Director of Retail Execution – Miami, FL | OTC CPG Products

Are you a strategic leader with a proven ability to drive retail excellence in the Over-the-Counter (OTC) Consumer Packaged Goods (CPG) sector? We are searching for a dynamic Director of Retail Execution to oversee and enhance the retail operations for an OTC CPG brand in Miami, FL. This is a unique opportunity to lead a key area of the business, ensuring effective execution of retail strategies, optimizing the customer experience, and delivering tangible business results in a competitive market.

Lead Retail Execution for a High-Impact OTC CPG Brand

A prominent OTC CPG brand in Miami, FL, is seeking a Director of Retail Execution to elevate its retail strategy and drive successful in-store experiences. The ideal candidate will have a robust background in retail execution, strong leadership skills, and a deep understanding of the OTC and CPG industries. This role will be instrumental in aligning the retail strategy with brand goals, managing key retail relationships, and executing successful merchandising initiatives that boost sales and strengthen brand presence across key retail channels. If you have a passion for retail operations and a track record of success in CPG, this is the perfect opportunity to make a significant impact.

Key Responsibilities of the Director of Retail Execution – Miami, FL | OTC CPG Products

Retail Strategy & Execution: Lead the development and execution of retail strategies that align with the company’s overall business goals. Ensure the seamless execution of in-store initiatives, including product placement, displays, and merchandising, to enhance brand visibility and drive consumer engagement across retail channels.

Retail Performance Optimization: Oversee retail operations, monitor store performance, and identify areas for improvement. Leverage data-driven insights to optimize retail execution, boost sales, and improve the customer experience across various retail touchpoints.

Cross-Functional Collaboration: Collaborate with marketing, sales, and supply chain teams to ensure alignment between retail execution and broader company initiatives. Drive teamwork across departments to ensure consistent messaging and effective product launches that resonate with both retailers and consumers.

Retail Partnerships & Relationships: Build and maintain strong relationships with key retail partners, including major retailers, distributors, and regional accounts. Negotiate and manage retail contracts, ensuring favorable terms and driving mutual growth opportunities.

Sales & Revenue Growth: Implement strategies to increase sales and market share through effective retail execution. Monitor and report on sales performance, and adjust strategies as needed to meet financial targets and KPIs.

Consumer Insights & Market Trends: Stay ahead of retail trends and consumer preferences by conducting market research and utilizing consumer feedback. Use this information to guide retail execution strategies, ensuring that the company’s offerings resonate with target consumers.

Training & Development: Lead and mentor a team of retail execution professionals, providing ongoing training and development to enhance their skills and performance. Foster a culture of accountability, high performance, and continuous improvement.

Merchandising & Visual Presentation: Ensure that all products are presented effectively in-store, leveraging merchandising strategies to maximize product appeal and drive consumer interest. Monitor store-level execution to maintain brand consistency and visual impact.

Budget & Resource Management: Manage the retail execution budget, ensuring cost-efficient execution of strategies and tactics. Allocate resources effectively to maximize impact and ROI across retail initiatives.

Compliance & Standards Adherence: Ensure compliance with company policies, industry standards, and retailer-specific requirements. Maintain consistency in the execution of retail strategies while ensuring that all operations meet regulatory and quality standards.

What the Client is Looking for in You

As the Director of Retail Execution – OTC CPG Products, the client is looking for a dynamic leader who can drive exceptional retail execution, optimize performance, and enhance brand presence across key retail channels. You should be a results-oriented professional with a strong understanding of the OTC and CPG sectors, capable of leading in a fast-paced environment and driving growth through innovative retail strategies.

Proven Expertise in Retail Execution & CPG Industry

The ideal candidate will have substantial experience in retail execution within the OTC and CPG industries. You should have a proven ability to successfully manage retail operations, implement in-store strategies, and enhance brand visibility. Strong experience in retail partnerships, merchandising, and driving sales in competitive markets is essential.

Strategic Vision & Retail Growth Focus

The client seeks a strategic thinker with a clear vision for retail execution. You should have the capability to develop and execute retail strategies that align with broader company goals. The ability to identify new market opportunities, improve retail performance, and expand the company’s footprint in retail stores is highly valued. Experience in scaling retail initiatives across multiple regions or markets will set you apart.

Strong Leadership & Team Management Skills

Leadership is a critical component of this role. The client is looking for a Director who can inspire, lead, and develop a high-performing retail execution team. You should be skilled in mentoring employees, fostering collaboration across departments, and driving a culture of accountability. The ability to manage cross-functional teams, especially with marketing and sales departments, is essential to achieve optimal retail results.

Data-Driven Decision Making

A strong aptitude for leveraging data and consumer insights to drive retail execution strategies is required. The client values leaders who can use market research, sales analytics, and consumer feedback to refine strategies, enhance the customer experience, and improve in-store performance.

Exceptional Communication & Relationship-Building Skills

The ideal candidate will have exceptional communication skills and the ability to build and maintain strong relationships with key retail partners. You should be capable of negotiating contracts, managing stakeholder expectations, and presenting retail performance metrics to senior leadership in a clear and impactful manner.

Focus on Operational Efficiency & Compliance

The client is seeking a Director who prioritizes operational excellence, compliance, and risk management. A deep understanding of supply chain logistics, inventory management, and quality control is essential. You should be able to implement cost-effective strategies, manage resources efficiently, and ensure compliance with all relevant industry regulations.

Commitment to Brand Integrity & Customer-Centric Strategies

The client is looking for a leader who is passionate about the consumer experience and can implement retail strategies that align with brand values. You should have the ability to create customer-centric retail experiences that drive brand loyalty and increase sales across key retail partners.

FAQs About the Role – Director of Retail Execution – Miami, FL | OTC CPG Products

1. What are the key responsibilities of the Director of Retail Execution in this role?

As the Director of Retail Execution, you will be responsible for developing and executing retail strategies that align with the company’s broader business objectives. Key responsibilities include overseeing in-store execution, optimizing retail performance, driving sales growth, and enhancing customer experience across retail channels. You will also collaborate with marketing, sales, and supply chain teams, build and maintain retail partnerships, and ensure merchandising strategies are executed consistently. Additionally, you will lead and mentor a team to ensure high performance in achieving retail goals.

2. What qualifications and experience are required for this position?

The ideal candidate should have substantial experience in retail execution within the OTC and CPG industries. A proven track record in leading retail operations, implementing merchandising strategies, and managing key retail relationships is essential. You should have strong leadership skills, excellent communication abilities, and a deep understanding of consumer trends and retail analytics. A degree in business, marketing, or a related field is preferred, along with 7+ years of relevant experience, particularly in retail or consumer goods.

3. What leadership qualities are essential for this role?

The client is looking for a strategic and results-driven leader who can inspire and motivate a high-performing retail execution team. Key qualities include strong decision-making abilities, excellent communication skills, adaptability to market changes, and the ability to build collaborative relationships with internal teams and external retail partners. A passion for driving sales, optimizing in-store execution, and fostering a customer-centric approach will be highly valued.

4. What challenges can I expect in this role?

In this role, you will face challenges such as adapting to evolving retail trends, maintaining effective in-store execution across diverse retail channels, and ensuring consistency in brand presence. You will also need to navigate retailer-specific requirements, optimize retail budgets, and work towards increasing profitability. Managing multiple retail partnerships, aligning cross-functional teams, and responding to consumer insights will also present ongoing challenges.

5. What is the expected impact of the Director of Retail Execution on the company’s growth?

The Director of Retail Execution will have a significant impact on the company’s growth by driving retail strategy, improving product visibility, and increasing sales across key retail channels. Your ability to execute effective retail initiatives, strengthen retailer partnerships, and enhance the customer experience will directly contribute to revenue growth, market share, and overall brand presence in the retail space.

6. What is the company’s culture and work environment like?

The company fosters a collaborative, innovative, and performance-driven work environment. They value leaders who can drive results while encouraging teamwork and a consumer-first mindset. You will work in a fast-paced setting where adaptability and continuous improvement are essential. The company encourages open communication and provides opportunities for growth and development in a dynamic retail landscape.

What Remuneration Can You Expect from This Job?

As the Director of Retail Execution – OTC CPG Products in Miami, FL, you can expect a competitive and comprehensive compensation package that rewards your leadership, expertise, and performance in driving retail excellence. The remuneration for this role typically includes:

1. Base Salary

The base salary for the Director of Retail Execution role in the OTC CPG sector can vary based on company size, revenue, and market position. For mid-to-large-sized CPG companies, the annual base salary typically ranges from $120,000 to $180,000. Larger, more established companies may offer higher salaries based on their market standing and geographical location.

2. Performance-Based Bonuses

In addition to the base salary, most compensation packages for this role include annual performance-based bonuses. These bonuses are often tied to key business outcomes such as sales growth, retail performance, market share expansion, and effective execution of retail strategies. Bonuses can range from 15% to 40% of the base salary, depending on both individual and company-wide performance.

3. Equity & Stock Options

Many CPG companies offer equity-based incentives, such as stock options or performance shares, which align your compensation with the long-term success and value of the company. These incentives can offer substantial financial rewards and allow you to benefit from the company’s growth. Equity grants may vary based on the company’s stage, size, and valuation.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies provide profit-sharing plans or LTIPs as part of the overall compensation package. These incentives are designed to reward sustained success and long-term growth, ensuring you are financially incentivized to lead the company toward consistent performance and profitability.

5. Executive Benefits & Perks

As part of the compensation package, you will typically receive a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Executive wellness programs
Expense accounts for business development, retail partner meetings, and networking

6. Signing Bonuses & Relocation Assistance

For candidates with significant experience and a track record of success in retail execution, companies may offer signing bonuses or relocation packages to attract top talent. These one-time incentives can range from $10,000 to $50,000, depending on the location and the specific needs of the candidate.

Total Compensation Potential

When factoring in base salary, performance bonuses, stock options, profit-sharing, and other executive benefits, the total compensation for the Director of Retail Execution can range from $150,000 to $250,000 annually in leading firms. High-growth or larger companies may offer more lucrative packages, reflecting the significant impact of retail execution on the company’s success and growth.

How to Apply

If you are a dynamic and experienced leader with a proven track record in retail execution within the OTC CPG sector, we invite you to apply for the Director of Retail Execution – OTC CPG Products role in Miami, FL. This is a unique opportunity to lead and shape retail strategies that drive growth, enhance customer experience, and optimize in-store performance across key retail channels.

To apply, please submit your resume along with a cover letter that highlights your experience in retail strategy, merchandising, sales execution, and team leadership. Be sure to include specific examples of how you have successfully driven sales growth, developed retail partnerships, and led high-performing teams in the CPG or OTC sectors. We are particularly interested in your ability to execute impactful retail initiatives that align with the company’s vision and objectives.

This role offers a high-impact career opportunity where you will play a pivotal role in driving retail performance, expanding market presence, and delivering exceptional results in a competitive industry. Apply today to take the next step in your career as Director of Retail Execution – OTC CPG Products in Miami, FL!

For more information or to explore similar opportunities, visit our Retail Executive Careers Page.

Job Category: OTC CPG Products

Job Type: Full Time

Job Location: Miami

Director of Retail Execution – Miami, FL | OTC CPG Products