Director of Amazon Sales – Direct-to-Consumer CPG
Are you a strategic eCommerce leader with deep Amazon expertise and a passion for growing consumer brands? We are seeking a Director of Amazon Sales to join a thriving Direct-to-Consumer (DTC) Consumer Packaged Goods (CPG) company based in Fort Lauderdale, FL. This high-impact role offers the chance to drive digital sales performance, optimize the Amazon marketplace strategy, and lead cross-functional collaboration to elevate the brand’s presence and profitability on the world’s largest online retail platform.
Own and Accelerate Amazon Sales Growth in Fort Lauderdale
An innovative Direct-to-Consumer CPG brand in Fort Lauderdale, FL is hiring a Director of Amazon Sales to lead its marketplace strategy and execution. The ideal candidate will have a proven track record managing 1P/3P Amazon accounts, driving advertising ROI, and scaling revenue through strategic planning and execution. If you are a data-driven leader with a growth mindset and a passion for eCommerce innovation, this is your opportunity to make a measurable impact on a high-growth brand.
Key Responsibilities of the Director of Amazon Sales – Direct-to-Consumer CPG
Amazon Strategy & Execution: Develop and execute a comprehensive strategy to grow Amazon sales across both Vendor Central (1P) and Seller Central (3P) platforms. Leverage data and insights to optimize product listings, pricing, and advertising strategies that drive revenue and profitability.
Marketplace Performance Management: Monitor and analyze key performance metrics including sales velocity, conversion rates, Buy Box ownership, and advertising ROI. Continuously refine strategies based on performance data, customer behavior, and competitive trends.
Product Listing & Content Optimization: Ensure all product detail pages are fully optimized with compelling copy, high-quality images, A+ content, and SEO best practices. Collaborate with creative and marketing teams to maintain consistent brand messaging and maximize discoverability.
Advertising & Promotions: Manage Amazon Advertising campaigns (sponsored products, brands, and display) to drive traffic and sales. Plan and execute promotional strategies including Lightning Deals, Coupons, and Prime Day activities to boost visibility and conversions.
Cross-Functional Collaboration: Work closely with supply chain, marketing, finance, and product teams to align inventory, pricing, and promotional plans with business goals. Ensure timely product availability and resolve any operational issues affecting the Amazon channel.
Customer Experience & Reputation Management: Monitor and respond to customer reviews, questions, and feedback to enhance satisfaction and brand credibility. Implement strategies to improve star ratings, reduce return rates, and foster brand loyalty on the platform.
Compliance & Policy Adherence: Stay current with Amazon’s ever-evolving policies, terms of service, and compliance requirements. Ensure all product listings and activities are in full alignment with Amazon guidelines to prevent account suspension or penalties.
Forecasting & Reporting: Own forecasting, sales reporting, and budget management for the Amazon channel. Provide regular performance updates and strategic recommendations to senior leadership based on sales data and market insights.
Innovation & Continuous Improvement: Stay ahead of eCommerce trends and emerging technologies. Pilot new tools, tactics, and approaches that enhance performance and maintain a competitive edge in the Amazon marketplace.
Vendor & Partner Management: Manage relationships with external agencies, Amazon account reps, and third-party tools/platforms to support marketplace growth, performance optimization, and technical troubleshooting.
What the Client is Looking for in You
As the Director of Amazon Sales – Direct-to-Consumer CPG, the client is seeking a highly motivated, results-oriented Amazon expert who thrives in a fast-paced eCommerce environment. You should possess a deep understanding of the Amazon ecosystem, a passion for digital growth, and the ability to lead data-driven strategies that deliver measurable results. This is an ideal role for someone who combines strategic thinking with hands-on execution.
Proven Success in Amazon Marketplace Management
The client is looking for an experienced eCommerce professional with a strong track record of managing and growing Amazon sales channels. You should have a deep familiarity with Vendor Central and/or Seller Central, as well as a history of successfully scaling DTC brands on the Amazon platform through optimized listings, advertising, and promotional strategies.
Data-Driven Strategist with a Growth Mindset
The ideal candidate brings an analytical approach to marketplace strategy. You should be skilled in interpreting KPIs, understanding customer behavior, and turning data into actionable plans that enhance visibility, conversions, and sales. The client values professionals who can identify performance gaps and implement strategies to drive continuous improvement.
Strong Command of Amazon Advertising and SEO
You should have demonstrated expertise in managing Amazon Ads campaigns, optimizing ACOS, and leveraging SEO to improve organic rankings. A deep understanding of how content, keywords, and promotional mechanics influence the customer journey is essential for success in this role.
Collaborative Leader and Cross-Functional Partner
The client seeks someone who thrives in a collaborative environment and can work effectively across departments, including marketing, operations, and finance. You should be a strong communicator, able to align Amazon strategies with broader company objectives and deliver insights that influence business decisions.
Customer-First Orientation and Brand Stewardship
The ability to think like the customer is critical. You should understand how to enhance the user experience on Amazon, manage reviews and feedback, and protect brand integrity through best-in-class listings and responsive communication. Your work should reflect a commitment to building lasting brand trust and loyalty.
Agile, Adaptable, and Results-Focused
The Amazon landscape changes rapidly, and the client values someone who can pivot quickly, adapt to new policies or trends, and execute with speed and precision. You should be proactive, solutions-focused, and comfortable taking ownership of business-critical initiatives.
Commitment to Operational Excellence and Compliance
The client is looking for someone with strong attention to detail, an understanding of inventory logistics and Amazon compliance standards, and the ability to manage operational complexity. Ensuring account health, minimizing risk, and maintaining adherence to Amazon’s policies are key expectations of this role.
FAQs About the Role – Director of Amazon Sales – Direct-to-Consumer CPG
1. What are the key responsibilities of the Director of Amazon Sales in this role?
As the Director of Amazon Sales, you will be responsible for developing and executing strategies to drive revenue growth on Amazon’s marketplace. This includes managing both Vendor Central (1P) and Seller Central (3P) accounts, optimizing product listings, running Amazon Advertising campaigns, and driving promotional strategies. You will also collaborate cross-functionally with teams in supply chain, marketing, and finance to ensure inventory availability, pricing accuracy, and alignment with overall business objectives.
2. What qualifications and experience are required for this position?
The ideal candidate should have significant experience in Amazon marketplace management, specifically within the Direct-to-Consumer (DTC) Consumer Packaged Goods (CPG) space. Strong expertise in Amazon Ads, SEO, and content optimization is essential. A deep understanding of both the 1P and 3P models, along with a track record of driving growth through data-driven strategies, is required. A background in eCommerce or digital sales, along with experience using tools like Amazon Seller Central and Vendor Central, is highly preferred.
3. What leadership qualities are essential for this role?
The client seeks a leader who is data-driven, strategic, and results-oriented. You should be able to think critically and analytically, translating complex data into actionable insights. Strong communication and interpersonal skills are essential for collaborating with cross-functional teams and external partners. Additionally, adaptability and a proactive mindset are crucial as you navigate the fast-paced, evolving Amazon marketplace.
4. What challenges can I expect in this role?
In this role, you will face challenges related to fluctuating demand, competition, Amazon’s ever-changing algorithms, and maintaining account health. Managing the balance between optimizing product listings, advertising, and maintaining operational efficiency will be key. You will also need to stay ahead of industry trends and new Amazon policies, adapting strategies accordingly while driving sustainable growth.
5. What is the expected impact of the Director of Amazon Sales on the company’s growth?
The Director of Amazon Sales will directly impact revenue growth by improving visibility, conversion rates, and overall sales performance on Amazon. Your ability to optimize advertising campaigns, fine-tune product listings, and launch effective promotions will significantly enhance the brand’s presence and profitability on the platform, contributing to the company’s long-term growth and success.
6. What is the company’s culture and work environment like?
The company fosters a dynamic, fast-paced, and collaborative environment. Innovation, continuous improvement, and a customer-first approach are at the heart of its culture. You will be part of a team that values transparency, accountability, and high performance, with opportunities to take ownership of key projects that drive business success.
What Remuneration Can You Expect from This Job?
As the Director of Amazon Sales for a Direct-to-Consumer CPG company based in Fort Lauderdale, FL, you can expect a competitive and rewarding compensation package. The company aims to attract top talent with an attractive mix of base salary, performance incentives, and additional benefits. The remuneration for this role typically includes:
1. Base Salary
The base salary for a Director of Amazon Sales varies depending on experience, company size, and market conditions. For this role, the annual base salary typically ranges from $120,000 to $180,000. The salary will be commensurate with your experience and proven ability to drive sales and growth on Amazon’s marketplace.
2. Performance-Based Bonuses
In addition to the base salary, you will be eligible for annual performance-based bonuses. These bonuses are tied to key business metrics such as sales growth, advertising ROI, market share expansion, and other performance indicators related to Amazon sales channels. Bonuses can range from 15% to 30% of the base salary, based on individual and company performance.
3. Equity & Stock Options
Many Direct-to-Consumer CPG companies provide stock options or other equity-based incentives to align your interests with the long-term success of the company. These equity awards could come in the form of stock options, RSUs (Restricted Stock Units), or performance shares, which can increase in value as the company grows and performs well in the marketplace.
4. Profit-Sharing & Long-Term Incentives
Some companies offer profit-sharing or long-term incentive plans (LTIPs) to encourage sustained performance and long-term commitment. These incentives may be tied to meeting annual or multi-year sales targets or company profitability goals and are designed to reward key executives for their contributions to the company’s success over time.
5. Executive Benefits & Perks
As a senior leader, you will also have access to a comprehensive benefits package that typically includes:
Health, dental, and vision insurance
401(k) with company contributions
Retirement plans
Flexible spending accounts (FSAs)
Paid time off (PTO) and holidays
Company-provided technology and tools
Travel allowances for business-related activities
6. Signing Bonuses & Relocation Assistance
For highly qualified candidates, the company may offer signing bonuses or relocation assistance to attract top talent to the role. These one-time incentives can range from $10,000 to $50,000, depending on the candidate’s experience and specific needs.
Total Compensation Potential
When considering the base salary, performance bonuses, equity incentives, and benefits, the total annual compensation for the Director of Amazon Sales can range from $150,000 to $250,000 or more. For individuals who excel in driving Amazon sales and scaling the business, total compensation potential may exceed these figures as the company grows.
How to Apply
If you are a dynamic, results-driven leader with extensive experience in e-commerce and a proven track record in scaling Amazon sales for Consumer Packaged Goods (CPG) brands, we encourage you to apply for the Director of Amazon Sales position in Fort Lauderdale, FL. This is an exceptional opportunity to drive revenue growth, expand brand presence on Amazon, and lead a high-performing team in a fast-paced environment.
To apply, please submit the following:
Resume outlining your experience and accomplishments in Amazon sales, digital marketing, and e-commerce strategy.
Cover letter detailing your expertise in Amazon sales, including your achievements in driving growth, optimizing advertising strategies, and expanding market share. Be sure to highlight your experience in managing cross-functional teams, analyzing data to drive decision-making, and executing growth strategies within the CPG sector.
This role offers an exciting career opportunity to make a significant impact on the company’s Amazon sales growth and overall success. If you are passionate about driving e-commerce success and have the skills to lead Amazon sales strategies, apply today to join a forward-thinking company with a strong growth trajectory!
For more information or to explore similar roles, visit our E-commerce Leadership Jobs page.
Tags:
Director of Amazon Sales | E-commerce Leadership | Amazon Strategy | Digital Marketing | CPG Growth | Online Brand Expansion | Amazon Marketplace | Performance Marketing | Sales Growth Strategy | Consumer Packaged Goods Jobs
