Vice President of Marketing Strategy – Personal Care Products

Are you a strategic marketing leader with a passion for driving brand growth in the personal care industry? We are seeking a Vice President of Marketing Strategy to lead and execute innovative marketing initiatives for a leading personal care products company in Chicago, IL. This role offers a unique opportunity to shape brand positioning, enhance customer engagement, and drive market expansion in a competitive landscape. If you thrive in a dynamic environment and excel at data-driven decision-making, this is the perfect role for you.

Shape the Future of Personal Care Marketing in Chicago

A premier personal care products company in Chicago, IL, is looking for a visionary Vice President of Marketing Strategy to spearhead its branding and marketing initiatives. The ideal candidate will have extensive experience in consumer marketing, brand development, and digital strategy, with a track record of driving revenue growth and customer loyalty. If you have a passion for innovation, consumer insights, and omni-channel marketing, this is your chance to make a significant impact on a fast-growing brand.

Key Responsibilities of the Vice President of Marketing Strategy – Personal Care Products

Strategic Marketing Leadership

Develop and execute a comprehensive marketing strategy that aligns with company goals and market trends. Drive brand growth, consumer engagement, and competitive differentiation in the personal care industry.

Brand Development & Positioning

Oversee brand-building initiatives, ensuring strong brand identity, storytelling, and consistency across all marketing channels. Leverage consumer insights to refine brand messaging and positioning.

Go-to-Market Strategy & Product Innovation

Collaborate with product development teams to launch new and innovative personal care products. Define go-to-market strategies, conduct market research, and ensure successful product positioning and adoption.

Digital & Omni-Channel Marketing

Lead digital marketing, social media, e-commerce, and influencer partnerships to maximize brand awareness and customer acquisition. Optimize marketing campaigns using data analytics and performance metrics.

Consumer Insights & Market Research

Utilize consumer data and market research to identify emerging trends, customer preferences, and growth opportunities. Leverage insights to drive strategic decision-making and enhance marketing effectiveness.

Revenue Growth & Customer Acquisition

Develop and implement marketing strategies that drive sales, customer retention, and market expansion. Align marketing initiatives with business objectives to ensure revenue growth and profitability.

Cross-Functional Collaboration

Work closely with sales, product development, finance, and operations teams to ensure marketing efforts are aligned with overall business goals. Foster collaboration to enhance product-market fit and brand performance.

Performance Analytics & Budget Management

Establish KPIs, track marketing performance, and optimize budget allocation for maximum ROI. Use data-driven insights to refine campaigns and enhance overall marketing effectiveness.

Public Relations & Corporate Communications

Manage PR efforts, media relations, and corporate messaging to maintain a strong brand reputation. Ensure consistent communication across all stakeholders, including customers, partners, and investors.

Regulatory Compliance & Ethical Marketing

Ensure all marketing initiatives comply with industry regulations, ethical standards, and corporate policies. Maintain transparency in advertising, product claims, and customer communications.

What the Client is Looking for in You

As the Vice President of Marketing Strategy – Personal Care Products, the client seeks a visionary marketing leader with a deep understanding of consumer behavior, brand development, and multi-channel marketing strategies. You should be a results-driven executive who thrives in fast-paced environments and is capable of driving brand growth, market expansion, and customer engagement.

Proven Expertise in Consumer Marketing

The client is looking for an experienced marketing executive with a strong track record in personal care, beauty, or consumer goods industries. You should have a history of building and scaling brands, driving customer acquisition, and implementing data-driven marketing strategies that enhance brand visibility and loyalty.

Strategic Thinker with a Growth Mindset

As VP of Marketing Strategy, you must demonstrate the ability to craft and execute high-impact marketing strategies that position the company for long-term success. The ideal candidate will have experience in analyzing market trends, identifying growth opportunities, and optimizing brand positioning in highly competitive markets.

Expertise in Digital and Omni-Channel Marketing

The ability to leverage digital platforms, social media, influencer marketing, and e-commerce to drive engagement and sales is essential. The client values leaders who understand SEO, paid media, content marketing, and direct-to-consumer (DTC) strategies to maximize reach and conversion.

Strong Financial Acumen and ROI Focus

Marketing investments should deliver measurable results. The ideal candidate should have a deep understanding of budgeting, marketing analytics, and performance measurement to optimize campaigns and ensure high ROI. Experience in customer acquisition cost (CAC), lifetime value (LTV), and attribution modeling is highly desirable.

Ability to Build and Lead High-Performing Teams

Leadership is at the core of this role, and the client is looking for a VP of Marketing Strategy who can attract, mentor, and develop a world-class marketing team. You should foster a culture of innovation, collaboration, and accountability, ensuring that the team is aligned with business goals and market trends.

Consumer-First Approach to Brand Building

A deep understanding of consumer behavior, market trends, and customer experience is crucial. The ideal candidate will have experience in developing customer-centric strategies that drive loyalty, engagement, and repeat business. Your ability to translate consumer insights into innovative marketing campaigns will be key to success.

Strong Stakeholder and Cross-Functional Collaboration

The client seeks a marketing leader who can work closely with product development, sales, finance, and operations teams to align marketing efforts with business objectives. Your ability to communicate marketing strategies to executives, board members, and investors will be essential in securing support and driving strategic initiatives.

Commitment to Brand Integrity and Regulatory Compliance

Finally, the client values a leader who prioritizes ethical marketing practices, brand reputation management, and compliance with industry regulations. Experience in navigating legal requirements for advertising, product claims, and consumer protection laws is a plus.

FAQs About the Role – Vice President of Marketing Strategy – Personal Care Products

1. What are the key responsibilities of the Vice President of Marketing Strategy?

As the Vice President of Marketing Strategy, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, customer engagement, and revenue expansion in the personal care industry. Key responsibilities include brand development, digital marketing, product positioning, consumer insights, and go-to-market strategies. You will also collaborate with cross-functional teams to ensure alignment with business objectives and oversee performance analytics to optimize marketing ROI.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in marketing leadership within the personal care, beauty, or consumer goods industries. A strong background in digital marketing, brand strategy, market research, and consumer behavior is essential. Experience in leading omni-channel marketing campaigns, product launches, and e-commerce growth is highly valued. An MBA or relevant advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?

The client seeks a strategic and results-driven leader with excellent decision-making skills, creativity, and an analytical mindset. Strong interpersonal and communication skills are essential, along with the ability to lead high-performing teams, drive collaboration, and manage stakeholder relationships. The ideal candidate should also have a consumer-first mindset and a deep understanding of emerging trends in the personal care market.

4. What challenges can I expect in this role?

In this role, you will face challenges such as intense market competition, evolving consumer preferences, digital transformation, and changing regulatory requirements. You must be able to adapt to shifting market trends, optimize marketing spend, and drive innovation while maintaining brand consistency and customer trust. Additionally, managing multi-channel marketing efforts and ensuring measurable results will be key to success.

5. What impact is the Vice President of Marketing Strategy expected to have?

As a key member of the executive team, you are expected to enhance brand visibility, increase customer acquisition, and drive revenue growth. Your expertise in brand positioning, strategic partnerships, and data-driven marketing will contribute to the company’s market leadership and competitive advantage. Your efforts will directly shape product launches, digital presence, and long-term brand equity.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, innovative, and results-oriented work environment. They value creativity, collaboration, and data-driven decision-making. As the Vice President of Marketing Strategy, you will have the opportunity to shape the brand’s future, work alongside top industry professionals, and drive meaningful impact in the personal care products sector.

What Remuneration Can You Expect from This Job?

As the Vice President of Marketing Strategy – Personal Care Products in Chicago, IL, you can expect a highly competitive compensation package designed to attract and retain top marketing leadership talent. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Vice President of Marketing Strategy in the personal care industry depends on factors such as company size, market share, and industry experience. Generally, the annual base salary ranges from $200,000 to $350,000, with larger corporations or high-growth brands offering salaries on the higher end.

2. Performance-Based Bonuses

In addition to a base salary, most VP-level roles include performance-based incentives, typically tied to brand growth, revenue performance, market share expansion, and campaign success metrics. Annual bonuses can range from 25% to 75% of the base salary, depending on company performance and individual contributions.

3. Equity & Stock Options

Many companies offer equity-based compensation, such as stock options, restricted stock units (RSUs), or performance-based shares, to align executive incentives with company growth. These long-term incentives can significantly enhance total compensation, particularly in fast-growing or publicly traded organizations.

Some firms provide profit-sharing programs or LTIPs to reward sustained leadership performance. These plans often vest over a period of three to five years and can be a valuable addition to total compensation, ensuring long-term financial gains.

5. Executive Benefits & Perks

As a VP of Marketing Strategy, you will receive a comprehensive executive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive wellness and leadership development programs
Company-paid travel for business and industry events
Expense accounts for networking and marketing initiatives
Flexible work arrangements and executive coaching

6. Signing Bonuses & Relocation Assistance

Top-tier candidates may also be eligible for a signing bonus or relocation assistance. Signing bonuses typically range from $25,000 to $150,000, depending on experience and company policies.

Total Compensation Potential

When combining base salary, bonuses, stock options, and other incentives, the total annual compensation for a Vice President of Marketing Strategy in the personal care sector can range from $300,000 to $700,000 or more, especially in leading companies or high-growth brands.

How to Apply

If you are a visionary marketing leader with a proven track record in the personal care industry, we invite you to apply for the Vice President of Marketing Strategy – Personal Care Products role in Chicago, IL. This is a unique opportunity to drive brand growth, strategic innovation, and consumer engagement in a fast-paced and competitive market.

To apply, please submit your resume and a cover letter detailing your experience in marketing strategy, brand development, digital marketing, consumer insights, and go-to-market execution. Highlight your ability to lead high-performing marketing teams, drive revenue growth, optimize brand positioning, and implement data-driven strategies that enhance customer loyalty and market share.

This role offers a high-impact career opportunity, where you will play a pivotal role in shaping the brand’s future, driving business expansion, and leading industry innovation in the personal care sector. Apply today to take the next step in your executive marketing career!

For more information or to explore similar opportunities, visit our Marketing Executive Careers Page.

Tags:

Job Category: Personal Care Products

Job Type: Full Time

Job Location: Chicago

Vice President of Marketing Strategy – Personal Care Products – Chicago, IL