VP of Private Label – Mass Market CPG

Are you a strategic leader with deep expertise in private label development and execution within the Consumer Packaged Goods (CPG) industry? We are seeking a Vice President of Private Label to join a high-growth CPG company based in Hialeah, FL. This is a unique opportunity to shape private label strategy, drive innovation, and lead a high-performing team in a competitive mass market landscape. If you’re passionate about brand creation, retail partnerships, and category leadership, this could be your next big move.

Drive Private Label Growth at a Leading CPG Firm in Hialeah

A fast-growing Mass Market Consumer Packaged Goods (CPG) company in Hialeah, FL is seeking a visionary VP of Private Label to accelerate the expansion of its private brand portfolio. The successful candidate will bring proven experience in managing private label programs, driving retailer collaboration, and delivering margin-enhancing solutions. If you’re ready to lead strategic growth, optimize supply chains, and elevate product innovation, we want to hear from you.

Key Responsibilities of the VP of Private Label – Mass Market CPG

Private Label Strategy & Vision:
Develop and execute a comprehensive private label strategy aligned with company goals and market demands. Identify opportunities for category expansion, product innovation, and differentiation within the private label segment.

Retailer Partnership Management:
Build and maintain strong relationships with key retail partners. Collaborate on exclusive product development, pricing strategies, and marketing initiatives to drive mutual growth and customer satisfaction.

Product Development & Innovation:
Lead cross-functional teams in the development of high-quality, competitive private label products. Oversee the product lifecycle from concept to shelf, ensuring speed-to-market, regulatory compliance, and consumer relevance.

Brand & Portfolio Management:
Create and manage a diverse portfolio of private label offerings across multiple categories. Ensure consistency in quality, branding, and packaging while optimizing product performance in retail environments.

P&L Ownership & Financial Growth:
Drive revenue growth, margin improvement, and cost control within the private label division. Set pricing strategies, forecast demand, and manage budgets to achieve profitability targets.

Supply Chain & Operational Efficiency:
Collaborate with sourcing, procurement, and logistics teams to ensure cost-effective, scalable supply chain operations. Manage vendor relationships and ensure consistent product availability and quality.

Market & Consumer Insights:
Utilize data analytics, trend forecasting, and consumer research to guide product development and category management. Adjust strategies based on shifting market dynamics and consumer behavior.

Leadership & Talent Development:
Lead and mentor a high-performing team across product, sourcing, and sales functions. Foster a culture of accountability, innovation, and collaboration to ensure long-term success.

Compliance & Quality Assurance:
Ensure all products meet regulatory, safety, and quality standards. Oversee testing protocols, packaging compliance, and documentation processes to reduce risk and ensure brand trust.

Cross-Functional Collaboration:
Work closely with marketing, sales, finance, and operations teams to align private label goals with broader company objectives. Promote transparency, agility, and efficient decision-making across departments.

What the Client is Looking for in You

As the VP of Private Label – Mass Market CPG, the client is searching for a results-driven, strategic leader who can take ownership of the private label portfolio and lead it to new levels of success. You should bring a combination of commercial acumen, product development expertise, and operational excellence, along with a deep understanding of the mass market CPG landscape. If you thrive in a fast-paced, collaborative environment and have a passion for innovation, this role is built for you.

Extensive Experience in Private Label within CPG

The ideal candidate will have a strong background in managing and growing private label programs within the Consumer Packaged Goods industry. You should demonstrate success in building strategic retailer partnerships, launching innovative products, and managing complex category portfolios. Experience in the mass market or value-driven retail space is highly preferred.

Strategic Vision with Executional Rigor

The client is seeking a VP who can define a bold, forward-thinking vision for private label expansion while ensuring executional excellence. You should have a proven ability to identify growth opportunities, navigate competitive pressures, and execute go-to-market strategies that deliver measurable business impact.

Strong Commercial and Financial Acumen

You will be expected to drive financial performance through smart pricing, margin optimization, and efficient cost management. A strong grasp of P&L ownership, forecasting, and ROI-driven decision-making is essential for success in this role.

Leadership & Cross-Functional Influence

This role requires a collaborative leader who can work effectively across departments including product development, sourcing, operations, and sales. The client values a leader who can inspire and align teams, foster innovation, and build a high-performance culture.

Customer- and Consumer-Focused Mindset

You should have the ability to deeply understand customer needs, retail trends, and consumer preferences. Your skill in translating insights into product opportunities that resonate with both retailers and shoppers will be a key differentiator.

Supply Chain and Quality Oversight

Experience managing supply chain complexity, vendor relationships, and quality assurance processes is highly desirable. You should be capable of driving operational efficiencies while maintaining high product standards and regulatory compliance.

Brand Stewardship and Innovation

While private label often focuses on value, the client is looking for a VP who brings a brand-builder’s mentality—someone who can elevate private label offerings through thoughtful packaging, brand positioning, and consumer trust.

FAQs About the Role – VP of Private Label – Mass Market CPG

1. What are the key responsibilities of the Vice President of Private Label in this role?
As the Vice President of Private Label, you will be responsible for leading the strategy, development, and execution of the company’s private label product portfolio. This includes overseeing product innovation, managing vendor and retailer relationships, optimizing supply chain and sourcing strategies, and ensuring profitability. You will also play a crucial role in identifying market trends, expanding product lines, and driving business growth through effective cross-functional leadership.

2. What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in the Consumer Packaged Goods (CPG) industry, with a specific focus on private label programs. A strong track record in product development, strategic planning, vendor management, and financial performance is essential. Experience in mass market or value-driven retail environments is highly desirable. An MBA or related advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?
The client is seeking a dynamic, strategic leader with a collaborative mindset. Key qualities include strong decision-making ability, commercial and financial acumen, and a passion for building high-performing teams. You should also possess strong communication skills, adaptability, and a consumer-centric approach to product development and brand positioning.

4. What challenges can I expect in this role?
You will face challenges such as managing supply chain complexity, balancing cost-efficiency with product quality, and keeping pace with evolving consumer expectations. Navigating competitive pressures in the private label space, meeting retailer performance targets, and scaling product innovation within tight margins will also be core challenges in this role.

5. What is the expected impact of this position on the company’s growth?
As VP of Private Label, you are expected to play a key role in accelerating revenue, enhancing product quality, and expanding market share through strategic innovation and operational efficiency. Your leadership will help position the company’s private label offerings as category leaders in both domestic and international markets.

6. What is the company’s culture and work environment like?
The company promotes a fast-paced, growth-oriented culture that values innovation, agility, and accountability. You’ll be working in a collaborative environment with a strong emphasis on cross-functional teamwork, continuous improvement, and delivering exceptional value to customers and partners.

What Remuneration Can You Expect from This Job?

As the VP of Private Label for a Mass Market CPG company based in Hialeah, FL, you can expect a competitive executive compensation package that reflects the importance and strategic impact of this leadership role. The remuneration typically includes:

1. Base Salary
The annual base salary for a Vice President in the CPG industry generally ranges between $180,000 and $300,000, depending on company size, market presence, and candidate experience. For top-tier candidates with proven success in private label development, compensation may trend toward the higher end of this range.

2. Performance-Based Bonuses
Incentive-based bonuses tied to performance metrics such as sales growth, margin improvement, product launch success, and supply chain efficiency are a key part of the package. These bonuses typically range from 20% to 50% of the base salary and are based on both individual and company achievements.

3. Equity & Profit-Sharing Opportunities
Depending on the organization, the compensation package may include equity grants, stock options, or profit-sharing plans. These long-term incentives are designed to align leadership performance with company growth and value creation. While not always guaranteed, they can significantly increase total compensation over time.

4. Executive Benefits and Perks
As a senior leader, you may be eligible for a comprehensive suite of executive benefits, including:

Premium health, dental, and vision insurance
401(k) plans with employer match or executive retirement programs
Annual executive wellness and travel allowances
Company-provided laptop, phone, and vehicle/travel stipends
Expense reimbursements for business development activities

5. Relocation Assistance or Signing Bonus
For exceptional candidates or those relocating to Hialeah, the company may offer relocation assistance and/or a signing bonus. Signing bonuses may range from $25,000 to $100,000, depending on the urgency and competitiveness of the hire.

Total Compensation Potential

When combining base salary, bonuses, benefits, and long-term incentives, total compensation for the Vice President of Private Label can range from $250,000 to $500,000+ annually. This reflects the strategic significance of the role in driving product innovation, market expansion, and overall profitability.

How to Apply

If you are an innovative and results-oriented leader with extensive experience in private label strategy within the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Vice President of Private Label – Mass Market CPG position based in Hialeah, FL. This is a high-impact leadership role offering the opportunity to shape private label growth, strengthen retail partnerships, and drive long-term value creation.

To apply, please submit your resume and a cover letter outlining your experience in private label brand development, product lifecycle management, retailer collaboration, category leadership, and operational execution. Emphasize your ability to lead cross-functional teams, scale private label programs, and deliver measurable growth in a mass market retail environment.

This position is ideal for a visionary executive ready to take on a pivotal role in expanding private label initiatives for a well-established CPG company. Apply today to advance your career as Vice President of Private Label – Mass Market CPG in Hialeah, FL!

For additional details or to discover more senior-level opportunities, visit our CPG Executive Recruiters Page.

Job Category: Mass Market CPG

Job Type: Full Time

Job Location: Hialeah

VP of Private Label – Hialeah, FL | Mass Market CPG