Digital Health Content Strategist – Seattle, WA

We are looking for an experienced Digital Health Content Strategist to join our team in Seattle, WA. As a key player in the evolving digital health space, this role requires a visionary strategist with a passion for creating impactful, data-driven content that drives engagement, education, and innovation. The ideal candidate will have a deep understanding of the digital health landscape, excellent content strategy skills, and the ability to collaborate across teams to bring health-related content to life in a meaningful way.

Lead Content Strategy in the Growing Digital Health Industry

As a Digital Health Content Strategist, you will play a pivotal role in shaping the content strategy for our digital health initiatives. You will develop and execute a comprehensive content plan that supports both business objectives and user needs, ensuring the delivery of relevant, accurate, and engaging health content. This role offers the opportunity to work with a dynamic team to influence health outcomes through the strategic use of content, positioning the company as a thought leader in the digital health domain. If you’re ready to lead the charge in digital health innovation, this is your opportunity to make a significant impact.

Key Responsibilities of the Digital Health Content Strategist – Seattle, WA

Content Strategy Development: Create and implement a comprehensive content strategy that aligns with digital health trends, user needs, and business goals. Develop a roadmap for content creation, distribution, and optimization to engage and educate diverse audiences.

Content Creation & Curation: Lead the development of high-quality, engaging, and accurate digital health content across various formats, including articles, blogs, videos, and infographics. Curate content that drives engagement, builds brand credibility, and educates audiences about the benefits and innovations in digital health.

Cross-Functional Collaboration: Work closely with product, marketing, and healthcare teams to ensure content supports business objectives and enhances the user experience. Collaborate with subject matter experts to ensure content is accurate, relevant, and aligned with industry standards.

SEO & Performance Optimization: Optimize content for search engines to improve organic visibility and drive traffic to digital health platforms. Monitor content performance using analytics tools and continuously adjust strategies to meet KPIs, such as engagement rates, traffic, and conversions.

Brand Voice & Messaging: Maintain and evolve the company’s voice across all content channels to ensure consistency and align with brand values. Ensure content resonates with target audiences while driving key messages related to digital health solutions and services.

Market & Audience Research: Conduct market research to identify trends, pain points, and opportunities within the digital health industry. Leverage consumer insights to create targeted content that addresses the evolving needs and preferences of the audience.

Content Calendar Management: Develop and maintain a content calendar that ensures timely, relevant, and consistent content delivery across all platforms. Align content publication schedules with key initiatives, product launches, and marketing campaigns.

Thought Leadership & Industry Presence: Position the company as a thought leader in the digital health space by creating authoritative content that drives innovation and engages with healthcare professionals, consumers, and industry influencers.

Content Distribution & Engagement: Lead the distribution of content across owned, earned, and paid channels, including the company website, social media platforms, and third-party publications. Monitor audience engagement and adjust strategies for maximum reach and impact.

Compliance & Regulatory Oversight: Ensure all digital health content adheres to legal and regulatory guidelines, including HIPAA and other healthcare industry standards. Work closely with legal and compliance teams to review content and ensure it aligns with applicable regulations.

What the Client is Looking for in You

As a Digital Health Content Strategist, the client is looking for a creative and strategic thinker with a deep understanding of the digital health industry. You should be a results-oriented content leader who is passionate about shaping the future of healthcare through impactful content. The ideal candidate will be highly collaborative, innovative, and capable of developing content strategies that resonate with both healthcare professionals and consumers.

Proven Experience in Digital Health Content Strategy

The client seeks an individual with a proven track record of developing and executing content strategies within the digital health or healthcare sector. You should have experience creating content that drives engagement, supports business goals, and enhances the company’s reputation as a leader in the digital health space. A strong portfolio showcasing your ability to produce content across multiple platforms is highly desirable.

Strategic Vision for Content Creation and Distribution

The ideal candidate will have the ability to craft and implement a long-term content strategy that aligns with both consumer needs and business objectives. You should be capable of identifying emerging trends in digital health, optimizing content for various platforms, and ensuring consistent messaging across all digital touchpoints. The client values leaders who can think strategically about content that educates, engages, and inspires action.

Expertise in SEO and Content Performance Optimization

A deep understanding of SEO, content performance metrics, and analytics is crucial. The client is looking for someone who can optimize content for maximum visibility and user engagement. You should be proficient in using data-driven insights to refine content strategies and improve key performance indicators such as traffic, engagement, and conversions.

Collaborative and Cross-Functional Leadership

The client values collaboration, and as a Digital Health Content Strategist, you will need to work closely with various teams, including product, marketing, and healthcare professionals, to create content that supports company goals. The ability to build strong relationships across departments and drive content initiatives that align with broader business strategies is essential.

Consumer-Centric Approach to Content Creation

A strong understanding of consumer behavior, particularly in the healthcare and digital health space, is key. The client is looking for a strategist who can translate consumer insights into effective content that resonates with target audiences. You should have experience creating content that informs, educates, and drives positive health outcomes for users.

Exceptional Communication and Brand Messaging Skills

The ability to maintain a consistent and compelling brand voice across all content is critical. The client seeks a content strategist who can clearly communicate complex health-related topics in an accessible and engaging manner. Strong writing and editorial skills, combined with a deep understanding of the digital health landscape, are key to this role.

Commitment to Compliance and Ethical Content Practices

Given the sensitive nature of healthcare content, the client values a content strategist who understands the importance of compliance with industry regulations and standards, such as HIPAA. You should prioritize the accuracy and integrity of the content you create while adhering to ethical guidelines and best practices in digital health communication.

FAQs About the Role – Digital Health Content Strategist – Seattle, WA

What are the key responsibilities of the Digital Health Content Strategist in this role?

As the Digital Health Content Strategist, you will be responsible for developing and executing a comprehensive content strategy for digital health initiatives. Your tasks will include creating high-quality content, optimizing content for SEO, collaborating with cross-functional teams, and driving brand engagement through various digital channels. You will also analyze content performance, ensure compliance with industry regulations, and maintain a consistent brand voice across all content.

What qualifications and experience are required for this position?

The ideal candidate should have significant experience in digital content strategy, preferably in the healthcare or digital health industry. A strong background in SEO, content creation, and performance analytics is essential. The client values candidates with experience in crafting content that resonates with both healthcare professionals and consumers. A degree in communications, marketing, or a related field is preferred, along with familiarity with digital health trends and tools.

What leadership qualities are essential for this role?

The client is looking for a strategic thinker with excellent communication skills and the ability to collaborate with various teams, including product, marketing, and healthcare experts. You should have the ability to lead content initiatives, inspire creativity, and engage stakeholders at all levels. Strong analytical skills and a consumer-centric mindset are crucial to creating content that drives engagement and improves user outcomes.

What challenges can I expect in this role?

As a Digital Health Content Strategist, you will face challenges such as staying ahead of evolving digital health trends, optimizing content to meet SEO goals, and ensuring compliance with healthcare regulations. You may also need to adapt content strategies to meet the needs of different audiences and maintain consistency in messaging across multiple platforms. Balancing creativity with data-driven decision-making will also be key to success.

What is the expected impact of the Digital Health Content Strategist on the company’s growth?

The Digital Health Content Strategist will play a crucial role in shaping the company’s digital health narrative and driving brand awareness. By creating engaging and informative content, you will help position the company as a leader in digital health, increase user engagement, and contribute to the overall growth and success of the business. Your content strategy will directly impact user retention, brand loyalty, and customer education.

What is the company’s culture and work environment like?

The company fosters a collaborative, dynamic, and forward-thinking work environment. They value creativity, innovation, and data-driven decision-making. You will be part of a team that encourages continuous learning and growth, with a strong focus on creating content that has a positive impact on the digital health space. The work environment is fast-paced, and there are ample opportunities for professional development and innovation.

What Remuneration Can You Expect from This Job?

As the Digital Health Content Strategist in Seattle, WA, you can expect a competitive compensation package designed to attract top talent in the digital health space. The remuneration for this role typically includes:

Base Salary

The base salary for a Digital Health Content Strategist varies based on the company size, industry position, and experience level. In a leading digital health company, the annual base salary for this role can range from $80,000 to $120,000, with larger organizations or those in growth phases offering higher compensation.

Performance-Based Bonuses

In addition to the base salary, most compensation packages include annual performance-based bonuses tied to key metrics such as content engagement, audience growth, SEO performance, and digital campaign success. These bonuses can range from 10% to 30% of the base salary, depending on both individual and company performance.

Equity & Stock Options

Many companies in the digital health industry offer equity-based incentives to align your long-term interests with the company’s success. Depending on the organization’s size and valuation, stock options, restricted stock units (RSUs), or performance shares may be included, providing a significant financial upside over time.

Health & Wellness Benefits

As a Digital Health Content Strategist, you will receive comprehensive health benefits, including:

Health, dental, and vision insurance
Access to wellness programs
Mental health support services
Life and disability insurance

Retirement & Financial Benefits

The compensation package often includes a 401(k) or other retirement plans with company contributions, providing long-term financial security. Some companies may offer additional financial perks such as profit-sharing or savings programs.

Professional Development & Perks

You may also receive allowances for professional development, including attendance at industry conferences, online learning courses, and access to tools that support content creation and performance analysis. Additional perks can include flexible working arrangements, wellness allowances, and company-provided tech equipment.

Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance packages. These one-time incentives can range from $5,000 to $20,000, depending on your location and level of expertise.

Total Compensation Potential

Considering base salary, bonuses, stock options, and additional perks, the total compensation for a Digital Health Content Strategist can range from $90,000 to $150,000 annually, with top-tier roles in high-growth companies or larger organizations offering even higher total packages.

How to Apply

If you are a strategic, innovative leader with a proven track record in digital health content strategy, we invite you to apply for the Digital Health Content Strategist role in Seattle, WA. This is an exciting opportunity to drive content strategies in the rapidly evolving digital health sector and create engaging content that shapes healthcare messaging and outreach.

To apply, please submit your resume and a cover letter detailing your experience in digital content strategy, SEO best practices, audience growth, and content performance analysis. Highlight your ability to craft compelling content, optimize digital campaigns, and engage with diverse audiences in the healthcare industry.

This role offers a dynamic career opportunity where you will play a key role in shaping the company’s content approach, enhancing digital presence, and driving engagement in the healthcare space. Apply today to take the next step in your content strategy career as a Digital Health Content Strategist in Seattle, WA!

For more information or to explore similar opportunities, visit our Digital Health Careers Page.

Job Category: Medical Device

Job Type: Full Time

Job Location: Seattle

Digital Health Content Strategist – Seattle, WA