VP of International Sales – Jacksonville, FL | Premium CPG Goods

Are you an experienced leader in international sales with a passion for driving growth in the premium Consumer Packaged Goods (CPG) industry? Our client is looking for a dynamic Vice President of International Sales to take the helm of their global expansion strategy. Based in Jacksonville, FL, this pivotal role will focus on scaling international markets, building strategic partnerships, and driving revenue growth across diverse regions. If you’re ready to lead a high-performing sales team and elevate the brand to new heights, this is an opportunity you won’t want to miss.

Lead Global Expansion and Drive Sales Excellence

As the Vice President of International Sales, you’ll be at the forefront of expanding the reach of a premium CPG brand in global markets. The successful candidate will have a proven track record in international sales management, strategic market penetration, and relationship building. You will be responsible for developing and executing a comprehensive international sales strategy, fostering relationships with key partners, and driving market share in key regions. If you’re a results-oriented leader with experience in global sales operations and a deep understanding of CPG products, this is your opportunity to make a significant impact on the company’s international growth.

Key Responsibilities of the Vice President of International Sales – Premium CPG Goods

Global Sales Strategy Development: Develop and execute a comprehensive international sales strategy that aligns with the company’s global objectives. Identify key markets for expansion, establish sales goals, and implement effective go-to-market strategies that drive growth in diverse regions.

Revenue Generation & Market Penetration: Lead the charge in growing international revenue by driving market share, securing new distribution channels, and developing new business opportunities in untapped regions. Achieve ambitious sales targets while ensuring the brand remains competitive in each market.

Partnership & Relationship Management: Cultivate and maintain strong, long-term relationships with international distributors, retail partners, and key stakeholders. Negotiate and manage key accounts, ensuring mutually beneficial outcomes and aligning business objectives with regional market needs.

Sales Team Leadership & Development: Lead and inspire a high-performing international sales team, fostering a culture of collaboration, accountability, and excellence. Provide mentorship and guidance to sales leaders, and implement training programs to enhance the team’s global sales capabilities.

Market Analysis & Trend Forecasting: Utilize market intelligence and consumer data to identify emerging trends, competitive landscapes, and new business opportunities. Lead market research efforts to ensure the company remains ahead of industry shifts and adjusts strategies accordingly.

Brand Expansion & Positioning: Drive brand recognition and visibility across international markets by tailoring marketing efforts, sales tactics, and promotional activities to fit regional preferences. Ensure consistent brand messaging and positioning that resonates with diverse cultural markets.

Financial Management & Reporting: Oversee international sales budgets, forecasts, and performance metrics. Work closely with finance teams to ensure targets are met, ROI is maximized, and the international sales function remains profitable and efficient.

Cross-Functional Collaboration: Work closely with key internal teams including marketing, operations, and product development to ensure smooth execution of international sales initiatives. Ensure that regional strategies align with overall company goals and objectives.

Regulatory & Compliance Oversight: Ensure compliance with international trade regulations, import/export policies, and industry-specific requirements in all target markets. Develop strategies to navigate regulatory challenges and mitigate risks in international sales operations.

Customer & Consumer Insights: Gather and analyze customer feedback, competitor strategies, and regional market data to inform sales tactics and product offerings. Use insights to improve customer engagement, drive sales growth, and enhance overall brand loyalty across international markets.

What the Client is Looking for in You

As the Vice President of International Sales for Premium CPG Goods, the client is seeking an exceptional sales leader who possesses a deep understanding of global markets, a strong track record in international sales management, and the ability to drive significant revenue growth. You should be a dynamic, results-oriented executive capable of leading teams, building strategic partnerships, and navigating the complexities of international business in the premium CPG sector.

Proven Leadership in International Sales

The ideal candidate will have a robust background in international sales within the CPG industry, with a demonstrated ability to expand into new global markets, increase market share, and drive top-line revenue. You should have a history of successfully managing sales teams across multiple regions, establishing sales strategies, and leading market penetration efforts to grow a global brand. Expertise in negotiating and managing key international relationships is a must.

Strategic Vision for Global Expansion

The client seeks a visionary leader who can craft and execute a long-term international sales strategy. You will be responsible for identifying key market opportunities, tailoring strategies to diverse regions, and ensuring the company remains competitive on the global stage. A deep understanding of emerging markets and trends is essential for this role, as the company continues to expand its footprint worldwide.

Strong Financial Acumen and Business Acumen

A solid understanding of financial performance is crucial for this role. The client is looking for a leader who can analyze sales data, forecast international revenue, and ensure that sales targets are met in an efficient and cost-effective manner. You should be comfortable working with cross-functional teams to drive profitability, enhance ROI, and make data-driven decisions that align with the company’s overall financial objectives.

Ability to Build and Lead High-Performing International Teams

The client values a leader who can motivate, manage, and develop a high-performing international sales team. You should have a proven track record of attracting, retaining, and developing top-tier talent across different regions, fostering a culture of performance, accountability, and collaboration. Your leadership should inspire teams to achieve ambitious sales targets while maintaining strong alignment with global business goals.

Consumer-First Mindset and Market Insight

A deep understanding of consumer behavior and market trends in international markets is essential. The ideal candidate will have the ability to translate customer insights into actionable sales strategies, ensuring that the company’s product offerings resonate with diverse global audiences. A focus on customer-centric approaches, coupled with the ability to adapt to evolving market needs, is critical to success in this role.

Strong Relationship Management & Stakeholder Engagement

The client is looking for a leader who excels at building and nurturing relationships with international distributors, retail partners, and other key stakeholders. You should be adept at negotiating deals, managing contracts, and securing new business while maintaining transparent communication with stakeholders and investors. Your ability to engage with global partners and align them with the company’s objectives will be vital in driving sustained success.

Commitment to Operational Excellence and Compliance

The client seeks a VP of International Sales who is committed to operational excellence, efficiency, and regulatory compliance. You should have a strong understanding of global trade regulations, supply chain logistics, and industry standards. Ensuring that all international sales operations run smoothly and ethically is a core aspect of this role.

FAQs About the Role – Vice President of International Sales – Premium CPG Goods

What are the key responsibilities of the VP of International Sales in this role?

As the VP of International Sales, you will be responsible for developing and executing the global sales strategy, identifying new market opportunities, and driving revenue growth in international markets. You will oversee the international sales team, establish key partnerships with distributors and retail partners, and ensure alignment with the company’s global objectives. Additionally, you will work closely with internal teams to optimize sales operations, manage budgets, and report on financial performance.

What qualifications and experience are required for this position?

The ideal candidate will have extensive experience in international sales, particularly within the Consumer Packaged Goods (CPG) industry. You should have a strong track record of driving revenue growth, expanding into new global markets, and leading high-performing sales teams. Experience in negotiating international contracts, managing complex sales cycles, and adapting strategies to local market conditions is essential. A degree in Business, Marketing, or a related field is required, and an MBA or similar advanced degree is preferred.

What leadership qualities are essential for this role?

The client is looking for a visionary leader with exceptional strategic thinking and the ability to inspire and lead an international sales team. You should have strong interpersonal and communication skills, a results-oriented mindset, and a deep understanding of global markets. The ability to navigate complex international relationships, drive performance, and maintain alignment with corporate objectives is key to success in this role.

What challenges can I expect in this role?

As the VP of International Sales, you will face challenges such as market entry barriers, navigating different cultural and regulatory environments, managing international supply chains, and maintaining consistent brand messaging across regions. You will need to stay agile in adapting strategies to evolving market conditions, while ensuring that global sales targets and financial goals are met.

What is the expected impact of the VP of International Sales on the company’s growth?

The VP of International Sales is expected to play a crucial role in expanding the company’s market share globally. Your efforts to build strong international partnerships, optimize sales strategies, and drive revenue growth will have a direct impact on the company’s profitability and global brand presence. The VP will also be pivotal in identifying new market opportunities and ensuring the company’s long-term success in international markets.

What is the company’s culture and work environment like?

The company values a collaborative, entrepreneurial, and performance-driven culture. You will be working in a fast-paced, dynamic environment that encourages innovation and strategic thinking. The leadership team is committed to empowering employees to take ownership of their roles and deliver results. As the VP of International Sales, you will play a key role in shaping the company’s global sales culture and aligning it with the company’s broader business goals.

What Remuneration Can You Expect from This Job?

As the VP of International Sales – Premium CPG Goods in Jacksonville, FL, you can expect a highly attractive compensation package designed to reward top-tier executive talent. The remuneration for this role typically includes:

Base Salary

The base salary for a VP of International Sales in the Premium CPG sector varies depending on the company’s size, revenue, and market position. In a mid-to-large-sized company, the annual base salary typically ranges from $180,000 to $350,000. Larger, high-growth companies may offer salaries on the higher end of the spectrum.

Performance-Based Bonuses

In addition to a base salary, most compensation packages for this role include performance-based bonuses. These bonuses are typically linked to achieving key business objectives such as sales growth, market expansion, revenue targets, and profitability. The bonus can range from 30% to 100% of the base salary, depending on both individual and company performance.

Equity & Stock Options

Many Premium CPG companies offer equity-based incentives, including stock options or restricted stock units (RSUs). These incentives align the executive’s interests with the company’s long-term performance and provide potential significant financial rewards. The value of equity-based compensation will vary depending on the company’s valuation, with some companies offering a substantial portion of total compensation in the form of stock options.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies offer profit-sharing schemes or LTIPs, which are designed to reward the VP for delivering sustainable performance over several years. These plans offer additional financial incentives based on the company’s long-term growth and profitability, ensuring alignment with the company’s broader business objectives.

Executive Benefits & Perks

As a senior executive, you can expect a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicles or travel allowances
Executive wellness programs
Expense accounts for business development, international travel, and networking

Signing Bonuses & Relocation Assistance

For exceptional candidates, the company may offer a signing bonus or relocation package to facilitate a smooth transition into the role. These one-time incentives can range from $50,000 to $250,000, depending on the candidate’s experience and the level of the role.

Total Compensation Potential

When factoring in base salary, performance bonuses, equity options, long-term incentives, and executive benefits, the total compensation for a VP of International Sales can range from $350,000 to $750,000 annually in leading firms. In some cases, for high-growth or publicly traded companies, total compensation could exceed these amounts.

How to Apply

If you are a dynamic and strategic leader with a proven track record in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the VP of International Sales – Premium CPG Goods role in Jacksonville, FL. This is an exceptional opportunity to lead and expand the international sales efforts of a high-growth company, drive market penetration, and implement innovative strategies to strengthen the company’s global brand presence and sales performance.

To apply, please submit your resume and a cover letter that highlights your experience in:

Leading international sales strategies and driving revenue growth in the CPG sector
Developing and executing market expansion plans across multiple regions
Building and leading high-performing, cross-functional sales teams
Managing sales operations, including forecasting, budgeting, and performance tracking
Strengthening global brand positioning and customer relationships

This role offers a high-impact opportunity to shape the future of the company by driving international business success, fostering innovation, and ensuring long-term profitability. Apply today to take the next step in your executive career as a Vice President of International Sales – Premium CPG Goods in Jacksonville, FL!

For more information or to explore similar opportunities, visit our Premium CPG Executive Recruiters Page.

Job Category: Premium CPG Goods

Job Type: Full Time

Job Location: Jacksonville

VP of International Sales – Jacksonville, FL | Premium CPG Goods