Chief Marketing Officer (CMO) – Nutritional Wellness Industry

Are you a strategic marketing leader passionate about health, wellness, and brand innovation? A rapidly growing Nutritional Wellness company based in Chicago, IL is seeking an experienced Chief Marketing Officer (CMO) to lead its marketing vision. This is a unique opportunity to define and elevate the brand in a high-growth sector, driving consumer engagement and shaping the future of wellness.

Lead Brand Strategy and Growth in a Purpose-Driven Company

Join a mission-focused Nutritional Wellness brand in Chicago as their next Chief Marketing Officer. In this executive role, you’ll take ownership of marketing strategy, digital transformation, customer experience, and brand storytelling. The ideal candidate brings a blend of creativity and data-driven insights, with a deep understanding of consumer behavior in the wellness space. If you thrive on purpose, performance, and innovation, this role is your next career milestone.

Key Responsibilities of the Chief Marketing Officer with a Nutritional Wellness Company

Strategic Marketing Leadership:
Define and implement a forward-thinking marketing strategy that aligns with the mission of the Nutritional Wellness Company. Leverage industry trends, customer insights, and health-focused narratives to build a purpose-driven brand identity and drive sustained growth.

Brand Development & Positioning:
Elevate the brand presence of the Nutritional Wellness Company by crafting compelling messaging, visual identity, and positioning strategies. Ensure brand consistency across all touchpoints while building strong emotional connections with the wellness-focused consumer base.

Consumer Engagement & Experience:
Lead the creation of end-to-end consumer experiences across digital, retail, and wellness platforms. Drive engagement through personalized campaigns, loyalty programs, and innovative content that reflects the values and benefits of nutritional wellness.

Digital & Performance Marketing:
Develop and oversee performance-driven digital marketing campaigns, including SEO, SEM, social media, influencer partnerships, and CRM initiatives. Use analytics to optimize reach, engagement, and ROI in support of the company’s broader business goals.

Product Marketing & Launch Strategy:
Collaborate cross-functionally with R&D, sales, and operations to support new product introductions. Ensure successful go-to-market strategies that position each product uniquely in the Nutritional Wellness space and meet evolving customer demands.

Market Research & Consumer Insights:
Lead consumer insight initiatives to stay ahead of trends in health, wellness, and nutrition. Translate data into actionable marketing strategies that enhance relevance, retention, and revenue for the Nutritional Wellness Company.

Team Leadership & Development:
Build and lead a high-performing marketing team with a culture of innovation, accountability, and continuous improvement. Empower team members through coaching, training, and clear goal-setting aligned with business and brand priorities.

Revenue Growth & Brand Equity:
Drive measurable growth in brand equity and revenue by identifying and capitalizing on high-potential marketing opportunities. Build brand advocates and long-term customer loyalty through effective storytelling and brand experiences.

Public Relations & Strategic Communications:
Serve as the brand’s voice to media, partners, and the public. Manage PR strategies, partnerships, and thought leadership efforts to enhance visibility and credibility of the Chief Marketing Officer with a Nutritional Wellness Company.

What the Client is Looking for in You

As the Chief Marketing Officer with a Nutritional Wellness Company, the client is seeking an innovative, purpose-driven leader who blends strategic marketing expertise with a deep understanding of consumer wellness trends. You should be a results-oriented executive who thrives in a dynamic environment, with a proven ability to build brands, engage consumers, and drive sustainable business growth.

Proven Experience in Wellness-Focused Brand Building
The client is looking for a seasoned marketing professional with demonstrated success in building and scaling consumer wellness or nutrition brands. Experience in launching purpose-led campaigns, managing cross-channel strategies, and elevating brand equity is essential for this Chief Marketing Officer with a Nutritional Wellness Company.

Strategic Vision & Consumer-Centric Mindset
You should be a strategic thinker with the ability to identify growth opportunities in a rapidly evolving wellness landscape. The client values leaders who can anticipate consumer needs, turn insights into action, and develop innovative go-to-market strategies that resonate deeply with health-conscious audiences.

Digital Marketing and E-Commerce Expertise
As digital transformation continues to shape the wellness industry, the client seeks a Chief Marketing Officer with a Nutritional Wellness Company who has strong command of performance marketing, SEO/SEM, social media, influencer partnerships, and CRM. Your ability to drive ROI through digital channels will be a critical asset.

Strong Analytical and Financial Acumen
You should possess a data-driven mindset with the ability to interpret analytics, track KPIs, and optimize marketing spend. The ideal candidate can create measurable impact on customer acquisition, lifetime value, and brand loyalty through evidence-based decision-making.

Leadership in High-Performing Marketing Teams
The client values a leader who can attract, inspire, and retain top marketing talent. You should foster a collaborative and empowering team culture that encourages innovation, accountability, and alignment with the company’s mission in nutritional wellness.

Effective Communication & Stakeholder Alignment
As the Chief Marketing Officer with a Nutritional Wellness Company, you will be expected to collaborate cross-functionally with executive leadership, product, and sales teams. Strong communication skills and the ability to articulate marketing strategies to internal and external stakeholders are crucial for success.

Commitment to Health, Integrity, and Innovation
Lastly, the client is seeking a CMO who is deeply aligned with the values of health, wellness, and ethical business practices. A genuine passion for making a difference in people’s lives through impactful marketing is highly desirable.

FAQs About the Role – Chief Marketing Officer with a Nutritional Wellness Company

1. What are the key responsibilities of the Chief Marketing Officer with a Nutritional Wellness Company?
As the Chief Marketing Officer with a Nutritional Wellness Company, you will be responsible for defining and executing the company’s overall marketing strategy, building a strong brand presence, driving consumer engagement, and leading digital and performance marketing initiatives. You will oversee brand positioning, campaign development, product marketing, and customer insight programs, while working closely with cross-functional teams to align marketing goals with business objectives.

2. What qualifications and experience are required for this position?
The ideal candidate for the Chief Marketing Officer with a Nutritional Wellness Company role will have significant experience in senior marketing leadership within the wellness, nutrition, or consumer health industries. A proven track record in brand development, digital marketing, and revenue generation is essential. Strong analytical skills, strategic vision, and familiarity with e-commerce and omnichannel marketing are also key. A degree in marketing, business, or a related field is required; an MBA is preferred but not mandatory.

3. What leadership qualities are important for this role?
The company seeks a marketing leader who is innovative, collaborative, and results-oriented. You should be a strong communicator with the ability to inspire teams, drive performance, and adapt to a fast-paced, mission-driven environment. As the Chief Marketing Officer with a Nutritional Wellness Company, you must also demonstrate a passion for wellness and consumer-centric brand storytelling.

4. What challenges can I expect in this role?
This role involves navigating the competitive and ever-evolving nutritional wellness landscape. Challenges may include staying ahead of consumer trends, ensuring digital marketing effectiveness, differentiating the brand in a saturated market, and maintaining brand integrity across diverse platforms. You’ll also be tasked with scaling marketing operations while balancing innovation and ROI.

5. What impact is expected from the Chief Marketing Officer on the company’s growth?
The Chief Marketing Officer with a Nutritional Wellness Company is expected to play a central role in accelerating growth through brand awareness, customer acquisition, and strategic marketing initiatives. Your efforts will directly influence the company’s market position, customer loyalty, and long-term profitability.

6. What is the company’s culture and work environment like?
The company promotes a collaborative, health-conscious, and performance-driven culture. They value creativity, innovation, transparency, and a shared commitment to improving people’s lives through nutritional wellness. As a senior leader, you will be instrumental in shaping a positive, empowering environment for the marketing team and the broader organization.

What Remuneration Can You Expect from This Job?

As the Chief Marketing Officer with a Nutritional Wellness Company in Chicago, IL, you can expect a comprehensive and competitive compensation package designed to attract experienced marketing leaders in the wellness sector. The structure typically includes the following components:

1. Base Salary
The base salary for a Chief Marketing Officer with a Nutritional Wellness Company will vary based on the company’s size, growth stage, and market presence. For mid-to-large-sized wellness brands, annual base salaries typically range from $200,000 to $350,000, with the potential for higher compensation based on experience and past performance.

2. Performance-Based Bonuses
CMOs are often eligible for annual performance bonuses tied to key marketing KPIs such as brand growth, customer acquisition, retention rates, revenue impact, and ROI on campaigns. These bonuses can range from 25% to 75% of the base salary depending on the achievement of strategic objectives.

3. Equity & Stock Options
To align long-term vision with company performance, many Nutritional Wellness Companies offer equity incentives such as stock options, RSUs (Restricted Stock Units), or profit participation plans. These can significantly enhance the overall earnings of a Chief Marketing Officer with a Nutritional Wellness Company, particularly in high-growth or venture-backed firms.

4. Long-Term Incentive Plans (LTIPs)
Some companies offer additional long-term incentive plans based on sustained performance over a period of 3–5 years. These plans are designed to encourage consistency in marketing leadership and can include milestone-based rewards or stock-based bonuses.

5. Executive Benefits & Perks
In addition to direct compensation, CMOs are typically provided with a suite of executive-level benefits such as:

Health, dental, and vision insurance
401(k) plans with company matching or executive retirement plans
Wellness program memberships aligned with the company’s mission
Annual professional development stipends
Company-sponsored travel or conference opportunities
Flexible work arrangements or hybrid work policies

6. Signing Bonus & Relocation Support
To attract the right talent, especially those relocating to Chicago, the company may offer a signing bonus or relocation assistance, which can range from $20,000 to $100,000 depending on the individual’s background and seniority.

Total Compensation Potential

When base salary, bonuses, equity, and perks are combined, total annual compensation for a Chief Marketing Officer with a Nutritional Wellness Company may range from $300,000 to over $1 million, especially in companies experiencing rapid growth or those backed by private equity or venture capital.

How to Apply

If you are a passionate and visionary marketing leader with a strong background in brand strategy, digital innovation, and consumer engagement, we invite you to apply for the role of Chief Marketing Officer with a Nutritional Wellness Company in Chicago, IL. This is an exceptional opportunity to shape the marketing direction of a mission-driven organization focused on transforming lives through nutritional wellness.

To apply, please submit your updated resume along with a cover letter that outlines your marketing leadership experience in the wellness, nutrition, or consumer health sectors. Be sure to highlight your accomplishments in brand development, digital performance marketing, consumer insights, and team leadership.

This role offers a rewarding executive career path where you’ll directly influence brand equity, market share, and consumer loyalty in a fast-evolving industry. Join a purpose-driven team and lead the charge in redefining how consumers connect with wellness brands. Apply today to take your next strategic step as the Chief Marketing Officer with a Nutritional Wellness Company based in Chicago.

For more information or to explore additional executive marketing roles, please visit our Nutraceuticals Executive Search Firm Page.

Job Category: Nutraceuticals

Job Type: Full Time

Job Location: Chicago

Chief Marketing Officer with a Nutritional Wellness Company in Chicago, IL