Vice President of Brand Management – Personal Care Products
Are you a strategic brand leader with a passion for personal care products and a proven track record of driving market growth? We are seeking a Vice President of Brand Management to lead branding, innovation, and market positioning for a leading personal care company in Boston, MA. This is an exciting opportunity to shape brand strategy, enhance consumer engagement, and drive category leadership in a competitive industry. If you excel in brand building, team leadership, and consumer insights, this role is for you.
Shape the Future of Personal Care in Boston
A premier personal care brand in Boston, MA is looking for a Vice President of Brand Management to drive its branding and product portfolio strategy. The ideal candidate will bring deep expertise in brand marketing, consumer trends, and go-to-market execution, ensuring the company’s products resonate with customers and stand out in the marketplace. If you have a passion for innovation, storytelling, and brand differentiation, this is your opportunity to make a significant impact in a dynamic and growing industry.
Key Responsibilities of the Vice President of Brand Management – Personal Care Products
Brand Strategy & Positioning
Develop and execute a comprehensive brand strategy that aligns with consumer trends, market dynamics, and business objectives. Enhance brand equity, differentiation, and consumer engagement to establish a strong market presence.
Product Innovation & Development
Lead the end-to-end product development process, from concept to commercialization. Identify emerging trends, oversee R&D collaborations, and drive innovation to introduce high-quality, consumer-preferred personal care products.
Marketing & Consumer Engagement
Develop and implement multi-channel marketing strategies, including digital, social media, and traditional advertising, to drive brand awareness and loyalty. Leverage consumer insights to craft compelling messaging and campaigns.
Market Expansion & Competitive Positioning
Identify growth opportunities in domestic and international markets. Conduct market research, analyze competitor positioning, and implement go-to-market strategies to increase market share and category leadership.
Revenue Growth & Profitability
Work closely with sales and finance teams to develop pricing strategies, optimize product mix, and improve brand profitability. Ensure brand initiatives contribute to overall business growth and financial performance.
Cross-Functional Leadership
Collaborate with R&D, sales, supply chain, and operations to ensure seamless execution of brand initiatives. Foster a culture of innovation, teamwork, and excellence across departments.
Consumer Insights & Trend Analysis
Utilize market research, data analytics, and consumer feedback to shape brand strategies and product innovation. Stay ahead of evolving customer needs and industry trends to maintain a competitive edge.
Retail & E-commerce Strategy
Strengthen the brand’s omnichannel presence by optimizing retail partnerships and direct-to-consumer (DTC) strategies. Enhance e-commerce engagement through digital marketing, content creation, and conversion optimization.
Stakeholder & Agency Management
Manage relationships with advertising agencies, influencers, and media partners to amplify brand presence. Align external partnerships with business objectives to maximize marketing ROI.
Regulatory Compliance & Sustainability
Ensure all branding, marketing, and product development efforts comply with industry regulations and sustainability initiatives. Champion eco-friendly innovations and ethical sourcing to align with consumer expectations and corporate responsibility goals.
What the Client is Looking for in You
As the Vice President of Brand Management – Personal Care Products, the client seeks a visionary marketing leader with a proven ability to elevate brand presence, drive consumer engagement, and fuel business growth. You should be a strategic thinker with deep expertise in the personal care industry, capable of leading brand strategy while ensuring seamless execution across marketing, innovation, and product development.
Proven Expertise in Brand Management
The ideal candidate has a strong track record in brand marketing, product positioning, and consumer engagement within the personal care or beauty industry. You should have experience in developing and executing successful brand strategies, launching innovative products, and enhancing brand equity in competitive markets.
Strategic Vision for Growth and Market Expansion
The client is looking for a leader who can identify new market opportunities, develop go-to-market strategies, and drive brand differentiation. You should be adept at analyzing market trends, consumer behaviors, and competitive landscapes to position the brand for sustained success.
Deep Consumer Insight and Marketing Innovation
A consumer-first mindset is essential for this role. You should excel in leveraging data-driven insights, creating compelling brand narratives, and executing multi-channel marketing campaigns to enhance customer loyalty and increase market penetration. Experience in digital marketing, social media engagement, and e-commerce growth is highly valued.
Strong Leadership and Team Development
The client seeks a dynamic leader who can inspire and develop high-performing teams. You should have a history of leading cross-functional teams, collaborating with sales, R&D, and operations, and fostering a culture of innovation, accountability, and continuous improvement.
Financial and Business Acumen
The ability to drive profitability and optimize marketing ROI is crucial. You should have experience in budget management, P&L oversight, and pricing strategies to ensure the brand’s financial success. A solid understanding of supply chain, distribution channels, and retail partnerships will be a strong advantage.
Stakeholder and Agency Management
The role requires strong relationship management skills with key stakeholders, including advertising agencies, media partners, and retail distributors. Your ability to align marketing strategies with business objectives, negotiate partnerships, and manage external agencies will be critical.
Commitment to Innovation and Sustainability
The client values a leader who is passionate about innovation and sustainability in the personal care industry. Experience in clean beauty, eco-friendly packaging, and ethical sourcing is highly desirable, as consumer demand for responsible brands continues to grow.
FAQs About the Role – Vice President of Brand Management – Personal Care Products
1. What are the key responsibilities of the Vice President of Brand Management?
As the Vice President of Brand Management, you will be responsible for developing and executing brand strategies, overseeing marketing initiatives, and driving product innovation in the personal care industry. You will lead brand positioning, consumer engagement, and market expansion efforts while collaborating with cross-functional teams, including R&D, sales, and digital marketing, to enhance brand equity and revenue growth.
2. What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in brand management, marketing strategy, and product development within the personal care, beauty, or consumer goods industry. A strong background in brand storytelling, digital marketing, and consumer insights is essential. The client is looking for a leader with a track record of launching successful products, driving consumer loyalty, and increasing market share. An MBA or a relevant advanced degree is preferred but not mandatory.
3. What leadership qualities are essential for this role?
The client seeks a strategic and innovative leader with excellent brand vision, consumer-first thinking, and cross-functional collaboration skills. You should have strong decision-making abilities, marketing acumen, and the ability to inspire and develop high-performing teams. Adaptability, creativity, and data-driven decision-making will be critical for success in this role.
4. What challenges can I expect in this role?
As VP of Brand Management, you will navigate competitive market landscapes, changing consumer trends, and evolving digital marketing strategies. The role requires agility in responding to industry shifts, optimizing brand performance across multiple channels, and managing relationships with agencies and retail partners. Balancing brand innovation with profitability will be a key challenge.
5. What is the expected impact of the VP of Brand Management on the company’s success?
The VP of Brand Management will play a critical role in elevating brand awareness, driving consumer engagement, and increasing market share. Your ability to develop compelling brand strategies, launch innovative products, and create impactful marketing campaigns will directly contribute to the company’s growth, profitability, and competitive positioning in the personal care industry.
6. What is the company’s culture and work environment like?
The company fosters a collaborative, fast-paced, and consumer-focused culture. They value leaders who embrace innovation, prioritize teamwork, and drive results. You will have the opportunity to shape the company’s brand vision, inspire teams, and influence the future of personal care products in a dynamic and forward-thinking environment.
What Remuneration Can You Expect from This Job?
As the Vice President of Brand Management – Personal Care Products, you can expect a highly competitive compensation package designed to attract top-tier marketing and brand leadership talent. The remuneration for this role typically includes:
1. Base Salary
The base salary for a Vice President of Brand Management in the personal care industry varies based on company size, brand portfolio, and revenue. In mid-to-large-sized companies, the annual base salary typically ranges from $200,000 to $350,000, with larger corporations or global brands offering even higher compensation.
2. Performance-Based Bonuses
Most compensation packages include annual performance-based bonuses tied to brand growth, market expansion, revenue performance, and product innovation success. These bonuses can range from 20% to 50% of the base salary, depending on company and individual performance.
3. Equity & Stock Options
Many companies offer equity-based incentives, such as stock options, restricted stock units (RSUs), or performance shares, to align executive compensation with long-term business success. Depending on the company’s valuation and growth trajectory, equity grants can be a significant portion of the total remuneration package.
4. Long-Term Incentive Plans (LTIPs) & Profit-Sharing
Some companies provide LTIPs or profit-sharing plans that reward senior executives for sustained performance over multiple years. These incentives can add substantial long-term value to your total earnings, ensuring a focus on strategic brand development and revenue growth.
5. Executive Benefits & Perks
As a Vice President-level executive, you can expect a comprehensive suite of executive benefits, including:
✅ Health, dental, and vision insurance
✅ 401(k) or executive pension plans with company contributions
✅ Annual wellness and executive coaching programs
✅ Company-provided travel allowances or corporate credit cards
✅ Expense accounts for business development, networking, and industry events
✅ Professional development opportunities (executive education, leadership training, etc.)
6. Signing Bonuses & Relocation Assistance
For high-caliber candidates, companies may offer signing bonuses or relocation packages to attract top talent. These one-time incentives can range from $25,000 to $150,000, depending on company needs and candidate experience.
Total Compensation Potential
When considering base salary, performance bonuses, stock options, and long-term incentives, the total compensation for a Vice President of Brand Management in the personal care industry can range from $300,000 to $750,000 annually, with top-tier companies offering even more competitive packages.
How to Apply
If you are a dynamic and visionary leader with a strong track record in brand management, marketing strategy, and product innovation within the personal care industry, we invite you to apply for the Vice President of Brand Management role. This is a high-impact opportunity to lead brand strategy, drive market growth, and shape the future of a leading personal care company.
To apply, please submit your resume and a cover letter detailing your experience in:
✅ Brand strategy and positioning
✅ Market expansion and consumer engagement
✅ Product development and innovation
✅ Revenue growth and profitability
✅ Leadership and cross-functional team management
Highlight your ability to develop compelling brand narratives, execute successful marketing campaigns, and drive business growth in a competitive marketplace.
This role offers an exciting opportunity to lead a top-tier personal care brand, collaborate with industry experts, and drive transformational change. Apply today to take the next step in your executive career as a Vice President of Brand Management – Personal Care Products!
For more details or to explore similar leadership opportunities, visit our Brand Management Executive Careers Page.
Tags:
VP of Brand Management | Personal Care Industry | Brand Strategy | Marketing Leadership | Product Innovation | Consumer Engagement | Revenue Growth | Executive Jobs | Brand Leadership
