VP of Licensing and Brand Partnerships – Port St. Lucie, FL | Health Products

Are you a strategic leader with expertise in licensing and brand partnerships? We are seeking a Vice President (VP) of Licensing & Brand Partnerships for a rapidly growing health products company in Port St. Lucie, FL. This is an exciting opportunity to influence the growth of a leading health and wellness brand by forging powerful licensing and partnership agreements. If you have a proven track record of developing and executing high-impact licensing strategies and driving brand collaborations, this is the role for you.

Lead the Licensing Strategy for a Leading Health Products Company

Our client, a prominent health products company based in Port St. Lucie, FL, is looking for a Vice President of Licensing & Brand Partnerships to lead and expand their brand presence through innovative licensing strategies. The ideal candidate will have extensive experience in licensing, partnerships, and brand management within the health products sector. If you are passionate about driving brand expansion, creating strategic alliances, and maximizing growth through licensing, this is your chance to lead a thriving business in the health and wellness space.

Key Responsibilities of the Vice President (VP) of Licensing & Brand Partnerships – Health Products

Strategic Licensing & Partnership Development:
Lead the creation and execution of licensing strategies that align with the company’s goals and drive brand expansion. Identify and develop strategic partnerships with key licensees, retailers, and influencers to maximize brand exposure and revenue potential in the health products industry.

Brand Growth & Market Penetration:
Spearhead initiatives to expand the company’s market presence both domestically and internationally. Leverage licensing agreements to introduce new products, enhance brand recognition, and tap into emerging market trends, ensuring the company’s health products continue to resonate with consumers.

Contract Negotiation & Relationship Management:
Negotiate and manage high-value licensing agreements and brand partnerships to ensure mutually beneficial terms. Cultivate strong, long-term relationships with external partners, stakeholders, and industry leaders to foster collaboration and ensure the success of licensing deals.

Revenue & Profitability Enhancement:
Identify new opportunities for revenue generation through strategic licensing and brand partnerships. Drive growth through innovative licensing models, while maintaining profitability and protecting the integrity of the brand.

Cross-Functional Collaboration & Integration:
Work closely with internal teams, including marketing, product development, and operations, to ensure alignment across all departments. Collaborate to optimize product offerings, marketing strategies, and operational execution to support licensing initiatives and brand partnerships.

Market Research & Competitive Intelligence:
Monitor industry trends, competitor activities, and emerging market opportunities. Leverage market research and consumer insights to refine licensing strategies and ensure the company remains competitive in a rapidly evolving health products landscape.

Team Leadership & Mentorship:
Lead a high-performing team focused on licensing, partnerships, and brand development. Mentor and develop team members to build a strong pipeline of future leaders and ensure that the team operates with a unified vision and high standards of excellence.

Brand Positioning & Marketing Integration:
Ensure that brand partnerships and licensing opportunities align with the company’s core brand messaging and values. Work closely with the marketing team to integrate licensing agreements into cohesive marketing strategies, enhancing the overall brand presence in the market.

Financial Management & Budgeting:
Develop and manage budgets for licensing and brand partnership initiatives. Work alongside the finance team to ensure that all licensing deals are financially sound, with a focus on maximizing profitability while ensuring sustainable growth.

Risk Management & Compliance:
Oversee licensing operations to ensure compliance with industry regulations, intellectual property rights, and contractual obligations. Identify and mitigate potential risks associated with licensing and brand partnerships, ensuring that all agreements adhere to legal and regulatory requirements.

What the Client is Looking for in You

As the Vice President (VP) of Licensing & Brand Partnerships for the health products company, the client is seeking a seasoned and strategic leader who can effectively drive brand growth through licensing opportunities and build high-value partnerships. You should be an innovative, results-oriented executive with a deep understanding of the health products industry and a proven ability to create impactful licensing strategies that foster brand expansion.

Proven Expertise in Licensing and Brand Partnerships

The client is looking for an experienced executive with a strong track record in licensing and brand partnerships, ideally within the health products or related industries. You should have a deep understanding of licensing models, partnership negotiations, and how to leverage strategic alliances to drive brand awareness and market share. A history of successfully managing and growing licensing portfolios is essential.

Strategic Vision and Ability to Drive Market Expansion

The VP should demonstrate a strong ability to think strategically, with a vision for expanding the company’s brand through innovative licensing agreements. The ideal candidate will be adept at identifying new market opportunities, analyzing consumer trends, and positioning the brand for sustainable growth in both domestic and international markets. A forward-thinking approach to brand development is key.

Strong Negotiation and Relationship Management Skills

The client values an executive who excels in negotiation and can build long-term, mutually beneficial partnerships with a variety of stakeholders, including retailers, licensees, and other external collaborators. You should be able to navigate complex contract negotiations and maintain strong relationships to ensure the continued success of the company’s licensing agreements.

Financial Acumen with a Focus on ROI

A strong understanding of financial performance, ROI, and budgeting for licensing initiatives is a critical requirement. The VP must be able to analyze financial data, manage budgets for partnerships, and ensure that licensing agreements contribute to the company’s overall financial goals. Maximizing profitability and ensuring cost-effective strategies will be essential in this role.

Proven Leadership and Team Management

As a leader, you should be capable of attracting, developing, and retaining top talent within the licensing and brand partnership teams. The client seeks a collaborative leader who fosters a high-performance culture focused on accountability and continuous improvement. Experience in mentoring and building strong teams that align with business goals is highly valued.

Consumer-Centric Approach

A consumer-first mindset is essential in this role. The client is looking for a VP who understands how consumer insights drive successful licensing strategies and brand positioning. You should be able to translate consumer behavior and market trends into actionable strategies that enhance the brand’s appeal and foster customer loyalty.

Strong Communication and Stakeholder Engagement

The client seeks a VP who can effectively communicate and collaborate with key internal and external stakeholders, including investors, board members, and licensing partners. Your ability to provide transparent updates, strategic insights, and data-driven reports will be critical in maintaining strong relationships and securing continued support for the company’s licensing initiatives.

Commitment to Operational Efficiency and Compliance

Finally, the client values an executive who ensures operational excellence in all aspects of licensing and partnerships. A strong understanding of regulatory compliance, legal frameworks, and industry standards will be essential to mitigate risks and maintain smooth, ethical operations within the licensing space.

FAQs About the Role – Vice President (VP) of Licensing & Brand Partnerships – Health Products

What are the key responsibilities of the VP of Licensing & Brand Partnerships in this role?

As the VP of Licensing & Brand Partnerships, you will be responsible for developing and executing licensing strategies that drive brand growth and market expansion. You will negotiate and manage high-value partnerships, oversee brand positioning and market research, and ensure that licensing agreements align with the company’s overall objectives. Additionally, you will be tasked with maximizing revenue through strategic partnerships and driving operational excellence within the licensing function.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in licensing and brand partnerships, ideally within the health products or consumer goods sectors. A strong background in contract negotiation, strategic business development, and market expansion is essential. The client is looking for an executive with a proven ability to drive revenue growth through partnerships and licensing deals. A degree in business, marketing, or a related field is preferred, and an advanced degree (MBA or similar) is a plus.

What leadership qualities are essential for this role?

The client seeks a visionary leader with exceptional negotiation skills and the ability to build and maintain strong, long-term partnerships. Strong strategic thinking, excellent communication skills, and the ability to lead cross-functional teams are essential. The ideal candidate will be proactive, results-oriented, and capable of aligning licensing initiatives with the company’s long-term objectives, fostering collaboration and driving business success.

What challenges can I expect in this role?

As the VP of Licensing & Brand Partnerships, you will face challenges such as negotiating complex contracts, identifying and capitalizing on new market opportunities, and managing diverse stakeholder interests. You will need to navigate competitive market conditions, consumer demand shifts, and potential regulatory constraints while driving the brand’s expansion. Adapting to emerging trends and maintaining profitable partnerships will be key challenges in this role.

What is the expected impact of the VP of Licensing & Brand Partnerships on the company’s growth?

The VP of Licensing & Brand Partnerships is expected to significantly contribute to the company’s growth by expanding its brand presence and revenue streams through strategic licensing agreements and partnerships. Your efforts in identifying new markets, building successful alliances, and optimizing brand positioning will directly impact the company’s market share and long-term financial performance.

What is the company’s culture and work environment like?

The company offers a dynamic, collaborative, and fast-paced work environment focused on innovation and growth. They value leaders who can drive results while maintaining a strong commitment to ethical business practices. The culture is one that encourages teamwork, creativity, and accountability, and you will have the opportunity to contribute to shaping the company’s future direction and success in the health products sector.

What Remuneration Can You Expect from This Job?

As the Vice President (VP) of Licensing & Brand Partnerships – Health Products in Port St. Lucie, FL, you can expect a competitive compensation package that reflects the level of responsibility and impact associated with this role. The remuneration for this position typically includes:

Base Salary

The base salary for a VP in Licensing & Brand Partnerships within the health products sector typically ranges from $200,000 to $350,000 annually, depending on the company’s size, industry position, and revenue. Larger, more established companies may offer base salaries toward the higher end of this spectrum.

Performance-Based Bonuses

In addition to the base salary, most VP compensation packages include performance-based bonuses. These bonuses are tied to key business outcomes such as revenue growth, brand expansion, and the successful execution of partnership strategies. Depending on performance, bonuses can range from 20% to 50% of the base salary, or higher in exceptional cases.

Equity & Stock Options

Equity-based incentives are often part of the compensation package, aligning the VP’s interests with those of the shareholders. These may include stock options, restricted stock units (RSUs), or performance shares, depending on company performance and valuation. Equity grants can significantly increase the total value of the compensation over time.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies offer profit-sharing plans or long-term incentive programs to reward executives for sustained company growth. These programs may provide additional financial rewards based on the company’s long-term performance, ensuring that the VP’s interests are aligned with the company’s continued success.

Executive Benefits & Perks

VPs typically enjoy a comprehensive package of executive benefits, including:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Executive retirement packages
Company-provided vehicles or travel allowances
Wellness programs
Business development and networking expense accounts

Signing Bonuses & Relocation Assistance

For high-level candidates, signing bonuses and relocation assistance may be offered to attract top-tier talent. These incentives can range from $25,000 to $150,000, depending on the company and the experience of the candidate.

Total Compensation Potential

When considering base salary, bonuses, equity, profit-sharing, and other incentives, the total compensation for a VP of Licensing & Brand Partnerships can range from $300,000 to over $750,000 annually. High-growth companies or those in the health products sector may offer even more attractive packages, especially if they are publicly traded or expanding rapidly.

How to Apply

If you are an accomplished and strategic leader with experience in Licensing & Brand Partnerships within the health products sector, we invite you to apply for the Vice President (VP) of Licensing & Brand Partnerships role in Port St. Lucie, FL. This is a unique opportunity to lead brand partnerships, drive business growth, and create impactful licensing strategies for a fast-growing health products company.

To apply, please submit your resume and a cover letter outlining your experience in licensing, brand partnerships, market expansion, and your ability to foster successful relationships with key partners. In your cover letter, please emphasize your leadership in driving revenue growth, securing strategic partnerships, and delivering on brand vision.

This role offers a high-impact opportunity to shape the future of a thriving health products company. Apply today to take the next step in your executive career as a Vice President (VP) of Licensing & Brand Partnerships in Port St. Lucie, FL!

For more information or to explore similar executive opportunities, visit our Health Products Executive Careers Page.

Job Category: Health Products

Job Type: Full Time

Job Location: Port St. Lucie

VP of Licensing and Brand Partnerships – Port St. Lucie, FL | Health Products