Director of Omni-Channel Strategy – Orlando, FL | Pet CPG

Are you a strategic thinker with a passion for creating seamless, integrated customer experiences across multiple channels? We are seeking a Director of Omni-Channel Strategy for a leading Pet Consumer Packaged Goods (CPG) company in Orlando, FL. This is an exciting opportunity to shape and implement omni-channel strategies that drive growth and enhance customer engagement in a competitive market. If you are a dynamic leader with a deep understanding of both digital and physical retail landscapes, this role could be the perfect fit for you.

Drive Innovation in Pet CPG Omni-Channel Strategy

Join a forward-thinking Pet CPG company based in Orlando, FL, as the Director of Omni-Channel Strategy. In this key leadership role, you will be responsible for developing and executing strategies that enhance customer experiences across all touchpoints, from e-commerce to brick-and-mortar retail. The ideal candidate will bring a mix of creativity, analytics, and strategic vision to ensure a cohesive and impactful customer journey. If you are ready to make an impact in the pet industry by bridging digital and physical retail, this is your opportunity to lead a transformative initiative.

Key Responsibilities of the Director of Omni-Channel Strategy – Pet CPG

Strategic Omni-Channel Leadership:
Develop and implement a cohesive omni-channel strategy that aligns with the company’s vision and drives customer engagement across both digital and physical platforms. Leverage insights into consumer behavior, market trends, and technology to create integrated, seamless customer experiences that enhance brand loyalty and drive growth.

Cross-Functional Collaboration:
Work closely with marketing, e-commerce, retail, and operations teams to ensure the alignment of strategies across all customer touchpoints. Facilitate collaboration to optimize processes, improve customer journeys, and ensure the consistent delivery of the brand promise across all channels.

Customer Experience Enhancement:
Drive the design and execution of strategies aimed at enhancing the customer experience at every stage of the purchase journey. From online browsing to in-store interactions, ensure customers have a frictionless, personalized experience that exceeds expectations and strengthens brand relationships.

Data-Driven Insights & Analytics:
Utilize consumer insights, data analytics, and performance metrics to assess and refine omni-channel strategies. Develop and implement analytics frameworks to monitor the effectiveness of campaigns and initiatives, driving continuous improvement and optimizing return on investment (ROI).

Technology Integration & Innovation:
Identify and leverage innovative technologies to enhance omni-channel capabilities. Collaborate with IT and digital teams to integrate platforms, tools, and systems that enhance the functionality and performance of the customer experience across all channels.

Brand Positioning & Market Trends:
Stay ahead of emerging industry trends, especially within the pet industry, to ensure the company is positioned as a leader in omni-channel retail. Lead efforts to adapt brand positioning and product offerings in response to evolving market demands and consumer preferences.

Revenue Growth & Channel Optimization:
Maximize revenue generation through the optimization of all channels, ensuring that digital and physical sales complement each other. Drive initiatives that increase sales, improve customer retention, and expand market share across both online and offline channels.

Leadership & Team Development:
Lead, inspire, and mentor a cross-functional team dedicated to omni-channel strategy. Build a collaborative environment that fosters innovation, accountability, and high performance. Ensure alignment of team goals with overall business objectives.

Stakeholder & Partner Relations:
Establish and nurture strong relationships with key stakeholders, including partners, vendors, and internal teams. Provide strategic updates and ensure alignment between external partners and internal departments to support omni-channel initiatives.

Continuous Process Improvement:
Continuously evaluate and improve omni-channel processes to ensure operational efficiency and cost-effectiveness. Identify and address gaps in service delivery, workflow, or technology to ensure the seamless execution of customer-centric initiatives.

What the Client is Looking for in You

As the Director of Omni-Channel Strategy for a Pet CPG company, the client seeks a visionary leader who excels in creating seamless, integrated customer experiences across both digital and physical platforms. You should be a strategic thinker with a proven ability to drive growth, innovate in the omni-channel space, and lead teams to execute complex multi-channel initiatives. The ideal candidate will thrive in a dynamic, fast-paced environment and be passionate about delivering exceptional value to customers.

Proven Experience in Omni-Channel Strategy

The client is looking for a leader with extensive experience in omni-channel retail strategies, ideally within the Consumer Packaged Goods or Pet industry. You should have a strong track record of successfully leading cross-functional teams to execute integrated strategies across digital, e-commerce, and brick-and-mortar channels. Experience in driving customer acquisition, improving customer engagement, and optimizing the end-to-end customer journey will be essential for this role.

Strategic Vision for Integrating Channels

The ideal candidate must possess a strategic mindset with the ability to design and implement omni-channel strategies that enhance the overall customer experience and drive business growth. You should be skilled at leveraging data, consumer insights, and market trends to craft strategies that address evolving customer needs across multiple touchpoints. The client values candidates who can foresee future trends in the pet industry and develop innovative strategies to stay ahead of the curve.

Strong Analytical and Data-Driven Decision Making

The client seeks a candidate with exceptional analytical skills who can use data to inform decisions and optimize omni-channel performance. You should be comfortable with consumer analytics, performance metrics, and market research, translating data insights into actionable strategies that enhance customer experience and profitability. A results-oriented approach, backed by data, is essential in driving the success of omni-channel initiatives.

Leadership in Cross-Functional Collaboration

As the Director of Omni-Channel Strategy, you will be responsible for working closely with multiple departments, including marketing, retail, IT, and operations. The client is looking for a leader who can build strong collaborative relationships and lead teams effectively to execute omni-channel initiatives. Your ability to align all stakeholders and ensure that all departments are working toward common goals will be critical in ensuring the success of the strategy.

Customer-Centric Focus

The ideal candidate will have a deep understanding of consumer behavior and a passion for creating exceptional customer experiences. You should be able to develop and implement strategies that prioritize the customer journey, enhance brand loyalty, and increase retention across digital and physical platforms. The client values candidates who have a clear consumer-first mindset and can drive innovative solutions to meet customer expectations.

Strong Communication and Stakeholder Management

The client seeks a director who can effectively communicate and collaborate with key stakeholders, both internally and externally. Whether engaging with senior leadership, investors, or external partners, your ability to articulate strategic plans, provide regular updates, and drive alignment across teams will be crucial in securing buy-in and driving the success of omni-channel initiatives.

Commitment to Operational Excellence

Finally, the client is looking for a leader who is committed to optimizing operations and ensuring efficiency across all omni-channel processes. This includes understanding supply chain logistics, inventory management, and quality control, ensuring that the execution of omni-channel strategies is seamless, cost-effective, and scalable. You should be proactive in identifying areas for continuous improvement and driving operational excellence throughout the organization.

FAQs About the Role – Director of Omni-Channel Strategy – Pet CPG

What are the key responsibilities of the Director of Omni-Channel Strategy in this role?

As the Director of Omni-Channel Strategy, you will be responsible for developing and implementing integrated strategies that ensure a seamless customer experience across digital, e-commerce, and brick-and-mortar platforms. You will work cross-functionally with marketing, operations, IT, and retail teams to optimize processes, enhance the customer journey, and drive business growth. Additionally, you will use data and consumer insights to refine strategies, identify new market opportunities, and ensure operational excellence.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in omni-channel strategy development and execution, particularly within the Consumer Packaged Goods (CPG) or Pet industry. A strong background in e-commerce, retail, and cross-channel integration is essential. The client is looking for a leader with a proven track record of driving customer engagement, optimizing digital and physical channels, and delivering results. Experience with data analytics and consumer insights is also crucial. A degree in business, marketing, or a related field is preferred.

What leadership qualities are essential for this role?

The client seeks a strategic, results-oriented leader with the ability to inspire and lead cross-functional teams. Key qualities include strong communication skills, a collaborative mindset, and the ability to drive change and innovation. You should be able to think analytically and use data to inform decisions. Additionally, the ability to engage stakeholders, align teams with the company’s strategic goals, and maintain a customer-first approach is essential for success in this role.

What challenges can I expect in this role?

As the Director of Omni-Channel Strategy, you will face challenges such as balancing the needs of digital and physical channels, optimizing the customer journey, and staying ahead of emerging trends in the pet industry. You will also need to manage complex cross-functional collaboration, ensuring alignment across teams with differing priorities. The role requires constant adaptation to evolving consumer behaviors, market shifts, and technological advancements.

What is the expected impact of the Director of Omni-Channel Strategy on the company’s growth?

The Director is expected to drive substantial growth by optimizing customer engagement across all channels, improving operational efficiency, and enhancing brand loyalty. By developing and executing effective omni-channel strategies, you will help the company expand its market presence, increase sales, and strengthen its position in the pet industry. Your efforts will directly contribute to the company’s overall success and long-term profitability.

What is the company’s culture and work environment like?

The company fosters a dynamic, innovative, and collaborative culture. They value leadership that drives performance, encourages creative problem-solving, and fosters an environment of continuous improvement. You will work in a fast-paced setting where adaptability, teamwork, and a customer-centric approach are highly valued. The company places a strong emphasis on developing employees and supporting them in achieving both personal and professional growth.

What Remuneration Can You Expect from This Job?

As the Director of Omni-Channel Strategy for a leading Pet CPG company in Orlando, FL, you can expect a highly competitive and comprehensive compensation package designed to attract top executive talent. The remuneration for this role typically includes:

Base Salary

The base salary for the Director of Omni-Channel Strategy varies depending on the size of the company and its market presence. For a mid-to-large-sized Pet CPG company, the annual base salary typically ranges from $150,000 to $250,000, with larger companies offering even higher salaries, based on experience and qualifications.

Performance-Based Bonuses

In addition to a base salary, most compensation packages for this role include performance-based bonuses, which are tied to key business outcomes such as revenue growth, channel performance, market expansion, and operational efficiency. These bonuses typically range from 20% to 50% of the base salary, depending on both individual and company performance.

Equity & Stock Options

Many companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These incentives help align your compensation with the long-term growth and success of the company. Depending on the company’s valuation and its stage of growth, equity grants can be a significant portion of your total compensation package.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies provide long-term incentive plans (LTIPs) or profit-sharing programs that reward you for sustained success. These plans encourage a focus on long-term growth and may include performance-based payouts that reward company success over multiple years.

Executive Benefits & Perks

As a Director, you will typically receive a comprehensive benefits package, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive wellness programs
Company-provided vehicle or travel allowances
Expense accounts for business development and networking
Flexible working arrangements and paid time off

Signing Bonuses & Relocation Assistance

For highly qualified candidates, companies may offer a signing bonus or relocation assistance to make the transition to the role smoother. Signing bonuses can range from $20,000 to $75,000, and relocation packages may include coverage for moving expenses, housing allowances, and other related costs.

Total Compensation Potential

When factoring in base salary, performance bonuses, equity, stock options, and other incentives, the total compensation for a Director of Omni-Channel Strategy in a leading Pet CPG company can range from $200,000 to $400,000 annually. In high-growth or publicly traded companies, the compensation package could be even more lucrative, reflecting the company’s market position and growth potential.

How to Apply

If you are a dynamic and strategic leader with a proven track record in the Pet Consumer Packaged Goods (CPG) industry, we invite you to apply for the Director of Omni-Channel Strategy role in Orlando, FL. This is an exciting opportunity to lead and drive omni-channel initiatives for a market-leading pet brand, expand online and offline channels, and optimize consumer engagement strategies.

To apply, please submit your resume and a cover letter detailing your experience in omni-channel strategy, pet industry leadership, digital marketing, revenue growth, and brand development. Be sure to highlight your expertise in integrating e-commerce, retail, and direct-to-consumer strategies, as well as your ability to drive growth in a fast-paced and competitive market.

This role offers a high-impact career opportunity where you will play a key role in shaping the company’s future, fostering brand innovation, and optimizing omni-channel experiences for consumers. Apply today to take the next step in your career as the Director of Omni-Channel Strategy in Orlando, FL!

For more information or to explore similar opportunities, visit our Pet CPG Executive Recruiters Page.

Job Category: Pet CPG

Job Type: Full Time

Job Location: Orlando

Director of Omni-Channel Strategy – Orlando, FL | Pet CPG