Senior Marketing Analyst – Household Goods – Raleigh-Durham, NC

Are you a data-driven marketing professional with a passion for the Household Goods industry? We are seeking a Senior Marketing Analyst to join a dynamic team in Raleigh-Durham, NC. This is an exciting opportunity to leverage data analytics, optimize marketing strategies, and drive brand growth in a fast-paced, consumer-focused environment. If you excel at turning data insights into actionable marketing plans, this role is perfect for you.

Shape the Future of Household Goods Marketing in Raleigh-Durham

A leading Household Goods company in Raleigh-Durham, NC is looking for a Senior Marketing Analyst to drive data-informed marketing strategies. The ideal candidate will have expertise in consumer behavior analysis, digital marketing metrics, and campaign performance optimization. If you have a knack for uncovering trends, improving customer acquisition strategies, and boosting brand loyalty, this is your chance to make a meaningful impact.

Key Responsibilities of the Senior Marketing Analyst – Household Goods

Marketing Data Analysis:

Gather and aggregate marketing data from various sources, including Google Analytics, CRM systems, social media insights, and customer feedback surveys to create a comprehensive view of marketing performance.
Utilize advanced data cleaning techniques to eliminate inconsistencies, missing values, and duplicate entries to ensure high-quality data analysis.
Apply statistical analysis, predictive modeling, and machine learning techniques to uncover deep insights into customer behaviors and campaign effectiveness.

Campaign Performance & Optimization:

Continuously monitor campaign effectiveness across digital and traditional marketing channels, including paid ads, organic search, email marketing, and influencer collaborations.
Evaluate and track key performance indicators (KPIs), such as click-through rates (CTR), cost per lead (CPL), customer lifetime value (CLV), and multi-touch attribution models to assess marketing effectiveness.
Design and execute A/B and multivariate tests on various marketing assets, including website landing pages, ad creatives, promotional emails, and social media campaigns.

Consumer Behavior Insights:

Conduct deep-dive market research studies to identify emerging trends, consumer preferences, and evolving industry demands in the Household Goods sector.
Perform competitor benchmarking to understand how competing brands position themselves in the market and identify opportunities for differentiation.
Segment customer audiences based on various parameters such as demographics, purchasing behavior, online activity, and psychographic profiles to develop more precise targeting strategies.

Reporting & Visualization:

Generate monthly, quarterly, and annual marketing performance reports for executives and key stakeholders, translating raw data into actionable insights.
Create interactive dashboards using tools like Google Data Studio, Tableau, Power BI, and Excel to allow real-time tracking of marketing metrics.
Develop automated reports that integrate data from Google Analytics, Facebook Ads Manager, LinkedIn Insights, and email marketing platforms for seamless campaign analysis.

Collaboration & Strategy:

Work closely with digital marketing teams, sales departments, product development units, and customer support teams to ensure all marketing efforts align with the company’s overall business objectives.
Contribute to the development of go-to-market strategies for new product launches, ensuring that messaging, audience targeting, and promotional tactics are data-driven.
Support the execution of seasonal marketing campaigns, ensuring alignment with consumer demand trends, holiday shopping patterns, and promotional opportunities.

What the Client is Looking for in You

As a Senior Marketing Analyst – Household Goods, the client is searching for a results-oriented professional with a keen analytical mindset, a passion for consumer marketing, and the ability to derive actionable insights from complex data. This role requires a strategic thinker who can blend technical expertise with marketing acumen to optimize campaigns, enhance customer engagement, and drive revenue growth.

If you thrive in a fast-paced environment where data-driven decision-making is at the heart of marketing strategy, this opportunity is tailored for you.

Proven Marketing Analytics Experience

The ideal candidate has 3–5 years of experience in marketing analytics, preferably within the Household Goods or consumer products industry. The client values individuals who have successfully worked with large datasets, analyzed marketing performance metrics, and provided recommendations that led to measurable business improvements.

You should be adept at leveraging analytics platforms such as:

Google Analytics and Adobe Analytics to track user behavior, identify trends, and assess marketing effectiveness.
CRM Platforms (Salesforce, HubSpot, or similar) to monitor customer interactions and optimize marketing strategies.
Marketing automation tools (Marketo, Pardot, or Mailchimp) to refine campaign performance and customer segmentation.

Strategic Data-Driven Mindset

The client seeks a candidate who can translate raw data into actionable marketing strategies. You should be comfortable working with cross-functional teams to develop insights that fuel business growth and brand positioning.

Performance Tracking: Ability to analyze multi-channel marketing campaigns (digital ads, social media, email, and offline marketing) and measure their impact on brand engagement and sales.
ROI-Focused Decision-Making: Expertise in tracking marketing ROI and adjusting strategies to improve cost efficiency.
Predictive Analytics & Forecasting: Experience with using historical data to anticipate market trends and consumer behavior.

Strong Technical & Analytical Skills

Marketing analytics is both an art and a science, and the client is looking for someone with strong technical skills to complement their strategic thinking. You should be proficient in:

Data Visualization Tools: Experience with Tableau, Power BI, or Google Data Studio to create interactive dashboards and reports that make complex data easily understandable.
Advanced Excel Functions: Proficiency in pivot tables, VLOOKUP, macros, and statistical modeling for in-depth data analysis.
SQL or Python for Data Querying: Ability to extract, manipulate, and analyze large datasets from various sources to gain deeper marketing insights.

Consumer-Centric Focus

Understanding consumer behavior in the Household Goods market is crucial to this role. The client is looking for a candidate who can identify customer preferences, develop targeted marketing strategies, and improve customer retention through personalization and engagement.

Customer Journey Mapping: Ability to track and analyze the entire consumer journey, from discovery to conversion and post-purchase engagement.
Segmentation & Targeting: Experience in defining audience segments based on demographics, purchase behavior, and engagement history.
Brand Loyalty & Customer Retention Strategies: Expertise in designing campaigns that drive repeat purchases and enhance lifetime value.

Collaborative Team Player

Success in this role depends on cross-functional collaboration. The client is looking for a professional who can effectively communicate insights and work alongside teams across marketing, product development, sales, and finance.

Clear Communication Skills: Ability to translate complex data into clear, compelling insights that can be understood by both technical and non-technical stakeholders.
Stakeholder Management: Experience in working with executives, marketing teams, and external partners to develop and refine marketing strategies.
Adaptability & Problem-Solving: Willingness to take on new challenges, quickly adapt to shifting market conditions, and provide innovative solutions.

FAQs About the Role – Senior Marketing Analyst – Household Goods

1. What are the key responsibilities of the Senior Marketing Analyst?

As a Senior Marketing Analyst in the Household Goods industry, your primary role will be to leverage data-driven insights to refine marketing strategies and improve business performance. This involves:

Analyzing marketing data to evaluate the effectiveness of campaigns, optimize digital advertising spend, and enhance ROI.
Tracking and reporting on key performance metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and engagement metrics.
Developing consumer insights by studying market trends, customer behavior, and purchasing patterns to help shape targeted marketing campaigns.

2. What qualifications are required for this position?

The ideal candidate for the Senior Marketing Analyst role should possess a combination of analytical expertise, industry knowledge, and marketing experience. Key qualifications include:

Experience: 3–5 years of experience in marketing analytics, digital marketing, or business intelligence, preferably in the Household Goods sector or consumer goods industry.
Technical Skills: Proficiency in Google Analytics, Tableau, Excel, and CRM platforms to track and visualize data trends.
Statistical and Data Skills: Experience with A/B testing, campaign performance analysis, predictive analytics, and marketing attribution modeling.
Consumer Behavior Knowledge: A deep understanding of customer psychology, purchasing trends, and factors that influence household goods sales.
Education: A bachelor’s degree in marketing, business, data analytics, statistics, or a related field is required. A master’s degree or relevant certifications in data analytics or marketing analytics is a plus.

3. What analytical tools should I be familiar with?

To excel as a Senior Marketing Analyst, you should be proficient in a range of analytical tools and platforms that help track performance, analyze data, and drive decision-making. These include:

Google Analytics – For website traffic analysis, user behavior tracking, and conversion rate optimization.
Tableau or Power BI – For creating interactive dashboards and visualizing data trends.
Excel (Advanced level) – For in-depth data analysis, including pivot tables, VLOOKUP, and complex formulas.
CRM Platforms (Salesforce, HubSpot, or Marketo) – For tracking customer interactions, sales funnel performance, and marketing campaign effectiveness.
SQL & Python (Preferred, but not mandatory) – For querying databases, performing deep-dive data analysis, and automating reports.

4. How will my work impact the company’s growth?

Your role as a Senior Marketing Analyst will be pivotal in shaping the company’s marketing efforts and overall business success. Your contributions will:

Enhance marketing efficiency by identifying the most cost-effective channels and campaigns, ensuring that marketing budgets are spent wisely.
Increase customer retention and loyalty by understanding what drives repeat purchases and recommending personalized marketing approaches.
Boost revenue growth by optimizing conversion funnels, reducing churn rates, and improving customer acquisition strategies.
Drive competitive advantage by analyzing market trends and competitor performance to refine the company’s positioning in the Household Goods market.

5. What is the work environment like?

The company fosters a fast-paced, data-driven, and collaborative work culture where analytical thinking and strategic marketing go hand in hand. Here’s what you can expect:

A highly analytical and results-oriented environment – Your work will be valued based on measurable outcomes and the impact of your insights.
Cross-functional collaboration – You will work closely with teams from marketing, sales, product development, finance, and customer experience to align data-driven insights with business goals.
Opportunities for innovation – The company encourages experimentation, A/B testing, and new marketing approaches to refine strategies and improve outcomes.
Professional development and career growth – You’ll have access to ongoing training, industry conferences, and mentorship programs to expand your knowledge and skills.

What Remuneration Can You Expect from This Job?

As a Senior Marketing Analyst – Household Goods in Raleigh-Durham, NC, you can expect a competitive compensation package, including:

Base Salary
Ranging from $75,000 to $95,000 annually, depending on experience and qualifications.
Performance-Based Bonuses
Annual bonuses tied to key metrics like campaign ROI, customer acquisition rates, and revenue growth.
Health & Wellness Benefits
Comprehensive health, dental, and vision insurance, plus wellness programs and gym memberships.
Retirement Plans
401(k) with company contributions to support long-term financial planning.
Professional Development
Access to courses, certifications, and conferences to sharpen your analytical and marketing skills.

How to Apply

If you are an innovative and results-driven marketing professional with expertise in the Household Goods industry, we invite you to apply for the Senior Marketing Analyst – Household Goods role in Raleigh-Durham, NC. This is an exciting opportunity to drive impactful marketing strategies, enhance brand visibility, and contribute to the growth of a leading household goods brand.

To apply, please submit your resume along with a cover letter that highlights your experience in market analysis, consumer insights, brand management, and strategic planning. Be sure to detail your accomplishments in driving product positioning, conducting competitive analysis, and utilizing data-driven marketing strategies to boost product awareness and sales.

This role offers a dynamic opportunity to shape the future of a household goods brand while working within a collaborative and innovative environment. Apply now to take your marketing career to the next level as a Senior Marketing Analyst – Household Goods in Raleigh-Durham, NC!

For more information or to explore similar opportunities, visit our Marketing Analyst Jobs Page.

Job Category: Household Goods

Job Type: Full Time

Job Location: Raleigh-Durham

Senior Marketing Analyst – Household Goods – Raleigh-Durham, NC