Trade Marketing Analyst – Snack Food Production – Houston, TX

Are you passionate about driving marketing strategies and brand growth in the food industry? We are looking for a skilled Trade Marketing Analyst to join a dynamic snack food production company in Houston, TX. This is an exciting opportunity for a marketing professional with a keen eye for detail and a strong understanding of trade marketing, consumer behavior, and sales performance. If you thrive in a fast-paced environment and are eager to make a measurable impact, this role is perfect for you.

Drive Marketing Strategies and Enhance Brand Growth

As a Trade Marketing Analyst, you will be responsible for analyzing market trends, creating impactful trade marketing strategies, and collaborating with sales teams to enhance the brand’s market presence. The ideal candidate will have experience in the food production industry and a deep understanding of the competitive landscape. If you have the skills to manage promotional activities, drive product awareness, and support strategic initiatives, this role offers a unique opportunity to contribute to the success of a leading snack food brand.

Key Responsibilities of the Trade Marketing Analyst – Snack Food Production

Strategic Trade Marketing Planning: Develop and execute trade marketing strategies that align with the brand’s goals, market trends, and consumer demands. Collaborate with cross-functional teams to drive in-store execution, enhance product visibility, and optimize promotional activities.

Market Analysis & Consumer Insights: Analyze consumer behavior, market trends, and competitive activities to provide actionable insights for brand growth. Utilize data to guide decision-making processes and recommend adjustments to marketing strategies based on consumer feedback and performance metrics.

Promotional Planning & Execution: Coordinate the planning and execution of promotional campaigns and initiatives. Manage promotional calendars, track effectiveness, and assess ROI to ensure that marketing activities contribute to revenue growth and brand awareness.

Sales Support & Collaboration: Work closely with the sales team to identify trade marketing opportunities that support sales objectives. Provide training and materials to the sales force, enabling them to effectively communicate product features, benefits, and promotional offers to customers.

Brand Positioning & Product Launches: Collaborate on product launch strategies, ensuring that new product introductions are supported by effective trade marketing campaigns. Help in positioning the brand in retail spaces to maximize consumer engagement and sales performance.

Retailer Relationships & Distribution: Build and maintain strong relationships with key retail partners to improve brand placement and availability. Develop strategies for increasing shelf space, ensuring effective product placement, and driving incremental sales across multiple channels.

Budget Management & Reporting: Manage trade marketing budgets and ensure efficient allocation of resources to maximize campaign impact. Provide regular reports on campaign performance, key metrics, and budget adherence, using data-driven insights to optimize future strategies.

Market Forecasting & Trend Identification: Monitor industry trends, competitor activities, and consumer preferences to anticipate market shifts and recommend proactive adjustments to trade marketing strategies. Stay updated on new retail practices, digital tools, and consumer behaviors to ensure the brand remains competitive.

Cross-functional Collaboration: Collaborate with various internal teams, including product development, marketing, and sales, to ensure that trade marketing strategies are aligned with the overall brand vision and business objectives.

Promotional Compliance & Quality Assurance: Ensure all promotional materials and activities comply with brand guidelines and industry standards. Work closely with the quality control team to maintain product integrity during promotional events and campaigns.

What the Client is Looking for in You

As the Trade Marketing Analyst for Snack Food Production, the client is looking for a highly skilled professional with a proven ability to create and implement trade marketing strategies that drive brand growth and enhance market performance. You should be a proactive, results-oriented individual with strong analytical abilities and a deep understanding of the snack food industry.

Proven Experience in Trade Marketing and Consumer Goods

The client seeks a candidate with a solid background in trade marketing, preferably within the food production industry. You should have experience developing and executing successful marketing strategies that have increased product visibility, boosted sales, and expanded market reach. A deep understanding of consumer behavior, trade promotions, and retail dynamics is highly desirable.

Strategic Thinker with a Focus on Brand Growth

You must be able to think strategically and leverage market data to drive meaningful results. The client values an individual who can craft trade marketing strategies that align with the company’s broader business objectives and position the brand for long-term success. Your ability to analyze market trends, identify opportunities, and adapt marketing tactics to changing consumer preferences will be crucial.

Strong Analytical and Reporting Skills

The client is looking for someone with a keen eye for data analysis. You should be able to utilize market research and sales data to create actionable insights, monitor campaign effectiveness, and track key performance metrics. The ability to report findings clearly and use data to optimize future campaigns is essential for this role.

Ability to Collaborate Cross-functionally

Collaboration is key in this role. The ideal candidate will work closely with the sales team, product development, and other marketing teams to ensure trade marketing initiatives are aligned with broader business goals. The client is looking for someone who excels at cross-functional collaboration and can coordinate marketing efforts across various departments.

Excellent Communication and Relationship-Building Skills

The client values strong communication skills, particularly in managing relationships with key retail partners and stakeholders. You should be able to clearly articulate trade marketing strategies, present performance data, and collaborate with both internal teams and external partners to drive brand success.

Creative and Innovative Mindset

As part of a competitive industry, the client is looking for a candidate who can think outside the box and bring fresh ideas to the table. The ability to develop innovative marketing campaigns, experiment with new promotional tactics, and stay ahead of industry trends will set you apart in this role.

Commitment to Operational Excellence

Lastly, the client seeks a detail-oriented individual who values operational efficiency and compliance. You should have a strong understanding of trade marketing budgets, promotional compliance, and supply chain logistics to ensure campaigns are executed seamlessly and deliver the desired results.

FAQs About the Role – Trade Marketing Analyst – Snack Food Production – Houston, TX

What are the key responsibilities of the Trade Marketing Analyst in this role?

As a Trade Marketing Analyst, you will be responsible for developing and executing trade marketing strategies, analyzing market trends, and collaborating with sales teams to enhance brand visibility and consumer engagement. You will manage promotional campaigns, track their effectiveness, and ensure that trade marketing initiatives align with overall business objectives. Additionally, you will provide insights and recommendations based on consumer behavior and sales performance to optimize future marketing activities.

What qualifications and experience are required for this position?

The ideal candidate should have a strong background in trade marketing, preferably within the food production or Consumer Packaged Goods (CPG) industry. Experience in creating and executing marketing strategies, conducting market analysis, and working with sales teams is essential. A bachelor’s degree in marketing, business, or a related field is preferred. Prior experience in a similar trade marketing or brand management role is a plus.

What skills are important for success in this role?

To succeed in this role, you will need excellent analytical skills to interpret market trends and consumer behavior, along with strong project management and organizational abilities. A deep understanding of promotional strategies, retail marketing, and consumer insights is crucial. Additionally, strong communication skills are required to collaborate with cross-functional teams and build relationships with retail partners. Proficiency in data analysis tools and Microsoft Office, especially Excel, is also important.

What challenges can I expect in this role?

You will face challenges related to staying ahead of market trends and competition, optimizing promotional campaigns for maximum impact, and ensuring consistent brand positioning across various retail channels. Managing multiple campaigns simultaneously, aligning trade marketing strategies with sales goals, and adapting to changing consumer preferences will also present challenges. Additionally, balancing the marketing budget while achieving ROI from promotional activities will require strategic thinking and attention to detail.

What is the expected impact of the Trade Marketing Analyst on the company’s growth?

The Trade Marketing Analyst plays a crucial role in increasing product visibility, driving sales, and enhancing brand equity. Your ability to develop effective trade marketing strategies and optimize promotional campaigns will directly contribute to the company’s growth and market share. By understanding consumer insights and market dynamics, you will help position the brand to meet consumer demands and outperform competitors, leading to increased revenue and brand recognition.

What is the company’s culture and work environment like?

The company offers a dynamic, fast-paced, and collaborative work environment. They value innovation, creativity, and teamwork, providing employees with the opportunity to make a significant impact. The company fosters a culture of continuous learning and improvement, encouraging employees to take initiative and contribute to the overall success of the brand. You will work in a supportive team environment that is focused on achieving both short-term and long-term goals.

What Remuneration Can You Expect from This Job?

As the Trade Marketing Analyst for Snack Food Production in Houston, TX, you can expect a competitive compensation package that reflects your expertise in trade marketing and brand management within the snack food industry. The remuneration for this role typically includes:

1. Base Salary
The base salary for a Trade Marketing Analyst varies depending on experience, company size, and location. In Houston, TX, the annual base salary for this position typically ranges from $60,000 to $85,000. This may vary based on your background, skills, and the company’s compensation structure.

2. Performance-Based Bonuses
In addition to your base salary, you may be eligible for performance-based bonuses. These bonuses are tied to key metrics such as sales growth, successful execution of trade marketing campaigns, and overall brand performance. Bonuses can range from 10% to 25% of your base salary, depending on individual and company performance.

3. Profit-Sharing & Incentives
Some companies offer profit-sharing plans or additional incentives based on the success of marketing campaigns and overall company performance. These programs reward employees for contributing to the long-term growth and profitability of the company. Profit-sharing plans can be an additional form of remuneration to complement your base salary and bonuses.

4. Executive Benefits & Perks
Trade Marketing Analysts are often offered comprehensive benefits packages, including:

Health, dental, and vision insurance
401(k) or retirement plans with company contributions
Paid time off (PTO) and holiday leave
Employee wellness programs
Travel and meal allowances for business trips
Employee discounts or perks on company products

5. Signing Bonuses & Relocation Assistance
For highly qualified candidates, some companies may offer signing bonuses or relocation assistance. These one-time incentives can range from $5,000 to $20,000, depending on your experience and the level of expertise you bring to the role.

Total Compensation Potential

When considering base salary, bonuses, incentives, and benefits, the total compensation for a Trade Marketing Analyst in Snack Food Production can range from $70,000 to $100,000 annually. The overall compensation package may be higher depending on the scope of the role and the company’s financial structure. Additionally, with experience and proven success in the role, there is potential for salary growth and further performance-based rewards.

How to Apply

If you are a skilled and results-driven professional with experience in trade marketing and a passion for the snack food industry, we encourage you to apply for the Trade Marketing Analyst – Snack Food Production role in Houston, TX. This is a fantastic opportunity to make a direct impact on brand growth, consumer engagement, and promotional success within a fast-paced and dynamic market.

To apply, please submit your resume along with a cover letter that outlines your experience in trade marketing, market analysis, promotional campaign management, and your understanding of the snack food production industry. Highlight your ability to drive brand awareness, manage budgets effectively, and collaborate with sales teams to meet business goals.

This position offers a significant opportunity to shape the company’s trade marketing strategies, foster innovation, and contribute to the continued growth of a leading snack food brand. Apply today and take the next step in your marketing career as a Trade Marketing Analyst in Houston, TX!

For more information or to explore similar opportunities, visit our Marketing Careers Page.

Job Category: Snack Food Production

Job Type: Full Time

Job Location: Houston

Trade Marketing Analyst – Snack Food Production – Houston, TX