VP of Digital Commerce – Tallahassee, FL | Omnichannel CPG

Are you a forward-thinking digital commerce leader with a passion for driving omnichannel growth in the Consumer Packaged Goods (CPG) sector? We are looking for a Vice President of Digital Commerce to lead the digital transformation strategy for a leading CPG company in Tallahassee, FL. This key executive position offers the opportunity to shape the future of digital commerce, enhance customer engagement, and drive substantial business growth across multiple channels. If you are ready to lead digital innovation in a thriving industry, this is your chance to make a significant impact.

Lead Digital Transformation in a Fast-Growing CPG Company

A leading Consumer Packaged Goods (CPG) company in Tallahassee, FL is seeking a visionary Vice President of Digital Commerce to spearhead their omnichannel strategy. The ideal candidate will possess a deep understanding of the digital landscape, including eCommerce platforms, digital marketing, and customer experience, with a proven track record of driving growth through innovative digital strategies. If you are passionate about leveraging technology to deliver exceptional customer experiences and grow brand presence across multiple digital touchpoints, this is the role for you.

Key Responsibilities of the Vice President of Digital Commerce – Omnichannel CPG

Digital Strategy Leadership: Develop and implement a comprehensive digital commerce strategy that aligns with the company’s broader business goals and enhances the omnichannel customer experience. Lead the integration of digital platforms with traditional retail to create a seamless shopping journey for customers across all touchpoints.

eCommerce Growth & Optimization: Oversee the company’s eCommerce platforms, ensuring they are optimized for customer acquisition, retention, and conversion. Develop strategies for expanding online sales, improving user experience, and utilizing data analytics to enhance site performance and product offerings.

Cross-Channel Integration: Work closely with marketing, sales, and operations teams to create a unified omnichannel approach that bridges the gap between online and offline experiences. Ensure that digital commerce strategies are integrated with in-store operations to improve overall customer satisfaction and brand consistency.

Innovation & Technology Leadership: Stay at the forefront of digital commerce trends and emerging technologies. Leverage new tools, platforms, and solutions to drive innovation, improve operational efficiencies, and enhance the digital shopping experience.

Customer Experience & Engagement: Focus on improving the customer journey through personalized experiences, seamless interactions, and omnichannel strategies. Utilize customer insights, behavior analytics, and feedback to continuously improve digital touchpoints and engagement.

Revenue Growth & Profitability: Identify new revenue streams and opportunities for growth through digital channels. Develop pricing strategies, optimize online promotions, and expand digital marketing efforts to drive traffic, increase conversion rates, and enhance profitability.

Team Leadership & Development: Build and lead a high-performing digital commerce team. Foster a culture of collaboration, innovation, and accountability within the digital and eCommerce departments. Provide mentorship and guidance to ensure team members have the tools and resources needed to succeed.

Data-Driven Decision Making: Utilize analytics to measure and improve digital commerce performance. Track KPIs, analyze consumer behavior, and optimize digital campaigns to drive growth, improve conversion rates, and enhance customer loyalty.

Partnerships & Vendor Management: Manage relationships with key digital vendors and technology partners. Negotiate contracts, ensure high service levels, and leverage third-party solutions to enhance the company’s digital capabilities and offerings.

Regulatory Compliance & Risk Management: Ensure the digital commerce operations are compliant with industry regulations, data privacy laws, and cybersecurity standards. Mitigate risks related to digital operations and ensure business continuity through robust risk management strategies.

What the Client is Looking for in You

As the VP of Digital Commerce – Omnichannel CPG, the client is seeking an experienced, visionary leader who can drive digital transformation and growth across multiple channels. The ideal candidate will possess a strong background in eCommerce, digital strategy, and omnichannel operations, with a proven track record of leveraging technology to enhance customer experiences and drive business outcomes. You should be a results-oriented executive who thrives in a dynamic, fast-paced environment and can lead cross-functional teams to success.

Proven Leadership in Digital Commerce & Omnichannel Strategy

The client is looking for a seasoned executive with deep expertise in digital commerce, eCommerce platforms, and omnichannel strategies. You should have a strong track record of leading digital transformation initiatives, optimizing digital sales channels, and creating integrated customer experiences that drive revenue and brand loyalty. A successful history of scaling digital operations, managing online marketing efforts, and enhancing customer engagement is essential.

Strategic Vision for Digital Growth

As VP of Digital Commerce, you must be a strategic thinker with the ability to develop and execute long-term digital strategies that align with the company’s broader goals. The ideal candidate will have a deep understanding of emerging digital trends and the ability to anticipate shifts in consumer behavior. Your vision should include expanding digital touchpoints, enhancing online user experiences, and leveraging innovative technologies to propel the brand’s digital growth and competitive edge.

Strong Financial and Analytical Acumen

The client is seeking an executive who can manage digital budgets, optimize cost-efficiencies, and drive profitability through digital channels. You should possess a solid understanding of financial performance, including tracking digital metrics, revenue growth, ROI on marketing campaigns, and forecasting digital sales trends. Data-driven decision-making will be key to identifying areas for growth and improvement in digital commerce.

Ability to Build and Lead High-Performing Digital Teams

Leadership is central to this role, and the client values a leader who can build and lead a high-performing, cross-functional digital team. You should be adept at creating a culture of innovation, collaboration, and accountability within the digital and eCommerce departments. Experience in leading teams to implement digital strategies and optimize customer experience across multiple platforms is highly desired.

Customer-Centric Approach to Digital Strategy

A deep understanding of digital consumer behavior is crucial. The client is looking for a leader who can translate consumer insights into actionable strategies that enhance customer engagement and brand loyalty. Your ability to develop and implement customer-first approaches across digital touchpoints will be key in driving success in this role.

Stakeholder & Vendor Management

The client seeks an executive who can engage effectively with internal stakeholders, external partners, and technology vendors. Your ability to cultivate strong relationships, negotiate vendor contracts, and collaborate with stakeholders across the organization will be critical in ensuring the success of digital initiatives. Transparency and clear communication are essential to maintaining trust and alignment with key business partners.

Commitment to Digital Innovation & Operational Excellence

The client values a leader who is passionate about driving digital innovation while maintaining operational efficiency. You should have a strong grasp of digital platform management, digital marketing strategies, and data security to ensure smooth, compliant, and scalable digital operations. A focus on continuous improvement and adapting to industry regulations and digital trends will be key to success in this role.

FAQs About the Role – VP of Digital Commerce – Omnichannel CPG

What are the key responsibilities of the VP of Digital Commerce in this role?

As the VP of Digital Commerce, you will be responsible for developing and executing the digital commerce strategy, leading the integration of eCommerce platforms with traditional retail, and enhancing the omnichannel customer experience. Your role will include overseeing digital marketing initiatives, optimizing eCommerce performance, expanding digital revenue streams, and ensuring seamless cross-channel experiences. Additionally, you will lead a high-performing digital team and collaborate with stakeholders to drive business growth and customer engagement.

What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in digital commerce and eCommerce leadership, preferably in a senior executive or VP-level role. A strong background in omnichannel strategy, digital marketing, and platform optimization is essential. Experience in consumer-packaged goods (CPG) or similar industries is highly valued. The client is looking for a leader with a proven track record of driving digital growth, implementing innovative technologies, and enhancing the digital customer journey. A degree in Business, Marketing, or a related field is preferred, and an MBA is a plus.

What leadership qualities are essential for this role?

The client seeks a visionary leader with a deep understanding of digital commerce, a passion for innovation, and the ability to execute strategic initiatives. Strong analytical skills, excellent communication abilities, and the capacity to inspire and lead cross-functional teams are key. You should have the ability to make data-driven decisions, manage complex projects, and drive collaboration across marketing, technology, and operations teams. A consumer-first mindset, with a focus on delivering seamless experiences across channels, is also essential.

What challenges can I expect in this role?

As VP of Digital Commerce, you will face challenges related to rapidly evolving digital trends, technological disruptions, and maintaining a competitive edge in the omnichannel space. You will need to manage the integration of online and offline experiences, drive digital revenue growth, and ensure customer satisfaction across multiple touchpoints. Additionally, you will navigate the complexities of digital marketing, data privacy regulations, and adapting strategies to meet consumer expectations in a dynamic digital landscape.

What is the expected impact of the VP of Digital Commerce on the company’s growth?

The VP of Digital Commerce is expected to have a significant impact on the company’s digital growth by optimizing eCommerce channels, enhancing the customer experience, and driving new revenue opportunities through digital innovation. Your leadership will help position the company as a digital leader in the CPG sector, increasing brand visibility, customer loyalty, and profitability. The ability to drive cross-channel integration and expand the company’s digital presence will be a key factor in its long-term growth.

What is the company’s culture and work environment like?

The company fosters a culture of collaboration, innovation, and customer-centricity. They prioritize teamwork, transparency, and continuous improvement, encouraging leaders to challenge the status quo and drive positive change. You will be part of a dynamic, fast-paced work environment where your ideas and contributions will have a direct impact on the company’s success. The company values adaptability, creativity, and a strong commitment to excellence in all digital and business initiatives.

What Remuneration Can You Expect from This Job?

As the VP of Digital Commerce – Omnichannel CPG, you can expect a highly competitive compensation package that reflects your executive leadership and expertise in driving digital commerce strategies. The remuneration for this role typically includes:

Base Salary

The base salary for the VP of Digital Commerce varies depending on company size, market position, and individual experience. In an established and high-growth CPG company, the annual base salary typically ranges from $250,000 to $400,000, with the potential for higher earnings in larger corporations or those with a strong digital focus.

Performance-Based Bonuses

In addition to a base salary, most executive compensation packages include performance-based bonuses. These bonuses are tied to key business metrics such as digital revenue growth, customer engagement, market expansion, and eCommerce performance. Bonuses can range from 30% to 60% of the base salary, depending on individual and company performance.

Equity & Stock Options

Many companies offer equity-based incentives, such as stock options, restricted stock units (RSUs), or performance shares. These incentives align your compensation with the company’s long-term growth and shareholder value. Depending on the company’s valuation and your role, equity can make up a significant portion of your total compensation, allowing you to benefit from the company’s future success.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies provide profit-sharing or LTIPs to reward executives for sustained performance and growth over multiple years. These plans are designed to ensure long-term alignment with company goals, offering additional financial rewards based on overall business success and digital commerce achievements.

Executive Benefits & Perks

As part of your executive package, you will receive comprehensive benefits, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowances
Wellness and fitness programs
Expense accounts for business development and networking

Signing Bonuses & Relocation Assistance

For top-tier candidates, signing bonuses and relocation assistance packages may be provided to make the transition to the company as seamless as possible. These one-time incentives can range from $25,000 to $100,000, depending on your experience and the company’s needs.

Total Compensation Potential

When factoring in base salary, bonuses, equity incentives, and additional perks, the total compensation for a VP of Digital Commerce can range from $350,000 to over $700,000 annually in leading CPG firms. High-growth companies or those with a significant focus on digital transformation may offer even more lucrative packages, further enhancing the total compensation potential.

How to Apply

If you are an innovative and results-driven leader with a proven track record in digital commerce, eCommerce, and omnichannel strategy, we invite you to apply for the VP of Digital Commerce – Omnichannel CPG role. This is an exciting opportunity to lead the digital transformation of a high-growth company in the Consumer Packaged Goods (CPG) industry, expanding digital revenue streams, optimizing eCommerce platforms, and enhancing the overall customer experience.

To apply, please submit the following:

Your updated resume showcasing your leadership experience in digital commerce, eCommerce, and omnichannel strategies within the CPG industry or similar sectors.
A cover letter highlighting your key achievements in driving digital growth, integrating eCommerce with traditional retail, leading cross-functional teams, and implementing innovative strategies to enhance customer engagement.
Examples of successful digital initiatives you have led, including how you grew digital revenue, improved customer experience, and drove strategic business goals.

Please ensure your cover letter outlines your experience in strategic digital leadership, optimizing eCommerce platforms, and building a high-performing digital team. Additionally, demonstrate your ability to leverage market trends and data-driven insights to deliver impactful results.

This role offers the opportunity to shape the future of the company’s digital presence, drive growth, and lead an exceptional team. Apply today to take the next step in your executive career as the Vice President of Digital Commerce – Omnichannel CPG.

For more information or to explore similar opportunities, visit our Digital Commerce Executive Recruiters Page.

Job Category: Omnichannel CPG

Job Type: Full Time

Job Location: Tallahassee

VP of Digital Commerce – Tallahassee, FL | Omnichannel CPG