Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand in Austin, TX

Are you a digital commerce trailblazer with a passion for health-conscious consumer products? A fast-growing gluten-free foods brand based in Austin, TX is seeking a Chief Digital and E-Commerce Officer to lead its digital transformation and e-commerce strategy. This is a unique opportunity to shape a rapidly evolving D2C and omnichannel presence for a mission-driven brand at the forefront of the better-for-you food movement.

Lead Digital Innovation for a Wellness-Driven Food Brand in Austin

An emerging leader in the gluten-free CPG space is looking for a strategic Chief Digital and E-Commerce Officer to drive growth across digital channels and online retail. Based in Austin, TX—a hub for innovation and clean eating—the ideal candidate will bring deep expertise in e-commerce platforms, digital marketing, and customer acquisition. If you’re ready to scale a purpose-driven brand and redefine the future of healthy food retail, this role offers the perfect platform.

Key Responsibilities of the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand

Digital Strategy & Innovation:
Lead the development and execution of the digital roadmap for the gluten-free foods brand. Create and implement innovative digital strategies that elevate brand visibility, enhance customer experience, and drive competitive advantage across all online channels.

E-Commerce Growth Leadership:
Own and scale the end-to-end e-commerce operation—including D2C, Amazon, Instacart, and retail partner platforms. Optimize conversion rates, increase average order value, and drive profitable revenue growth through a data-driven approach.

Omnichannel Integration:
Develop a seamless omnichannel experience that bridges digital and physical touchpoints. Align digital marketing, e-commerce, and retail strategies to ensure a consistent brand experience across all customer interactions.

Performance Marketing & Customer Acquisition:
Oversee paid media, SEO/SEM, affiliate, email, and influencer marketing initiatives to drive traffic and grow the customer base. Leverage data analytics to refine targeting strategies and improve customer lifetime value (CLTV).

Brand Positioning & Digital Storytelling:
Elevate the brand’s mission and unique selling proposition in the digital space. Lead content strategy, social media engagement, and community-building efforts to connect with health-conscious consumers and reinforce brand trust.

Customer Experience & Retention:
Implement and refine customer journey strategies that enhance satisfaction and boost retention. Own the lifecycle marketing function including loyalty programs, personalized messaging, and post-purchase engagement.

Data & Analytics Leadership:
Utilize advanced analytics and consumer insights to inform strategic decisions. Monitor KPIs across platforms, generate actionable reports, and identify optimization opportunities in real-time.

Cross-Functional Collaboration:
Partner with marketing, product development, supply chain, and finance teams to ensure alignment on business goals. Drive digital initiatives that support product launches, seasonal campaigns, and inventory planning.

Technology & Platform Management:
Oversee the selection, integration, and performance of digital tools and e-commerce platforms (e.g., Shopify, Klaviyo, Google Analytics). Ensure a secure, scalable, and user-friendly digital infrastructure.

Team Building & Leadership:
Build and mentor a high-performing digital and e-commerce team. Foster a collaborative, agile, and metrics-driven culture aligned with the core values of the gluten-free foods brand.

What the Client is Looking for in You

As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, the client is seeking an accomplished digital leader who blends visionary thinking with hands-on execution. You should be a strategic innovator with deep expertise in e-commerce, digital marketing, and data analytics—capable of scaling a digitally native brand and delivering exceptional consumer experiences across every touchpoint. If you are passionate about wellness, technology, and growth, this opportunity is built for you.

Proven Digital Leadership in the CPG and Wellness Space

The ideal candidate brings a strong track record in leading digital and e-commerce initiatives within the CPG or better-for-you food sectors. You should have hands-on experience growing D2C and omnichannel platforms, driving online sales, and optimizing digital campaigns. A background in health-conscious or specialty food brands—especially those rooted in wellness trends like gluten-free—is highly desirable.

Strategic Thinker with a Digital Growth Mindset

As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, you must have the ability to create and execute a comprehensive digital strategy that supports brand expansion and customer acquisition. The client values executives who can anticipate digital trends, embrace emerging technologies, and implement scalable, performance-driven digital ecosystems.

Strong Commercial and Analytical Acumen

You should be comfortable owning e-commerce P&L, managing customer acquisition costs (CAC), and using KPIs to guide business decisions. Experience with Shopify, Google Analytics, Klaviyo, and similar tools is expected. Your ability to convert insights into profitable growth strategies will be central to your success in this role.

Builder of Agile, High-Performing Teams

The client is looking for a leader who can inspire and grow a digitally savvy team. You should be adept at cross-functional collaboration, capable of aligning marketing, product, and operations toward unified digital objectives. A passion for mentorship, innovation, and creating a performance-driven culture is essential.

Consumer-Obsessed Digital Storyteller

You must possess a sharp understanding of consumer behavior in the digital space—particularly within health and wellness. Experience developing content strategies, managing influencer or social media campaigns, and building strong brand narratives that resonate with health-conscious consumers will set you apart.

Experience Managing Stakeholders and Partnerships

The client seeks a confident communicator and collaborator who can engage effectively with executive leadership, external partners, and key stakeholders. You should bring a high level of transparency, digital fluency, and the ability to translate complex data into compelling growth stories.

Operational Discipline and E-Commerce Best Practices

You must demonstrate a commitment to excellence in e-commerce operations, including platform management, logistics integration, customer service, and order fulfillment. Experience optimizing backend processes while ensuring a seamless front-end experience is vital to driving customer satisfaction and repeat purchase behavior.

FAQs About the Role – Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand

1. What are the key responsibilities of the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand?
As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, you will be responsible for leading all digital, e-commerce, and omnichannel growth initiatives. This includes overseeing D2C platforms, optimizing online customer acquisition and retention, managing digital marketing campaigns, and building a high-performing digital team. You’ll also spearhead innovation in data analytics, customer experience, and e-commerce operations to support the brand’s rapid growth and wellness-driven mission.

2. What qualifications and experience are required for this position?
The ideal candidate for the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand should have extensive experience in digital strategy, e-commerce operations, and consumer marketing—preferably within the CPG, health food, or wellness industries. A strong background in managing Shopify or similar platforms, leading performance marketing teams, and using analytics tools like Google Analytics and Klaviyo is essential. Prior success scaling D2C or omnichannel brands is highly valued.

3. What leadership qualities are essential for the Chief Digital and E-Commerce Officer role?
The company is seeking a visionary digital leader with strong analytical thinking, creativity, and a growth mindset. As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, you should be highly collaborative, capable of driving cross-functional alignment, and passionate about delivering value to health-conscious consumers. Exceptional communication skills, adaptability, and a track record of scaling digital teams are crucial.

4. What are some of the key challenges in this role?
In the role of Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, challenges may include navigating a competitive health food market, adapting to changing consumer behaviors, and maintaining a consistent brand voice across platforms. Additionally, balancing growth with operational efficiency, managing technology infrastructure, and staying ahead of digital trends are key aspects of the role.

5. How does this role contribute to the company’s overall mission and success?
The Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand plays a vital role in driving business growth, enhancing customer loyalty, and positioning the brand as a leader in the health and wellness food space. Your ability to lead digital transformation efforts will directly impact revenue, market expansion, and long-term brand equity.

6. What is the company’s culture and work environment like?
The company fosters a purpose-driven, collaborative, and fast-paced culture rooted in wellness and innovation. As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand, you’ll work alongside a passionate team committed to clean eating, sustainability, and customer satisfaction. The environment supports creative freedom, ownership, and continuous professional growth.

What Remuneration Can You Expect from This Job?

As the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand based in Austin, TX, you can expect a highly competitive and performance-driven compensation package tailored to attract top digital leadership talent. The remuneration for this executive-level role typically includes the following components:

1. Base Salary

The base salary for a Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand in a high-growth consumer packaged goods (CPG) environment generally ranges between $200,000 and $350,000 annually, depending on company scale, digital revenue channels, and prior leadership experience.

2. Performance-Based Bonuses

Annual bonuses tied to key digital performance metrics—including revenue growth, conversion rates, CAC/CLTV efficiency, and platform expansion—are standard for this role. Bonus structures can range from 25% to 75% of the base salary, depending on the individual’s contribution to measurable e-commerce success.

3. Equity & Stock Options

As a senior leader with a direct impact on brand growth and valuation, the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand may receive equity incentives such as stock options or restricted stock units (RSUs). These offerings are designed to align your success with the company’s long-term performance and shareholder value.

4. Long-Term Incentive Plans (LTIPs)

In high-growth brands—especially those with venture backing or exit potential—LTIPs and digital milestone bonuses are often used to reward long-term achievements. These incentives encourage the strategic planning and scalability essential for sustained digital growth and customer loyalty.

5. Executive Benefits & Lifestyle Perks

This role comes with a comprehensive benefits package including:

Premium health, dental, and vision coverage
401(k) plans with matching contributions
Executive wellness and mental health programs
Travel stipends for conferences or remote flexibility
Expense accounts for business-related travel, networking, and e-commerce technology investments

6. Signing Bonuses & Relocation Assistance

To attract top-tier talent, the company may offer signing bonuses or relocation packages, particularly for those relocating to Austin, TX. Signing bonuses typically range from $25,000 to $150,000, depending on the executive’s experience and strategic value.

Total Compensation Potential

With base salary, bonuses, equity, and performance incentives combined, the total compensation for a Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand may range between $350,000 and $750,000 annually. In cases where the brand is experiencing rapid digital expansion or preparing for funding rounds, this package may scale even higher.

How to Apply

If you are an innovative, data-driven leader with a passion for digital transformation and a track record of success in e-commerce and consumer marketing, we invite you to apply for the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand based in Austin, TX. This is a high-impact leadership opportunity to scale a mission-driven brand, transform digital operations, and connect with health-conscious consumers across digital platforms.

To apply, please submit your updated resume along with a tailored cover letter highlighting your experience in D2C growth, omnichannel e-commerce, digital strategy, performance marketing, and team leadership within the CPG or wellness space. Emphasize your ability to optimize customer experience, manage digital infrastructure, and drive measurable revenue growth.

This executive-level role offers the chance to shape the digital future of a fast-growing gluten-free foods brand and contribute meaningfully to the health and wellness of modern consumers. Apply today to take the next step in your digital commerce leadership career as the Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand in Austin, TX!

For more information or to explore similar opportunities, visit our Natural Food Sales and Marketing Executive Recruiters Page.

Job Category: Natural Food Sales and Marketing

Job Type: Full Time

Job Location: Austin

Chief Digital and E-Commerce Officer with a Gluten-Free Foods Brand in Austin, TX