VP of Product Lifecycle – Tampa, FL | CPG Startups

VP of Product Lifecycle – Tampa, FL | CPG Startups

Are you an experienced and strategic leader with expertise in the Consumer Packaged Goods (CPG) industry? We are looking for a visionary Vice President of Product Lifecycle to join a fast-growing CPG startup in Tampa, FL. This key leadership position will be responsible for overseeing the product lifecycle from concept to execution, driving innovation, and ensuring that the product portfolio aligns with the company’s overall goals. If you’re ready to play a pivotal role in scaling a dynamic company, this is your opportunity to shine.

Lead the Product Lifecycle in a Fast-Growing CPG Startup

Our client, a rising star in the Consumer Packaged Goods (CPG) sector, is seeking a VP of Product Lifecycle to manage the entire product journey—from development to commercialization. This role requires a leader who can balance creativity with operational execution and drive cross-functional collaboration. The ideal candidate will bring extensive experience in product management, innovation, and scaling operations within a startup environment. If you thrive in a high-energy atmosphere and are passionate about creating game-changing products, we want to hear from you.

Key Responsibilities of the VP of Product Lifecycle – Tampa, FL | CPG Startups

Product Strategy & Vision: Lead the development and execution of a comprehensive product strategy that aligns with the company’s overall goals and market trends. Drive innovation and ensure that the product lifecycle is optimized for success in a fast-paced CPG startup environment.

Product Development & Innovation: Oversee the end-to-end product development process, from concept through launch, ensuring timely delivery and market readiness. Foster a culture of innovation, continuously seeking opportunities to improve existing products and develop new, cutting-edge solutions that meet consumer demand.

Cross-Functional Collaboration: Work closely with marketing, sales, R&D, and operations teams to ensure seamless product development and execution. Facilitate effective communication and collaboration across departments to enhance product offerings and ensure that market needs are met.

Product Portfolio Management: Manage the company’s product portfolio, ensuring that each product aligns with the business’s strategic goals. Regularly review product performance, make data-driven decisions to optimize the portfolio, and phase out underperforming products as necessary.

Market & Consumer Insights: Utilize market research, customer feedback, and competitor analysis to understand trends and customer preferences. Translate insights into actionable product strategies that drive growth and meet consumer expectations.

Revenue & Profitability Management: Develop pricing strategies and cost structures for new and existing products to maximize revenue and profitability. Ensure that product launches are aligned with the company’s financial goals, balancing innovation with cost-efficiency.

Brand Development & Positioning: Contribute to the company’s brand strategy by ensuring product development aligns with brand values and market positioning. Work with the marketing team to create compelling messaging that resonates with target audiences and differentiates products in the marketplace.

Team Leadership & Development: Lead a high-performing product management team, providing mentorship and guidance to foster growth and innovation. Attract, develop, and retain top talent within the product team, ensuring alignment with the company’s vision and values.

Product Lifecycle Efficiency: Ensure continuous improvement in the efficiency and effectiveness of the product lifecycle. Streamline processes, reduce time-to-market, and ensure that product development is scalable as the company grows.

Regulatory & Quality Compliance: Oversee product compliance with all relevant regulations and quality standards. Ensure that products meet safety, quality, and regulatory requirements while maintaining a competitive edge in the marketplace.

Supply Chain & Manufacturing Oversight: Collaborate with supply chain and manufacturing teams to ensure that products are delivered on time and within budget, maintaining high quality while optimizing production costs.

What the Client is Looking for in You

As the VP of Product Lifecycle for a fast-growing CPG startup in Tampa, FL, the client is seeking an innovative, results-oriented leader with a proven track record in driving product strategy and managing the full product lifecycle. You should be a strategic thinker with hands-on experience in the CPG sector, adept at overseeing product development, commercializing new products, and optimizing product portfolios. The ideal candidate will thrive in a fast-paced startup environment and have the vision to scale operations while ensuring market relevance and profitability.

Proven Experience in the CPG Industry

The client is looking for an experienced product management executive with deep knowledge of the CPG sector. You should have a successful track record of leading the product lifecycle from ideation to launch, developing innovative products that meet consumer demands, and managing cross-functional teams. Experience with product innovation, portfolio management, and scaling products in a rapidly growing environment is highly valued.

Strategic Vision and Product Development Expertise

As VP of Product Lifecycle, you must have a strategic mindset and the ability to envision and execute long-term product strategies. The ideal candidate will have extensive experience in identifying market needs, creating product roadmaps, and driving innovation to differentiate the company’s offerings. You should be adept at navigating market trends, consumer insights, and competitive landscapes to deliver products that resonate with consumers and generate sustainable growth.

Strong Leadership and Cross-Functional Collaboration

The client values leaders who excel in managing and mentoring teams. As VP, you will be responsible for leading product teams, fostering a collaborative culture, and working closely with other departments like marketing, sales, and operations to ensure seamless product development and commercialization. You should be able to inspire and empower teams to innovate and execute effectively while maintaining a focus on high-performance and accountability.

Consumer-Centric Product Strategy

A customer-first approach is essential for success in this role. The client is looking for a leader who can develop data-driven, consumer-centric product strategies that enhance brand positioning, increase market share, and drive revenue. Your ability to understand evolving consumer behaviors, translate insights into actionable strategies, and create products that delight customers will be key to your success.

Financial and Operational Acumen

Strong financial acumen is crucial for overseeing the product lifecycle within a startup environment. The client is looking for a VP who can manage product development budgets, optimize costs, and ensure that new products contribute to overall profitability. A deep understanding of cost management, pricing strategies, and ROI analysis will be critical to driving the company’s financial success.

Ability to Manage Product Portfolios and Lifecycle Efficiency

The client is seeking someone who can manage the entire product portfolio, continuously assess market trends, and adjust strategies to ensure the portfolio remains competitive and profitable. You should be able to balance product innovation with operational efficiency, streamlining processes to ensure timely product delivery and market readiness.

Commitment to Quality and Regulatory Compliance

Finally, the client values a leader who ensures that products meet all necessary regulatory requirements while maintaining the highest standards of quality. Your ability to oversee compliance with industry regulations, manage supply chain logistics, and ensure product safety will be essential in maintaining the company’s reputation and operational excellence.

FAQs About the Role – VP of Product Lifecycle – Tampa, FL | CPG Startups

1. What are the key responsibilities of the VP of Product Lifecycle in this role?

As the VP of Product Lifecycle, you will be responsible for overseeing the entire product development process from concept to commercialization. This includes setting product strategy, managing the product portfolio, leading innovation efforts, and ensuring that products are developed efficiently and meet market needs. You will collaborate closely with cross-functional teams, including marketing, sales, and operations, to bring new products to market, optimize existing offerings, and drive revenue growth.

2. What qualifications and experience are required for this position?

The ideal candidate should have significant experience in product management and lifecycle management within the Consumer Packaged Goods (CPG) industry. You should have a proven track record of leading product teams, driving innovation, and successfully bringing products to market. A strong background in strategic planning, product portfolio management, and cross-functional leadership is essential. An advanced degree in business, marketing, or a related field is preferred but not mandatory.

3. What leadership qualities are essential for this role?

The client seeks a leader who is strategic, collaborative, and results-driven. You should be able to inspire and lead product teams, foster innovation, and drive operational excellence. Strong communication skills, problem-solving abilities, and the ability to navigate fast-paced startup environments are critical. A deep understanding of consumer behavior and market trends, combined with the ability to make data-driven decisions, is also key to success in this role.

4. What challenges can I expect in this role?

In this role, you will face challenges such as managing the complexities of scaling product development in a startup environment, adapting to fast-changing consumer preferences, and ensuring that products are delivered on time and within budget. You may also need to navigate market competition and optimize supply chain processes to meet the growing demands of the business. Balancing innovation with operational efficiency while maintaining quality will also be a critical challenge.

5. What is the expected impact of the VP of Product Lifecycle on the company’s growth?

The VP of Product Lifecycle will have a significant impact on the company’s growth by driving the successful development and commercialization of new products. Your leadership in optimizing the product portfolio and ensuring that products meet consumer demands will contribute directly to revenue growth, market share expansion, and brand positioning. Your ability to streamline product processes and innovate will help the company stay competitive and scale effectively in the marketplace.

6. What is the company’s culture and work environment like?

The company fosters a dynamic, fast-paced, and collaborative environment where innovation and entrepreneurial spirit are encouraged. They value leaders who can drive change, embrace new ideas, and work closely with cross-functional teams to achieve company goals. You will have the opportunity to shape the company’s product development strategy and contribute to a culture of excellence, creativity, and continuous improvement.

What Remuneration Can You Expect from This Job?

As the VP of Product Lifecycle in a fast-growing CPG startup in Tampa, FL, you can expect a highly competitive and rewarding compensation package designed to attract exceptional talent. The remuneration for this role typically includes:

1. Base Salary

The base salary for the VP of Product Lifecycle in the CPG industry varies depending on the company’s size, stage of growth, and market positioning. For a high-growth startup, the annual base salary can range from $150,000 to $250,000, with larger companies offering higher compensation based on experience and qualifications.

2. Performance-Based Bonuses

In addition to the base salary, you can expect an annual performance-based bonus that is tied to key business metrics such as product development milestones, revenue growth, market expansion, and overall company performance. These bonuses can range from 20% to 50% of your base salary, depending on individual and company performance.

3. Equity & Stock Options

To align your success with the company’s growth, the client may offer equity-based incentives such as stock options, restricted stock units (RSUs), or performance shares. These incentives provide long-term financial rewards, enabling you to benefit from the company’s growth and success over time. Depending on the stage of the company and your role, equity grants can be a significant portion of the total compensation package.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Many startups offer profit-sharing or LTIPs to reward executives for sustained success over multiple years. These plans ensure alignment with the company’s long-term vision and growth, offering additional financial incentives based on the company’s overall performance and milestones achieved.

5. Executive Benefits & Perks

As a senior executive, you will also receive comprehensive benefits, including:

• Health, dental, and vision insurance
• 401(k) or similar retirement plans with company contributions
• Executive wellness programs
• Company-provided travel allowances or stipends for business-related expenses
• Generous paid time off (PTO) and holiday allowances
• Professional development and networking opportunities

6. Signing Bonuses & Relocation Assistance

For top-tier candidates, the company may offer signing bonuses or relocation packages to attract exceptional talent to Tampa. These incentives can range from $10,000 to $50,000 depending on the role, location, and candidate’s experience.

Total Compensation Potential

When factoring in base salary, bonuses, equity, stock options, and additional incentives, the total compensation for the VP of Product Lifecycle role can range from $200,000 to $400,000 annually or more, depending on the company’s size and growth trajectory. High-performing startups may offer even more lucrative packages, especially as the company expands.

How to Apply

If you are an innovative, results-driven leader with a proven track record in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the VP of Product Lifecycle role with a rapidly growing CPG startup in Tampa, FL. This is an exceptional opportunity to shape product strategy, lead cross-functional teams, and drive the success of a company poised for market expansion and innovation.

To apply, please submit the following:

• Your updated resume highlighting your experience in product management, lifecycle strategy, and team leadership within the CPG industry.
• A cover letter detailing your experience in managing product portfolios, launching new products, and your ability to scale operations in a fast-paced startup environment. Be sure to emphasize your consumer-first approach, strategic vision, and ability to collaborate with multiple departments to drive innovation and profitability.

In your cover letter, please address the following:

• Your ability to execute product strategy and manage the end-to-end product lifecycle.
• Specific examples of how you have driven innovation and contributed to the growth of a product portfolio.
• Your experience working with cross-functional teams and leading them to success in a dynamic, fast-paced environment.
• Your approach to understanding consumer behavior and translating that into actionable product strategies.

This is a high-impact role with an exciting career path that offers you the opportunity to significantly influence the growth trajectory of a high-potential startup. Apply today to take the next step in your executive career as the VP of Product Lifecycle in Tampa, FL!

For more information or to explore similar opportunities, visit our CPG Executive Careers Page.

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VP of Product Lifecycle | CPG Startup Jobs | Product Lifecycle Strategy | Innovation in CPG | Consumer Packaged Goods Careers | Product Management Leadership | CPG Industry Careers | Product Portfolio Management | Product Innovation