VP of Licensing – Lifestyle Consumer Products

Are you a strategic dealmaker with a passion for brand partnerships and licensing growth? A leading lifestyle-focused Consumer Packaged Goods (CPG) brand headquartered in Hialeah, FL is seeking a VP of Licensing to lead and expand its licensing portfolio. This high-impact role calls for a seasoned licensing executive with deep industry knowledge, strong relationship-building skills, and a proven track record in negotiating and managing licensing agreements that elevate brand value and drive revenue.

Lead Licensing Strategy for a High-Growth Lifestyle Brand

Join a fast-growing lifestyle CPG brand as the VP of Licensing and play a pivotal role in shaping the company’s licensing strategy. Based in Hialeah, FL, this executive position requires a forward-thinking leader who can identify market opportunities, forge strategic alliances, and maximize licensing performance across diverse product categories. If you’re driven by innovation, brand expansion, and strategic growth, this is your opportunity to make a meaningful mark on a thriving business.

Key Responsibilities of the VP of Licensing – Lifestyle CPG Brands

Licensing Strategy & Vision:
Develop and execute a comprehensive licensing strategy aligned with the company’s growth objectives and brand identity. Identify key market trends, partnership opportunities, and white space categories to expand brand presence and product offerings.

Brand Partnership Development:
Forge and nurture strategic licensing partnerships with manufacturers, retailers, and brand collaborators. Negotiate complex licensing agreements that drive long-term value, ensure brand consistency, and accelerate revenue growth.

Portfolio Management:
Oversee the performance of all licensed product lines, ensuring alignment with brand standards, sales goals, and market expectations. Regularly assess licensee performance and provide strategic direction to optimize results across all categories.

Cross-Functional Leadership:
Collaborate closely with marketing, product development, legal, and sales teams to ensure seamless execution of licensing programs. Serve as the internal licensing champion, aligning cross-departmental efforts to support business goals.

Market Expansion & Innovation:
Identify and evaluate opportunities to introduce the brand into new product verticals and geographic markets through licensing. Drive innovation in product design and distribution to enhance brand equity and market penetration.

Financial Performance & Reporting:
Set licensing revenue targets and monitor performance metrics. Provide regular reporting on licensing activities, deal pipelines, and financial impact to executive leadership.

Contract Negotiation & Compliance:
Lead the negotiation of licensing terms, royalty structures, and exclusivity clauses. Ensure all agreements comply with legal and regulatory standards, and manage contract renewals and enforcement.

Brand Protection & Quality Assurance:
Uphold brand integrity across all licensed products. Work closely with legal and compliance teams to enforce brand guidelines and quality control standards across all licensee outputs.

Team Development & Leadership:
Build, manage, and mentor a high-performing licensing team. Foster a culture of innovation, collaboration, and accountability while encouraging professional development and knowledge sharing.

Industry Representation & Networking:
Represent the company at industry events, trade shows, and licensing expos. Build visibility, credibility, and strong industry relationships to support brand recognition and licensing growth.

What the Client is Looking for in You

As the VP of Licensing – Lifestyle Consumer Packaged Goods (CPG), the client is seeking a strategic, relationship-driven leader with a deep understanding of brand licensing, partnership development, and market expansion. You should be a results-oriented executive with a passion for innovation, strong commercial instincts, and the ability to translate brand vision into high-impact licensing programs.

Extensive Licensing Experience in the CPG or Lifestyle Sector
The ideal candidate brings a robust background in licensing, preferably within the lifestyle, fashion, wellness, or entertainment categories. You should have a proven ability to source, negotiate, and manage strategic partnerships that elevate brand presence and deliver significant revenue streams. Prior experience with both domestic and global licensing is highly valued.

Strategic Vision with a Creative Edge
The client is looking for a strategic thinker who can spot licensing opportunities others might miss. You should have the ability to craft and implement forward-thinking licensing strategies that align with the company’s brand values and growth objectives. A blend of commercial creativity and data-driven decision-making is essential.

Strong Commercial & Negotiation Acumen
You must have exceptional negotiation skills and the ability to structure licensing deals that are financially sound and mutually beneficial. The client values candidates who can manage complex deal terms, ensure royalty compliance, and protect brand integrity while driving bottom-line growth.

Cross-Functional Leadership & Collaboration
The ability to lead and collaborate across multiple departments—marketing, legal, product, and sales—is key to success in this role. You should be comfortable influencing internal stakeholders and leading cross-functional teams to execute licensing programs seamlessly from concept to market.

Track Record of Building Scalable Licensing Programs
The client is seeking a VP who can not only manage existing licensees but also scale the program significantly through strategic expansion into new categories or markets. Experience in building a licensing roadmap and managing a diverse portfolio is critical.

Consumer & Brand-Centric Mindset
You should bring a strong understanding of consumer preferences and lifestyle branding. The ideal candidate will have experience ensuring licensed products meet quality and branding standards while staying true to consumer expectations and market trends.

Leadership, Integrity & Results
The client values leaders who act with integrity, inspire confidence, and are relentlessly focused on results. You should be skilled at building high-performance teams, mentoring talent, and driving accountability—all while maintaining a collaborative and innovative team culture.

Operational Excellence & Compliance Oversight
An understanding of legal frameworks, regulatory compliance, and contract enforcement is essential. The client is looking for someone who ensures that all licensing practices uphold brand standards and operate within the bounds of ethical and legal compliance.

FAQs About the Role – VP of Licensing – Lifestyle CPG Brands

1. What are the key responsibilities of the Vice President of Licensing?
As VP of Licensing, you will be responsible for developing and executing the company’s global licensing strategy. This includes identifying and securing strategic partnerships, negotiating licensing agreements, managing existing licensees, and expanding the brand into new product categories and markets. You will also collaborate cross-functionally to ensure licensed products align with brand standards and consumer expectations.

2. What qualifications and experience are required for this position?
The ideal candidate should have 10+ years of experience in licensing, brand management, or business development—preferably within the lifestyle, fashion, wellness, or CPG sectors. A track record of driving revenue through licensing deals, building strategic partnerships, and managing global licensing portfolios is essential. Strong negotiation, leadership, and cross-functional collaboration skills are critical to success in this role.

3. What leadership qualities are essential for success in this role?
The client is seeking a commercially-minded leader with strategic vision, excellent negotiation capabilities, and a collaborative approach. You should be a proactive problem-solver with strong interpersonal and communication skills. The ability to lead cross-functional teams, manage external relationships, and inspire high performance is essential.

4. What challenges might I face in this role?
Challenges may include navigating competitive markets, identifying the right licensing partners, ensuring brand integrity across diverse product lines, and maintaining profitability in complex deal structures. You’ll also need to manage shifting consumer demands and ensure compliance with contractual and regulatory requirements in global markets.

5. What impact will this role have on the company’s growth?
As VP of Licensing, your efforts will directly influence brand visibility, category expansion, and revenue growth. Your ability to drive high-value partnerships and launch successful licensed products will be critical to the company’s long-term success and market leadership.

6. What is the work culture like at the company?
The company fosters an entrepreneurial, fast-paced, and creative environment. They value innovation, accountability, and collaborative leadership. As VP, you will play a key role in shaping the culture within the licensing and partnerships division and in promoting alignment across the broader organization.

What Remuneration Can You Expect from This Job?

As the Vice President of Licensing for a fast-growing lifestyle CPG brand in Hialeah, FL, you can expect a competitive and performance-driven compensation package that reflects your strategic impact on brand expansion and revenue growth. Here’s what the remuneration may include:

1. Base Salary
The base salary for a VP of Licensing typically ranges between $180,000 and $250,000 annually, depending on experience, industry reputation, and scope of responsibility. Candidates with deep licensing expertise and a proven track record may command a higher base.

2. Performance-Based Incentives
You will likely be eligible for annual performance bonuses based on key metrics such as licensing revenue, partner growth, category expansion, and profitability. Bonuses may range from 20% to 50% of your base salary, aligned with both personal and company achievements.

3. Equity or Profit-Sharing Opportunities
In high-growth or privately held companies, equity participation or profit-sharing plans may be part of the compensation mix. These incentives are designed to reward long-term contributions and align your interests with the company’s financial success and brand equity growth.

4. Executive Benefits Package
You can expect a comprehensive benefits package, which may include:

Health, dental, and vision insurance
Retirement plans (401(k) with company match or pension options)
Paid time off and parental leave
Professional development stipends
Executive wellness or travel perks, depending on the company’s policy

5. Relocation or Signing Bonuses
For top-tier candidates or those relocating from outside Florida, the company may offer relocation assistance or a signing bonus ranging from $10,000 to $50,000, subject to negotiation.

Total Compensation Outlook

Taking into account the base salary, bonuses, equity, and benefits, the total annual compensation for this role can range between $225,000 and $400,000+, with potential for further upside in high-growth scenarios or successful licensing ventures.

How to Apply

If you are a strategic and entrepreneurial licensing professional with a strong background in consumer lifestyle or CPG brands, we encourage you to apply for the VP of Licensing role based in Hialeah, FL. This is a high-impact opportunity to lead global licensing initiatives, forge dynamic brand partnerships, and drive multi-category expansion for a fast-growing company.

To apply, please submit your resume and a cover letter outlining your experience in brand licensing, strategic partnership development, contract negotiation, and category management. Be sure to highlight your achievements in expanding licensing revenue, launching successful licensed products, and collaborating cross-functionally to uphold brand integrity.

This executive role offers the chance to shape the licensing strategy of an innovation-driven company and build long-term value through impactful partnerships. Apply today to advance your leadership career in licensing and brand development.

For more information or to explore related executive roles, visit our Licensing & Brand Partnerships Executive Jobs Page.

Job Category: Lifestyle CPG Brands

Job Type: Full Time

Job Location: Hialeah

VP of Licensing – Hialeah, FL | Lifestyle CPG Brands