Director of Trade Promotions – Multi-Brand CPG Leader
Are you a strategic thinker with deep expertise in trade promotion management within the Consumer Packaged Goods (CPG) industry? We are seeking a Director of Trade Promotions to join a high-performing, multi-brand CPG organization based in St. Petersburg, FL. This is a unique opportunity to lead and optimize trade spend strategies across a diverse product portfolio, playing a critical role in driving revenue growth and retail execution.
Shape the Future of Trade Promotion Strategy
A leading multi-brand CPG company in St. Petersburg, FL is looking for a Director of Trade Promotions to oversee and enhance its promotional planning and analytics function. The ideal candidate will bring robust experience in trade promotion optimization, cross-functional collaboration with sales and marketing teams, and a data-driven mindset. If you are passionate about turning insights into impactful retail strategies and thrive in a fast-moving CPG environment, this is the role for you.
Key Responsibilities of the Director of Trade Promotions – Multi-Brand CPG
Trade Strategy Development:
Design and lead the execution of comprehensive trade promotion strategies that align with brand objectives, customer goals, and company revenue targets. Leverage analytics and historical data to optimize promotional effectiveness across multiple retail channels.
Promotion Planning & Execution:
Collaborate with sales, marketing, and finance teams to develop and manage trade calendars, promotional budgets, and customer-specific plans. Ensure flawless execution and tracking of promotional activities across all key accounts.
Analytics & Performance Optimization:
Utilize advanced data analysis tools to evaluate trade promotion effectiveness (ROI, lift, spend efficiency). Provide actionable insights to improve performance, reduce inefficiencies, and maximize profitability through evidence-based decision-making.
Budget Management & Forecasting:
Oversee trade spend allocation and ensure adherence to budget guidelines. Partner with finance and sales leadership to forecast, monitor, and reconcile trade promotion budgets, ensuring strategic alignment with company goals.
Cross-Functional Collaboration:
Serve as the key liaison between sales, marketing, category management, and supply chain teams to ensure alignment on trade promotion strategy, execution timelines, and customer expectations.
Retailer Relationship Support:
Support the sales team in presenting trade programs to retail partners. Provide data-backed recommendations and post-event analysis to drive stronger retailer collaboration and program effectiveness.
System & Process Improvement:
Lead initiatives to enhance trade promotion management (TPM) systems, tools, and processes. Champion continuous improvement and drive adoption of technology platforms to streamline planning and reporting.
Market & Consumer Insight Integration:
Incorporate shopper behavior, competitive intelligence, and market trends into trade strategy development. Ensure promotions resonate with target demographics and align with evolving market dynamics.
Compliance & Governance:
Ensure trade activities comply with internal policies, legal requirements, and audit standards. Maintain accurate documentation and reporting to support transparency and financial integrity.
What the Client is Looking for in You
As the Director of Trade Promotions for a leading multi-brand CPG organization in St. Petersburg, FL, the client is seeking a results-driven leader with a strong track record of optimizing trade promotions and driving profitable growth. You should be a strategic thinker with the ability to influence key stakeholders, manage complex projects, and deliver impactful retail strategies. If you have a passion for the CPG industry and thrive in a fast-paced, data-driven environment, this is the opportunity for you.
Proven Expertise in Trade Promotion Management
The ideal candidate will have extensive experience in trade promotion management (TPM) within the CPG sector. You should possess a proven ability to create and execute high-impact trade programs that improve sales, drive brand visibility, and optimize marketing spend. Experience in managing multi-channel promotions and building effective retailer partnerships is crucial for success in this role.
Strong Analytical & Data-Driven Mindset
The client is looking for someone who excels in leveraging data and analytics to measure and enhance trade promotion effectiveness. You should have experience in using advanced analytical tools to monitor ROI, optimize promotional spend, and provide actionable insights that drive business growth. The ability to work with cross-functional teams to implement these insights is key.
Collaboration & Cross-Functional Leadership
In this role, you will need to work closely with sales, marketing, and finance teams. The client values a leader who can foster collaboration, align teams around common goals, and manage trade promotion strategies effectively across multiple departments. Strong communication skills and the ability to influence both internal and external stakeholders are essential.
Results-Oriented & Goal-Driven
As the Director of Trade Promotions, you must be able to balance short-term execution with long-term growth objectives. The ideal candidate will have a track record of delivering measurable results, whether through increased sales, improved promotional ROI, or enhanced customer satisfaction. A proactive, solutions-oriented mindset will help you navigate challenges and capitalize on opportunities in a competitive landscape.
Strong Financial Acumen & Budget Management
The client is seeking a leader with strong financial oversight skills. You should be able to manage trade budgets efficiently, forecast promotional spend, and ensure that trade investments align with broader financial goals. Your ability to manage costs while maximizing the impact of promotional initiatives will be crucial for success.
Retail & Consumer-Centric Focus
The client seeks a leader who understands the evolving retail landscape and consumer trends. Experience in integrating consumer insights into trade promotion strategies and working closely with retailers to craft tailored solutions is highly valued. Your ability to align trade promotions with both consumer needs and business objectives will set you apart.
Commitment to Operational Excellence & Efficiency
Efficiency and operational excellence are key in this role. The client values a leader who can streamline trade promotion processes, improve the accuracy of forecasting, and ensure compliance with industry standards. Your ability to optimize workflows and drive continuous improvement will be highly regarded.
FAQs About the Role – Director of Trade Promotions – Multi-Brand CPG
What are the key responsibilities of the Director of Trade Promotions in this role?
As the Director of Trade Promotions, you will be responsible for developing and executing trade promotion strategies across multiple retail channels to maximize sales and profitability. This includes managing trade budgets, conducting performance analysis, optimizing promotional spend, and fostering collaboration across sales, marketing, and finance teams. You will also lead market research initiatives, manage retailer relationships, and implement best practices to ensure that promotions deliver measurable business outcomes.
What qualifications and experience are required for this position?
The ideal candidate should have significant experience in trade promotion management (TPM) within the CPG industry. A proven track record of successful trade strategy execution, budget management, and data-driven performance analysis is essential. Experience working with cross-functional teams, managing retail partnerships, and optimizing promotional effectiveness is highly valued. A background in sales or marketing within a multi-brand CPG company is preferred, and a degree in business, marketing, or a related field is advantageous.
What leadership qualities are essential for this role?
The client is seeking a strategic leader who can influence and collaborate with multiple teams, drive cross-functional initiatives, and make data-driven decisions. Strong leadership qualities include the ability to communicate effectively with stakeholders, manage complex projects, and provide actionable insights. A results-driven mindset, adaptability, and an innovative approach to trade promotion management are key qualities for success in this role.
What challenges can I expect in this role?
You will face challenges such as balancing promotional budgets, optimizing ROI across multiple brands, and adapting strategies to shifting consumer behaviors. Additionally, managing competing priorities, ensuring effective cross-departmental collaboration, and keeping pace with industry trends will require strong problem-solving and agility. You’ll also need to navigate complex retailer relationships and ensure promotions remain aligned with both brand objectives and market dynamics.
What is the expected impact of the Director of Trade Promotions on the company’s growth?
The Director of Trade Promotions will directly contribute to the company’s growth by optimizing promotional strategies, driving sales volume, and increasing brand visibility. Your efforts will result in improved trade spend efficiency, higher ROI on promotions, and stronger relationships with key retail partners. You will play a critical role in ensuring that promotional efforts align with broader company goals and market expansion strategies.
What is the company’s culture and work environment like?
The company values innovation, collaboration, and a results-oriented approach. It fosters a dynamic work environment where cross-functional teams work together to drive success. The culture is fast-paced and data-driven, with a focus on continuous improvement and achieving high performance. As the Director of Trade Promotions, you’ll have the opportunity to influence the company’s culture, implement new ideas, and work alongside a team of talented professionals who share a commitment to excellence.
What Remuneration Can You Expect from This Job?
As the Director of Trade Promotions for a Multi-Brand Consumer Packaged Goods (CPG) company in St. Petersburg, FL, you can expect a highly competitive remuneration package designed to attract and retain top talent in the industry. The compensation for this role typically includes:
Base Salary
The base salary for the Director of Trade Promotions in the CPG industry varies depending on company size, revenue, and market presence. For a mid-to-large-sized CPG company, the annual base salary for this role typically ranges from $120,000 to $180,000, with larger companies or those in high-demand markets potentially offering even higher base salaries.
Performance-Based Bonuses
In addition to the base salary, most compensation packages for this role include annual performance-based bonuses. These bonuses are typically tied to key metrics such as sales growth, trade promotion ROI, market share expansion, and brand performance. Bonuses can range from 15% to 30% of the base salary, depending on individual and company performance.
Equity & Stock Options
Some multi-brand CPG companies offer equity-based incentives, such as stock options or restricted stock units (RSUs), to align your compensation with the long-term growth and profitability of the company. Equity grants can vary based on the company’s size and growth trajectory, but they can be a substantial part of your total compensation package.
Profit-Sharing & Long-Term Incentives (LTIPs)
Certain CPG companies provide profit-sharing or LTIPs, rewarding Directors of Trade Promotions for driving sustained business success over time. These programs are designed to incentivize long-term strategic contributions and ensure that leadership remains focused on continued growth and profitability.
Executive Benefits & Perks
As a senior executive in the company, you will receive a comprehensive benefits package, which may include:
Health, dental, and vision insurance
401(k) retirement plan with company contributions
Executive wellness programs
Company-sponsored travel and networking allowances
Generous paid time off (PTO) policies
Signing Bonuses & Relocation Assistance
For highly qualified candidates, the company may offer signing bonuses or relocation assistance. These one-time incentives can range from $10,000 to $50,000, depending on the company’s budget and the candidate’s experience level.
Total Compensation Potential
When considering base salary, performance-based bonuses, stock options, and other incentives, the total compensation for the Director of Trade Promotions in a multi-brand CPG company can range from $150,000 to $250,000+ annually. Companies in high-growth markets or those with strong financial performance may offer even more lucrative packages.
How to Apply
If you are a results-driven leader with a proven track record in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Director of Trade Promotions role in St. Petersburg, FL. This is a unique opportunity to drive impactful trade promotion strategies, optimize business performance, and contribute to the growth of multiple leading brands.
To apply, please submit the following:
Your Resume – Detailing your experience in trade promotions, sales growth strategies, market expansion, and brand performance in the CPG industry.
Cover Letter – Highlighting your leadership experience in executing trade promotion plans, driving revenue growth, and your ability to collaborate with cross-functional teams to achieve business objectives. Please also demonstrate your expertise in understanding consumer behavior, identifying opportunities for market expansion, and optimizing promotional activities.
This role offers an exciting career opportunity where you will play a pivotal role in shaping the future of multiple brands, enhancing trade relationships, and driving business growth. Apply today to take the next step in your career as Director of Trade Promotions in St. Petersburg, FL!
For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.
Tags:
Director of Trade Promotions | CPG Executive Jobs | Multi-Brand CPG | Trade Promotion Strategies | Consumer Packaged Goods | Sales Growth | Market Expansion | Brand Performance | CPG Leadership
