Vice President of Trade Marketing Operations – CPG Manufacturing – New York City, NY

Are you an accomplished trade marketing leader with a proven track record in the Consumer Packaged Goods (CPG) manufacturing industry? We are seeking a Vice President of Trade Marketing Operations to lead and elevate the trade marketing strategies for a leading CPG manufacturer in New York City, NY. This high-impact role offers the opportunity to shape and drive the company’s trade marketing initiatives, ensuring growth and competitive advantage in a dynamic marketplace. If you excel in strategic thinking, operational excellence, and cross-functional leadership, this role is for you.

Drive Trade Marketing Excellence for a Leading CPG Manufacturer in New York City

As the Vice President of Trade Marketing Operations, you will lead a world-class team to develop and execute strategies that strengthen brand positioning, optimize product distribution, and enhance retail relationships. The ideal candidate will possess deep expertise in trade marketing within the CPG manufacturing sector, strong collaboration skills, and a passion for driving growth. If you’re ready to take on the challenge of leading innovative marketing campaigns and creating lasting brand impact, this is the opportunity for you.

Key Responsibilities of the Vice President of Trade Marketing Operations – CPG Manufacturing

Strategic Trade Marketing Leadership:
Lead the development and execution of innovative trade marketing strategies to support the company’s growth objectives in the CPG manufacturing sector. Analyze market trends, consumer insights, and competitor activity to define effective trade marketing campaigns that drive brand visibility, retail performance, and category leadership.

Cross-Functional Collaboration & Execution:
Collaborate with sales, marketing, supply chain, and product teams to ensure cohesive execution of trade marketing plans. Manage relationships with retailers, wholesalers, and distributors to optimize in-store execution and ensure product availability at the right price points.

Revenue Generation & Brand Positioning:
Drive the creation and implementation of trade marketing strategies that maximize sales revenue and market share across channels. Develop pricing strategies, promotions, and in-store displays that enhance brand visibility and align with overall business goals, ensuring the company remains competitive in the market.

Retail & Channel Strategy Development:
Identify opportunities for growth in both existing and new retail channels. Work closely with sales teams to define the best practices for launching and managing products in retail environments, ensuring strong shelf presence and customer engagement at point of sale.

Team Leadership & Development:
Lead and inspire a high-performance trade marketing team, providing mentorship and development opportunities. Ensure the team is aligned with company goals, motivated to achieve results, and continuously focused on achieving excellence in trade marketing execution.

Budget Management & Resource Allocation:
Develop and manage trade marketing budgets, ensuring the efficient allocation of resources to support key initiatives. Monitor and track trade spending to optimize return on investment (ROI) for all trade marketing activities.

Market Analysis & Consumer Insights:
Utilize market research, consumer insights, and sales data to inform decision-making and shape trade marketing strategies. Leverage these insights to develop targeted promotions, optimize product assortment, and drive consumer engagement at retail.

Performance Metrics & Reporting:
Establish and track key performance indicators (KPIs) to assess the effectiveness of trade marketing initiatives. Provide regular reporting and analysis to senior leadership on campaign performance, highlighting successes, challenges, and areas for improvement.

Collaboration with Product Development & Supply Chain:
Work closely with the product development team to ensure that new product launches are supported by effective trade marketing strategies. Partner with the supply chain team to ensure on-time product availability and seamless execution of promotional activities across retail channels.

Regulatory Compliance & Risk Mitigation:
Ensure that all trade marketing initiatives comply with industry regulations, company policies, and ethical standards. Identify potential risks in the trade marketing space and develop strategies to mitigate them, ensuring consistent brand integrity and compliance in all trade activities.

What the Client is Looking for in You

As the Vice President of Trade Marketing Operations – CPG Manufacturing, the client seeks a highly skilled and experienced leader with a strong background in trade marketing within the Consumer Packaged Goods (CPG) sector. You should be a strategic thinker with a proven ability to lead trade marketing operations, optimize retail strategies, and drive business growth. The ideal candidate will be results-driven, possess excellent communication skills, and excel in leading teams to execute impactful trade marketing initiatives that deliver measurable success.

Proven Leadership in Trade Marketing and CPG Industry

The client is looking for an executive with substantial experience in leading trade marketing operations within the CPG manufacturing industry. You should have a strong history of building and executing effective trade marketing strategies that enhance brand presence, optimize product distribution, and drive sales growth. A deep understanding of the complexities of the CPG sector and its unique challenges is essential to excel in this role.

Strategic Vision and Operational Excellence

As Vice President of Trade Marketing Operations, the client requires a leader who can develop and implement long-term strategies that drive growth and operational efficiency. The ideal candidate will have the ability to balance strategic vision with flawless execution, ensuring that marketing initiatives align with overall business goals and deliver consistent results. The client values leaders who can identify new opportunities, capitalize on emerging trends, and adapt strategies to stay ahead of the competition.

Financial Acumen and Data-Driven Decision Making

The client seeks a leader with strong financial acumen, capable of managing budgets and analyzing financial data to optimize trade marketing investments. You should be comfortable making data-driven decisions that maximize return on investment (ROI) and align with the company’s revenue and growth objectives. A deep understanding of trade spend, budgeting, and performance metrics is crucial for this role.

Exceptional Team Leadership and Development

The client values a Vice President who can inspire and lead high-performing teams. You should have a demonstrated ability to build and lead cross-functional teams, fostering a collaborative and innovative environment. The ability to attract, develop, and retain top talent is essential, as is the capacity to motivate teams to achieve ambitious goals and execute marketing campaigns with excellence.

Retail and Channel Expertise

The client is looking for a leader with a deep understanding of retail strategies and channel management. You should have experience in optimizing product placements, developing retail partnerships, and executing in-store promotions that drive consumer engagement and brand growth. A strong ability to manage retailer relationships and navigate different retail environments is key to this role.

Strong Analytical Skills and Market Insight

The ideal candidate will have a data-driven mindset and the ability to analyze market trends, consumer behavior, and sales performance to inform strategic decisions. The client seeks someone who can transform market insights into actionable trade marketing strategies, ensuring that campaigns resonate with target audiences and deliver measurable outcomes.

Commitment to Compliance and Best Practices

Finally, the client values a leader who understands the importance of compliance, industry regulations, and risk management in trade marketing operations. You should have experience ensuring that all marketing initiatives adhere to legal and ethical standards, as well as optimizing processes to maintain operational excellence across the organization.

FAQs About the Role – Vice President of Trade Marketing Operations – CPG Manufacturing

What are the key responsibilities of the Vice President of Trade Marketing Operations in this role?

As the Vice President of Trade Marketing Operations, you will be responsible for developing and executing the company’s trade marketing strategies, managing cross-functional teams, and ensuring effective retail partnerships. You will lead efforts to optimize product distribution, manage trade spend, and drive brand visibility through targeted in-store marketing initiatives. Additionally, you will collaborate with sales, product development, and supply chain teams to enhance product availability and ensure seamless execution of marketing campaigns across all channels.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in trade marketing within the Consumer Packaged Goods (CPG) industry, preferably in a senior leadership role. Strong expertise in retail strategy, marketing execution, financial management, and team leadership is essential. A deep understanding of the CPG manufacturing sector and the ability to drive market growth through effective trade marketing initiatives is crucial. An advanced degree in marketing, business, or a related field is preferred but not mandatory.

What leadership qualities are essential for this role?

The client seeks a strategic and results-driven leader with excellent decision-making and problem-solving skills. You should have the ability to inspire and lead teams, communicate effectively across all levels, and build strong relationships with key retail partners. Strong financial acumen, a deep understanding of market trends, and the ability to adapt to evolving consumer behavior are essential qualities. Additionally, you must possess the capability to drive operational excellence and maintain a consumer-first approach in all trade marketing activities.

What challenges can I expect in this role?

As the Vice President of Trade Marketing Operations, you will face challenges such as navigating competitive retail landscapes, managing trade spend effectively, and ensuring seamless execution of marketing initiatives across multiple channels. Staying ahead of changing consumer preferences, optimizing product distribution, and managing cross-functional teams will also be key challenges. You will need to respond to market shifts quickly and ensure that marketing campaigns align with broader business objectives.

What is the expected impact of the Vice President of Trade Marketing Operations on the company’s growth?

In this role, you are expected to significantly influence the company’s growth by driving the execution of trade marketing strategies that increase brand visibility, market share, and retail performance. Your leadership in managing trade marketing campaigns and optimizing retail partnerships will contribute directly to the company’s revenue and profitability. Your strategic decisions will also enhance the company’s competitive position in the marketplace, ensuring long-term success.

What is the company’s culture and work environment like?

The company promotes a collaborative and dynamic work environment where innovation, teamwork, and accountability are highly valued. As Vice President of Trade Marketing Operations, you will be encouraged to bring new ideas and strategies to the table, fostering continuous improvement and growth. The culture is fast-paced, with an emphasis on results, adaptability, and building strong partnerships across the organization. You will have the opportunity to make a meaningful impact on the company’s growth while leading a high-performing team in a supportive environment.

What Remuneration Can You Expect from This Job?

As the Vice President of Trade Marketing Operations – CPG Manufacturing in New York City, NY, you can expect a highly competitive and rewarding compensation package designed to attract top-tier talent in the industry. The remuneration for this role typically includes the following components:

1. Base Salary
The base salary for a Vice President of Trade Marketing Operations in the CPG industry varies based on company size, market position, and individual experience. For this role, the annual base salary typically ranges from $200,000 to $400,000, with larger companies offering even higher salaries based on their market presence and the candidate’s expertise.

2. Performance-Based Bonuses
In addition to the base salary, most compensation packages include annual performance-based bonuses. These bonuses are tied to key business metrics such as sales growth, trade marketing effectiveness, brand visibility, and operational efficiency. Bonuses can range from 20% to 50% of the base salary, depending on the company’s performance and individual contributions.

3. Equity & Stock Options
Many CPG manufacturing companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These equity incentives align your compensation with the company’s long-term success and provide substantial financial rewards tied to the company’s growth and performance in the market.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Some organizations offer profit-sharing or LTIPs as part of their overall compensation packages. These incentives are designed to reward you for sustaining long-term growth and market share expansion. The performance-based payouts in these plans depend on the company’s achievements over several years and can significantly increase overall compensation.

5. Executive Benefits & Perks
As a Vice President, you will be eligible for comprehensive executive benefits, which typically include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowance
Executive wellness programs
Expense accounts for business-related travel, networking, and client development

6. Signing Bonuses & Relocation Assistance
For highly qualified candidates, companies may offer signing bonuses or relocation packages to secure top leadership talent. These one-time bonuses can range from $30,000 to $150,000, depending on the company’s needs and the candidate’s qualifications and experience.

Total Compensation Potential

When factoring in base salary, performance bonuses, stock options, profit-sharing, and other incentives, the total compensation for the Vice President of Trade Marketing Operations can range from $300,000 to over $700,000 annually, depending on the company’s size, growth stage, and the candidate’s ability to deliver exceptional results. In larger or publicly traded companies, the total compensation package may exceed these figures, reflecting the seniority and importance of the role.

How to Apply

If you are an experienced and visionary leader with a proven track record in trade marketing operations within the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Vice President of Trade Marketing Operations – CPG Manufacturing role in New York City, NY. This is an exceptional opportunity to lead marketing strategies, optimize retail partnerships, and drive growth in a dynamic and competitive market.

To apply, please submit your resume along with a cover letter that highlights your experience in trade marketing leadership, retail strategy development, financial management, and team building. We are looking for someone who has successfully executed large-scale marketing campaigns, driven revenue growth, and led cross-functional teams to achieve strategic business goals. Be sure to emphasize your expertise in managing trade spend, analyzing market trends, and optimizing product distribution.

This role offers an exciting and high-impact leadership position, where you will have the opportunity to shape the direction of the company’s trade marketing strategy and contribute to long-term business success. If you are ready to make a significant impact on the future of a leading CPG manufacturer, apply today for the Vice President of Trade Marketing Operations in New York City, NY!

For more information or to explore other leadership opportunities in the CPG industry, please visit our CPG Leadership Roles Page.

Job Category: CPG Manufacturing

Job Type: Full Time

Job Location: New York City

Vice President of Trade Marketing Operations – CPG Manufacturing – New York City, NY