Trade Marketing Manager – Snack Food Production – San Antonio, TX

Are you a results-driven marketing professional with a passion for the snack food production industry? We are seeking a dynamic Trade Marketing Manager to join a leading snack food company in San Antonio, TX. This is an exciting opportunity to shape brand strategies, drive sales growth, and strengthen relationships with key retail partners. If you have experience in trade marketing, strategic planning, and promotional campaigns, this role is tailored for you!

Lead Trade Marketing Initiatives in Snack Food Production

A fast-growing snack food production company in San Antonio, TX is looking for an experienced Trade Marketing Manager to develop and implement innovative marketing strategies that boost brand visibility and retail performance. This role requires a strategic thinker with a deep understanding of consumer behavior, category management, and trade promotions. If you excel in building strong partnerships with retailers and distributors, this is your chance to make a significant impact in the snack food industry.

Key Responsibilities of the Trade Marketing Manager – Snack Food Production

As the Trade Marketing Manager in the snack food production industry, you will play a pivotal role in driving brand visibility and increasing sales within the retail and distributor channels. Your primary focus will be on developing and executing strategic marketing initiatives that align with the company’s sales objectives. Below is a more comprehensive outline of the key responsibilities you will be expected to undertake in this role:

Strategic Trade Marketing Planning

Develop and execute trade marketing strategies: You will be responsible for creating and executing trade marketing strategies that will support the sales team and align with broader business objectives. These strategies are designed to enhance product visibility, increase brand presence, and optimize product distribution within key retail and distribution channels.
Annual trade marketing plans: Your role will involve crafting detailed annual trade marketing plans that are in sync with the company’s long-term brand strategy and immediate sales goals. These plans should address market trends, target audience insights, and align with seasonal or promotional periods.

Retail and Distributor Partnerships

Build and maintain relationships: A significant portion of your role will involve establishing and nurturing strong, long-term relationships with retailers, distributors, and other sales partners. You will work closely with them to understand their needs and collaborate on initiatives that drive mutual business growth.
Negotiate trade deals and secure placements: You will negotiate favorable trade deals that will benefit the brand, ensuring that products are positioned optimally on retail shelves and are readily accessible to consumers. Securing prime shelf placements in high-traffic areas of stores will be one of your key tasks.

Promotional Campaigns and In-Store Activations

Plan and implement in-store marketing activities: Your role will include planning and executing various in-store marketing campaigns to promote products and engage consumers directly. These activities may include in-store sampling events, point-of-sale (POS) displays, seasonal promotions, and limited-time offers designed to boost brand visibility and sales.
Evaluate trade campaigns: After implementing trade campaigns, you will continuously monitor their effectiveness. Using key performance indicators (KPIs) and ROI analysis, you will assess the success of each campaign, making adjustments as necessary to optimize results. Your insights will be critical in refining strategies and ensuring that the trade activities yield the highest possible return.

Market Analysis and Consumer Insights

Conduct market research: A crucial aspect of your role is gathering and analyzing market data to uncover consumer trends, competitor strategies, and category performance. This data will guide your decision-making processes and inform strategic actions.
Data-driven insights: Leveraging market research, you will provide actionable recommendations on product pricing, positioning, and promotional tactics. By understanding the dynamics of the snack food category and the preferences of consumers, you will be in a strong position to optimize marketing efforts.

Budget Management

Manage trade marketing budgets: Effective budget management is a key responsibility for the Trade Marketing Manager. You will be entrusted with managing the budget for trade marketing activities, ensuring that funds are allocated efficiently to maximize impact across various campaigns and initiatives.
Monitor spending and ROI: You will continually track the spending on trade activities to ensure that it aligns with the set budget and maximizes ROI. By analyzing the performance of each initiative and adjusting strategies as needed, you will ensure that resources are utilized effectively, achieving the highest possible returns on marketing investments.

What the Client is Looking for in You

The ideal Trade Marketing Manager for this snack food production company in San Antonio, TX will be a highly skilled professional with a proven track record in consumer packaged goods (CPG) trade marketing. You will be expected to bring a data-driven mindset, a deep understanding of retail dynamics, and the ability to develop impactful marketing strategies that drive growth and enhance brand presence. Your ability to collaborate effectively with cross-functional teams and external partners will be key in succeeding in this role.

Qualifications and Skills:

Proven Experience in Trade Marketing: The client is looking for candidates who have demonstrated success in trade marketing roles, particularly within the snack food or CPG industry. Experience in working with national and regional retailers, understanding their specific needs, and crafting tailored marketing strategies will be crucial for this position. Your background should showcase your ability to manage and optimize promotional activities to drive sales and product visibility in retail settings.
Strong Knowledge of Retail Environments: A deep understanding of retail environments is essential in this role. You should have a keen awareness of how products move through different types of retail channels (e.g., grocery stores, convenience stores, mass merchandisers, etc.). Familiarity with the challenges and opportunities within these retail channels will help you develop targeted trade marketing campaigns that resonate with both retailers and consumers.
Distributor Relationships: Building and maintaining strong relationships with distributors and retail partners is a vital component of this role. You should be skilled at working closely with distributors to ensure effective product placement, promotion, and inventory management. The ability to negotiate and collaborate with distributors to achieve mutually beneficial goals will set you apart as a successful candidate.
Promotional Strategy Expertise: The ideal candidate will have extensive experience in crafting and executing promotional strategies that increase brand visibility and product sales. Your knowledge of different types of promotional activities, such as in-store displays, point-of-purchase (POP) materials, and trade discounts, will be crucial in supporting the brand’s objectives. Your ability to assess and adjust promotions based on their effectiveness will contribute to the overall success of the marketing plan.
Data Analysis and Insights: A data-driven approach is vital for this role. The client is looking for someone with exceptional analytical skills who can review data and market trends to extract valuable insights. You should be able to turn this information into actionable marketing plans that influence the direction of trade marketing strategies. Understanding how to track key performance indicators (KPIs) such as sales data, market share, and promotional effectiveness will be essential for measuring success.
Negotiation and Communication Skills: As a Trade Marketing Manager, your ability to negotiate terms and communicate effectively with internal stakeholders, retailers, distributors, and external partners will be vital. Strong negotiation skills will allow you to secure favorable deals, while excellent communication abilities will help you ensure alignment between all parties involved in executing the trade marketing strategy.
Proficiency in Trade Marketing Software and Tools: The ideal candidate will be proficient in using trade marketing software, CRM tools, and data visualization platforms. Experience with platforms that manage trade spend, sales data, and promotional planning will enable you to streamline processes and increase efficiency in your work. Your proficiency in these tools will also ensure that you can provide accurate reports and presentations to senior leadership and stakeholders.
Educational Background: A Bachelor’s degree in Marketing, Business Administration, or a related field is required for this role. Candidates with an MBA or other advanced degrees in marketing or business are highly encouraged to apply, as these credentials will further demonstrate your commitment to professional development and your ability to think strategically at a higher level.

FAQs About the Trade Marketing Manager Role – Snack Food Production

1. What are the key responsibilities of a Trade Marketing Manager in snack food production?

The Trade Marketing Manager will develop and execute trade strategies to boost retail sales, build partnerships with distributors, create promotional campaigns, and analyze market trends. The goal is to drive product visibility and sales growth across retail channels.

2. What experience is required for this position?

Candidates should have experience in trade marketing, preferably in the snack food or CPG industry, along with skills in retail partnerships, promotional planning, and data analysis. A marketing or business-related degree is preferred.

3. How important are retailer and distributor relationships?

Very important! Building strong partnerships with retailers and distributors is essential to securing shelf space, negotiating trade deals, and ensuring successful in-store activations.

4. What challenges might I face in this role?

Expect challenges like adapting to changing consumer trends, managing promotional budgets, and staying ahead of competitor activities in the snack food market. Strategic thinking and agility are key to overcoming these obstacles.

5. What career growth opportunities are available?

This company values internal talent development. Success in this role can lead to senior trade marketing positions or cross-functional opportunities within sales, brand management, or category leadership.

What Remuneration Can You Expect from This Job?

As a Trade Marketing Manager – Snack Food Production in San Antonio, TX, you can expect a competitive compensation package that typically includes:

Base Salary: $75,000 – $100,000 annually, depending on experience and expertise.
Performance Bonuses: Incentives tied to sales growth, campaign ROI, and successful trade partnerships.
Health Benefits: Comprehensive health, dental, and vision insurance.
401(k) Plans: Company-matched retirement savings programs.
Professional Development: Access to training, workshops, and industry conferences.
Work-Life Balance: Paid time off, flexible work arrangements, and team-building events.

How to Apply

If you are an innovative and results-driven marketing leader with a strong background in the snack food production industry, we encourage you to apply for the Trade Marketing Manager position in San Antonio, TX. This role offers a unique opportunity to influence brand strategy, drive sales growth, and create impactful marketing campaigns in a fast-paced, competitive market.

To apply, please submit your resume along with a cover letter highlighting your experience in trade marketing, brand positioning, sales promotions, and market analysis within the snack food sector. Emphasize your ability to develop effective go-to-market strategies, collaborate with cross-functional teams, and contribute to business expansion in the food industry.

This position presents a fantastic career opportunity to make a significant impact within a leading company in the snack food production industry. Apply today to advance your career as a Trade Marketing Manager in San Antonio, TX!

For more information or to explore similar opportunities, visit our Food & Beverage Marketing Careers Page.

Job Category: Snack Food Production

Job Type: Full Time

Job Location: San Antonio

Trade Marketing Manager – Snack Food Production – San Antonio, TX