your cover letter, highlight your expertise in developing and executing successful sales strategies, managing global teams, and driving market expansion. Be sure to showcase your ability to optimize sales operations, manage key stakeholder relationships, and make data-driven decisions to achieve measurable results.

This position offers a high-level career opportunity where you will play a critical role in shaping the sales strategy of a globally recognized brand, fostering innovation, and driving sustainable business growth. Apply now to take the next step in your executive career as the Vice President of Sales Strategy in Jacksonville, FL!

For more information or to explore similar executive opportunities, visit our Executive Careers Page.

Job Category: Global CPG Brands

Job Type: Full Time

Job Location: Jacksonville

VP of Sales Strategy – Jacksonville, FL | Global CPG Brands