Senior Brand Strategist – Food & Beverage – Baltimore, MD

Are you a creative and strategic thinker with a passion for the Food & Beverage industry? We are seeking a Senior Brand Strategist to join a dynamic team in Baltimore, MD. This is a rare opportunity to shape brand identities, drive marketing strategies, and connect with consumers in a rapidly evolving food and beverage landscape. If you excel in crafting compelling brand narratives and leading innovative campaigns, this role is for you.

Lead Brand Strategy for a Thriving Food & Beverage Company in Baltimore

A leading Food & Beverage company in Baltimore, MD is looking for a Senior Brand Strategist to drive its brand vision and strengthen market presence. The ideal candidate will have extensive experience in brand strategy, consumer insights, and marketing communications within the Food & Beverage sector. If you have a passion for storytelling, creative problem-solving, and data-driven decision-making, this is your chance to elevate brands and make a lasting impact.

Key Responsibilities of the Senior Brand Strategist – Food & Beverage

Brand Development & Positioning

Craft, execute, and refine innovative brand strategies that align with the company’s long-term objectives, industry trends, and evolving consumer preferences.
Define and communicate brand positioning, voice, personality, and messaging across multiple platforms, ensuring a consistent and compelling brand presence.
Develop brand identity guidelines and oversee their implementation across all touchpoints, including packaging, digital platforms, advertising, and in-store experiences.
Partner with design and creative teams to ensure visual storytelling is aligned with the brand’s vision and resonates with the target audience.

Consumer Insights & Market Research

Conduct in-depth market research using primary and secondary data sources to gain insights into consumer behavior, purchasing trends, and competitive landscape.
Analyze customer feedback, online engagement metrics, and industry reports to identify opportunities for brand growth and innovation.
Use data-driven insights to develop targeted brand initiatives that strengthen customer loyalty, improve engagement, and enhance overall brand perception.
Monitor and track emerging trends in the food and beverage sector, including changes in consumer preferences, sustainability practices, and health-conscious product demands.

Marketing Strategy & Campaign Management

Design and implement multi-channel marketing campaigns that integrate digital marketing, social media, influencer partnerships, retail activations, and experiential events.
Collaborate with creative, content, and digital marketing teams to develop compelling, on-brand messaging that drives engagement and conversion.
Oversee the execution of paid and organic marketing campaigns, ensuring content is optimized for various platforms such as social media, email marketing, search engines, and print media.
Develop and manage content calendars, aligning messaging with seasonal trends, new product launches, and brand initiatives.

Collaboration & Team Leadership

Work closely with cross-functional teams, including product development, sales, design, and supply chain, to ensure branding strategies are seamlessly integrated across all business units.
Partner with R&D teams to develop branding for new products, ensuring that packaging, messaging, and positioning align with consumer expectations.
Lead brainstorming sessions and strategy meetings, fostering a culture of innovation, collaboration, and creative excellence within the marketing team.
Provide mentorship and professional development opportunities for junior strategists, marketers, and designers, helping them grow their skills and expertise in brand management.

Performance Tracking & Reporting

Establish and track key performance indicators (KPIs) to measure the effectiveness of branding initiatives, marketing campaigns, and consumer engagement.
Utilize analytics tools and dashboards to monitor campaign performance, gather insights, and refine marketing strategies based on real-time data.
Prepare detailed reports on brand performance, customer sentiment, competitive positioning, and market trends, presenting findings to executive leadership.
Use predictive analytics and trend forecasting to anticipate shifts in consumer behavior and adjust brand strategies accordingly.

What the Client is Looking for in You

As the Senior Brand Strategist – Food & Beverage, the client seeks a visionary leader who can craft compelling brand stories, adapt to industry trends, and drive impactful marketing strategies. You should be a dynamic, results-driven professional with a passion for the Food & Beverage sector and a strong grasp of brand innovation.

Proven Brand Strategy Expertise

The client is searching for a candidate with a strong track record in developing and executing brand strategies within the Food & Beverage industry. Experience in launching new products, repositioning brands, and driving market share is highly valued.

Creative Thinker with Data-Driven Insights

The ideal candidate will combine creativity with analytical thinking. You should excel at interpreting consumer data, identifying trends, and translating insights into bold, effective brand strategies.

Marketing Leadership & Innovation

You must have hands-on experience leading marketing campaigns across multiple channels — including digital, retail, and experiential. The client values strategists who push boundaries, experiment with innovative ideas, and adapt to changing market dynamics.

Strong Collaboration & Communication Skills

The client seeks a team player who can collaborate with designers, marketers, and product teams while clearly communicating brand strategies to stakeholders. Strong presentation and storytelling skills are essential.

Passion for the Food & Beverage Industry

A deep understanding of Food & Beverage trends, consumer behavior, and competitive landscapes is crucial. The client wants someone who lives and breathes food culture and knows how to build authentic connections between brands and consumers.

FAQs About the Role – Senior Brand Strategist – Food & Beverage

1. What are the key responsibilities of the Senior Brand Strategist?

As a Senior Brand Strategist, your primary role will be to shape and refine the company’s brand identity in the Food & Beverage industry. This involves developing comprehensive branding strategies, ensuring consistent messaging, and enhancing the brand’s positioning in a competitive market.

Key responsibilities include:

Brand Development: Defining and evolving brand positioning, mission, and values.
Marketing Strategy: Crafting data-driven marketing plans that align with business objectives.
Consumer Insights Analysis: Conducting research to understand market trends, customer preferences, and competitive landscapes.
Multi-Channel Campaigns: Overseeing and executing marketing initiatives across digital, print, and retail platforms.
Cross-Functional Collaboration: Working closely with design, product development, and sales teams to ensure unified branding.
Creative Leadership: Leading brand storytelling, messaging strategies, and creative concept development.
Brand Performance Monitoring: Measuring brand growth through KPIs such as engagement, market share, and customer loyalty.

2. What experience is required for this position?

To thrive in this role, you should have:

5+ years of experience in brand strategy, marketing, or advertising, preferably within the Food & Beverage industry.
A strong background in brand positioning, product launches, and marketing communications.
Experience in developing and executing creative campaigns that align with consumer needs and industry trends.
Familiarity with consumer research tools, market analysis, and digital marketing strategies.
A proven track record of driving brand growth, increasing market share, and enhancing brand engagement.

3. What skills are important for success in this role?

Success as a Senior Brand Strategist requires a mix of analytical, creative, and leadership skills. The following abilities will set you apart:

Strategic Thinking: Ability to craft and implement long-term branding strategies.
Creative Vision: Expertise in brand storytelling, visual identity, and campaign ideation.
Data Analysis: Understanding of consumer insights, trends, and marketing performance metrics.
Digital Marketing Proficiency: Knowledge of SEO, social media marketing, paid advertising, and content marketing.
Project Management: Strong organizational skills to oversee multiple campaigns and branding initiatives simultaneously.
Leadership & Teamwork: Ability to collaborate with cross-functional teams and lead brand strategy initiatives.

4. What challenges can I expect in this role?

Like any strategic position, the role of Senior Brand Strategist comes with its set of challenges. Some of the common hurdles include:

Shifting Consumer Preferences: The Food & Beverage industry is ever-evolving, with changing dietary habits, sustainability concerns, and health-conscious choices shaping the market. Staying ahead of these trends is crucial.
Evolving Digital Landscape: With digital marketing rapidly transforming, brands must constantly adapt to new technologies, social media algorithms, and content consumption patterns.
Market Competition: Competing brands are always innovating. Differentiating your brand while maintaining authenticity is a key challenge.
Cross-Functional Coordination: Ensuring seamless collaboration between marketing, sales, and product teams requires strong communication and leadership.
Budget Management: Allocating marketing budgets effectively to maximize brand impact while optimizing ROI.

5. How will my performance be measured?

As a Senior Brand Strategist, your success will be assessed based on a combination of qualitative and quantitative metrics, including:

Brand Growth Metrics: Increase in brand awareness, recognition, and loyalty among target audiences.
Campaign Performance: Effectiveness of branding and marketing campaigns measured through engagement, reach, conversion rates, and ROI.
Market Share Growth: Expansion of the brand’s presence and competitiveness within the Food & Beverage sector.
Customer Engagement & Sentiment: Consumer feedback, reviews, and Net Promoter Scores (NPS).
Sales & Revenue Impact: Contribution of branding efforts to overall business growth and revenue generation.

What Remuneration Can You Expect from This Job?

As the Senior Brand Strategist – Food & Beverage in Baltimore, MD, you can expect a competitive compensation package that includes:

1. Base Salary

The base salary typically ranges from $90,000 to $120,000 annually, depending on experience and company size.

2. Performance-Based Bonuses

Annual bonuses tied to brand performance, campaign success, and company growth. Bonuses often range from 10% to 20% of the base salary.

3. Benefits Package

Health, dental, and vision insurance

401(k) with company match

Paid time off (PTO) and holidays

4. Professional Development

Access to industry conferences, training programs, and mentorship opportunities.

5. Additional Perks

Product discounts

Wellness programs

Team outings and creative brainstorming sessions

How to Apply

If you are an innovative and strategic thinker with a proven track record in the Food & Beverage industry, we invite you to apply for the Senior Brand Strategist – Food & Beverage position in Baltimore, MD. This is an exciting opportunity to lead the development and execution of brand strategies, drive product innovation, and strengthen market positioning for a leading food and beverage company.

To apply, please submit your resume and a cover letter highlighting your experience in brand strategy, consumer insights, market research, and campaign management within the food and beverage sector. Be sure to emphasize your ability to develop and execute high-impact marketing strategies, collaborate cross-functionally, and drive consumer engagement to enhance brand equity.

This role offers the chance to make a significant impact by shaping the future of a renowned brand, spearheading innovative campaigns, and leading the company to greater success in a competitive industry. Apply today to take the next step in your career as a Senior Brand Strategist in the Food & Beverage sector!

For more information or to explore similar opportunities, visit our Food & Beverage Career Page.

Job Category: Food & Beverage

Job Type: Full Time

Job Location: Baltimore

Senior Brand Strategist – Food & Beverage – Baltimore, MD