VP of Commercial Strategy – Tampa, FL | Snack Food Industry

Are you an experienced and innovative leader in the snack food industry? We are looking for a Vice President of Commercial Strategy to join a renowned snack food company based in Tampa, FL. This pivotal leadership role offers an exciting opportunity to define and execute strategic initiatives that will drive growth, expand market share, and elevate brand presence in an ever-evolving sector. If you have a proven track record of shaping commercial strategies and leading cross-functional teams to success, this position is an ideal fit for you.

Drive Market Expansion and Innovation in the Snack Food Sector

As Vice President of Commercial Strategy, you will take the reins in developing and executing commercial plans that align with business objectives. Working closely with senior leadership, you will leverage your industry knowledge and strategic vision to enhance business performance, foster innovation, and ensure long-term success. If you are ready to lead a team through dynamic market challenges and play a key role in shaping the future of a top-tier snack food brand, we encourage you to apply for this exciting leadership opportunity.

Key Responsibilities of the Vice President of Commercial Strategy – Snack Food Industry

Commercial Strategy Development:
Lead the creation and execution of comprehensive commercial strategies that align with corporate goals. Identify market opportunities, evaluate competitive dynamics, and formulate strategic initiatives to drive growth and profitability across product lines and sales channels.

Market Expansion & Growth Planning:
Spearhead initiatives to expand market presence both regionally and nationally. Analyze market trends, consumer behavior, and channel performance to identify whitespace opportunities and guide product placement, pricing, and promotional strategies.

Cross-Functional Leadership:
Collaborate with Marketing, Sales, Product Development, and Supply Chain teams to ensure cohesive execution of commercial plans. Promote alignment across departments to drive efficiency, brand consistency, and customer satisfaction.

Revenue Optimization:
Establish data-driven strategies to increase revenue streams, improve profit margins, and enhance customer value. Monitor performance metrics, sales forecasting, and margin analysis to support sustainable business growth.

Innovation & Product Strategy:
Partner with R&D and Product teams to develop and commercialize innovative snack food offerings. Ensure product strategy is market-responsive and supports long-term brand positioning and differentiation.

Customer & Channel Strategy:
Build strong relationships with key retail and distribution partners. Design and implement go-to-market strategies tailored to each channel to optimize reach and performance, including e-commerce, grocery, and specialty retail.

Performance Analytics & Insights:
Leverage market research, sales data, and competitive intelligence to inform strategic decisions. Use insights to adjust strategies, refine customer targeting, and improve overall market execution.

Budgeting & Forecasting:
Own the commercial planning process, including budgeting, forecasting, and ROI analysis for strategic initiatives. Ensure financial discipline and alignment with the company’s growth objectives.

Team Development & Leadership:
Lead and mentor a high-performing commercial team. Foster a culture of collaboration, accountability, and continuous improvement to support professional growth and strategic agility.

Risk & Compliance Oversight:
Ensure that all commercial strategies comply with regulatory standards and corporate policies. Proactively manage risks associated with market entry, pricing, and partnership strategies.

What the Client is Looking for in You

As the Vice President of Commercial Strategy, the client is seeking a strategic, data-driven executive who excels in aligning business objectives with market realities to drive growth in the snack food industry. You must be a visionary leader who can balance creativity with analytical rigor, and who thrives in fast-paced, competitive environments.

Extensive Experience in the Snack or CPG Industry

The ideal candidate will have a deep background in the snack food or broader Consumer Packaged Goods (CPG) sector. You should bring a history of delivering commercial success through innovative go-to-market strategies, product launches, and revenue optimization. Experience in navigating both traditional retail and emerging sales channels is highly valued.

Strategic Vision with Operational Precision

You must be a forward-thinking strategist with the ability to translate insights into executable commercial plans. The client is looking for someone who can anticipate industry shifts, harness consumer trends, and craft strategies that ensure long-term growth and brand competitiveness.

Strong Analytical and Financial Acumen

The role demands a leader skilled in analyzing sales performance, forecasting trends, and optimizing margins. You should be comfortable using data to drive decision-making, shape pricing strategies, and assess the ROI of commercial initiatives. A strong grasp of financial modeling, P&L management, and cost-efficiency is critical.

Collaborative Leadership Across Departments

Success in this role requires cross-functional collaboration with Sales, Marketing, R&D, and Operations. The client values leaders who can unite diverse teams around a shared vision, drive alignment, and foster a culture of transparency, accountability, and high performance.

Customer and Channel-Focused Mindset

The VP of Commercial Strategy must have a keen understanding of consumer behavior, category dynamics, and retail/channel strategy. You should be adept at building lasting customer relationships and tailoring initiatives to resonate with target markets across multiple channels, including grocery, club, convenience, and e-commerce.

Track Record of Driving Innovation

You are someone who embraces innovation and is not afraid to challenge the status quo. The client is looking for a change agent who can lead strategic transformation, bring new ideas to market, and elevate the company’s brand presence in a crowded space.

Leadership That Inspires and Delivers

Beyond strategy, the client seeks a hands-on leader who leads by example, inspires teams, and delivers measurable results. If you’re a commercially savvy executive with a passion for building brands, growing businesses, and delivering excellence—this opportunity is for you.

FAQs About the Role – Vice President of Commercial Strategy – Snack Food Industry

1. What are the key responsibilities of the Vice President of Commercial Strategy?
As the VP of Commercial Strategy, you will be responsible for developing and executing commercial strategies that drive revenue, market share, and brand growth. This includes overseeing market research and analytics, identifying new market opportunities, leading pricing and promotional strategies, and collaborating with cross-functional teams such as Sales, Marketing, Product Development, and Finance to ensure alignment and execution.

2. What qualifications and experience are required for this role?
The ideal candidate should have significant experience in commercial leadership roles within the snack food or Consumer Packaged Goods (CPG) industry. A strong background in strategy development, market analysis, brand positioning, and revenue optimization is essential. Proven success in managing cross-functional teams and implementing growth strategies is a must. An MBA or advanced degree in Business, Marketing, or a related field is preferred but not mandatory.

3. What leadership traits are essential for this position?
We are seeking a strategic thinker with strong business acumen and the ability to lead and inspire teams. Excellent communication skills, analytical thinking, adaptability, and a results-oriented mindset are critical. The ability to manage ambiguity, foster collaboration, and align stakeholders around a common vision will set successful candidates apart.

4. What challenges can I expect in this role?
You will face challenges such as increasing market competition, shifting consumer preferences, supply chain complexities, and adapting to the fast-paced nature of the snack food industry. Navigating evolving retail and e-commerce landscapes, developing differentiated product strategies, and ensuring seamless execution across departments will be key challenges.

5. What impact is the VP of Commercial Strategy expected to make?
You are expected to play a central role in accelerating growth, improving brand equity, and enhancing the company’s competitive positioning. Your strategic initiatives will directly influence sales performance, customer engagement, and overall business profitability. This role is designed to be a catalyst for innovation and sustainable market expansion.

6. What is the company’s work culture like?
The company fosters a collaborative, high-energy, and performance-driven culture. Innovation, accountability, and teamwork are core values. You’ll be joining a team that values creative problem-solving, strategic thinking, and a proactive approach to business challenges. The environment encourages professional development and rewards results.

What Remuneration Can You Expect from This Job?

As the Vice President of Commercial Strategy in the Snack Food Industry, based in Tampa, FL, you can expect a highly attractive compensation package reflective of the leadership and impact expected from this strategic executive role. The total remuneration will be designed to reward both immediate contributions and long-term business performance. Here’s what it typically includes:

1. Base Salary

The annual base salary for a Vice President of Commercial Strategy in the snack food or broader CPG industry typically ranges from $200,000 to $300,000, depending on the company’s size, brand stature, and complexity of responsibilities. Larger or high-growth companies may offer higher fixed salaries.

2. Performance-Based Bonuses

Performance bonuses are a key component of the compensation package. These bonuses are generally tied to KPIs such as sales growth, market share gains, profitability improvements, and successful execution of strategic initiatives. Annual bonus potential typically ranges from 25% to 50% of the base salary, with top performers potentially earning more.

3. Equity or Stock Options

Depending on the organization, especially if it’s private-equity-backed or publicly traded, you may receive equity grants, restricted stock units (RSUs), or stock options. These long-term incentives align your success with the company’s growth and valuation performance, offering substantial upside as the business scales.

4. Long-Term Incentive Plans (LTIPs)

In some companies, you may also participate in multi-year incentive programs designed to reward consistent, long-term strategic success. These may include cash-based LTIPs or additional equity awards, particularly tied to multi-year revenue and EBITDA targets.

5. Executive Benefits and Perks

As a senior executive, you can also expect a range of premium benefits and perks, such as:

Comprehensive health, dental, and vision insurance
401(k) plans with company match
Paid time off and executive leave plans
Car or travel allowances
Professional development stipends
Access to executive wellness programs
Relocation support, if applicable

6. Signing Bonus and Relocation Assistance

Top candidates may be eligible for a signing bonus or relocation assistance, especially if the move to Tampa, FL involves significant transition. These one-time payments may range from $25,000 to $100,000 depending on circumstances and negotiation.

Total Compensation Potential

When combining base salary, performance bonuses, equity, and other incentives, the total annual compensation for this role can range from $300,000 to $600,000+, with even higher potential for those driving transformative results or working in high-growth environments.

How to Apply

If you are a results-oriented commercial leader with a strong track record in the snack food or broader Consumer Packaged Goods (CPG) industry, we invite you to apply for the Vice President of Commercial Strategy position in Tampa, FL. This is a rare opportunity to lead strategic growth, enhance brand and market positioning, and contribute to the long-term vision of a growing and respected organization.

To apply, please submit your resume and a cover letter that highlights your experience in commercial strategy development, revenue optimization, cross-functional team leadership, market expansion, and P&L ownership. Be sure to include examples of how you’ve delivered results in sales strategy, go-to-market execution, and innovation within the CPG or snack food space.

This role is ideal for a forward-thinking executive ready to make a substantial impact by aligning commercial goals with consumer trends and operational capabilities. If you are passionate about driving sustainable growth and leading strategic initiatives in a competitive and evolving industry—apply today for the VP of Commercial Strategy – Snack Food Industry role in Tampa, FL.

For more information or to explore additional leadership opportunities, visit our CPG & Food Industry Executive Jobs Page.

Job Category: Snack Food Industry

Job Type: Full Time

Job Location: Tampa

VP of Commercial Strategy – Tampa, FL | Snack Food Industry