Vice President of Product Innovation Strategy – Consumer Goods – Dallas, TX

Are you a visionary leader with expertise in product innovation and strategy? We are seeking a dynamic and results-driven Vice President of Product Innovation Strategy to join a leading Consumer Goods company in Dallas, TX. This role is an exciting opportunity to shape the future of the company by driving product innovation, managing cross-functional teams, and ensuring the development of market-leading products that meet evolving consumer needs.

Shape the Next Generation of Consumer Goods

As the Vice President of Product Innovation Strategy, you will lead the development and execution of product strategies that will transform the consumer goods landscape. Working closely with top executives, product teams, and R&D, you will help craft a long-term vision and deliver innovative products that align with consumer demands and market trends. If you have a proven track record in driving product innovation and thrive in a fast-paced, growth-oriented environment, this is the perfect opportunity for you to make a significant impact.

Key Responsibilities of the Vice President of Product Innovation Strategy – Consumer Goods

Strategic Product Innovation Leadership
Develop and execute a forward-thinking product innovation strategy that aligns with consumer trends, market needs, and business objectives. Drive the creation of new products and enhancements to existing product lines to ensure a competitive edge in the Consumer Goods industry. Establish product roadmaps and ensure alignment across teams to achieve growth targets and sustainability.

Cross-functional Collaboration & Execution
Work closely with key departments such as R&D, marketing, operations, and sales to ensure seamless execution of product innovations. Lead cross-functional teams to bring products from concept to market, ensuring smooth transitions through each stage of the development process, from ideation to commercialization.

Consumer-Centric Product Development
Use consumer insights and market data to develop products that meet or exceed consumer expectations. Ensure that product innovation is driven by a deep understanding of customer needs, emerging trends, and the competitive landscape. Drive the use of consumer feedback to continuously enhance product offerings.

Product Lifecycle Management
Oversee the entire lifecycle of product development, ensuring that products meet quality, cost, and timeline targets. Manage the portfolio of products, making informed decisions regarding product extensions, retirements, and repositioning to maximize profitability and brand relevance.

Market Expansion & Brand Positioning
Lead efforts to expand the company’s product presence in domestic and international markets. Collaborate with marketing and sales teams to position products effectively in the marketplace, ensuring they align with the overall brand strategy and consumer demand.

Innovation Pipeline & New Opportunities
Cultivate and maintain a robust innovation pipeline, continuously identifying opportunities for new products, features, or categories. Stay ahead of industry trends and technological advancements to foster new product development and explore untapped markets.

Team Leadership & Talent Development
Lead a high-performing team, fostering a culture of creativity, collaboration, and accountability. Attract, retain, and develop top talent in product development and innovation, ensuring that the team is equipped with the skills and resources to drive success.

Financial Performance & Profitability
Oversee the budgeting and financial management of product innovation projects. Ensure that innovation initiatives are aligned with the company’s financial goals, balancing investment in new products with the drive for profitability and growth.

Regulatory & Compliance Oversight
Ensure that all product innovations comply with relevant industry standards, regulations, and safety guidelines. Work with legal and regulatory teams to address compliance concerns, mitigate risks, and maintain high ethical standards in product development.

Stakeholder Communication & Reporting
Provide regular updates to the executive team, board members, and stakeholders on product development progress, market performance, and innovation outcomes. Use data-driven insights and key performance indicators (KPIs) to guide decision-making and ensure continued alignment with company objectives.

What the Client is Looking for in You

As the Vice President of Product Innovation Strategy – Consumer Goods, the client is seeking a visionary leader with a proven track record in driving product innovation and strategic growth in the consumer goods industry. You should be a dynamic and results-oriented executive who excels in creating and executing product strategies that align with market trends and consumer needs. The ideal candidate will have extensive experience in leading cross-functional teams, driving innovation, and delivering impactful solutions that shape the future of consumer goods.

Proven Leadership in Product Innovation

The client is looking for a senior leader with a strong background in product innovation strategy, particularly within the consumer goods sector. You should have demonstrated success in driving the development of market-leading products, expanding product portfolios, and creating strategies that lead to substantial revenue growth. A deep understanding of product lifecycle management, from ideation to market launch, is essential to success in this role.

Strategic Vision for Consumer Goods

As Vice President, you must have the ability to envision and execute long-term product strategies that drive company growth and market differentiation. The client values leaders who can think beyond the current landscape, anticipate future consumer trends, and bring new product concepts to life. Your ability to identify emerging opportunities and align them with the company’s broader business goals will be key to your success.

Expertise in Cross-Functional Collaboration

The client seeks a leader who excels in building and leading high-performance teams across departments such as R&D, marketing, sales, and operations. You should be skilled in working collaboratively with diverse teams to bring innovative products from concept to market. Strong interpersonal and communication skills are essential for building strong working relationships with both internal teams and external stakeholders.

Consumer-Centric Product Development

A deep understanding of consumer needs, market trends, and brand positioning is critical. The ideal candidate will have a customer-first mindset, with a strong track record of using consumer insights to shape product development strategies. Your ability to translate consumer preferences and market data into actionable innovation will be vital in creating successful products that resonate with target audiences.

Financial Acumen and Profitability Focus

The client is looking for someone with a strong financial acumen, capable of managing budgets, driving cost optimization, and maximizing ROI on product innovation initiatives. You should be experienced in creating business cases for new products, tracking financial performance, and making data-driven decisions that contribute to the company’s profitability and growth.

Ability to Navigate Complex Market Dynamics

The client seeks a leader who can effectively manage the complexities of the consumer goods market, including evolving regulatory environments, changing consumer preferences, and competitive pressures. You should have a track record of successfully navigating these challenges and turning them into opportunities for growth and innovation.

Strong Communication and Stakeholder Management

As Vice President, you will be responsible for presenting product strategies and innovation outcomes to senior leadership and stakeholders. The client values leaders who can effectively communicate complex ideas, inspire teams, and build strong relationships with key internal and external stakeholders, including investors, board members, and partners.

Commitment to Operational Excellence and Compliance

A successful candidate will have a strong commitment to operational excellence, ensuring that product innovations meet quality standards and regulatory requirements. You should be adept at managing the end-to-end product development process, maintaining high ethical standards, and ensuring compliance with industry regulations throughout the product lifecycle.

FAQs About the Role – Vice President of Product Innovation Strategy – Consumer Goods

What are the key responsibilities of the Vice President of Product Innovation Strategy in this role?
As the Vice President of Product Innovation Strategy, you will be responsible for developing and executing the company’s product innovation strategy, leading cross-functional teams in the creation and launch of new products, and ensuring the alignment of product development with market trends and consumer demands. You will oversee the entire product lifecycle, from ideation to commercialization, while driving product differentiation and competitive positioning. Additionally, you will collaborate with R&D, marketing, and sales teams to ensure seamless execution and market success.
What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in product innovation and strategy, specifically within the consumer goods industry. Proven leadership experience in senior roles, with a background in product development, brand building, and market analysis, is essential. A strong understanding of consumer behavior, emerging trends, and market dynamics is also key. An advanced degree in business, product management, or a related field is preferred but not mandatory.
What leadership qualities are essential for this role?
The client is looking for a visionary leader who is strategic, results-oriented, and capable of driving innovation. Key leadership qualities include the ability to inspire and motivate teams, make data-driven decisions, and collaborate effectively across departments. You should also be adept at managing change, fostering a culture of creativity, and maintaining focus on consumer needs and market demands. Strong communication skills and the ability to engage with stakeholders at all levels are also critical.
What challenges can I expect in this role?
In this role, you will face challenges such as navigating shifting consumer preferences, staying ahead of market trends, managing cross-functional teams, and ensuring timely product launches. Additionally, balancing innovation with profitability and managing product development costs will be key challenges. The fast-paced nature of the consumer goods industry will require agility and a proactive approach to overcoming obstacles and driving continuous improvement.
What is the expected impact of the Vice President of Product Innovation Strategy on the company’s growth?
The Vice President of Product Innovation Strategy is expected to have a significant impact on the company’s growth by driving product differentiation, market expansion, and profitability. Your ability to develop and execute a forward-thinking product strategy that resonates with consumers and positions the company as an industry leader will directly influence revenue, market share, and brand strength. Innovation will play a pivotal role in maintaining competitiveness and sustaining long-term growth.
What is the company’s culture and work environment like?
The company’s culture is collaborative, fast-paced, and innovation-driven. The team values creativity, accountability, and a strong commitment to achieving business goals. As the Vice President, you will have the opportunity to shape and influence the company’s culture, fostering an environment where innovation thrives, and teams work together to deliver exceptional results. The work environment encourages open communication, continuous learning, and the pursuit of excellence in every aspect of product development.

What Remuneration Can You Expect from This Job?

As the Vice President of Product Innovation Strategy – Consumer Goods in Dallas, TX, you can expect a highly competitive compensation package that reflects the seniority and impact of this role. The remuneration for this position typically includes:

Base Salary
The base salary for a Vice President in Product Innovation Strategy within the consumer goods industry varies based on company size, revenue, and market position. For this role, you can expect an annual base salary that typically ranges from $200,000 to $350,000. Larger, well-established companies or those in high-growth sectors may offer higher base salaries.
Performance-Based Bonuses
In addition to the base salary, most Vice President compensation packages include performance-based bonuses. These bonuses are tied to key metrics such as product innovation outcomes, revenue growth, market expansion, and strategic milestones. These bonuses can range from 20% to 50% of the base salary, depending on both individual and company performance.
Equity & Stock Options
To align with the company’s long-term success, equity-based incentives, such as stock options, restricted stock units (RSUs), or performance shares, may be offered. These equity incentives are designed to provide significant financial rewards linked to the company’s growth and shareholder value. The proportion of the total compensation in equity can vary, but it typically represents an important portion of the overall package.
Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Some companies offer profit-sharing or Long-Term Incentive Plans (LTIPs) as part of the compensation package. These rewards are tied to the company’s long-term success and typically vest over several years, ensuring that executives are focused on sustained growth. The LTIPs can significantly increase total compensation, especially if the company performs exceptionally well over time.
Executive Benefits & Perks
As a senior executive, you can expect comprehensive benefits that typically include:

Health, dental, and vision insurance
401(k) plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Executive wellness programs
Expense accounts for business development and networking

Signing Bonuses & Relocation Assistance
To attract top-tier talent, companies may offer signing bonuses and relocation assistance. These one-time incentives are typically offered to candidates with exceptional qualifications and can range from $30,000 to $150,000 or more, depending on the candidate’s experience and the company’s budget for relocation.

Total Compensation Potential

When factoring in base salary, bonuses, equity, and other benefits, total compensation for the Vice President of Product Innovation Strategy in a leading consumer goods company can range from $350,000 to over $600,000 annually. High-growth or publicly traded companies may offer even more competitive and lucrative compensation packages, especially when stock options and long-term incentives are considered.

How to Apply

If you are a visionary leader with a proven track record in product innovation and strategy within the Consumer Goods industry, we invite you to apply for the Vice President of Product Innovation Strategy – Consumer Goods role in Dallas, TX. This is a unique opportunity to lead the development and execution of product innovation strategies that will shape the future of a prominent consumer goods company.

To apply, please submit your resume along with a cover letter that outlines your experience in product innovation, strategic leadership, and driving growth in the consumer goods sector. In your cover letter, highlight your ability to manage cross-functional teams, create market-leading products, and drive revenue through innovative product strategies. Demonstrating your expertise in consumer trends, product lifecycle management, and team collaboration will be key to your application.

This is an exciting opportunity to join a forward-thinking company where you will play a pivotal role in shaping the product portfolio and ensuring the company’s market leadership. Apply today to take the next step in your executive career as Vice President of Product Innovation Strategy – Consumer Goods in Dallas, TX!

For more information or to explore similar executive opportunities, visit our Consumer Goods Executive Careers Page.

Job Category: Consumer Goods

Job Type: Full Time

Job Location: Dallas

Vice President of Product Innovation Strategy – Consumer Goods – Dallas, TX