Vice President of Digital Marketing – Consumer Packaged Goods

Are you a results-driven digital marketing leader with a passion for driving brand growth in the Consumer Packaged Goods (CPG) industry? We are seeking a Vice President of Digital Marketing to lead and innovate digital strategies for a leading CPG company in Houston, TX. This is an exciting opportunity to shape the brand’s online presence, enhance customer engagement, and drive revenue growth through cutting-edge digital marketing initiatives. If you excel in leveraging data-driven insights, optimizing multi-channel campaigns, and leading high-performing teams, this role is for you.

Lead Digital Transformation for a Premier CPG Brand in Houston

A well-established Consumer Packaged Goods (CPG) company in Houston, TX, is looking for a Vice President of Digital Marketing to spearhead its digital transformation. The ideal candidate will have a deep understanding of e-commerce, social media, content marketing, and performance-driven digital campaigns. With a strong background in digital strategy, analytics, and marketing automation, you will play a crucial role in elevating the brand’s online presence and driving measurable business results. If you thrive in a fast-paced, innovative environment, this is your opportunity to make a significant impact in the CPG space.

Key Responsibilities of the Vice President of Digital Marketing – Consumer Packaged Goods

Digital Strategy & Innovation

Develop and execute a comprehensive digital marketing strategy that aligns with business objectives and industry trends. Leverage the latest digital innovations, emerging technologies, and data-driven insights to drive brand awareness, customer engagement, and revenue growth.

E-Commerce & Performance Marketing

Lead and optimize e-commerce strategies, paid media campaigns, and conversion rate optimization efforts. Drive customer acquisition and retention through SEO, PPC, programmatic advertising, and affiliate marketing.

Brand Growth & Digital Presence

Enhance the company’s online brand presence through strategic content marketing, influencer partnerships, and targeted digital campaigns. Strengthen brand positioning and ensure consistency across all digital platforms.

Social Media & Community Engagement

Develop and oversee multi-platform social media strategies to drive audience engagement, brand storytelling, and user-generated content. Monitor trends and analytics to refine engagement tactics and enhance brand advocacy.

Data-Driven Marketing & Analytics

Utilize data analytics, marketing automation, and AI-driven insights to optimize campaigns, measure performance, and improve marketing ROI. Leverage consumer data to personalize customer experiences and drive conversion rates.

Omnichannel & Customer Journey Optimization

Create a seamless omnichannel experience that integrates digital, mobile, email, and offline marketing strategies. Ensure a consistent customer journey across touchpoints, from awareness to purchase and loyalty.

Leadership & Team Development

Build, mentor, and lead a high-performing digital marketing team. Foster a culture of collaboration, creativity, and innovation while aligning team efforts with corporate objectives.

Partnerships & Cross-Functional Collaboration

Work closely with sales, product, and IT teams to align marketing initiatives with business goals. Establish strategic partnerships with technology providers, agencies, and influencers to enhance digital marketing capabilities.

Budget Management & ROI Optimization

Oversee the digital marketing budget, ensuring efficient allocation of resources to maximize ROI. Continuously evaluate marketing spend, optimize campaign performance, and drive cost-effective customer acquisition strategies.

Compliance & Industry Best Practices

Ensure all digital marketing initiatives comply with regulatory standards, data privacy laws, and industry best practices. Stay ahead of evolving digital marketing trends and legal requirements to maintain brand integrity.

What the Client is Looking for in You

As the Vice President of Digital Marketing – Consumer Packaged Goods (CPG), the client seeks a forward-thinking digital marketing expert with a proven ability to drive brand growth, customer engagement, and revenue generation in the CPG industry. You should be a strategic leader who thrives in fast-paced, data-driven environments and excels at leveraging digital innovation to enhance market presence.

Proven Expertise in Digital Marketing & E-Commerce

The client is looking for a seasoned digital marketing leader with a strong track record of executing successful e-commerce, performance marketing, and digital branding strategies. Experience in optimizing multi-channel campaigns, scaling digital sales, and driving ROI through SEO, paid media, influencer marketing, and social engagement is highly valued.

Strategic Vision for Digital Growth

You must demonstrate the ability to craft and execute long-term digital strategies that drive brand awareness, market expansion, and customer acquisition. The ideal candidate will have experience in identifying emerging trends, leveraging AI-driven insights, and optimizing the digital customer journey to maximize conversions and engagement.

Strong Data-Driven Mindset & Analytical Skills

The ability to interpret data, analyze key performance indicators (KPIs), and refine marketing efforts based on insights is essential. The client seeks a leader who can track campaign performance, enhance audience targeting, and use advanced analytics and automation tools to optimize digital marketing investments.

Proven Leadership in Building High-Performing Teams

Leadership is at the core of this role, and the client is looking for a VP who can build, mentor, and lead a top-tier digital marketing team. You should foster a culture of innovation, collaboration, and continuous learning, ensuring that the team remains agile and competitive in the ever-evolving digital landscape.

Deep Understanding of Consumer Behavior & Market Trends

A consumer-first mindset is critical to this role. You should have a deep understanding of consumer behavior, digital engagement trends, and content marketing strategies that enhance brand loyalty and drive conversions. The ability to translate consumer insights into impactful marketing strategies is a key requirement.

Experience in Omnichannel & Personalization Strategies

The client seeks a leader who can create seamless omnichannel marketing experiences, integrating digital, social, mobile, and offline touchpoints. Experience in personalized marketing, AI-driven customer experiences, and automation tools will set you apart.

Stakeholder & Cross-Functional Collaboration

You should be adept at working closely with sales, product, and executive teams to align marketing initiatives with overall business goals. The ability to manage relationships with agencies, technology partners, and external stakeholders is essential for executing large-scale campaigns effectively.

Commitment to Compliance & Industry Best Practices

Finally, the client values a leader who prioritizes compliance, data privacy, and ethical marketing practices. You should have a strong grasp of regulatory requirements, digital advertising policies, and brand safety guidelines to ensure sustainable and responsible marketing execution.

FAQs About the Role – Vice President of Digital Marketing – Consumer Packaged Goods

1. What are the key responsibilities of the VP of Digital Marketing in this role?

As the Vice President of Digital Marketing, you will be responsible for developing and executing data-driven digital marketing strategies to enhance brand visibility, drive e-commerce growth, and optimize customer engagement. Your role will include overseeing SEO, paid media, social media, content marketing, and omnichannel strategies while ensuring ROI-driven execution. Additionally, you will lead a high-performing marketing team, collaborate with cross-functional departments, and stay ahead of industry trends to maintain a competitive edge.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in digital marketing leadership, preferably in the Consumer Packaged Goods (CPG) industry. A strong background in performance marketing, e-commerce, data analytics, and marketing automation is essential. Proven success in driving customer acquisition, brand engagement, and revenue growth through digital channels is highly valued. A bachelor’s degree in marketing, business, or a related field is required; an MBA or advanced degree is preferred but not mandatory.

3. What leadership qualities are essential for this role?

The client seeks a strategic and innovative leader who can drive digital transformation. Essential qualities include:

Strong analytical and data-driven decision-making skills
Ability to lead and inspire high-performing teams
Expertise in consumer behavior, market trends, and digital advertising
Excellent cross-functional collaboration and stakeholder management
Adaptability to emerging technologies and industry changes

4. What challenges can I expect in this role?

As the VP of Digital Marketing, you may face challenges such as:

Rapidly evolving digital trends and shifts in consumer behavior
Increasing competition in the CPG digital space
Optimizing omnichannel marketing efforts for a seamless customer journey
Balancing brand building and performance marketing for long-term growth
Ensuring data privacy compliance and adapting to regulatory changes

5. What is the expected impact of the VP of Digital Marketing on the company’s growth?

Your role will directly impact the company’s brand recognition, customer acquisition, and revenue growth. By implementing cutting-edge digital marketing strategies, optimizing customer engagement, and leveraging data analytics, you will contribute to market expansion and increased profitability.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, innovative, and collaborative culture. They value leaders who embrace digital transformation, encourage teamwork, and drive continuous learning. You will have the opportunity to shape the company’s digital marketing vision while working with cross-functional teams to align marketing initiatives with business objectives.

What Remuneration Can You Expect from This Job?

As the Vice President of Digital Marketing – Consumer Packaged Goods (CPG), you can expect a competitive compensation package designed to attract top digital marketing talent. The remuneration for this role typically includes:

1. Base Salary

The base salary for a VP of Digital Marketing in the CPG industry varies based on company size, industry position, and geographic location. In mid-to-large-sized CPG companies, the annual base salary generally ranges from $175,000 to $300,000, with top-tier organizations offering even higher salaries.

2. Performance-Based Bonuses

Most VP-level roles include performance-based bonuses, tied to key business and marketing metrics such as revenue growth, customer acquisition, brand engagement, and digital ROI. These bonuses typically range from 20% to 50% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many CPG companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These incentives align executive compensation with long-term company success and shareholder value, potentially adding significant financial rewards beyond salary.

4. Long-Term Incentive Plans (LTIPs)

Some companies provide long-term incentive plans (LTIPs) to reward executives for sustained business growth over multiple years. These plans may include profit-sharing, deferred compensation, or additional stock grants, ensuring continued focus on digital transformation and market expansion.

5. Executive Benefits & Perks

As a VP-level executive, you may receive comprehensive executive benefits, including:
✔️ Health, dental, and vision insurance
✔️ 401(k) or executive retirement plans with company contributions
✔️ Company-sponsored wellness programs
✔️ Professional development and leadership training
✔️ Expense accounts for business development and travel

6. Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance to attract the right talent. These one-time incentives can range from $25,000 to $100,000, depending on the company’s compensation strategy.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and long-term incentives, total annual compensation for a VP of Digital Marketing in CPG can range from $250,000 to $600,000, with higher potential in high-growth or publicly traded companies.

How to Apply

If you are a visionary digital marketing leader with a strong track record in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Vice President of Digital Marketing role. This is a unique opportunity to drive digital transformation, enhance brand engagement, and optimize e-commerce strategies in a fast-growing company.

To apply, please submit your resume and a cover letter detailing your experience in:
✔️ Performance marketing and customer acquisition
✔️ Brand strategy and omnichannel execution
✔️ SEO, paid media, content marketing, and CRM optimization
✔️ Driving revenue growth through digital innovation
✔️ Leadership in digital transformation and data-driven decision-making

This role offers an exciting and high-impact career opportunity where you will lead cutting-edge marketing initiatives, shape the company’s digital roadmap, and contribute to long-term business success.

📢 Apply today to take the next step in your executive career as Vice President of Digital Marketing – Consumer Packaged Goods!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Houston