Director of Shopper Marketing – Cape Coral, FL | Premium CPG

We are looking for an experienced Director of Shopper Marketing to lead innovative marketing strategies for a premium Consumer Packaged Goods (CPG) company in Cape Coral, FL. This position offers the unique opportunity to shape the shopper experience and drive impactful marketing initiatives that resonate with consumers and retailers. If you are a forward-thinking leader with a passion for blending consumer insights, data-driven strategies, and brand-building expertise, this role is an exciting opportunity to make your mark in a growing and dynamic industry.

Lead Strategic Marketing Initiatives for a Premium CPG Brand

As the Director of Shopper Marketing, you will be responsible for leading and executing shopper marketing programs that elevate the brand’s presence and drive sales across key retail channels. The ideal candidate will possess strong expertise in shopper behavior, innovative marketing techniques, and strategic partnerships with retail partners. If you’re ready to lead cross-functional teams and collaborate on transformative marketing solutions that directly impact the bottom line, this is the perfect opportunity for you to drive success and deliver long-term growth.

Key Responsibilities of the Director of Shopper Marketing – Cape Coral, FL | Premium CPG

Strategic Shopper Marketing Leadership

Develop and execute shopper marketing strategies that align with the brand’s overarching goals and drive measurable results. Utilize insights from consumer behavior, market trends, and retailer needs to create impactful campaigns that resonate with target audiences, enhancing brand visibility and engagement across key retail channels.

Shopper Insights & Data-Driven Strategy

Leverage shopper insights, market research, and analytics to shape effective marketing programs and campaigns. Work closely with cross-functional teams to ensure data-driven decisions that optimize shopper experiences, drive sales, and strengthen relationships with key retail partners.

Brand & Retailer Collaboration

Cultivate strong partnerships with retail partners to co-create marketing initiatives that support both brand objectives and retailer needs. Collaborate with sales, merchandising, and trade marketing teams to develop customized strategies that drive foot traffic, increase basket size, and improve shopper conversion.

Campaign Development & Execution

Lead the development of shopper-centric campaigns, including in-store promotions, digital activations, and point-of-sale materials. Ensure timely execution of campaigns that align with retail calendars, maximizing opportunities for sales growth and brand differentiation in a competitive market.

Budget Management & ROI Optimization

Manage the shopper marketing budget effectively, ensuring the efficient allocation of resources across various initiatives. Measure the performance of marketing programs, analyze ROI, and optimize campaigns to maximize impact and drive financial growth for the company.

Shopper Marketing Team Leadership

Lead, inspire, and develop a high-performing shopper marketing team, fostering a collaborative and innovative culture. Provide coaching and mentorship to team members, ensuring alignment with company objectives and continuous professional development.

Consumer Behavior & Market Trend Analysis

Stay ahead of consumer trends and industry changes by continually analyzing market conditions and shopper behavior. Use these insights to inform product innovation, packaging strategies, and marketing initiatives that resonate with consumers and drive purchasing decisions.

Cross-Functional Collaboration

Collaborate with product development, sales, and marketing teams to ensure consistency in messaging and strategy across all consumer touchpoints. Work with creative teams to design compelling campaigns that align with both brand values and shopper expectations.

Retail Execution & Performance Tracking

Monitor and track the performance of in-store and digital activations to ensure alignment with key performance indicators. Regularly report on campaign success, identifying areas for improvement and making adjustments to enhance results across retail channels.

Marketing Innovation & Brand Growth

Champion innovative marketing solutions that drive brand growth and visibility. Work with senior leadership to evolve marketing strategies that keep the brand top-of-mind for consumers, ensuring it remains competitive and relevant in an ever-changing marketplace.

What the Client is Looking for in You

As the Director of Shopper Marketing – Cape Coral, FL | Premium CPG, the client is seeking an innovative and results-driven leader who can develop and execute effective shopper marketing strategies to drive brand growth, enhance customer engagement, and strengthen retail relationships. The ideal candidate will be a strategic thinker with a deep understanding of consumer behavior, a track record of successful campaign execution, and a passion for leading high-performing teams.

Proven Shopper Marketing Expertise

The client is looking for a seasoned marketing leader with extensive experience in the CPG industry, specifically in shopper marketing. You should have a proven track record of developing and implementing impactful marketing programs that engage consumers and drive sales in retail environments. The ideal candidate will be skilled at leveraging consumer insights to craft compelling campaigns that resonate with shoppers and retailers alike.

Strategic Vision for Shopper Engagement

As the Director of Shopper Marketing, you must possess the ability to create and execute long-term marketing strategies that align with business objectives. The client values leaders who can identify new opportunities, understand emerging trends in shopper behavior, and develop innovative marketing solutions that capture consumer attention and enhance brand positioning.

Strong Analytical and Data-Driven Mindset

The ability to leverage data and insights to drive decision-making is crucial for this role. The client is seeking a leader who can analyze shopper behavior, campaign performance, and market trends to optimize marketing programs and maximize ROI. You should be comfortable working with analytics tools and consumer research to continuously improve marketing strategies and ensure measurable business impact.

Leadership and Team Building Skills

The client values a leader who can inspire, motivate, and lead a high-performing shopper marketing team. You should have experience in managing and developing teams, fostering a culture of collaboration, innovation, and accountability. Your leadership should empower the team to execute strategic initiatives effectively and exceed performance goals.

Consumer-Centric Approach

A deep understanding of consumer preferences, purchasing behaviors, and trends is essential for success in this role. The ideal candidate will be able to translate shopper insights into actionable marketing strategies that drive engagement and brand loyalty. A consumer-first mindset will guide all marketing decisions and initiatives to ensure they resonate with the target audience.

Strong Retailer and Stakeholder Relationships

The client is seeking a leader who can cultivate strong relationships with key retail partners and other stakeholders. You should have a track record of successful collaboration with retailers to co-create marketing campaigns that drive traffic, increase sales, and enhance brand visibility in-store and online.

Focus on Results and ROI

The client is looking for a Director of Shopper Marketing who is results-oriented and focused on delivering measurable outcomes. You should be able to manage budgets, optimize resources, and demonstrate the impact of marketing initiatives on sales growth and brand performance.

Commitment to Operational Excellence

The ideal candidate will have a strong understanding of operational efficiency, retail execution, and campaign management. You should be detail-oriented, ensuring that all shopper marketing programs are executed flawlessly and on time, while maintaining quality and consistency across all touchpoints.

FAQs About the Role – Director of Shopper Marketing – Cape Coral, FL | Premium CPG

1. What are the key responsibilities of the Director of Shopper Marketing in this role?

As the Director of Shopper Marketing, you will be responsible for developing and executing shopper marketing strategies that enhance brand visibility and drive sales growth across retail channels. You will collaborate closely with cross-functional teams, including sales and product development, to create effective marketing campaigns, manage budgets, and analyze performance metrics. Additionally, you will foster relationships with retail partners, drive consumer engagement, and ensure campaigns align with brand objectives to deliver measurable results.

2. What qualifications and experience are required for this position?

The ideal candidate should have significant experience in shopper marketing within the Consumer Packaged Goods (CPG) industry, ideally in a senior marketing or leadership role. A strong background in developing data-driven marketing strategies, retail execution, and consumer insights is essential. The client is looking for someone with a proven track record of driving successful marketing campaigns, managing budgets, and leading high-performing teams. A degree in Marketing, Business, or a related field is required, with an MBA or relevant advanced degree being a plus.

3. What leadership qualities are essential for this role?

The client seeks a dynamic leader with strong strategic thinking, excellent communication skills, and the ability to inspire and lead a marketing team. The ideal candidate should possess a collaborative mindset, with the capability to work cross-functionally and build strong relationships with retail partners and stakeholders. You should be results-oriented, innovative, and able to adapt quickly to changing market conditions while maintaining a consumer-first approach.

4. What challenges can I expect in this role?

In this role, you will encounter challenges such as staying ahead of shifting consumer preferences, developing campaigns that resonate in an increasingly competitive retail landscape, and ensuring effective collaboration across different business functions. Additionally, optimizing marketing spend, ensuring the ROI of campaigns, and managing relationships with retail partners and other stakeholders will require continuous effort and strategic oversight.

5. What is the expected impact of the Director of Shopper Marketing on the company’s growth?

The Director of Shopper Marketing will play a key role in driving brand awareness, consumer engagement, and retail sales growth. Your ability to develop and execute targeted marketing strategies will directly impact the company’s presence in key retail markets, its ability to expand market share, and its overall profitability. A strong shopper marketing program will position the company’s products as top choices for consumers, ultimately contributing to long-term business success.

6. What is the company’s culture and work environment like?

The company fosters an innovative, collaborative, and fast-paced work environment where creativity and strategic thinking are encouraged. They value leaders who can inspire their teams and maintain a strong focus on results. As a member of the team, you will have the opportunity to shape marketing strategies that align with both brand goals and shopper behavior, all while contributing to a company culture focused on growth, accountability, and continuous improvement.

What Remuneration Can You Expect from This Job?

As the Director of Shopper Marketing for a Premium CPG company in Cape Coral, FL, you can expect a competitive and attractive compensation package designed to reward your leadership, expertise, and performance in the role. The remuneration for this position typically includes:

1. Base Salary

The base salary for the Director of Shopper Marketing role in the CPG industry can range between $120,000 and $180,000 annually, depending on factors such as the size of the company, its market presence, and your level of experience. Larger or more established CPG companies may offer base salaries on the higher end of this spectrum.

2. Performance-Based Bonuses

In addition to the base salary, the role comes with performance-based bonuses. These bonuses are typically linked to the success of marketing campaigns, overall sales performance, and company growth metrics. Bonuses may range from 15% to 30% of the base salary, based on achieving key targets such as increased sales, market share, and brand engagement.

3. Equity & Stock Options

For senior-level positions like the Director of Shopper Marketing, many CPG companies offer equity-based incentives such as stock options or restricted stock units (RSUs). These incentives allow you to share in the long-term success of the company, aligning your personal financial goals with the company’s growth. The value of stock options and equity incentives can significantly enhance your overall compensation, especially if the company experiences growth or is publicly traded.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies may offer long-term incentive plans (LTIPs) or profit-sharing programs to further reward sustained performance. These programs provide additional financial incentives based on the company’s continued success and long-term growth, rewarding you for contributing to the company’s strategic goals over time.

5. Executive Benefits & Perks

As a senior marketing leader, you can expect a comprehensive benefits package that includes:

Health, dental, and vision insurance
Retirement plans (e.g., 401(k)) with company contributions
Wellness programs and gym memberships
Paid time off (PTO) and holidays
Company-provided car or travel allowances
Expense accounts for business-related activities

These benefits ensure that you are well-supported in both your professional and personal well-being.

6. Signing Bonuses & Relocation Assistance

For top-tier candidates, the company may offer signing bonuses or relocation packages to assist with the transition to Cape Coral, FL. Signing bonuses can range from $10,000 to $50,000, depending on the candidate’s qualifications, experience, and the urgency of the hiring need.

Total Compensation Potential

When factoring in base salary, bonuses, equity, and additional incentives, total compensation for the Director of Shopper Marketing role can range from $160,000 to $250,000 annually. In some cases, high-performing candidates or those with extensive experience in the CPG sector may negotiate for higher total compensation, especially when including equity-based incentives and profit-sharing plans.

How to Apply

If you are a strategic and results-driven marketing leader with a strong background in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Director of Shopper Marketing role in Cape Coral, FL with a premium CPG company. This is an exciting opportunity to make an impact by leading shopper marketing initiatives, driving consumer engagement, and optimizing sales performance for a well-established brand.

To apply, please submit your resume and a cover letter outlining your experience in CPG marketing, shopper insights, brand strategy, and cross-functional team leadership. Be sure to highlight your ability to leverage consumer data to drive marketing campaigns, your experience with retail partnerships, and your success in optimizing in-store and digital marketing strategies.

This position offers the chance to lead key marketing initiatives, drive brand growth, and collaborate with diverse teams within a high-performance culture. Apply today to take the next step in your career as a Director of Shopper Marketing in Cape Coral, FL!

For more information or to explore similar opportunities, visit our Marketing Leadership Jobs page.

Job Category: Premium CPG

Job Type: Full Time

Job Location: Cape Coral