Chief Revenue Officer with a Non-GMO Food Startup in Seattle, WA

Are you a strategic revenue leader passionate about healthy living and sustainable food? A fast-growing Non-GMO food startup in Seattle, WA is seeking a Chief Revenue Officer (CRO) to accelerate its growth and expand its market footprint. This is a unique opportunity to join a mission-driven company at the forefront of the clean food movement. If you thrive in dynamic, purpose-led environments and excel in scaling brands through innovative sales, marketing, and distribution strategies, we want to hear from you.

Drive Revenue Growth in a Mission-Driven Startup

Join a high-impact Non-GMO food startup based in Seattle as Chief Revenue Officer (CRO), where you will be responsible for leading top-line growth across all sales and marketing channels. The ideal candidate brings deep expertise in Consumer Packaged Goods (CPG), a passion for clean-label products, and a proven track record in revenue generation and team leadership. This is your chance to shape the revenue strategy of a purpose-first company that’s redefining the future of food—naturally and transparently.

Key Responsibilities of the Chief Revenue Officer with a Non-GMO Food Startup

Strategic Revenue Leadership:
Develop and execute a comprehensive revenue strategy that aligns with the mission and growth objectives of the Non-GMO food startup. Leverage market insights and data analytics to drive sustainable revenue expansion across direct-to-consumer, retail, and e-commerce channels.

Sales and Channel Development:
Lead and grow all sales functions, including national accounts, distributor partnerships, and alternative channels. Drive performance metrics, optimize pricing strategies, and identify new distribution opportunities that fuel long-term revenue growth for the Chief Revenue Officer with a Non-GMO Food Startup.

Marketing and Brand Strategy:
Collaborate with marketing teams to build compelling brand narratives, launch integrated marketing campaigns, and improve customer acquisition and retention. Position the brand as a leader in the clean, Non-GMO food space while ensuring alignment between brand voice and revenue objectives.

Cross-Functional Alignment:
Work closely with product development, operations, and finance teams to ensure revenue goals are supported across the organization. Promote data-driven collaboration that aligns product innovation, supply chain readiness, and marketing efforts with sales targets.

Customer Experience and Insights:
Champion customer-centric strategies through data analysis and market feedback. Use insights to enhance the consumer journey, strengthen loyalty, and guide product or service enhancements that differentiate the brand in a competitive CPG landscape.

Forecasting and Performance Management:
Establish accurate sales forecasts, KPIs, and revenue targets. Regularly analyze performance metrics, identify growth opportunities, and adapt strategies to meet or exceed revenue expectations. Serve as the key architect of measurable growth for the Chief Revenue Officer with a Non-GMO Food Startup.

Team Development and Leadership:
Build and lead a high-performing revenue organization with a culture of accountability, innovation, and purpose. Attract and mentor top talent across sales, marketing, and customer success functions while fostering a collaborative and mission-driven work environment.

Investor and Stakeholder Reporting:
Support the CEO and executive team in providing transparent and data-backed revenue updates to investors and board members. Clearly communicate progress against growth plans and revenue objectives while helping secure continued support for scaling initiatives.

Market Expansion and Innovation:
Identify and pursue new market segments and product categories aligned with clean-label and Non-GMO values. Play a critical role in scaling the startup’s presence across regional and national markets by translating market trends into actionable go-to-market strategies.

Regulatory and Industry Compliance:
Ensure all revenue-generating activities are in compliance with relevant food industry regulations and labeling standards. Work in tandem with legal and operations teams to uphold transparency, safety, and integrity in every customer interaction.

What the Client is Looking for in You

As the Chief Revenue Officer with a Non-GMO Food Startup, the client is seeking a forward-thinking, growth-oriented executive with a passion for clean-label products and sustainable food systems. You should be a dynamic leader with a proven track record in scaling revenue, optimizing multi-channel strategies, and building high-performing teams in the Consumer Packaged Goods (CPG) industry. This role demands a blend of strategic vision, market expertise, and an authentic connection to the company’s mission-driven values.

Proven Revenue Leadership in CPG

The client is looking for a results-driven executive with extensive experience growing revenue within the CPG space. As the Chief Revenue Officer with a Non-GMO Food Startup, you will be expected to bring a history of increasing sales, expanding into new markets, and creating innovative go-to-market strategies. Experience with both retail and e-commerce channels is essential, along with a deep understanding of distributor relationships and trade marketing.

Strategic and Analytical Growth Mindset

You must be a strategic thinker capable of crafting data-informed plans that drive measurable top-line results. The client values a CRO who can align revenue goals with broader business objectives, identify untapped market opportunities, and stay ahead of evolving consumer trends in the Non-GMO and health-focused food categories.

Deep Understanding of Brand and Consumer

The ideal Chief Revenue Officer with a Non-GMO Food Startup should have a strong grasp of consumer behavior, especially in the clean-label and better-for-you food segments. Your ability to translate customer insights into actionable sales and marketing strategies will be key to building brand loyalty and market differentiation.

Financial and Operational Acumen

You should demonstrate strong financial literacy, including revenue forecasting, budget management, and performance analytics. The client is seeking someone who can optimize pricing strategies, manage profit margins, and leverage data to inform revenue-generating decisions across the organization.

Leadership with Purpose

The role requires a CRO who can cultivate a mission-driven culture while managing performance and accountability. You should bring experience leading cross-functional teams, mentoring sales and marketing leaders, and creating an environment that fosters innovation, ownership, and ethical practices in a fast-paced startup setting.

Stakeholder Confidence and Communication

The Chief Revenue Officer with a Non-GMO Food Startup will play a key role in communicating with investors, board members, and internal stakeholders. Your ability to deliver clear, data-backed updates and build trust will be critical in supporting the company’s scaling efforts and long-term funding strategies.

FAQs About the Role – Chief Revenue Officer with a Non-GMO Food Startup

1. What are the key responsibilities of the Chief Revenue Officer with a Non-GMO Food Startup?
As the Chief Revenue Officer with a Non-GMO Food Startup, you will be responsible for developing and executing a comprehensive revenue strategy across multiple sales and marketing channels. You’ll lead efforts in scaling national distribution, optimizing e-commerce performance, enhancing brand visibility, and identifying new market opportunities. Your role will also include managing cross-functional teams, ensuring customer retention, and aligning the revenue function with the startup’s mission-driven goals.

2. What qualifications and experience are required for this position?
The ideal candidate should have extensive experience in revenue leadership within the Consumer Packaged Goods (CPG) industry. A strong background in sales strategy, marketing leadership, data analytics, and channel development is essential. Experience with natural or organic food brands is highly preferred. Candidates for the Chief Revenue Officer with a Non-GMO Food Startup role should demonstrate a proven track record in driving revenue growth in both retail and direct-to-consumer environments.

3. What kind of leadership qualities are essential for this role?
The startup is seeking a growth-oriented leader who is analytical, visionary, and results-driven. You must be capable of building and mentoring high-performance teams while fostering collaboration and innovation. Strong communication skills, adaptability in fast-paced environments, and a passion for health-conscious products are key qualities for a successful Chief Revenue Officer with a Non-GMO Food Startup.

4. What challenges might I face in this role?
As CRO, you may face challenges such as navigating a competitive food market, maintaining Non-GMO standards while scaling, balancing direct-to-consumer and retail growth, and responding to shifting consumer preferences. The role also demands agility in managing supply chain constraints, pricing strategies, and brand differentiation in a crowded marketplace.

5. How will my performance be evaluated?
Performance will be measured through KPIs such as revenue growth, market expansion, customer acquisition and retention, and brand performance metrics. Your success as Chief Revenue Officer with a Non-GMO Food Startup will also be assessed based on your leadership impact, team development, and ability to align strategic initiatives with long-term business goals.

6. What is the company’s culture and mission?
The company embraces a purpose-driven, collaborative, and entrepreneurial culture. As part of a Non-GMO food startup, the focus is on transparency, sustainability, and health-forward innovation. Leaders are expected to champion these values, inspire cross-functional collaboration, and help create a workplace that values integrity, inclusion, and customer impact.

7. Is this a remote or on-site role?
This is primarily an on-site position based in Seattle, WA. The company fosters hands-on leadership and close collaboration among executive team members. However, some flexibility may be available for the right candidate depending on business needs.

What Remuneration Can You Expect from This Job?

As the Chief Revenue Officer with a Non-GMO Food Startup in Seattle, WA, you can expect a competitive and performance-driven compensation package that reflects the strategic importance of your role in scaling revenue and market share. The package is designed to attract seasoned CPG executives with a passion for purpose-led brands and entrepreneurial environments.

1. Base Salary
The base salary for a Chief Revenue Officer with a Non-GMO Food Startup typically ranges between $200,000 and $350,000 annually, depending on the stage of the startup, current revenue performance, and candidate experience. Early-stage ventures may offer slightly lower base salaries but compensate with high upside through equity and growth-linked bonuses.

2. Performance-Based Bonuses
In this results-oriented role, performance bonuses can range from 25% to 100% of the base salary, based on key KPIs such as revenue growth, new customer acquisition, gross margin improvements, and channel performance. Bonuses are structured to reward both short-term wins and sustained performance.

3. Equity & Stock Options
As a founding member of the executive leadership team, the Chief Revenue Officer with a Non-GMO Food Startup is likely to receive meaningful equity in the company, which may include stock options or restricted stock units (RSUs). Equity grants provide long-term wealth-building potential aligned with the startup’s valuation milestones and funding rounds.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Depending on the company’s growth trajectory, you may also be eligible for profit-sharing or LTIPs, tied to multi-year goals such as expansion into national retail, DTC revenue milestones, or successful Series B/C funding events. These incentives promote strategic alignment with long-term company success.

5. Executive Benefits & Perks
Executives in this role can expect a well-rounded benefits package, which may include:

Health, dental, and vision insurance
401(k) or retirement plans with company match
Executive wellness stipends
Business travel allowances
Professional development budgets
Flexible work policies, including hybrid options

6. Signing Bonus & Relocation Support
For the right candidate, the company may offer a signing bonus or relocation assistance if moving to Seattle is required. This one-time incentive typically ranges from $25,000 to $100,000, based on the candidate’s seniority and relocation needs.

Total Compensation Potential

The total compensation for a Chief Revenue Officer with a Non-GMO Food Startup can range from $300,000 to $800,000+ annually, when combining base salary, performance incentives, equity, and long-term rewards. As the company scales and valuation increases, the value of your equity stake could grow significantly—providing a unique opportunity to be financially and mission-aligned with the company’s long-term success.

How to Apply

If you are a visionary and results-driven leader with a passion for the Consumer Packaged Goods (CPG) industry and clean-label food innovation, we invite you to apply for the Chief Revenue Officer with a Non-GMO Food Startup role based in Seattle, WA. This is a rare opportunity to join a mission-focused startup at a pivotal moment of growth, where you’ll drive revenue strategy, build strong sales and marketing teams, and help redefine the future of better-for-you foods.

To apply, please submit your resume along with a cover letter detailing your experience in CPG leadership, revenue optimization, go-to-market execution, retail and e-commerce strategy, and team development. Be sure to highlight your proven success in growing top-line revenue, launching scalable customer acquisition strategies, and aligning sales performance with brand mission and consumer trends.

This high-impact executive opportunity offers the chance to be at the forefront of a purpose-driven food company, where your contributions will directly shape company growth, consumer reach, and market leadership. Apply today to take the next step in your executive journey as the Chief Revenue Officer with a Non-GMO Food Startup in Seattle!

For more information or to explore similar executive roles, visit our Natural Food Sales and Marketing Executive Recruiters page.

Job Category: Natural Food Sales and Marketing

Job Type: Full Time

Job Location: Seattle

Chief Revenue Officer with a Non-GMO Food Startup in Seattle, WA