Director of Shopper Insights – Orlando, FL | Grocery Retail

Are you an experienced leader in shopper insights with a passion for transforming consumer behavior data into actionable business strategies? We are looking for a Director of Shopper Insights to drive growth and innovation within a leading grocery retail company in Orlando, FL. This is a pivotal role where you will shape the company’s shopper marketing strategy, utilizing deep consumer insights to enhance brand engagement and drive sales. If you are a strategic thinker with a keen understanding of shopper behavior and data analytics, this is the opportunity to make a significant impact.

Lead Shopper Insights Strategy in Grocery Retail

A dynamic grocery retail company in Orlando, FL, is searching for a Director of Shopper Insights to lead their shopper analytics initiatives and drive strategic decision-making across the organization. The ideal candidate will have extensive experience in shopper insights, market research, and consumer behavior analysis, with a proven ability to apply these insights to improve shopper engagement and sales performance. This role offers an exciting opportunity to be at the forefront of data-driven decision-making in the rapidly evolving grocery retail industry. If you’re ready to lead a team and influence business strategies with actionable insights, this is your next career move.

Key Responsibilities of the Director of Shopper Insights – Orlando, FL | Grocery Retail

Strategic Shopper Insights Leadership
Develop and execute the strategic vision for shopper insights across the organization, ensuring alignment with overall business goals. Lead the integration of shopper insights into marketing, sales, and product development strategies to drive business growth. Work closely with senior leadership to shape the company’s approach to consumer behavior and market trends.

Data-Driven Decision Making
Oversee the collection, analysis, and interpretation of shopper data to provide actionable insights that support key business decisions. Utilize advanced analytics to uncover trends, shopper motivations, and purchase behavior, translating these findings into strategies that optimize sales, marketing campaigns, and product offerings.

Consumer and Shopper Behavior Analysis
Leverage market research to understand shopper needs, preferences, and pain points. Conduct consumer segmentation analysis and track shopper journey trends to refine targeting strategies and improve in-store and online experiences. Provide insights that influence merchandising, pricing, and promotional strategies.

Collaboration with Cross-Functional Teams
Partner with marketing, sales, and product teams to integrate shopper insights into broader business strategies. Collaborate with the innovation and product development teams to ensure that new products meet shopper expectations and drive engagement. Act as a key advisor in shaping category growth and optimizing product assortments.

Market Research and Competitive Intelligence
Lead market research initiatives to track competitor activities and identify emerging trends in consumer behavior. Monitor the competitive landscape and provide actionable insights that help the organization stay ahead of market shifts and capitalize on new opportunities.

Team Leadership and Development
Build and manage a high-performing team of insights professionals, fostering a culture of collaboration, accountability, and innovation. Provide mentorship and guidance to team members, ensuring continuous growth and development. Promote a data-driven mindset across the organization, empowering teams to leverage insights in decision-making.

Strategic Reporting and Presentation
Prepare and present strategic insights and reports to executive leadership and key stakeholders. Translate complex data into clear, concise, and actionable recommendations that influence key business decisions and drive growth. Present findings in a compelling way to ensure understanding and alignment with organizational objectives.

Customer & Shopper Engagement Optimization
Work closely with the marketing and customer experience teams to improve shopper engagement strategies. Use shopper insights to refine loyalty programs, personalize marketing efforts, and enhance the customer experience across both physical and digital channels.

Budget Management and Resource Allocation
Manage the budget for shopper insights and analytics, ensuring efficient use of resources to achieve business objectives. Prioritize research initiatives and allocate resources effectively to maximize the impact of shopper insights on the company’s bottom line.

What the Client is Looking for in You

As the Director of Shopper Insights – Grocery Retail, the client seeks a forward-thinking and analytical leader with a passion for transforming consumer behavior data into actionable business strategies. You should be a results-oriented professional with a proven ability to drive insights that inform strategic decisions and foster growth within the grocery retail sector. The ideal candidate will possess a combination of strong analytical skills, leadership capabilities, and a deep understanding of shopper behavior.

Proven Expertise in Shopper Insights and Analytics

The client is looking for an experienced professional with a robust background in shopper insights and consumer behavior analysis, specifically within the grocery retail industry. You should have a proven track record of leveraging data analytics to drive business strategies and improve sales, marketing, and product development. Experience in market research, segmentation, and trend analysis is crucial for success in this role.

Strategic Mindset with a Focus on Growth

As Director of Shopper Insights, you must demonstrate the ability to think strategically and align insights with long-term business goals. The ideal candidate will be able to translate complex shopper data into actionable recommendations that directly influence business outcomes. A strong understanding of market dynamics, consumer trends, and competitive intelligence is essential to identifying new growth opportunities and optimizing the customer journey.

Strong Analytical and Data Interpretation Skills

The client seeks a leader who excels in data analysis and can transform complex consumer data into meaningful insights. You should be comfortable using advanced analytics tools to monitor shopper behaviors and trends, identify opportunities, and provide clear, data-driven recommendations to senior leadership. The ability to generate impactful insights that drive change and innovation is key to success in this role.

Exceptional Team Leadership and Collaboration

Leadership and collaboration are central to this role. The client is looking for a Director of Shopper Insights who can build and lead a high-performing team while fostering a culture of innovation, accountability, and teamwork. You should be skilled at mentoring and guiding your team to deliver results, as well as working cross-functionally with marketing, sales, and product teams to integrate shopper insights into strategic initiatives.

Consumer-Centric Focus with a Drive for Innovation

The ideal candidate will have a consumer-first approach and a strong understanding of how to utilize shopper insights to enhance customer engagement and drive brand loyalty. You should have experience in developing consumer-centric strategies that support new product development, improve in-store and online experiences, and boost customer retention. Your ability to innovate based on consumer preferences and behaviors will be critical.

Effective Communication and Stakeholder Management

The client values a Director who can effectively communicate complex insights to a variety of stakeholders, from senior leadership to cross-functional teams. You should be comfortable presenting data-driven recommendations and influencing decision-making at all levels of the organization. Strong communication and presentation skills are essential to ensure alignment and drive action based on shopper insights.

Commitment to Operational Excellence and Efficiency

Finally, the client seeks a leader who is committed to operational excellence. You should possess strong organizational skills and be adept at optimizing processes and resources to deliver insights in a timely and cost-effective manner. Ensuring the accuracy of data and maintaining consistency across shopper insights initiatives will be crucial for supporting decision-making across the company.

FAQs About the Role – Director of Shopper Insights – Orlando, FL | Grocery Retail

What are the key responsibilities of the Director of Shopper Insights in this role?

As the Director of Shopper Insights, you will be responsible for leading the development and execution of shopper insights strategies that drive business growth and consumer engagement. Your role will involve analyzing shopper data, identifying trends, and providing actionable insights to improve marketing, sales, and product strategies. You will also work closely with cross-functional teams, such as marketing, product development, and sales, to ensure that insights are integrated into key business decisions. Additionally, you will lead market research initiatives, manage a team of insights professionals, and communicate insights to senior leadership and stakeholders.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in shopper insights and consumer behavior analysis, preferably within the grocery retail industry. A strong background in data analysis, market research, and customer segmentation is essential. The client is looking for someone with a proven track record of transforming data into actionable business strategies that drive growth. Experience with advanced analytics tools and a deep understanding of shopper trends, preferences, and purchase behaviors is highly valued. A degree in Marketing, Business, or a related field is preferred, with additional certifications in analytics or data science being a plus.

What leadership qualities are essential for this role?

The client seeks a leader who is both analytical and strategic, with the ability to transform complex data into clear, actionable insights. Strong leadership skills are crucial, as you will be managing a team and collaborating with cross-functional stakeholders. You should be able to foster a culture of innovation, collaboration, and accountability while driving a consumer-first mindset across the organization. The ability to influence decision-making and communicate insights effectively is also essential to succeed in this role.

What challenges can I expect in this role?

In this role, you will face challenges such as staying ahead of rapidly changing consumer behaviors, integrating insights into multiple business functions, and managing large datasets. Additionally, balancing the need for actionable insights with the pace of decision-making in a fast-paced retail environment will require agility and strong communication skills. You will also need to collaborate across departments and ensure that shopper insights align with broader business goals and objectives.

What is the expected impact of the Director of Shopper Insights on the company’s growth?

The Director of Shopper Insights is expected to drive significant business impact by providing data-driven insights that inform product development, marketing strategies, and customer engagement efforts. By understanding shopper needs and behaviors, you will help the company optimize its offerings, improve customer loyalty, and expand market share. Your ability to leverage insights will be critical in shaping marketing campaigns and influencing in-store and online experiences that resonate with consumers.

What is the company’s culture and work environment like?

The company fosters a collaborative and innovation-driven culture. They value leaders who can work across teams to integrate insights into all aspects of the business. The environment is fast-paced, with a focus on continuous improvement and data-driven decision-making. You will have the opportunity to make a direct impact on the company’s strategies and growth while working in a supportive environment that encourages professional development and creativity.

What Remuneration Can You Expect from This Job?

As the Director of Shopper Insights – Orlando, FL | Grocery Retail, you can expect a competitive and comprehensive compensation package designed to attract high-caliber talent in this strategic role. The remuneration for this position typically includes:

Base Salary
The base salary for a Director of Shopper Insights in the grocery retail industry varies based on company size, market position, and geographic location. In a prominent retail organization, the annual base salary typically ranges from $120,000 to $200,000, with the potential for higher earnings based on company size and experience.
Performance-Based Bonuses
In addition to a base salary, the compensation package often includes performance-based bonuses. These bonuses are tied to key business performance metrics such as market share growth, shopper engagement, revenue targets, and operational efficiency. Performance bonuses can range from 15% to 30% of the base salary, depending on individual and company performance.
Equity & Stock Options
Some companies offer equity-based incentives such as stock options or restricted stock units (RSUs). These long-term incentives align executive compensation with company success and shareholder value. The value of equity grants can be a significant addition to the total compensation package, particularly in high-growth or publicly traded companies.
Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Certain companies may offer profit-sharing plans or LTIPs to reward directors for achieving sustainable, long-term performance goals. These incentives provide additional financial rewards based on the company’s growth and overall success.
Executive Benefits & Perks
The position often comes with a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Wellness programs and health initiatives
Expense accounts for business development, research, and networking

Signing Bonuses & Relocation Assistance
For highly qualified candidates, signing bonuses and relocation packages may be offered. These one-time incentives can range from $10,000 to $50,000 depending on the candidate’s experience and the complexity of the move.

Total Compensation Potential

When considering base salary, bonuses, equity, and long-term incentives, the total compensation for the Director of Shopper Insights can range from $150,000 to $250,000 annually. In some high-performance or high-growth companies, the total compensation package may exceed this range, with additional opportunities for stock options and profit-sharing.

How to Apply

If you are a strategic and results-driven leader with a proven track record in the grocery retail industry, we invite you to apply for the Director of Shopper Insights role in Orlando, FL. This is an exciting opportunity to drive consumer insights, enhance customer engagement, and shape data-driven strategies to improve brand loyalty and market positioning in a leading grocery retail company.

To apply, please submit your resume and a cover letter detailing your experience in shopper insights, consumer behavior analysis, data-driven marketing strategies, and team leadership. Highlight your ability to translate consumer insights into actionable business strategies and your experience in leading cross-functional teams to drive business growth and market share.

This role offers the chance to play a key part in shaping the future of a leading grocery retailer, with a focus on deepening customer understanding and enhancing brand relevance in a competitive market. Apply today to take the next step in your career as the Director of Shopper Insights in Orlando, FL!

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Job Category: Grocery Retail

Job Type: Full Time

Job Location: Orlando

Director of Shopper Insights – Orlando, FL | Grocery Retail