Senior Trade Marketing Manager – Snack Food Production – Denver, CO

Are you a results-driven marketing leader with expertise in the snack food production industry? We are seeking a Senior Trade Marketing Manager to join a dynamic snack food company in Denver, CO. This is a unique opportunity to lead trade marketing strategies, strengthen brand presence, and drive sales growth in the competitive snack food sector. If you excel in developing strategic trade programs, managing cross-functional teams, and leveraging consumer insights, this role is for you.

Shape the Future of Snack Food Marketing in Denver

A premier snack food production company in Denver, CO is looking for a Senior Trade Marketing Manager to oversee the planning and execution of trade marketing initiatives. The ideal candidate will have a strong background in consumer packaged goods (CPG), exceptional analytical skills, and a creative mindset to boost product visibility and customer engagement. This role offers the chance to directly impact brand growth by crafting effective retail strategies and collaborating with sales teams to maximize in-store performance.

Key Responsibilities of the Senior Trade Marketing Manager – Snack Food Production

The Senior Trade Marketing Manager plays a crucial role in enhancing brand presence, increasing sales, and driving overall business growth in the snack food production industry. This role is highly strategic and requires a strong understanding of retail dynamics, trade promotions, consumer behavior, and competitive positioning. The successful candidate will be responsible for leading trade marketing initiatives, collaborating closely with sales and brand teams, and ensuring that snack food products gain maximum visibility and traction in the market.

Strategic Trade Marketing Leadership

Develop and implement comprehensive trade marketing strategies that align with the company’s overarching business objectives and drive long-term success in the snack food production sector.
Formulate innovative and data-driven marketing programs that enhance product visibility, strengthen brand awareness, and boost customer acquisition across national and regional markets.
Work closely with cross-functional teams, including sales, product development, and brand marketing, to ensure that trade marketing strategies are fully integrated into the overall go-to-market approach.

Retail & Channel Marketing

Design and execute impactful retail marketing initiatives that ensure snack food products are optimally placed in stores, capturing maximum consumer attention.
Develop eye-catching in-store displays, point-of-sale (POS) materials, and promotional activations to drive brand engagement and influence purchasing decisions.
Strengthen relationships with key retailers, distributors, and grocery store chains to secure prime product placements and optimize shelf space allocation.

Sales Collaboration & Support

Partner closely with the sales team to develop and implement trade programs that enhance retailer relationships and secure premium in-store placements.
Provide the sales team with customized marketing materials, promotional tools, and data-driven insights to help them effectively engage with retailers and distributors.
Align trade marketing strategies with sales goals, ensuring that marketing investments contribute directly to increased revenue and improved customer retention.

Data-Driven Decision Making

Leverage market data, sales analytics, and consumer insights to continuously evaluate trade marketing effectiveness and identify areas for improvement.
Monitor sales lift, market share performance, and ROI from trade marketing programs, adjusting strategies as needed to maximize impact.
Track and analyze competitor activities, pricing trends, and emerging industry patterns, providing actionable recommendations to maintain a strong competitive position.

Budget & Performance Management

Oversee trade marketing budgets, ensuring optimal allocation of resources to drive maximum ROI.
Track and measure the success of marketing initiatives using KPIs such as sales uplift, brand penetration, consumer engagement, and promotional impact.
Implement cost-effective marketing solutions while maintaining high-quality brand representation in retail environments.

Brand & Consumer Engagement

Collaborate with the brand marketing team to align trade marketing efforts with broader brand messaging, campaigns, and corporate identity.
Ensure that all retail and trade marketing initiatives maintain consistency with the brand’s voice, positioning, and customer experience goals.
Lead the execution of brand activations, retail partnerships, and co-branded campaigns that enhance consumer engagement and drive product loyalty.

What the Client is Looking for in You

As the Senior Trade Marketing Manager – Snack Food Production, the client is searching for a forward-thinking and results-driven marketing professional with a proven track record in trade marketing within the snack food or consumer packaged goods (CPG) industry. The ideal candidate will be a strategic thinker and data-driven decision-maker, capable of designing and executing high-impact trade marketing programs that enhance brand visibility, increase product demand, and drive revenue growth.

Beyond marketing expertise, the client values a leader who can bridge the gap between marketing and sales, ensuring that trade promotions, retail strategies, and merchandising initiatives align with broader business goals. If you are someone who thrives in a fast-paced, competitive market and has a passion for crafting successful retail marketing strategies, this role is a perfect fit for you.

Proven Trade Marketing Expertise

The ideal candidate must have extensive experience in trade marketing, specifically within the snack food production or CPG industry. Your expertise should include:

Developing and executing retail marketing programs tailored for the snack food sector.
Managing in-store promotions, pricing strategies, and category management to maximize shelf impact.
Collaborating with distributors, wholesalers, and key retail partners to ensure optimal product placement and visibility.
Implementing consumer promotions and shopper marketing strategies that drive in-store engagement and increase sales.

Strategic & Analytical Mindset

The client seeks a trade marketing leader who can balance creativity with data-driven decision-making. Your ability to analyze sales data, measure marketing effectiveness, and optimize trade investments is essential.

Key attributes include:

A strong analytical approach to evaluating trade marketing ROI and adjusting strategies accordingly.
The ability to leverage market research, sales trends, and competitor insights to refine marketing initiatives.
Experience in developing trade promotions based on consumer purchase behavior and retail performance metrics.

Sales Partnership Skills

A successful Senior Trade Marketing Manager must work hand-in-hand with sales teams to execute impactful retail strategies. This role requires a deep understanding of sales dynamics and retailer relationships, ensuring trade marketing efforts effectively support business expansion.

Key responsibilities include:

Strengthening partnerships with sales teams by aligning trade strategies with revenue goals.
Collaborating with account managers to customize promotional campaigns for key retail partners.
Negotiating trade spend allocations to maximize marketing return on investment (ROI).
Providing retailers with category insights, promotional toolkits, and in-store marketing support.

Leadership & Team Collaboration

The client is looking for a highly collaborative leader who can drive cross-functional teamwork and ensure seamless execution of trade marketing programs. Strong leadership skills are essential, as you will be working across multiple departments, including sales, marketing, finance, and supply chain.

Key leadership attributes include:

Leading trade marketing initiatives while coordinating efforts with internal teams and external stakeholders.
Inspiring and mentoring team members, fostering a culture of innovation and excellence.
Managing multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Communicating effectively across departments to ensure alignment on trade strategies.

Passion for Snack Food & CPG Industry

A genuine passion for the snack food industry is a must. The client seeks a marketing leader who understands the nuances of consumer trends, competitive dynamics, and evolving retail landscapes within the CPG market.

Key areas of expertise should include:

Understanding snack food consumer behavior and how it influences purchasing decisions.
Staying ahead of market trends, category innovations, and competitive strategies.
Adapting trade marketing tactics to align with changing consumer preferences and retail formats.
Driving brand awareness and demand generation through compelling trade marketing campaigns.

FAQs About the Role – Senior Trade Marketing Manager – Snack Food Production

1. What are the main responsibilities of the Senior Trade Marketing Manager?

The Senior Trade Marketing Manager will be responsible for developing trade marketing strategies, collaborating with sales teams, managing retail partnerships, analyzing sales data, and overseeing promotional campaigns. The role focuses on increasing product visibility and driving revenue growth for the snack food production company.

2. What qualifications are required for this position?

The ideal candidate should have:

A bachelor’s degree in marketing, business, or a related field (MBA preferred).
5+ years of experience in trade marketing within the CPG or snack food production industry.
Strong analytical skills with a data-driven approach to marketing.
Proven collaboration with sales teams and retail partners.
Excellent communication and leadership skills.

3. How will success be measured in this role?

Success will be evaluated based on:

Sales lift and revenue growth from trade programs.
ROI on promotional campaigns.
Improved shelf placement and product visibility.
Strong partnerships with retail and distribution channels.
Effective budget management and performance tracking.

4. What challenges might I face in this position?

Challenges include:

Navigating a competitive snack food market with shifting consumer trends.
Ensuring seamless collaboration between sales, marketing, and retail partners.
Managing budgets and demonstrating ROI for trade programs.
Adapting to fast-changing retail environments and seasonal demand fluctuations.

5. What is the company culture like?

The company fosters an innovative, fast-paced, and collaborative work environment. They value creativity, data-driven decision-making, and teamwork, offering an exciting opportunity to make a tangible impact in the snack food production space.

What Remuneration Can You Expect?

As a Senior Trade Marketing Manager – Snack Food Production in Denver, CO, you can expect a competitive compensation package, which may include:

1. Base Salary

The base salary typically ranges from $90,000 to $120,000 annually, depending on experience and expertise.

2. Performance Bonuses

Annual bonuses tied to trade marketing performance, sales growth, and ROI on campaigns — often ranging from 10% to 25% of the base salary.

3. Benefits & Perks

Health, dental, and vision insurance.
401(k) plans with company matching.
Professional development opportunities.
Paid time off and flexible work arrangements.

4. Career Growth Opportunities

Opportunities to advance into senior leadership roles within the trade marketing or brand management teams as the company expands.

How to Apply

If you are a results-driven marketing professional with a strong background in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Senior Trade Marketing Manager – Snack Food Production role in Denver, CO. This is an exciting opportunity to lead trade marketing initiatives, optimize brand positioning, and drive sales growth in a competitive market.

To apply, please submit your resume and a cover letter detailing your experience in trade marketing, retail execution, promotional strategy, category management, and customer engagement within the CPG industry. Highlight your ability to develop data-driven marketing strategies, collaborate with sales teams, manage trade budgets, and enhance brand visibility across key retail channels.

This role offers a high-impact career opportunity where you will play a pivotal role in shaping the company’s retail strategy, executing innovative marketing campaigns, and strengthening partnerships with key retailers. Apply today to take the next step in your career as a Senior Trade Marketing Manager – Snack Food Production in Denver, CO!

For more information or to explore similar opportunities, visit our CPG Marketing & Trade Strategy Careers Page.

Job Category: Snack Food Production

Job Type: Full Time

Job Location: Denver

Senior Trade Marketing Manager – Snack Food Production – Denver, CO