Senior Digital Marketing Analyst – CPG Industry – Cincinnati, OH

Are you a data-driven digital marketing expert with a passion for the Consumer Packaged Goods (CPG) industry? We are seeking a Senior Digital Marketing Analyst to join a leading CPG company in Cincinnati, OH. This is an exciting opportunity to drive digital strategy, optimize marketing campaigns, and leverage data analytics to fuel brand growth and customer engagement. If you thrive in a fast-paced environment and have a knack for turning data insights into impactful marketing strategies, this role is for you.

Lead Digital Innovation in the CPG Industry

A premier Consumer Packaged Goods (CPG) company in Cincinnati, OH is looking for a Senior Digital Marketing Analyst to shape and execute data-driven digital marketing strategies. The ideal candidate will have strong expertise in digital analytics, SEO, paid media, and content optimization. If you have a passion for brand storytelling, performance marketing, and leveraging data to drive growth, this is your chance to make a real impact.

Key Responsibilities of the Senior Digital Marketing Analyst – CPG Industry

📊 Data-Driven Digital Strategy

Develop and implement digital marketing strategies that align with the company’s CPG goals.
Use data insights to optimize marketing efforts across channels like SEO, SEM, social media, and email marketing.
Monitor key performance indicators (KPIs) to track campaign success and recommend data-driven improvements.

Conduct comprehensive SEO analysis and keyword research to improve organic search visibility.
Collaborate with content teams to create SEO-friendly product descriptions, blog posts, and landing pages.
Implement on-page and off-page SEO strategies to boost rankings and drive traffic.

📈 Paid Media & Advertising

Manage and optimize paid digital campaigns (Google Ads, social media ads, and programmatic advertising).
Allocate budgets effectively to maximize ROI and increase brand awareness in the CPG market.
A/B test ad creatives, targeting strategies, and landing pages to enhance conversion rates.

📊 Analytics & Reporting

Leverage tools like Google Analytics, Tableau, and CRM platforms to track and report on campaign performance.
Create detailed reports and dashboards to share insights with the marketing and leadership teams.
Identify trends in consumer behavior and recommend actionable strategies for growth.

📧 Email & CRM Marketing

Design and execute email marketing campaigns to nurture leads and retain customers.
Personalize email content using data segmentation and user behavior insights.
Test subject lines, CTAs, and email flows to optimize engagement and conversion rates.

🚀 Collaboration & Innovation

Work closely with cross-functional teams, including brand managers, graphic designers, and product teams.
Stay updated on the latest digital marketing trends, tools, and technologies in the CPG industry.
Propose innovative ideas for digital campaigns that enhance brand positioning and customer loyalty.

What the Client is Looking for in You

As the Senior Digital Marketing Analyst – CPG Industry in Cincinnati, OH, the ideal candidate will be a forward-thinking professional with a deep understanding of data-driven digital marketing strategies and the ability to transform complex data into actionable insights. This role requires a blend of analytical expertise, marketing acumen, and technical proficiency to drive digital campaigns, enhance brand visibility, and maximize return on investment (ROI).

The company is seeking someone who thrives in a fast-paced, results-driven environment and can work collaboratively across marketing, sales, and product teams. The ideal candidate should have experience in leveraging digital tools and platforms to optimize campaign performance, improve customer engagement, and support business growth.

Skills & Qualifications

1. Proven Experience in Digital Marketing Analytics

🔹 Industry Experience: The client is looking for a candidate with hands-on experience in digital marketing analytics within the Consumer Packaged Goods (CPG) industry. Understanding consumer behavior, purchase patterns, and digital marketing trends in the CPG sector is essential for this role.

🔹 Marketing Performance Analysis: The ideal candidate should have experience in measuring campaign effectiveness, tracking KPIs, and improving digital strategies based on data insights.

🔹 Conversion Rate Optimization (CRO): You should be well-versed in optimizing landing pages, A/B testing, and identifying opportunities to increase conversion rates.

2. Expertise in Digital Marketing Tools & Platforms

🔹 Google Analytics & Google Ads: Strong proficiency in Google Analytics (GA4), Google Ads, and Google Tag Manager is required. You should be able to set up tracking, analyze user behavior, and optimize ad spend.

🔹 SEO & SEM Tools: The ideal candidate should have hands-on experience with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog. Knowledge of on-page SEO, keyword research, and technical SEO audits is a plus.

🔹 CRM & Marketing Automation: Experience with CRM platforms (Salesforce, HubSpot, or Marketo) and marketing automation tools is highly desirable.

3. Strong Knowledge of Digital Marketing Strategies

🔹 Search Engine Optimization (SEO): You should have expertise in technical SEO, content strategy, backlink analysis, and website optimization for search engines.

🔹 Search Engine Marketing (SEM): The role requires experience in Google Ads, PPC campaigns, and paid search strategies to maximize ROI.

🔹 Social Media Marketing: Experience in organic and paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok is highly desirable.

4. Experience with A/B Testing & Data Visualization

🔹 A/B Testing & Experimentation: You should be proficient in conducting A/B and multivariate testing to optimize landing pages, email campaigns, and ad creatives.

🔹 Data Visualization Tools: Experience with Tableau, Power BI, Google Data Studio, or other data visualization platforms is a strong plus. You should be able to create interactive dashboards and visual reports to present insights effectively.

5. Ability to Analyze Data & Identify Trends

🔹 You should have experience in analyzing large datasets to identify consumer behavior trends, marketing opportunities, and areas for optimization.

🔹 A strong background in customer segmentation, predictive analytics, and data-driven marketing strategies is desirable.

6. Excellent Communication & Presentation Skills

🔹 The ability to translate complex data into actionable insights and communicate findings to both technical and non-technical stakeholders is critical.

🔹 You should be comfortable presenting marketing reports, campaign performance metrics, and strategic recommendations to senior leadership.

7. Educational Background & Certifications

🎓 Bachelor’s Degree: A degree in Marketing, Business Analytics, Data Science, or a related field is required.
🎓 Master’s Degree (Preferred): A Master’s degree in Marketing Analytics, Digital Marketing, or Business Intelligence is a plus.
📜 Certifications (Desirable):
✅ Google Analytics Certification

FAQs About the Senior Digital Marketing Analyst Role – CPG Industry

1. What does a Senior Digital Marketing Analyst do in the CPG industry?

A Senior Digital Marketing Analyst in the Consumer Packaged Goods (CPG) industry develops and implements data-driven digital strategies. They analyze campaign performance, optimize SEO, manage paid media, and provide actionable insights to enhance brand visibility and drive customer engagement.

2. What skills are essential for this role?

Key skills include expertise in SEO, SEM, Google Analytics, paid media management, and data visualization. Strong analytical thinking, problem-solving, and the ability to turn data insights into marketing strategies are crucial.

3. Why is digital marketing important in the CPG industry?

In the CPG industry, digital marketing helps brands connect with modern consumers, build brand loyalty, and drive online and offline sales. Leveraging data analytics allows companies to target the right audience, optimize ad spend, and stay competitive.

4. What challenges will I face in this role?

You may encounter challenges like staying ahead of changing digital trends, adapting to evolving consumer preferences, managing ad budgets effectively, and interpreting complex data to make strategic decisions.

5. How does this role contribute to business growth?

The Senior Digital Marketing Analyst plays a crucial role in driving CPG brand growth by using data to enhance digital campaigns, boost customer engagement, and optimize marketing spend. Their insights directly impact revenue, brand awareness, and market share.

What Remuneration Can You Expect from This Job?

As a Senior Digital Marketing Analyst – CPG Industry in Cincinnati, OH, you can expect a competitive compensation package designed to reward your expertise and contribution to driving digital strategies and marketing success. The remuneration typically includes the following:

Base Salary
The base salary for a Senior Digital Marketing Analyst in the CPG industry varies based on experience, skill set, and company size. Typically, the annual base salary ranges from $75,000 to $100,000. Larger corporations or high-performing companies may offer salaries at the upper end of this range.
Performance-Based Bonuses
In addition to a base salary, most compensation packages include performance-based bonuses tied to key marketing metrics such as campaign ROI, customer acquisition rates, website traffic growth, and overall brand performance. These bonuses generally range from 10% to 20% of your base salary, rewarding both individual and company achievements.
Equity & Stock Options
Some CPG companies offer equity-based incentives like stock options or restricted stock units (RSUs), aligning your compensation with the company’s long-term success. While less common at the analyst level, these opportunities may be available, especially in larger or publicly traded firms.
Profit-Sharing & Incentive Plans
Certain companies provide profit-sharing plans or long-term incentive programs (LTIPs) that allow you to earn additional rewards based on the company’s overall financial performance. This can be an added benefit for those working in high-growth environments.
Comprehensive Benefits Package
As part of your total compensation, you can expect a robust benefits package, including:
- Health, dental, and vision insurance
- 401(k) retirement plans with company matching
- Paid time off (PTO) and holidays
- Wellness programs and employee assistance initiatives
- Professional development opportunities (certifications, courses, conferences)
Signing Bonuses & Relocation Assistance
For top-tier candidates or those relocating to Cincinnati, companies may offer a signing bonus or relocation assistance. These can range from $5,000 to $15,000, depending on the organization and your level of experience.

Total Compensation Potential

When combining base salary, bonuses, and benefits, the total compensation package for a Senior Digital Marketing Analyst in the CPG industry can range from $85,000 to $120,000 annually — with even higher potential in growth-focused or large-scale companies.

This package not only reflects your role’s impact on digital strategy but also incentivizes strong performance and long-term commitment.

How to Apply

If you are an experienced digital marketing professional with a strong background in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Senior Digital Marketing Analyst position in Cincinnati, OH. This is a great opportunity to leverage your expertise in digital strategy, marketing analytics, and campaign management to drive brand awareness, customer acquisition, and growth within the CPG sector.

To apply, please submit your updated resume and a cover letter outlining your experience in digital marketing, particularly in the CPG industry. In your cover letter, highlight your skills in data analysis, SEO/SEM, content strategy, and cross-functional collaboration. Additionally, provide examples of how you have successfully executed digital marketing campaigns that contributed to business growth and brand development.

This role offers an exciting opportunity to impact the future of a well-established company while helping to shape the next generation of digital marketing strategies in the CPG space. Apply today to take the next step in your digital marketing career as a Senior Digital Marketing Analyst in Cincinnati, OH!

For more information or to explore similar opportunities, visit our Digital Marketing Careers Page.

Job Category: CPG Industry

Job Type: Full Time

Job Location: Cincinnati

Senior Digital Marketing Analyst – CPG Industry – Cincinnati, OH