Technical Marketing Manager – Diagnostics – Denver, CO

Are you an experienced professional with a passion for driving growth through strategic marketing in the diagnostics industry? We are seeking a Technical Marketing Manager to join a leading diagnostics company in Denver, CO. This is an exciting opportunity to shape the marketing strategy for cutting-edge diagnostic solutions and contribute to the growth of a rapidly expanding company. If you’re a dynamic marketer with a technical background, this is your chance to make a significant impact in a high-demand industry.

Drive Innovation and Market Strategy in Diagnostics

As a Technical Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive the adoption of diagnostic technologies. Located in Denver, CO, this role requires a deep understanding of the diagnostics market, coupled with the ability to translate technical knowledge into compelling marketing messages. If you thrive in a collaborative environment and have a proven track record of building effective marketing campaigns in the healthcare or diagnostics sector, this position offers a unique opportunity to lead and innovate.

Key Responsibilities of the Technical Marketing Manager – Diagnostics

Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align with the company’s technical offerings and business objectives. Lead the creation of go-to-market plans for diagnostic products, ensuring the messaging resonates with target audiences while driving awareness and adoption.

Product & Market Positioning: Work closely with product development teams to understand the technical aspects of diagnostic products and translate these into clear, compelling marketing content. Define and communicate the unique value proposition to effectively position the company’s products in the marketplace.

Marketing Campaign Execution: Plan and implement multi-channel marketing campaigns that drive product launches, customer acquisition, and retention. Oversee digital marketing efforts, including content development, email marketing, and social media engagement, to promote diagnostic technologies.

Revenue Growth & Lead Generation: Identify new business opportunities and target markets to drive revenue growth. Develop strategies to generate qualified leads through targeted campaigns, sales enablement tools, and strategic partnerships. Work with sales teams to align marketing initiatives with revenue goals.

Cross-Functional Collaboration: Collaborate with product, sales, and technical teams to gather insights and ensure marketing strategies are aligned with product capabilities. Support the sales team by creating impactful marketing materials, training, and presentations to enhance customer engagement and sales performance.

Market Research & Competitive Analysis: Conduct in-depth market research to identify emerging trends, competitive threats, and customer needs. Analyze competitive landscapes and provide actionable insights to inform product development, marketing strategies, and positioning.

Customer Engagement & Advocacy: Develop and nurture relationships with key customers, industry influencers, and thought leaders. Foster customer advocacy by leveraging case studies, testimonials, and user-generated content to build trust and credibility.

Brand Awareness & Thought Leadership: Promote the company’s brand as an industry leader in diagnostic technology through thought leadership content, webinars, and industry events. Strengthen the company’s reputation in the market by establishing it as a trusted and innovative solution provider.

Performance Measurement & Optimization: Track the effectiveness of marketing campaigns through analytics and key performance indicators (KPIs). Continuously refine and optimize strategies to improve ROI, customer engagement, and conversion rates.

Compliance & Regulatory Oversight: Ensure that all marketing materials and campaigns comply with relevant industry regulations and guidelines, maintaining the company’s reputation for ethical practices and regulatory adherence.

What the Client is Looking for in You

As the Technical Marketing Manager – Diagnostics, the client is seeking a highly skilled and technically proficient marketing leader with a deep understanding of the diagnostics industry. You should have a blend of strategic thinking, technical expertise, and marketing acumen to drive business growth and elevate the company’s presence in a competitive market. The ideal candidate will be an innovative marketer capable of translating complex technical information into compelling marketing strategies and engaging content.

Proven Expertise in the Diagnostics and Healthcare Industry

The client is looking for a professional with a strong background in the diagnostics or healthcare industry. You should have a track record of successfully marketing complex products, ideally within the diagnostics space, and an understanding of both B2B and B2C marketing strategies. Experience in working closely with product development teams, sales, and technical experts to promote innovative diagnostic solutions is essential.

Strategic Marketing Vision and Execution

The ideal candidate should be a forward-thinking marketer with the ability to develop and implement strategic marketing plans that drive brand awareness, product adoption, and revenue growth. You should be adept at identifying market opportunities, conducting competitive analysis, and utilizing customer insights to guide product positioning and messaging. Your ability to craft long-term strategies while executing short-term initiatives effectively will be highly valued.

Strong Technical and Analytical Skills

The client values a candidate with a solid technical background who can understand and communicate complex diagnostic technologies to various stakeholders. You should be comfortable working with engineers and product teams to translate product features into customer-focused messaging. Additionally, a strong analytical mindset to assess marketing performance, optimize campaigns, and make data-driven decisions is crucial.

Exceptional Communication and Collaboration Skills

As a key marketing leader, you will need to work closely with cross-functional teams, including product development, sales, and customer support. The client is looking for someone who excels in communication, is a strong collaborator, and can translate technical details into clear, effective marketing messages for a diverse audience.

Consumer-Centric and Brand-Oriented Approach

The client is looking for a marketing professional with a consumer-first mindset. You should be able to understand customer needs, market dynamics, and emerging trends in the diagnostics field. The ability to create customer-centric strategies that enhance engagement, improve customer experience, and foster brand loyalty will be key to success in this role.

Results-Driven and ROI Focused

The client values a marketer who is results-driven and able to track the performance of marketing initiatives. You should be able to set clear KPIs, measure the effectiveness of campaigns, and optimize marketing efforts to achieve a strong return on investment. Your ability to manage budgets efficiently while driving growth will be highly regarded.

Commitment to Innovation and Compliance

The client values a leader who is not only creative and innovative but also understands the regulatory environment in which the diagnostics industry operates. You should have a commitment to ensuring all marketing activities comply with industry regulations and maintain the highest standards of ethical marketing practices.

FAQs About the Role – Technical Marketing Manager – Diagnostics

What are the key responsibilities of the Technical Marketing Manager in this role?

As the Technical Marketing Manager – Diagnostics, you will be responsible for developing and executing marketing strategies to promote diagnostic products, drive brand awareness, and support business growth. You will work closely with cross-functional teams, including product development, sales, and customer support, to ensure the successful positioning of products in the marketplace. Additionally, you will manage product launches, optimize marketing campaigns, analyze market trends, and ensure regulatory compliance for all marketing materials.

What qualifications and experience are required for this position?

The ideal candidate should have a strong background in marketing, with experience in the diagnostics or healthcare industry. You should have a proven track record of successfully managing marketing strategies for complex, technical products. A solid understanding of digital marketing, market research, and customer engagement is essential. Experience working with cross-functional teams and driving product adoption is highly valued. A degree in marketing, business, or a related field is required, and a background in science or engineering is a plus.

What skills are essential for this role?

The client is looking for someone with excellent strategic thinking, communication, and project management skills. Strong technical knowledge of diagnostic products and the ability to translate complex information into clear and engaging marketing messages is key. The ideal candidate will also have strong analytical abilities, experience with digital marketing tools, and the capability to work collaboratively across teams to drive results.

What challenges can I expect in this role?

In this role, you may face challenges such as staying ahead of rapidly evolving technologies, managing cross-functional team dynamics, and addressing regulatory constraints that impact marketing strategies. Additionally, you will need to navigate competitive markets, drive customer engagement, and continuously adapt marketing approaches to meet changing consumer demands and industry trends.

What is the expected impact of the Technical Marketing Manager on the company’s growth?

The Technical Marketing Manager is expected to drive brand recognition, customer acquisition, and revenue growth by effectively marketing diagnostic products. Your ability to develop compelling marketing campaigns, understand customer needs, and create customer-centric strategies will directly contribute to the company’s market leadership and product adoption.

What is the company’s culture and work environment like?

The company fosters a collaborative and innovative work environment, where cross-functional teamwork and continuous improvement are highly valued. Employees are encouraged to take initiative and contribute to the company’s overall success. The company promotes a culture of learning, growth, and customer-centricity, providing opportunities for professional development and innovation.

What Remuneration Can You Expect from This Job?

As the Technical Marketing Manager – Diagnostics in Denver, CO, you can expect a highly competitive compensation package tailored to attract top-tier talent in the diagnostics and healthcare sector. The remuneration for this role typically includes:

Base Salary

The base salary for a Technical Marketing Manager in the diagnostics industry varies based on company size, revenue, and market position. In a mid-to-large-sized company, the annual base salary typically ranges from $100,000 to $150,000, with the possibility of higher salaries in larger or more established organizations.

Performance-Based Bonuses

In addition to the base salary, most compensation packages for this role include annual performance-based bonuses tied to key business metrics such as product adoption, market growth, and successful marketing campaigns. These bonuses can range from 10% to 30% of the base salary, depending on both individual and company performance.

Equity & Stock Options

For some companies, especially those with a growth-oriented or startup environment, equity-based incentives may be offered. These could include stock options, restricted stock units (RSUs), or performance shares, aligning executive compensation with the company’s success and long-term growth.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Certain companies may offer profit-sharing or LTIPs that reward long-term performance. These programs provide additional financial incentives based on the sustained success of the company and may include payouts after several years of strong performance.

Executive Benefits & Perks

As a senior marketing executive, you can expect a comprehensive benefits package that may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Generous paid time off (PTO)
Professional development opportunities
Company-provided travel allowances for business-related activities

Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance to help with the transition. These one-time incentives can range from $10,000 to $50,000 depending on the candidate’s experience and the company’s needs.

Total Compensation Potential

When factoring in base salary, performance bonuses, equity, and other incentives, total compensation for a Technical Marketing Manager in the diagnostics field can range from $120,000 to $200,000 or more annually. In larger companies or those offering significant equity stakes, the total compensation potential can exceed this range.

How to Apply

If you are a strategic and results-driven leader with a proven record in marketing and diagnostics, we invite you to apply for the Technical Marketing Manager – Diagnostics role in Denver, CO. This is a unique opportunity to take the lead in promoting cutting-edge diagnostic products, drive customer engagement, and implement marketing strategies that contribute to the company’s growth in the healthcare sector.

To apply, please submit the following:

Resume – Include your detailed work experience, highlighting your marketing expertise in the diagnostics or healthcare industry.
Cover Letter – In your cover letter, emphasize your experience in technical marketing, strategic planning, and brand development. Focus on how your skills have driven product success, market share growth, and customer acquisition in previous roles.
Portfolio or Marketing Samples (optional) – If available, provide any relevant marketing materials, campaigns, or projects you have worked on to demonstrate your hands-on experience in the field.

Please ensure that your application highlights:

Experience with technical product marketing in diagnostics or related industries.
Strong leadership and collaboration skills.
Proven ability to drive growth and innovation in a highly competitive and regulated sector.
Your expertise in consumer insights, digital marketing, and customer engagement.

This role offers an exciting opportunity to shape the future of diagnostics marketing and make a significant impact on the company’s success. Apply today to take the next step in your marketing career and join a dynamic team committed to innovation and excellence!

For more information or to explore similar opportunities, visit our Marketing & Diagnostics Careers Page.

Job Category: Diagnostics

Job Type: Full Time

Job Location: Denver

Technical Marketing Manager – Diagnostics – Denver, CO