Director of Private Label Strategy – Fort Lauderdale, FL | CPG Retailers

Are you a strategic leader with expertise in private label development within the Consumer Packaged Goods (CPG) sector? We are looking for a Director of Private Label Strategy to drive innovation and growth in Fort Lauderdale, FL, for a leading CPG retailer. In this key role, you will be responsible for shaping and executing private label strategies, identifying market opportunities, and delivering results that support the company’s long-term vision. If you have a deep understanding of the retail and CPG industries and thrive in a high-impact, fast-paced environment, this opportunity is for you.

Shape the Private Label Strategy and Drive Growth

Join a dynamic team focused on redefining the private label space for one of the top CPG retailers in Fort Lauderdale, FL. As the Director of Private Label Strategy, you will lead efforts to develop and implement strategies that enhance product offerings, increase market share, and improve profitability. Your expertise in consumer trends, product development, and market analysis will be key in positioning the retailer for future success. This is your chance to play a crucial role in transforming the private label landscape and driving growth for the business.

Key Responsibilities of the Director of Private Label Strategy – Fort Lauderdale, FL | CPG Retailers

Strategic Planning & Execution

Develop and implement a comprehensive private label strategy that aligns with the company’s overall business goals. Leverage market insights and consumer data to identify growth opportunities, optimize product assortment, and refine brand positioning to enhance market competitiveness.

Product Development & Innovation

Lead the development of new private label products, collaborating with cross-functional teams to create innovative and consumer-centric offerings. Ensure that product designs and features meet customer needs, align with market trends, and adhere to quality standards.

Market & Consumer Insights

Conduct thorough market research and analyze consumer behavior to identify opportunities for private label expansion and product differentiation. Stay ahead of industry trends to anticipate shifts in consumer preferences and adjust strategies accordingly.

Supplier & Vendor Relations

Build and maintain strong relationships with key suppliers and manufacturers to ensure product quality, cost efficiency, and timely delivery. Negotiate contracts, manage vendor performance, and oversee sourcing to meet company objectives while optimizing profitability.

Brand Positioning & Promotion

Define and drive the positioning of the private label brand to ensure clear and consistent messaging across all channels. Collaborate with marketing teams to develop promotional strategies that increase brand awareness, drive consumer loyalty, and enhance market penetration.

Profitability & Cost Management

Monitor financial performance, track sales, and assess profitability to ensure the success of private label products. Identify cost-saving opportunities and implement strategies to optimize margins while maintaining the integrity of the brand and product quality.

Cross-Functional Collaboration

Work closely with marketing, sales, finance, and supply chain teams to align strategies and ensure seamless execution. Foster a collaborative environment to ensure that the private label strategy is effectively integrated across the organization.

Performance Metrics & Reporting

Establish and monitor key performance indicators (KPIs) to measure the success of private label initiatives. Regularly report on progress to senior leadership, providing insights and data to guide decision-making and strategic adjustments.

Risk Management & Compliance

Ensure that all private label products comply with industry regulations, quality standards, and corporate governance policies. Proactively manage risks related to product recalls, supply chain disruptions, and market changes to protect the brand’s reputation and financial stability.

Team Leadership & Development

Provide leadership and mentorship to the private label team, fostering a culture of collaboration, accountability, and innovation. Focus on developing talent and building a high-performing team capable of executing the private label strategy with excellence.

What the Client is Looking for in You

As the Director of Private Label Strategy for CPG Retailers, the client is looking for an experienced and strategic leader who can drive growth in the private label category and lead the company to success in a highly competitive retail environment. You should be an innovative, results-driven professional capable of shaping the future of the private label strategy while ensuring operational excellence and consumer satisfaction.

Proven Leadership in Private Label & CPG Strategy

The client seeks a leader with substantial experience in private label strategy within the Consumer Packaged Goods (CPG) industry. You should have a successful track record of managing private label portfolios, developing new products, and expanding market share. Experience in leading teams, building supplier relationships, and optimizing product offerings is highly valued.

Strategic Vision for Private Label Growth

The ideal candidate will be a forward-thinking strategist who can develop and execute long-term plans to expand the company’s private label footprint. You should have the ability to identify new opportunities in the marketplace, anticipate consumer trends, and adapt strategies accordingly. The client values leaders who can drive profitable growth through innovation and market positioning.

Strong Financial Acumen and Business Insight

The client is looking for a professional who can manage the financial aspects of private label strategy, including budget management, pricing strategies, and cost optimization. You should have the ability to assess financial performance, track sales data, and create strategies that enhance profitability while maintaining product quality and brand integrity.

Expertise in Cross-Functional Collaboration

The client seeks a Director who excels in working with cross-functional teams, including marketing, sales, finance, and supply chain. You should be able to foster collaboration, ensure alignment with business goals, and lead initiatives that integrate seamlessly across the organization. Strong interpersonal skills and the ability to influence stakeholders at all levels are essential.

Consumer-Centric Approach

A deep understanding of consumer behavior, market insights, and private label trends is crucial. The ideal candidate will have a customer-first mindset, with experience in developing strategies that enhance brand loyalty, increase consumer engagement, and drive private label growth. The ability to turn consumer insights into actionable business decisions is key.

Vendor & Supplier Relationship Management

The ability to build and maintain strong relationships with suppliers and manufacturers is essential. The client values leaders who can negotiate effectively, manage vendor performance, and optimize supply chains to ensure timely delivery of high-quality products at competitive prices.

Commitment to Operational Efficiency and Quality

Operational excellence is a core value for the client. You should have a strong understanding of supply chain logistics, quality control, and product lifecycle management. The ability to ensure compliance with industry regulations, meet customer expectations, and manage costs effectively will be crucial to your success in this role.

Strong Communication & Stakeholder Engagement Skills

Effective communication with key stakeholders, including senior leadership, investors, and external partners, is essential. You should be comfortable presenting strategic plans, market insights, and financial performance reports while fostering trust and transparency across all levels of the organization.

FAQs About the Role – Director of Private Label Strategy – Fort Lauderdale, FL | CPG Retailers

What are the key responsibilities of the Director of Private Label Strategy in this role?

As the Director of Private Label Strategy, you will be responsible for developing and executing the company’s private label strategy, managing product development, optimizing supplier relationships, and driving brand positioning. You will lead market research initiatives, identify consumer trends, and ensure product quality and profitability. Additionally, you will collaborate with cross-functional teams, manage budgets, and monitor the performance of private label products to ensure sustained growth.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in private label strategy within the Consumer Packaged Goods (CPG) industry, with a strong background in product development, market analysis, and brand management. Proven success in managing private label portfolios and optimizing product offerings is essential. Strong financial acumen, leadership experience, and the ability to work across departments will be key to success. A degree in business, marketing, or a related field is preferred, and an MBA is a plus.

What leadership qualities are essential for this role?

The client seeks a strategic, results-oriented leader with a strong ability to influence cross-functional teams, drive innovation, and ensure the alignment of private label strategies with the company’s overall objectives. You should have excellent communication skills, a deep understanding of market trends, and the ability to inspire and lead teams toward achieving shared goals. Strong problem-solving, negotiation, and relationship-building skills are also essential.

What challenges can I expect in this role?

In this role, you will face challenges such as maintaining competitive advantage in a rapidly evolving private label market, managing supplier and vendor relationships, and ensuring product quality while optimizing costs. You will also need to stay ahead of consumer trends and market demands, all while aligning private label initiatives with the broader organizational strategy. Managing multiple projects, prioritizing tasks, and driving cross-departmental collaboration will also be key challenges.

What is the expected impact of the Director of Private Label Strategy on the company’s growth?

The Director of Private Label Strategy is expected to drive significant growth through the successful expansion of private label offerings, improving brand positioning, and enhancing profitability. Your strategic decisions will impact market share, product innovation, and consumer loyalty, contributing directly to the company’s overall growth and market positioning.

What is the company’s culture and work environment like?

The company offers a dynamic, collaborative, and high-performance culture that values innovation, accountability, and continuous improvement. You will work in a fast-paced environment where your ideas are valued, and your contributions are integral to the company’s growth and success. The company encourages professional development and fosters a team-oriented atmosphere where leaders are empowered to drive change.

What Remuneration Can You Expect from This Job?

As the Director of Private Label Strategy – Fort Lauderdale, FL | CPG Retailers, you can expect a competitive compensation package designed to attract top-tier talent with significant expertise in the Consumer Packaged Goods (CPG) sector. The remuneration for this role typically includes:

Base Salary

The base salary for a Director of Private Label Strategy in the CPG industry varies depending on company size, revenue, and market position. In mid-to-large-sized CPG companies, the annual base salary typically ranges from $150,000 to $250,000, with larger or more prominent firms offering higher salaries.

Performance-Based Bonuses

In addition to the base salary, many companies include performance-based bonuses, which are linked to achieving specific key performance indicators (KPIs) such as revenue growth, private label product performance, market share expansion, and operational excellence. These bonuses can range from 20% to 40% of the base salary, depending on individual and company performance.

Equity & Stock Options

Some CPG companies offer equity-based incentives as part of the compensation package. These could include stock options, restricted stock units (RSUs), or performance shares. Equity incentives are designed to align the Director’s compensation with the long-term success of the company, with the potential for substantial financial rewards depending on company growth and profitability.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Certain organizations may offer profit-sharing or long-term incentive plans (LTIPs) that reward the Director for sustained performance and long-term growth. These plans often focus on achieving key strategic goals over multiple years, offering additional financial rewards based on the company’s success in the private label sector.

Executive Benefits & Perks

Directors in senior roles typically receive a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive wellness programs
Company-provided vehicle or travel allowances
Expense accounts for business development and networking

Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation packages to attract top talent. These one-time incentives can range from $20,000 to $100,000, depending on the company and the candidate’s experience and relocation needs.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, profit-sharing, and other incentives, total compensation for a Director of Private Label Strategy can range from $200,000 to $400,000 annually in leading CPG companies. High-performing or rapidly growing companies may offer even more lucrative compensation packages.

How to Apply

If you are a dynamic and strategic leader with a proven track record in driving growth and innovation within the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Director of Private Label Strategy role in Fort Lauderdale, FL. This is an exciting opportunity to shape the future of a leading CPG company, expand its private label portfolio, and drive market success.

To apply, please submit your resume and a cover letter outlining your experience in:

Private label strategy development and execution
Revenue growth and market expansion strategies
Brand positioning and product innovation
Operational excellence, supply chain optimization, and cost management
Leadership in building high-performing teams and fostering collaboration

In your cover letter, highlight how your expertise aligns with the key responsibilities of the role and demonstrate your ability to contribute to the company’s success in an ever-evolving market.

This is a high-impact leadership position offering the opportunity to influence the direction of the company’s private label initiatives and contribute to its overall growth and profitability. Apply today to take the next step in advancing your career as the Director of Private Label Strategy!

For more information or to explore similar opportunities, visit our CPG Executive Careers page.

Job Category: CPG Retailers

Job Type: Full Time

Job Location: Fort Lauderdale

Director of Private Label Strategy – Fort Lauderdale, FL | CPG Retailers