Chief Marketing Officer with an Organic Beverage Brand in Los Angeles, CA

Are you a marketing trailblazer with a passion for wellness and sustainability? We are seeking a Chief Marketing Officer (CMO) to lead the brand vision and marketing strategy for a fast-growing organic beverage company based in Los Angeles, CA. This is an exciting opportunity to elevate a purpose-driven brand, shape its market presence, and connect deeply with health-conscious consumers. If you’re a creative thinker with a proven track record in consumer marketing and brand leadership, we want to hear from you.

Drive Growth for a Mission-Driven Beverage Brand in Los Angeles

Join a thriving organic beverage brand in Los Angeles, CA as its Chief Marketing Officer (CMO) and help take it to the next level. This role is ideal for a seasoned marketing executive with deep experience in the Consumer Packaged Goods (CPG) space—particularly in the food and beverage sector. You’ll lead a passionate team focused on digital strategy, product innovation, brand storytelling, and consumer engagement. If you’re ready to combine your strategic expertise with a love for healthy living and clean-label products, this is your chance to make a meaningful impact.

Key Responsibilities of the Chief Marketing Officer with an Organic Beverage Brand

Brand Strategy & Vision:
Define and lead the overarching brand strategy for the organic beverage brand, ensuring alignment with the company’s mission, vision, and long-term growth objectives. Develop brand architecture, positioning, and messaging that resonate with health-conscious consumers and differentiate the brand in a competitive market.

Marketing Leadership:
As the Chief Marketing Officer with an Organic Beverage Brand, oversee the planning and execution of multi-channel marketing campaigns, including digital, influencer, experiential, and retail marketing. Drive consumer engagement through compelling storytelling and purpose-driven marketing.

Product Innovation & Market Trends:
Identify and capitalize on emerging health, wellness, and sustainability trends in the beverage industry. Collaborate closely with R&D and product teams to guide product innovation and launch initiatives that address market demands and elevate brand relevance.

Revenue Growth & Customer Acquisition:
Develop and implement performance-driven strategies to increase customer acquisition, retention, and lifetime value. Leverage data analytics and consumer insights to optimize marketing spend, enhance conversion funnels, and grow direct-to-consumer (DTC) and retail sales.

Team Development & Cross-Functional Collaboration:
Lead, mentor, and scale a high-performing marketing team. Work cross-functionally with sales, operations, and product development to align marketing initiatives with business goals and ensure cohesive brand execution across all touchpoints.

Digital Transformation & E-Commerce:
Spearhead the digital growth of the organic beverage brand by strengthening its online presence, optimizing SEO/SEM strategies, and expanding e-commerce capabilities. Utilize analytics tools and digital platforms to refine customer targeting and engagement.

Consumer Insights & Data Analytics:
Harness market research and analytics to drive informed decision-making. Translate customer insights into actionable strategies that enhance brand affinity, product development, and personalized marketing efforts.

Partnerships & Community Engagement:
Cultivate meaningful partnerships with influencers, wellness communities, retailers, and mission-aligned organizations. Promote brand values and drive awareness through authentic community engagement and cause marketing campaigns.

Budget Management & ROI Optimization:
Oversee marketing budgets with a focus on efficiency and impact. Monitor campaign performance, track KPIs, and adjust strategies to ensure optimal return on investment across all marketing activities.

Brand Governance & Consistency:
Maintain consistent brand identity and messaging across all channels and consumer touchpoints. Ensure the brand voice reflects the core values of organic, clean-label living, and environmental responsibility.

What the Client is Looking for in You

As the Chief Marketing Officer with an Organic Beverage Brand, the client is seeking an experienced marketing visionary with a passion for health-conscious, sustainable products and a demonstrated ability to build and elevate consumer brands in the CPG space. You should be a bold, results-driven leader who can craft compelling brand narratives, lead integrated marketing efforts, and foster deep connections with target audiences.

Proven Expertise in Brand Marketing and Strategy

The client is looking for a strategic marketing executive with a strong track record in consumer packaged goods—especially in the food and beverage industry. As the Chief Marketing Officer with an Organic Beverage Brand, you should have experience developing and scaling purpose-driven brands, leading go-to-market strategies, and increasing brand awareness in competitive retail and DTC channels.

Visionary Storyteller with a Passion for Wellness

This role requires a CMO who can articulate a clear brand vision that aligns with today’s consumer values—organic, clean-label, and sustainable. You should be able to translate this vision into actionable campaigns that inspire and engage. The ideal candidate has a deep appreciation for wellness trends and understands how to connect emotionally with a health-minded audience.

Data-Driven Decision Maker

The client is seeking someone who can blend creativity with analytics. You should be skilled at interpreting data to guide marketing strategies, optimize customer acquisition, and measure campaign effectiveness. Experience using marketing technology platforms, CRM tools, and performance metrics is essential to this role.

Innovative Leader Across Channels

As the Chief Marketing Officer with an Organic Beverage Brand, you will be expected to lead omnichannel marketing efforts—including digital, social, influencer, experiential, and traditional media. Your ability to innovate across platforms while maintaining consistent brand messaging will be key to driving growth and consumer loyalty.

Team Builder and Collaborative Leader

The client values a CMO who can build and mentor a high-performing marketing team. You should foster a culture of collaboration, accountability, and innovation, while working cross-functionally with sales, product, and operations teams to deliver unified results. Prior experience scaling marketing organizations in a high-growth environment is highly desirable.

Customer-Centric Thinker

A deep understanding of consumer insights is crucial. The ideal candidate should excel at turning data into actionable strategies, identifying emerging customer needs, and enhancing the customer journey across all touchpoints. You should possess the empathy and foresight needed to anticipate market shifts and position the brand ahead of the curve.

Commitment to Sustainability and Brand Integrity

Given the nature of the brand, the client is seeking someone who is personally aligned with sustainability, ethical sourcing, and environmental responsibility. Your ability to champion these values through marketing and community engagement is key to maintaining the authenticity of the organic beverage brand.

FAQs About the Role – Chief Marketing Officer with an Organic Beverage Brand

1. What are the key responsibilities of the Chief Marketing Officer with an Organic Beverage Brand?

As the Chief Marketing Officer with an Organic Beverage Brand, you will be responsible for crafting and executing the brand’s overall marketing strategy, elevating its presence in both digital and retail channels. This includes leading brand positioning, overseeing product launches, managing consumer insights, and driving performance marketing. You will also collaborate cross-functionally with product, sales, and operations teams to ensure cohesive brand execution and long-term growth.

2. What qualifications and experience are required for this position?

The ideal candidate should have significant marketing leadership experience within the Consumer Packaged Goods (CPG) or health & wellness industry. A deep understanding of branding, digital marketing, consumer behavior, and omnichannel campaign execution is essential. Experience scaling an emerging or purpose-driven brand—preferably in the organic or beverage space—is highly desirable. A degree in marketing, business, or a related field is required; an MBA is a plus.

3. What leadership qualities are essential for the Chief Marketing Officer with an Organic Beverage Brand?

The company is seeking a strategic, visionary leader who is also highly collaborative. You should possess a blend of creativity and analytical thinking, along with the ability to lead teams, inspire innovation, and adapt to changing market dynamics. Strong communication skills, a consumer-first mindset, and a passion for organic and sustainable products are key attributes for success in this role.

4. What challenges might I face in this position?

As the Chief Marketing Officer with an Organic Beverage Brand, you’ll be navigating a rapidly evolving market that is highly competitive and trend-sensitive. Challenges may include keeping up with consumer demands for clean-label, functional beverages, differentiating the brand in a crowded space, and aligning marketing efforts across both direct-to-consumer and retail channels. Additionally, balancing growth with brand authenticity and sustainability values will be a critical challenge.

5. How will the Chief Marketing Officer contribute to the company’s growth?

Your leadership will be central to expanding brand awareness, driving customer acquisition, and increasing market share. As the Chief Marketing Officer with an Organic Beverage Brand, your ability to execute high-impact marketing campaigns, create emotional consumer connections, and guide product-market fit will directly influence the brand’s trajectory and revenue growth.

6. What is the company culture and marketing team environment like?

The company embraces a mission-driven culture grounded in health, wellness, and sustainability. The marketing team is collaborative, innovative, and fast-paced—focused on delivering impactful, consumer-centric strategies. As the CMO, you’ll have the opportunity to shape this culture further, empowering your team to experiment, grow, and lead within the organic beverage category.

What Remuneration Can You Expect from This Job?

As the Chief Marketing Officer with an Organic Beverage Brand in Los Angeles, CA, you can expect a competitive and performance-driven compensation package designed to attract strategic, visionary marketing leaders. The remuneration for this high-impact executive role typically includes the following components:

1. Base Salary

The base salary for a Chief Marketing Officer with an Organic Beverage Brand varies depending on company size, brand stage, funding status, and industry competitiveness. In a growth-stage or mid-sized beverage company, the base salary typically ranges from $200,000 to $350,000 annually, with higher figures offered by more established or venture-backed organizations.

2. Performance-Based Bonuses

Incentive compensation plays a critical role in executive pay. CMOs are typically eligible for annual performance bonuses based on marketing KPIs such as brand growth, customer acquisition, revenue impact, and market share. These bonuses may range from 20% to 60% of the base salary, depending on the brand’s growth stage and performance metrics.

3. Equity & Stock Options

As the Chief Marketing Officer with an Organic Beverage Brand, you may receive equity or stock options—especially if the brand is privately held, venture-funded, or planning for acquisition or IPO. Equity packages are intended to align leadership efforts with long-term company value and may represent a substantial portion of overall compensation.

4. Long-Term Incentive Plans (LTIPs)

Some companies offer LTIPs or milestone-based equity awards to reward CMOs for sustained performance, market expansion, and brand positioning achievements over time. These incentives are typically linked to business goals such as national distribution, digital growth, or revenue thresholds.

5. Executive Benefits & Lifestyle Perks

Executives in this role often receive comprehensive benefits, including:

Health, dental, and vision insurance
401(k) plans with company match
Executive wellness or fitness allowances
Company-paid travel for brand events or industry expos
Flexible working arrangements or hybrid work options
Business development or networking expense accounts

6. Signing Bonuses & Relocation Support

To attract top-tier marketing talent, companies may offer signing bonuses or relocation assistance. Signing bonuses for a Chief Marketing Officer with an Organic Beverage Brand can range from $25,000 to $100,000, particularly in competitive markets like Los Angeles. Relocation packages may include temporary housing, moving costs, and relocation stipends.

Total Compensation Potential

When combining base salary, performance bonuses, equity, and long-term incentives, the total annual compensation for a Chief Marketing Officer with an Organic Beverage Brand can range from $300,000 to $750,000+, depending on company size, funding stage, and market performance. Brands in rapid growth or pre-IPO stages may offer even more lucrative packages, with significant upside potential through equity.

How to Apply

If you are a purpose-driven, strategic marketing leader with a passion for health, wellness, and brand innovation, we invite you to apply for the Chief Marketing Officer with an Organic Beverage Brand role based in Los Angeles, CA. This is a rare opportunity to lead marketing efforts for a high-growth brand in the organic beverage space—shaping strategy, building consumer loyalty, and scaling visibility across markets.

To apply, please submit your resume and a cover letter outlining your experience in consumer marketing, brand storytelling, digital strategy, team leadership, and performance-based campaign execution. Be sure to highlight your success in the Consumer Packaged Goods (CPG) industry, especially within the beverage, health, or sustainable product sectors.

This high-impact role offers the opportunity to drive meaningful growth while working with a values-aligned team dedicated to wellness and sustainability. Apply today to take the next step in your executive marketing career as the Chief Marketing Officer with an Organic Beverage Brand in Los Angeles, CA!

For more information or to explore similar executive roles, visit our Natural Food Sales and Marketing Executive Recruiters page.

Job Category: Natural Food Sales and Marketing

Job Type: Full Time

Job Location: Los Angeles

Chief Marketing Officer with an Organic Beverage Brand in Los Angeles, CA